Clicks With No Job
You see visits in the account, but no boiler installs, leak repairs or quote requests. A click can cost real money even when the visitor wanted training, parts or free advice.
Trace every click through to its call or form
Google Ads for plumbers
Google Ads for Plumbers That Win Jobs
Get plumber Google Ads management for £449 a month. We target the searches that matter, build pages that turn clicks into enquiries, and track which calls and forms become real plumbing work. Your ad spend goes straight to Google, with no mark-up.
£449
Monthly Google Ads management
£169
Monthly AI Receptionist
£0
Ad spend mark-up
12 months
Minimum monthly service term
Paying for clicks that never become plumbing jobs is frustrating. A customer searching for an emergency plumber needs help now. Someone planning a boiler replacement needs proof, clear prices and a simple way to ask for a quote. Sending both visitors to your homepage wastes the moment.
Google Ads can put your business in front of those searches within days, not months. But plumber lead generation only works when the right jobs, towns, advert, landing page and follow-up work together. We manage the full route from search to tracked enquiry, so you can see what your budget buys.
The problem
What is costing Plumbers work right now
The Wrong Local Searches
Your advert appears outside your working area, or for towns you cannot reach quickly. Travel time turns an apparently useful enquiry into a job that costs more than it earns.
Restrict campaigns to your profitable service towns
One Page For Everything
A customer searching for emergency plumbing lands on a general homepage. They cannot see your response, proof or contact option quickly, so they leave before calling.
Build focused pages for each profitable plumbing service
The ACCC Framework
Attract
Convert
Capture
Compound
How the system works
What you get
Included in the plan
Every plan reports in plain English every month. Everything else we offer is modular.
01
Campaigns for profitable plumbing jobs
02
Emergency and planned search split
03
Exact local service targeting
04
Negative keyword protection
05
Advert copy testing
06
Dedicated service landing pages
07
Call tracking
08
Form tracking
09
Monthly performance reporting
10
Direct Google ad billing
11
Search term reviews
12
Landing page improvements
Clicks, priced honestly
What could Google Ads bring back?
A click only costs money. A job pays it back. This is the maths an Ads account lives or dies on, with your numbers in it.
Roughly
of estimated work from that spend every month
Get Ads managed properlyAssumes 40% of enquiries become booked jobs. Roughly back per £1 of ad spend. Estimates, not a promise; ad spend goes direct to Google.
Monthly
Everything else is modular
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
Website Care
Required£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
AI Receptionist
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Website Chatbot
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
Google Ads Management
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
SEO and Content
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
Automated Social Media
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
Intelligent Marketing Coach
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
Extra Support Time
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
Bundle them and pay less
The same modules, priced lower when taken together.
Care plus Receptionist
£199 a month
Saves £29
Care plus Receptionist plus Ads
£595 a month
Saves £82
Everything
£795 a month
Saves £141
Terms
- 50% on signature, 50% on launch.
- Monthly billing starts at launch, with a 12 month minimum term and monthly thereafter.
- Ad spend is billed separately by Google and is never marked up.
- Modules can be added at any time.
- All prices exclude VAT.
The foundation
Websites built for Plumbers
Marketing works as hard as the site it lands on. If the website needs replacing first, this is what that costs.
Essentials
£1,295
A credible presence that turns visitors into enquiries.
Best for: Sole traders and small teams who need to look established and get the phone ringing.
- Up to 7 pages, designed mobile first
- Copywriting for every page
- Google Business Profile setup and optimisation
- Contact forms and click to call
- Call tracking number
- Basic on-page SEO
- Google Analytics and conversion tracking
- Audience Simulator access, included
- 2 rounds of revisions
- Live in 10 working days
Complete
£1,995
For businesses losing work to missed calls.
Best for: Established businesses that cannot answer the phone while they are on a job.
Everything in Essentials, plus:
- Up to 12 pages, including service and location pages
- AI receptionist configured to your business, live at launch
- Enquiry notifications by SMS and email
- WhatsApp enquiry capture
- Review generation setup
- Photo and video gallery
- 3 rounds of revisions
Growth
£2,495
For businesses ready to buy leads through Google.
Best for: Businesses that want to turn ad spend into booked work, with the tracking to prove it.
