Google Ads for roofers
Get roofer Google Ads management for £449 a month. We build focused campaigns, job-specific landing pages and tracking that shows which searches bring genuine roofing enquiries. Your ad spend goes straight to Google, with no mark-up, so you can see what your budget buys.
£449
Monthly Google Ads management
£169
Monthly AI Receptionist add-on
£0
Ad spend mark-up
12 months
Minimum monthly term
You can spend all morning repairing a roof while your competitors answer the phone and take the next job. Google Ads puts your roofing business in front of people searching for help now, whether they need emergency repairs, a roof survey or a full replacement.
The danger is paying for clicks that never become enquiries. We run PPC for roofers around the jobs you want, the towns you cover and the times customers search. Every useful call and form is tracked, so your budget moves towards work that pays.
The problem
Your advert may attract attention without producing a phone call or quote request. This often happens when the page is slow, vague or aimed at every roofing service instead of the job searched for.
Build a job-specific landing page with tracked contact routes.
Loose searches can show your advert to people looking for roof materials, training, jobs, DIY guidance or free advice. Those clicks use budget but rarely become suitable customer enquiries.
Add negative keywords and check search terms every month.
A leaking roof does not wait for you to finish a job. If a customer reaches voicemail, they may call the next roofer. That lost call can be worth far more than the click cost.
Add an AI receptionist to answer and text details.
What you get
Every plan reports in plain English every month. Everything else we offer is modular.
Clicks, priced honestly
A click only costs money. A job pays it back. This is the maths an Ads account lives or dies on, with your numbers in it.
Roughly
of estimated work from that spend every month
Get Ads managed properlyAssumes 40% of enquiries become booked jobs. Roughly back per £1 of ad spend. Estimates, not a promise; ad spend goes direct to Google.
Monthly
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
The same modules, priced lower when taken together.
£199 a month
Saves £29
£595 a month
Saves £82
£795 a month
Saves £141
The foundation
Marketing works as hard as the site it lands on. If the website needs replacing first, this is what that costs.
£1,295
A credible presence that turns visitors into enquiries.
Best for: Sole traders and small teams who need to look established and get the phone ringing.
£1,995
For businesses losing work to missed calls.
Best for: Established businesses that cannot answer the phone while they are on a job.
Everything in Essentials, plus:
£2,495
For businesses ready to buy leads through Google.
Best for: Businesses that want to turn ad spend into booked work, with the tracking to prove it.
Everything in Complete, plus:
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
Quote request
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
The result
Your business appears when someone searches for emergency roof repairs, slipped tiles or storm damage. A direct phone route and clear service page make it easier for that customer to contact you now.
Roof replacement searches reach a page that explains your process, coverage and proof. Visitors can see whether your experience and qualifications fit their property before asking for a quote.
You see which campaign themes create useful calls and forms. Spend can move towards roof surveys, flat roofing or replacements, while weak searches are reduced or stopped.
One trade, the full picture
The website, the search rankings and the paid clicks are one system, not three purchases. Each has its own page, written for roofers.
The website
The site that turns those searches and clicks into enquiries, built for how your trade wins work.
Read moreAlso for you
Marketing for roofers from £1,295. Get found, win more roofing enquiries and manage every lead with one UK-wide service. See what is included.
Read moreThe free traffic
Rank for the searches your customers actually type, in the towns you actually cover.
Read more01
Roofing customers usually search because something has changed. A leak has appeared, tiles have slipped or a buyer needs a roof survey before making an offer. Google Ads shows your business while that need is active, rather than hoping someone notices a post later.
Emergency and planned work need different campaigns. Someone searching for emergency roof repairs needs a fast response. Someone comparing roof replacement companies needs qualifications, photographs and a clear way to request a quote. We build the campaign around that difference.
02
Most wasted spend starts with loose targeting. A broad search for roofing can include training, jobs, materials, prices, DIY advice and suppliers. Sending every click to your homepage makes the visitor work too hard. Many leave before finding the service they searched for.
Our roofer Google Ads management protects the budget with tighter search terms and regular checks. We add negative keywords, which are words that stop your ad showing for the wrong searches. We also switch off searches that attract clicks but no useful enquiries.
More detail
The rest of what roofers ask us, tidied away. Open what you need.
A paid visitor should land on a page about the exact problem they searched for. A flat roofing advert needs a flat roofing page. An emergency repair advert needs a clear phone number and a short route to help. A homepage rarely gives enough detail or trust.
We create landing pages that explain your service, coverage and next step without burying the important information. They can show whether you are fully insured, NFRC or CompetentRoofer registered, TrustMark approved, CHAS accredited and ready to quote.
Clicks do not pay your bills. Completed roofing work does. We track phone calls and form enquiries from the advert through to the outcome you report. That gives you a clearer view of which searches, towns and services deserve more budget.
Call tracking records which advert led to a call without hiding the caller's number from you. Forms record the service and location requested. You can mark enquiries as quoted, won, lost or unsuitable, so decisions are based on work rather than traffic.
The monthly management fee is £449. It covers campaign planning, bid and budget checks, ad copy testing, negative keyword management, landing page improvements and a monthly reporting call. It is designed for a roofer who wants one person responsible for turning paid searches into enquiries.
Your ad spend is separate. It is billed directly by Google and never marked up by us. You choose the budget with our guidance. We then protect it by focusing on the jobs, towns and searches most likely to suit your business.
A good advert cannot help if a customer calls while you are on a roof. The AI Receptionist costs £169 a month and answers in your business name, twenty four hours a day. It takes the job details, checks what the caller needs and texts you straight away.
It can help with missed calls from emergency repair searches, evening leaks and customers who cannot complete a form. You stay in control of the conversation and decide how quickly to follow up. This is an optional add-on to your Ads management.
Directories such as Checkatrade and Bark can put you in front of people comparing tradespeople. The same lead may also be sent to several roofers. You can end up paying for access while competing businesses call the customer first.
With Google Ads, your business appears for the search terms and towns you choose. The enquiry comes through your advert and landing page. It is not automatically sold to three competitors. You also build your own campaign data instead of relying on a directory's rules.
We begin with your profitable jobs, service towns, existing website and phone process. We build the first campaign and landing pages, connect call and form tracking, then check the actual searches appearing. Leads can arrive within days once the account and adverts are live, not only after months of waiting.
This is the paid Attract and Convert part of our ACCC Framework. Tracking helps Capture each enquiry. Reviews, useful content and ongoing improvements help Compound what works. We can also build or improve the wider website, but the Ads campaign starts with the pages needed for your chosen jobs.
FAQ
Price, timescales and ownership, answered for a roofer.
Where we work
We build local landing pages for every town you cover. These are the areas we work in most often.
References
The bodies and tools a roofer deals with, plus where to go next on our site.
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also built for
Closest to roofers in how they win work. Each gets its own page, quote form and set of searches.
Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Tell us the roofer work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.
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