Get Google Ads management for boiler engineers at £449 a month. We target people ready to book repairs, installations and heating work, then track calls and forms so your budget follows real enquiries, not empty clicks.
You can spend £500 on Google Ads and still have no idea which clicks became boiler jobs. A homeowner searches for a repair, lands on the wrong page, calls someone else, and your budget disappears without a useful answer.
Google Ads can put you in front of urgent and planned customers within days, not months. But the advert is only the start. The page, phone call and follow-up must all work together, or pay per click for boiler engineers becomes an expensive way to count visitors.
The problem
What is costing Boiler Engineers work right now
Clicks with no booked work
You can see visits and clicks in an account, yet still not know whether anyone wanted a boiler repair. Reports look busy while your diary stays quiet. That makes every extra pound feel like a gamble.
Track calls, forms and booked jobs from every advert.
Broad searches waste budget
A search for boiler parts, a training course or a free manual does not pay your wages. Broad settings can show your advert to people who will never hire you.
Block irrelevant searches with a growing negative keyword list.
Every service shares one page
A customer searching for emergency boiler repair needs a fast answer. Sending them to a homepage makes them hunt through installations, servicing and contact details before deciding whether to call.
Build focused pages for each profitable heating service.
Assumes 40% of enquiries become booked jobs. Roughly back per £1 of ad spend. Estimates, not a promise; ad spend goes direct to Google.
Monthly
Everything else is modular
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
Website Care
Required
£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
AI Receptionist
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Website Chatbot
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
Google Ads Management
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
SEO and Content
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
Automated Social Media
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
Intelligent Marketing Coach
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
Extra Support Time
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
Bundle them and pay less
The same modules, priced lower when taken together.
Most popular
Care plus Receptionist
£199 a month
Saves £29
Care plus Receptionist plus Ads
£595 a month
Saves £82
Everything
£795 a month
Saves £141
Terms
50% on signature, 50% on launch.
Monthly billing starts at launch, with a 12 month minimum term and monthly thereafter.
Ad spend is billed separately by Google and is never marked up.
Modules can be added at any time.
All prices exclude VAT.
The foundation
Websites built for Boiler Engineers
Marketing works as hard as the site it lands on. If the website needs replacing first, this is what that costs.
Essentials
£1,295
A credible presence that turns visitors into enquiries.
Best for: Sole traders and small teams who need to look established and get the phone ringing.
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
Two minutes of questions and we will send back a real number, not a range.
Website packages start at £1,295,
ecommerce from £2,495, and there is a
no upfront option at £199 a month.
A fixed price, not a range
Reply within one working day
No obligation and no sales sequence
The result
What changes once it is live
More relevant heating enquiries
Your adverts appear for the services you want, in towns you cover. Someone searching for a boiler installation sees an installation message, while an emergency caller gets a faster repair route.
A clearer cost per job
You can connect a call or form to its search term and campaign. That makes it easier to see which enquiries are worth the spend and which ones should stop.
Better use of your diary
The landing page asks for useful details before you call back. You spend less time chasing vague requests and more time quoting for repairs, replacements and heating work that fits.
One trade, the full picture
Everything we do for boiler engineers
The website, the search rankings and the paid clicks are one system, not three purchases. Each has its own page, written for boiler engineers.
Google Ads puts your business in front of people searching at the exact moment they need a boiler engineer. That matters when a boiler stops working, a landlord needs a certificate, or a homeowner is comparing installation prices. Social posts wait for attention. Search adverts meet an active need. Start by choosing the jobs and towns worth buying today.
Target boiler repair searches during cold weather and breakdown periods.
Separate emergency heating call-outs from planned installation searches.
Advertise annual servicing before winter demand rises.
Reach landlords searching for gas safety checks between tenancies.
Cover Newcastle upon Tyne, Gateshead, Sunderland and nearby towns.
Use separate adverts for installation, repair and heating upgrades.
02
Stop broad searches from draining your budget
Most wasted accounts are not failing because Google Ads cannot work. They are failing because the account accepts searches that do not fit the business. We use tight search terms, block poor searches in plain words, and send each visitor to a page that answers their exact need. Check your search list before increasing spend.
Use exact phrases such as boiler repair Newcastle and boiler installation Gateshead.
Block searches for jobs, courses, manuals, parts and free advice.
