Google Ads for paving & driveway companies
Get Google Ads management built around paving leads, not empty clicks. For £449 a month, we manage your campaigns, landing pages, tracking and budget decisions. Your ad spend goes straight to Google, with no mark-up from us.
£449
Monthly management fee
£0
Mark-up on Google ad spend
£169
Optional monthly AI Receptionist
12 months
Minimum service term
Paying for clicks is easy. Paying for the right paving jobs is harder. A homeowner searching for resin bound driveways needs a different page from someone looking for driveway cleaning. Send both to your homepage and many leave before asking for a quote.
You may have tried Google Ads yourself, or paid an agency to report clicks and impressions. Neither tells you which search led to a block paving contract. Our PPC for paving and driveway companies joins the ads, landing pages, calls and quote forms together.
The problem
Your account may show visits and clicks while your phone stays quiet. A click does not pay for materials, labour or fuel. Without proper tracking, you cannot tell whether the campaign is working.
Track every call and form back to its search
Broad searches can trigger adverts for driveway ideas, DIY materials, training courses and jobs outside your area. You pay for each visit, even when the searcher was never a realistic customer.
Add negative keywords and review searches every month
Someone searching for tarmac wants different proof from someone searching for patio paving. A general homepage makes visitors work too hard and leaves important questions unanswered before they contact you.
Build focused landing pages for profitable paving services
What you get
Every plan reports in plain English every month. Everything else we offer is modular.
Clicks, priced honestly
A click only costs money. A job pays it back. This is the maths an Ads account lives or dies on, with your numbers in it.
Roughly
of estimated work from that spend every month
Get Ads managed properlyAssumes 40% of enquiries become booked jobs. Roughly back per £1 of ad spend. Estimates, not a promise; ad spend goes direct to Google.
Monthly
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
The same modules, priced lower when taken together.
£199 a month
Saves £29
£595 a month
Saves £82
£795 a month
Saves £141
The foundation
Marketing works as hard as the site it lands on. If the website needs replacing first, this is what that costs.
£1,295
A credible presence that turns visitors into enquiries.
Best for: Sole traders and small teams who need to look established and get the phone ringing.
£1,995
For businesses losing work to missed calls.
Best for: Established businesses that cannot answer the phone while they are on a job.
Everything in Essentials, plus:
£2,495
For businesses ready to buy leads through Google.
Best for: Businesses that want to turn ad spend into booked work, with the tracking to prove it.
Everything in Complete, plus:
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
Quote request
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
The result
Your adverts appear for searches linked to services you want to sell. Visitors land on the matching page, see relevant proof and have a clear route to request a quote or call.
Unwanted searches, poor locations and weak advert combinations are removed. Your budget is protected by regular checks, rather than left running while irrelevant clicks build up.
Call and form tracking shows which campaign and search produced each enquiry. You can then put more budget behind resin, tarmac, patios or other services that fit your business.
One trade, the full picture
The website, the search rankings and the paid clicks are one system, not three purchases. Each has its own page, written for paving & driveway companies.
The website
The site that turns those searches and clicks into enquiries, built for how your trade wins work.
Read moreThe free traffic
Rank for the searches your customers actually type, in the towns you actually cover.
Read more01
Google Ads puts your paving company in front of people searching for help now. This is different from social media, where people are passing time. Someone searching for resin bound driveways in Gateshead is already considering a purchase, so your advert can meet that intent at the right moment.
02
Most wasted spend comes from showing adverts to people who are not looking for your service. We build tighter keyword lists and add negative keywords, which are searches where your advert must not appear. We also send each click to a relevant page instead of a generic homepage.
More detail
The rest of what paving & driveway companies ask us, tidied away. Open what you need.
A landing page should answer the question behind the search. It should show the service, area, quality signals and next step without making visitors hunt. We build pages around the jobs you want, with strong proof and a short form that makes requesting a quote straightforward.
A click is not the result you need. You need to know whether it became a call, site visit, quote and job. We connect call and form tracking to your campaigns, so decisions are based on useful enquiries and won work, not a flattering monthly click count.
Our paving contractor Google Ads management costs £449 a month. That covers the work needed to keep campaigns useful after launch. Your advertising budget is separate. It is billed directly by Google and we never add a mark-up. You keep control of the account and the spending limit.
A good advert can create a lead at the worst possible time. You may be compacting sub-base, driving between jobs or speaking with a customer. Our AI Receptionist costs £169 a month and answers in your business name, collects job details, qualifies the caller and texts you straight away.
Directories such as Checkatrade and Bark can put you in front of potential customers, but the same enquiry may reach several contractors. Google Ads sends the searcher to your advert and your page. That gives you a chance to explain your work, show proof and win the enquiry directly.
We start with your profitable services, working towns, job values and capacity. Then we build the campaign and landing pages, connect tracking and check every search before spending scales. This is the Attract, Convert, Capture, Compound framework in practice, with Ads leading the first three stages.
FAQ
Price, timescales and ownership, answered for a paving contractor.
Where we work
We build local landing pages for every town you cover. These are the areas we work in most often.
References
The bodies and tools a paving contractor deals with, plus where to go next on our site.
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also built for
Closest to paving & driveway companies in how they win work. Each gets its own page, quote form and set of searches.
Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Tell us the paving contractor work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.
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