Google Ads for dentists
Get dentist Google Ads management for £449 a month. We build the landing pages, track calls and forms, and protect your budget, while your ad spend goes straight to Google with no mark-up.
£449
Monthly Google Ads management
£169
Monthly AI Receptionist option
Direct
Ad spend billed by Google
24/7
AI Receptionist answering option
You can spend a morning treating patients while your adverts quietly pay for clicks from people outside your area. A search for "free dental advice" is not a booking. Neither is a click from someone looking for NHS care when you only take private patients.
Google Ads can bring enquiries within days, but only when the account is built around profitable treatments. We target the searches that matter, send each one to the right page, and show you which clicks became calls, forms and booked work.
The problem
A practice in Newcastle can waste money on searches from Durham, Sunderland or places it cannot serve. Location settings often need checking because a broad area can include unsuitable patients and pointless calls.
Set ads only for towns you genuinely cover
Low-cost clicks are not useful if they come from people seeking NHS treatment, free advice or dental jobs. Private practices need searches that match their services, fees and patient capacity.
Block irrelevant searches with careful negative keywords
An implant patient, an emergency caller and someone comparing whitening need different answers. A homepage rarely explains the right next step quickly enough for any of them.
Build focused landing pages for profitable treatments
What you get
Every plan reports in plain English every month. Everything else we offer is modular.
Clicks, priced honestly
A click only costs money. A job pays it back. This is the maths an Ads account lives or dies on, with your numbers in it.
Roughly
of estimated work from that spend every month
Get Ads managed properlyAssumes 40% of enquiries become booked jobs. Roughly back per £1 of ad spend. Estimates, not a promise; ad spend goes direct to Google.
Monthly
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
The same modules, priced lower when taken together.
£199 a month
Saves £29
£595 a month
Saves £82
£795 a month
Saves £141
The foundation
Marketing works as hard as the site it lands on. If the website needs replacing first, this is what that costs.
£1,295
A credible presence that turns visitors into enquiries.
Best for: Sole traders and small teams who need to look established and get the phone ringing.
£1,995
For businesses losing work to missed calls.
Best for: Established businesses that cannot answer the phone while they are on a job.
Everything in Essentials, plus:
£2,495
For businesses ready to buy leads through Google.
Best for: Businesses that want to turn ad spend into booked work, with the tracking to prove it.
Everything in Complete, plus:
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
Quote request
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
The result
Your adverts focus on the services you want to grow, such as implants, Invisalign, emergency appointments or nervous patient care. Visitors see a message built around their actual need.
Searches for NHS care, jobs, training, free advice and treatments you do not offer are removed. Your budget stays focused on people who can use your practice.
A patient lands on the right treatment page, sees what happens next and can call or complete a short form. There is less searching and less uncertainty before contact.
One trade, the full picture
The website, the search rankings and the paid clicks are one system, not three purchases. Each has its own page, written for dentists.
The website
The site that turns those searches and clicks into enquiries, built for how your trade wins work.
Read moreAlso for you
Marketing for dentists from £1,295. Get more enquiries, booked appointments and trust with one UK-wide team managing the lot.
Read moreThe free traffic
Rank for the searches your customers actually type, in the towns you actually cover.
Read more01
Google Ads puts your practice in front of people already searching. That is different from social media, where someone may be scrolling between appointments. A patient with tooth pain, a broken crown or an urgent cosmetic concern is much closer to contacting you.
We split urgent searches from planned treatment searches. Each group gets its own wording, location settings and landing page. That makes the message fit the moment, rather than sending every visitor to one generic dental page.
02
Most wasted spend starts with loose settings. Broad keywords can show your advert for searches that sound related but will never become a private dental booking. Sending every click to your homepage adds another barrier. The visitor must hunt for the answer they came to find.
We build campaigns around exact search phrases and review the search terms people actually use. We add negative keywords, which tell Google which searches to exclude. That protects your budget from irrelevant clicks and makes every change easier to explain.
More detail
The rest of what dentists ask us, tidied away. Open what you need.
A good advert earns the visit. A focused landing page earns the enquiry. We build pages around the treatment searched for, with clear next steps for patients who want to call, request an appointment or ask about suitability.
The page answers the questions that stop people contacting a practice. It explains what happens next, gives sensible price signals where you choose to show them, and presents proof without making claims you cannot support.
Clicks are not the result you need. You need to know whether an implant search produced a consultation, or whether an emergency advert produced a patient who attended. We track calls and forms back to the campaign, advert and search phrase that created them.
That gives us a basis for moving budget. A campaign producing cheap clicks but no suitable enquiries should not receive more money. A campaign bringing valuable consultations can be improved and given room to work.
Dentist Google Ads management costs £449 a month. This covers campaign planning, account management and the work needed to reduce waste over time. Your advertising budget is separate. Google bills that spend directly to you, and we never add a mark-up.
The landing pages and tracking are central to the service, not optional extras that leave you guessing. We also provide clear reporting and a monthly call, so you can see what was changed and what the enquiries were about.
Ads can create demand while you are treating a patient, sterilising equipment or closing the practice. If the caller reaches voicemail and moves on, the money spent bringing them to you has not done its job. Fast answers matter especially for urgent dental searches.
Our AI Receptionist costs £169 a month. It answers in your business name, takes the job details, checks what the caller needs and texts you immediately. You can then return the call with the right information, instead of starting cold.
Directories such as Checkatrade and Bark can place your details beside several competing providers. A potential patient may compare you with other practices on the same page, or the enquiry may be sent to more than one business. You also depend on the directory for visibility.
With Google Ads, your advert appears for the search you choose. The person goes to your page and contacts your practice directly. You control the treatment message, the service area and the follow-up process.
We start by choosing the treatments worth advertising and the towns you genuinely cover. We review your current website, patient journey and booking process. Then we create the campaigns, adverts, landing pages and tracking before sending live traffic.
Once the account is live, suitable leads can arrive within days, not months. The first month is about learning which searches and messages create useful enquiries. This is the Attract and Convert part of our ACCC Framework, supported by Capture when calls are missed.
To get started, book a quote call. Bring your treatment priorities, service areas and preferred monthly ad budget. We will explain what should be advertised first and what should be left out.
FAQ
Price, timescales and ownership, answered for a dentist.
Where we work
We build local landing pages for every town you cover. These are the areas we work in most often.
References
The bodies and tools a dentist deals with, plus where to go next on our site.
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also built for
Closest to dentists in how they win work. Each gets its own page, quote form and set of searches.
Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Tell us the dentist work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.
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