Google Ads for fencing contractors
Our Google Ads management for fencing contractors costs £449 a month. We build the landing pages, track calls and forms, and protect your budget from wasted clicks. Your ad spend goes straight to Google, never through us with a mark-up.
£449
Monthly Google Ads management
£169
Monthly AI Receptionist
Direct
Ad spend paid to Google
12 months
Minimum monthly term
You can pay for a click from someone who wants a free price, serves the wrong town, or only needs one broken panel repaired. Meanwhile, the customer looking for a full close board fence may never see your advert. That is wasted budget, especially when your fencing jobs vary greatly in value.
Google Ads can put you in front of someone searching for a fence today. It only works when the search, advert, landing page and follow-up all match. We manage the complete route from click to enquiry, so you can see which searches create worthwhile work, not just traffic.
The problem
A search for fencing can come from a DIY buyer, job seeker, supplier or someone outside your area. Each click costs money, but none is likely to become a profitable fencing job.
Block irrelevant searches with exact negative keywords
A small repair may take travel time, materials and admin while producing little margin. If your account treats every enquiry equally, it can spend heavily on work you would rather avoid.
Separate repair campaigns from higher-value replacement work
Someone searching for automated gates needs different proof and questions answered from someone replacing a garden fence. A general homepage forces both visitors to work too hard.
Build focused landing pages for profitable fencing jobs
What you get
Every plan reports in plain English every month. Everything else we offer is modular.
Clicks, priced honestly
A click only costs money. A job pays it back. This is the maths an Ads account lives or dies on, with your numbers in it.
Roughly
of estimated work from that spend every month
Get Ads managed properlyAssumes 40% of enquiries become booked jobs. Roughly back per £1 of ad spend. Estimates, not a promise; ad spend goes direct to Google.
Monthly
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
The same modules, priced lower when taken together.
£199 a month
Saves £29
£595 a month
Saves £82
£795 a month
Saves £141
The foundation
Marketing works as hard as the site it lands on. If the website needs replacing first, this is what that costs.
£1,295
A credible presence that turns visitors into enquiries.
Best for: Sole traders and small teams who need to look established and get the phone ringing.
£1,995
For businesses losing work to missed calls.
Best for: Established businesses that cannot answer the phone while they are on a job.
Everything in Essentials, plus:
£2,495
For businesses ready to buy leads through Google.
Best for: Businesses that want to turn ad spend into booked work, with the tracking to prove it.
Everything in Complete, plus:
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
Quote request
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
The result
Your adverts focus on the fencing jobs and towns you actually want. Visitors arrive on pages that match their search, so more enquiries include useful details before you call back.
Irrelevant searches, unsuitable areas and poor-performing keywords are identified and removed. Your budget can move towards garden replacements, gates, security work or other profitable services.
Call and form tracking shows which campaign created each enquiry. When you report quotes and won work, future decisions can follow the jobs that pay, not surface-level click numbers.
One trade, the full picture
The website, the search rankings and the paid clicks are one system, not three purchases. Each has its own page, written for fencing contractors.
01
Google Ads reaches people actively searching for a fencing contractor, rather than people casually scrolling past a post. That matters when a storm has damaged a fence, a homeowner needs a new garden boundary, or a builder needs commercial fencing priced quickly.
We split urgent searches from planned projects. Each needs different wording, landing page content and follow-up. Start by choosing the jobs and towns that deserve your budget, then build campaigns around them.
02
Most wasted spend starts with loose settings. A broad search such as fencing can trigger people looking for DIY panels, fence paint, training courses or jobs. Sending all those visitors to your homepage makes the waste worse because it does not answer the question behind each search.
We use exact keywords where possible, then add negative keywords. These are words that tell Google not to show your advert. We review the search terms regularly and switch off anything that does not produce useful enquiries.
More detail
The rest of what fencing contractors ask us, tidied away. Open what you need.
A person searching for concrete posts and gravel boards should not land on a generic homepage. They need to see that you provide the work, where you work, what affects the price and how to request a quote. A focused landing page removes doubt before they call.
We write and build pages around the jobs you want. The page can show your fully insured status, Fencing Contractors Association membership, CHAS, TrustMark or Constructionline details where applicable. It also gives visitors a clear way to request a site visit or estimate.
Clicks are not the result you need. You need to know whether a search produced a genuine quote request, a worthwhile call or a completed fencing job. We connect call and form tracking to the campaigns, so budget decisions use real enquiries instead of hopeful guesses.
You can tell us which leads became quotes and which jobs were won. That feedback helps us favour searches for valuable work, such as full garden replacements, automated gates and commercial fencing, rather than chasing cheap activity.
Fencing contractor Google Ads management costs £449 a month. That covers campaign management, bid and budget optimisation, advert copy testing, negative keyword management, landing page optimisation and a monthly reporting call. It is ongoing work, not a one-off account setup followed by silence.
Your ad spend is separate. You pay Google directly, and we never mark it up. We agree a sensible starting budget around your target jobs, coverage and available capacity. Then we use the tracking data to make careful changes rather than spend blindly.
Paid adverts can create calls while you are digging post holes, loading materials or driving between jobs. Letting those calls reach voicemail can waste the money that bought them. Our AI Receptionist costs £169 a month and answers in your business name, day and night.
It asks for the caller's job details, qualifies the enquiry and texts you immediately. You can then call back when safe, with the postcode, job type and key information already captured. It is a cross-sell for businesses that regularly miss calls.
Directories such as Checkatrade and Bark can put your details in front of buyers, but the same lead may be sent to several contractors. You then compete after the enquiry has already been shared. With Google Ads, your advert leads to your business and the enquiry is yours to handle.
Ads also give you control over the job types, towns and times you target. Directories may still have a place in your marketing. They should not be the only route to work, especially when you want to build demand for higher-value fencing.
We begin with a planning call about your best work, margins, towns and capacity. We check your existing account, choose the first campaigns and build the landing pages and tracking. Once live, leads can arrive in days, not months, but the early data needs careful review.
This is the Attract and Convert part of our ACCC Framework. Tracking and the AI Receptionist support Capture. Reviews, useful pages and ongoing content help Compound the gains over time. Request a quote and we will map the first campaign to your business.
FAQ
Price, timescales and ownership, answered for a fencing contractor.
Where we work
We build local landing pages for every town you cover. These are the areas we work in most often.
References
The bodies and tools a fencing contractor deals with, plus where to go next on our site.
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also built for
Closest to fencing contractors in how they win work. Each gets its own page, quote form and set of searches.
Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Tell us the fencing contractor work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.
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