Stop domestic adverts appearing for commercial or industrial work.
Keep emergency adverts separate from slow, planned installation leads.
Avoid sending every click to a general homepage.
Switch off keywords that attract calls outside your service area.
More detail
More on Google Ads for boiler engineers
The rest of what boiler engineers ask us, tidied away. Open what you need.
A person searching for boiler repair should see a boiler repair page, not a homepage with every service listed. We build focused landing pages with clear service areas, proof, qualifications and a short quote form. The page gives customers enough confidence to call, while helping you filter poor-fit enquiries. Send us your best service first.
Show Gas Safe Registered status where it applies to your work.
Add Worcester Bosch Accredited, Vaillant Advance, OFTEC or MCS proof where relevant.
Display service areas such as Durham, Cramlington, Blyth and Wallsend.
Use clear price signals, such as survey-first installation quotes.
Ask for postcode, boiler fault, property type and preferred contact time.
Place click-to-call buttons where mobile visitors can use them quickly.
Clicks are not the result you need. We connect your adverts to phone calls and quote forms, then record which search term started each enquiry. You can mark a lead as booked, lost or unsuitable. That gives us a reason to move budget, rather than guessing from a report full of clicks. Mark your booked jobs consistently from day one.
Track calls from adverts, landing pages and mobile click-to-call buttons.
Record form submissions with the service and area requested.
Review which searches produce installations, repairs or low-value enquiries.
Move budget towards keywords that create worthwhile booked work.
Pause adverts that spend money without useful calls or forms.
Report enquiries in plain English, not only visits and click totals.
Our boiler engineer Google Ads management costs £449 a month, excluding VAT. It covers the work needed to protect spend and improve lead quality. Your advertising budget is separate. Google bills you directly, and we never add a mark-up. Choose a starting budget that suits your target jobs, then review the first month before making changes.
Build and manage campaigns around your profitable boiler services.
Write and test adverts for repairs, installations and servicing.
Optimise bids and budgets as useful enquiries become clear.
Add negative keywords, meaning searches where your advert must not show.
Improve landing pages when visitors do not take the next step.
Provide a monthly report and call focused on jobs, not vanity figures.
A good advert cannot help if a customer calls while you are fitting a boiler. Our AI Receptionist costs £169 a month and answers in your business name, day or night. It takes job details, checks the caller's needs and texts you straight away. Add it when missed calls are costing more than the monthly fee.
Answer calls during installations, repairs, driving and evening emergencies.
Ask for postcode, boiler issue, property type and urgency.
Separate genuine heating enquiries from sales calls and wrong numbers.
Send the caller's details to your mobile by text.
Keep the service available 24/7, including weekends and bank holidays.
Add the Care plus Receptionist bundle for £199 a month.
Directories such as Checkatrade and Bark can put enquiries in front of several businesses at once. Google Ads sends a customer from your advert to your page. That lead is yours to handle, qualify and follow up. You still need a strong offer and quick response, but you are not bidding against three suppliers after the enquiry arrives.
Build adverts around your name, service and chosen towns.
Send each visitor to your page rather than a shared directory profile.
Show your qualifications, reviews and completed heating work together.
Control the form questions and decide which jobs fit your business.
Follow up leads without another supplier receiving the same details.
Compare the cost of an exclusive enquiry with directory fees.
We begin with your best jobs, service areas and customer questions. We build the campaign and landing pages, connect call and form tracking, then launch once the essentials are checked. The ACCC Framework starts with attracting demand and converting it. Capturing every call protects the opportunity, while reviews and content compound trust over time. Send us your target towns and best-margin jobs to begin.
Days one to seven: choose services, towns, budgets and poor-fit searches.
Days eight to fourteen: build landing pages, adverts and tracking.
Days fifteen to thirty: review search terms, calls and form quality.
Launch first with one profitable service, then expand carefully.
Add Website Care at £59 a month for hosting, updates and support.
Request a quote for £449 monthly management and your chosen ad budget.
FAQ
Boiler Engineers ask us these most
Price, timescales and ownership, answered for a boiler engineer.
The £449 monthly fee covers campaign management, bid and budget optimisation, advert copy testing, negative keyword management, landing page optimisation and a monthly reporting call. We manage the account around your services and towns, then use call and form information to guide changes. It does not include your advertising budget. All prices exclude VAT.
