Google Ads for drainage companies
Get Google Ads management for £449 a month, built around profitable drainage work. We target urgent searches, protect your budget, track calls and forms, and show which clicks become booked jobs. Your ad spend goes direct to Google, with no mark-up.
£449
Monthly Google Ads management
£169
Optional monthly AI Receptionist
£0
Mark-up on Google ad spend
12 months
Minimum management term
You can spend a full morning clearing blocked drains, then find your Ads budget has gone on people searching for DIY advice, drain rods or jobs outside your area. A click is not a job. Your campaigns must focus on work that pays, in places you actually cover.
Google Ads for drainage companies can bring calls within days of going live. But only when the search, advert, landing page and follow-up work together. We manage the campaign, build the right landing pages, track every enquiry and help you see which work deserves more budget.
The problem
You may see visits in your account while the phone stays quiet. Those clicks could be DIY searches, product searches or people outside your area. Without job tracking, you cannot tell whether the campaign is earning its keep.
Track every call and form through to job status.
A drainage company covering Gateshead should not pay for searches in Leeds. Poor location settings and vague town targeting can quietly drain money, especially when emergency searches happen late at night.
Set campaigns only for towns you genuinely cover.
Blocked drain clearance, CCTV surveys and septic tank work have different customers and values. One mixed campaign makes it harder to write a relevant advert or know which service is using the budget.
Split campaigns by service, customer need and job value.
What you get
Every plan reports in plain English every month. Everything else we offer is modular.
Clicks, priced honestly
A click only costs money. A job pays it back. This is the maths an Ads account lives or dies on, with your numbers in it.
Roughly
of estimated work from that spend every month
Get Ads managed properlyAssumes 40% of enquiries become booked jobs. Roughly back per £1 of ad spend. Estimates, not a promise; ad spend goes direct to Google.
Monthly
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
The same modules, priced lower when taken together.
£199 a month
Saves £29
£595 a month
Saves £82
£795 a month
Saves £141
The foundation
Marketing works as hard as the site it lands on. If the website needs replacing first, this is what that costs.
£1,295
A credible presence that turns visitors into enquiries.
Best for: Sole traders and small teams who need to look established and get the phone ringing.
£1,995
For businesses losing work to missed calls.
Best for: Established businesses that cannot answer the phone while they are on a job.
Everything in Essentials, plus:
£2,495
For businesses ready to buy leads through Google.
Best for: Businesses that want to turn ad spend into booked work, with the tracking to prove it.
Everything in Complete, plus:
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
Quote request
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
The result
Your adverts appear for searches such as blocked drain clearance and emergency call-outs in the areas you cover. The landing page confirms the service and gives the caller a clear route to contact you.
CCTV drain surveys, relining and pre-purchase surveys receive their own messages. That helps visitors understand the service, see the proof and request the right kind of quote.
Search exclusions remove DIY, training, product and job-seeking clicks. Location controls also keep your budget away from towns you cannot serve.
One trade, the full picture
The website, the search rankings and the paid clicks are one system, not three purchases. Each has its own page, written for drainage companies.
01
People rarely browse for a drainage company for fun. They search when a toilet will not flush, wastewater is backing up, or a buyer needs a pre-purchase drain survey. Google Ads puts your company in front of them at that exact moment, rather than hoping they notice a post while scrolling.
We split emergency searches from planned work. That means a blocked drain call can go to a fast-response page, while CCTV surveys and drain relining searches see proof, prices and information suited to a considered decision.
02
Most wasted spend comes from loose targeting. A broad phrase such as "drainage" can attract job seekers, students, drain-cleaning products and people wanting advice. Sending every visitor to your homepage makes the problem worse because it forces them to hunt for an answer.
Our drainage company Google Ads management keeps the campaign focused. We use exact search terms where practical, add plain-English exclusions, and switch off anything that costs money without producing a useful enquiry.
More detail
The rest of what drainage companies ask us, tidied away. Open what you need.
A person searching "emergency blocked drain clearance Gateshead" should not land on a generic homepage. They need to see that you handle the problem, cover their area and can respond. The page must make the next step obvious on a phone, where many urgent searches happen.
We build or improve landing pages around the job being searched for. They include clear service details, honest price signals, trust evidence and a short quote form. If you hold NADC, Water Jetting Association, CHAS or SafeContractor approval, we place it where it supports the decision.
Clicks tell you that someone visited. They do not tell you whether the caller booked blocked drain clearance, asked for a quote, or wanted free advice. We connect campaign data with calls and forms, so decisions are based on useful enquiries and jobs, not a flattering click count.
You can then see which search terms, adverts and locations deserve more attention. If one service produces calls but another burns budget, we make that visible and move spend accordingly.
Our Google Ads management costs £449 a month. This is the management fee, not your advertising budget. Your ad spend is billed directly by Google and is never marked up. We handle the work that keeps the account useful, from campaign changes to landing page improvements and clear monthly reporting.
This is drainage company lead generation built around jobs, not activity reports. We look at search quality, calls and forms together. That gives you a practical view of where your money is going and what needs changing.
A drainage lead often calls while you are jetting, lifting covers or driving between jobs. Letting it ring can mean the customer calls the next company. Our AI Receptionist costs £169 a month and answers in your business name, takes the job details, qualifies the caller and texts you straight away.
It works alongside the Ads campaign, not instead of it. The advert creates the opportunity. The receptionist helps protect it when your hands are busy or the call arrives outside normal hours.
Directories such as Checkatrade and Bark can put your details beside several competing companies. The customer may compare everyone, and the same lead can be offered to more than one provider. You also have less control over the search, message and follow-up.
With pay per click for drainage companies UK campaigns, you choose the service, location and advert. The enquiry comes through your page and belongs to your business. Ads do need careful management, but you are building a direct route to customers rather than renting attention from a directory.
We begin with your profitable jobs, service areas, response times and existing proof. Then we build the campaign and landing pages, add tracking, check the searches and launch. Leads can arrive in days once the account is live, but the early work is about removing waste and learning what customers actually request.
This sits within our ACCC Framework. Ads attract the search, the page converts it, tracking and the receptionist capture it, and useful content and reviews compound trust over time. To start, send us your service list, towns, phone number and best examples of completed work.
FAQ
Price, timescales and ownership, answered for a drainage company.
Where we work
We build local landing pages for every town you cover. These are the areas we work in most often.
References
The bodies and tools a drainage company deals with, plus where to go next on our site.
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also built for
Closest to drainage companies in how they win work. Each gets its own page, quote form and set of searches.
Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Tell us the drainage company work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.
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