There is no useful single budget for every boiler engineer. It depends on your towns, competition, job values and the services you want. We agree a sensible starting budget around your target work. Google bills that spend directly to you, and we never mark it up. The £449 management fee is separate from the money Google charges for clicks.
Once the account, adverts, landing pages and tracking are live, relevant leads can start arriving within days, not months. That does not mean every day will produce a booked job. We need to review the searches and enquiries, remove poor-fit traffic and improve the offer. A fast launch gives us useful information sooner, without pretending early clicks are guaranteed work.
Not reliably. A click only gets someone to your page. If the page does not match their search, show your service area, build trust and make calling easy, the visitor can leave. We build focused landing pages for the services you advertise. They include clear messages, price signals, relevant proof and a quote form that collects useful job details.
We track calls from your adverts and landing pages, plus form submissions. The enquiry record shows the service and area requested. You can then tell us whether it became a quote, booked job, unsuitable lead or no answer. That feedback helps us move budget towards worthwhile searches. We report more than clicks, because clicks do not pay your invoice.
The best starting point is usually work with enough value and demand to support paid enquiries. That might include boiler installations, replacement quotes, central heating upgrades, power flushing or planned servicing. Landlord gas safety checks can work when you target the right areas and volume. Emergency repairs can also be valuable, but the response process must be quick.
Usually, they should have separate campaigns and pages. Someone with no heating wants a fast response, clear service area and an easy call. Someone planning a new boiler wants proof, options and a quotation process. Separate campaigns let us use different wording, budgets and search terms. We can still manage both under the same £449 monthly service.
Yes. We can focus campaigns on Newcastle upon Tyne, Gateshead, Sunderland, Durham, North Shields, South Shields, Whitley Bay, Wallsend, Jarrow, Washington, Cramlington and Blyth, or a smaller set. We also check location settings and search terms to reduce wasted clicks from outside your patch. Tell us your real travel limits before the campaign is built.
Yes, where the claim applies to your business and can be supported. Relevant proof may include Gas Safe Registered status, OFTEC, Worcester Bosch Accredited, Vaillant Advance or MCS. We can place suitable trust points on adverts and landing pages. We will not claim an accreditation you do not hold. Accurate proof helps customers choose, especially for installations and heating upgrades.
You can, but the numbers need checking. A low-value repair may not support a costly click, especially in a competitive town. Servicing can work when timed before winter or aimed at landlords and households due for annual checks. We can separate these searches from higher-value installations, then pause them if the enquiries do not justify the spend.
With Google Ads, a customer clicks your advert and arrives at your page. The enquiry is not automatically sent to several competing businesses. Checkatrade and Bark work as directories or lead platforms, and an enquiry may be visible to multiple suppliers depending on the service and arrangement. Ads still need a fast response, but you control the message, form and follow-up.
You can add our AI Receptionist for £169 a month. It answers calls 24/7 in your business name, takes job details, qualifies the caller and texts you immediately. It is useful when you are carrying equipment, driving or working in a customer's home. Care plus Receptionist costs £199 a month, including Website Care and the receptionist.
Monthly billing starts when the account goes live, with a 12 month minimum term and monthly thereafter. The setup work needs time to build campaigns, pages and tracking properly. Your Google advertising budget is separate and billed by Google. We explain the plan before work starts, and you can add other modules later if your lead handling needs change.
We agree your best jobs, service areas, budget and poor-fit searches. We build the campaign, landing pages and tracking, then launch after checking the details. During the first month, we review search terms, calls and forms. We remove waste and improve the messages. The aim is to build evidence around real enquiries, rather than declare success from traffic alone.
Where we work
Working across the UK
We build local landing pages for every town you cover. These are the areas we work in most often.
Newcastle upon TyneGatesheadSunderlandDurhamNorth ShieldsSouth ShieldsWhitley BayWallsendJarrowWashingtonCramlingtonBlythMorpethHexhamPontelandChester-le-StreetConsettGosforthJesmondHeatonTynemouthKillingworthHoughton-le-SpringSeahamBedlington
References
Useful links for a boiler engineer
The bodies and tools a boiler engineer deals with, plus where to go next on our site.
We use cookies that are essential for this site to work. With your consent, we may also use analytics cookies to understand how the site is used. See our
cookie policy
for details.