Everything in Complete, plus:
- Dedicated PPC landing pages
- Full conversion tracking and call attribution
- Google Ads account build, keyword research and campaign structure
- Competitor analysis
- Priority build, live in 7 working days
Website Care £59 a month Required
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
Quote request
Get a price for your plumber website
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
- A fixed price, not a range
- Reply within one working day
- No obligation and no sales sequence
The result
What changes once it is live
More Of Your Best Jobs
Campaigns can focus on boiler installations, heating work, emergency repairs or drainage, rather than accepting every possible search. Your budget supports the work that suits your skills, margins and available time.
Fewer Wasted Clicks
Specific search terms, local targeting and blocked unsuitable words reduce the chance of paying for DIY visitors, training searches, job hunters or customers outside your working area.
Quicker Enquiry Decisions
Clear service pages show visitors what you do, where you work and how to contact you. A caller can act quickly, while a planned customer can send the details needed for a quote.
One trade, the full picture
Everything we do for plumbers
The website, the search rankings and the paid clicks are one system, not three purchases. Each has its own page, written for plumbers.
01
Reach customers at the moment they need a plumber
Google Ads places your advert beside searches made by people looking for help now. That is different from social media, where someone may be scrolling without a plumbing problem. We split urgent searches from planned work, then write each advert around the job the customer wants completed. This gives your budget a clear purpose from the first day. Start by listing the three jobs you most want more of.
- Emergency searches include burst pipes, leaks, blocked toilets and no heating.
- Planned searches include boiler installation, bathroom fitting and central heating.
- Local adverts can target Newcastle upon Tyne, Gateshead, Sunderland and Durham.
- We can also cover North Shields, South Shields, Whitley Bay, Wallsend, Jarrow, Washington, Cramlington and Blyth.
- Search adverts run when demand exists, rather than interrupting people during their day.
02
Stop broad searches from draining your advertising budget
Many trade accounts waste money because the settings are too loose. A search for a free plumbing course, a DIY guide or a job vacancy can still trigger an advert. So can a town you do not cover. We use specific search terms and negative keywords, which are words that block unsuitable searches. Review your search list regularly and remove anything that cannot become a worthwhile job.
- Target plumber, emergency plumber and boiler installer searches in your areas.
- Block searches for training, jobs, apprenticeships, parts, DIY and free advice.
- Separate emergency plumbing from boiler, bathroom, heating and drainage campaigns.
- Send every advert to a page that answers the exact search behind the click.
- Switch off words that produce clicks but no useful calls or forms.
More detail
More on Google Ads for plumbers
The rest of what plumbers ask us, tidied away. Open what you need.
A landing page gives one service and one next step the attention it deserves. Someone searching for boiler installation should see boiler experience, the areas covered, relevant qualifications and a quote form. Someone with a burst pipe needs a prominent phone number and fast contact option. We build or improve the pages behind your ads, so visitors do not have to hunt through your website.
- Show Gas Safe Registered status where it applies to boiler and gas work.
- Add WaterSafe, OFTEC, CIPHE or Which? Trusted Trader details where relevant.
- Use job photos, customer reviews, service areas and useful price signals.
- Ask for the address, job type, urgency and preferred contact method.
- Give emergency visitors a clear call button and planned customers a quote form.
- Build a new website when your current one cannot support profitable campaigns.
Clicks are not the result you need. You need to know which search produced a call, form, quote and booked job. We set up call and form tracking around your campaigns, then use what happens after the enquiry to guide budget decisions. That helps separate a cheap click from a valuable lead, such as a boiler replacement or commercial heating enquiry.
- Track calls from adverts, including the campaign and search behind them.
- Track completed quote forms and the service selected by each visitor.
- Record whether enquiries concern leaks, boilers, bathrooms, heating or drainage.
- Use call details and your job records to spot sales, not just contacts.
- Move budget towards keywords that produce work you want to complete.
- Flag poor-quality enquiries so they do not quietly consume future spend.
Our Google Ads management costs £449 a month. It covers campaign management, bid and budget optimisation, advert copy testing, negative keyword management, landing page optimisation and a monthly reporting call. Your advertising budget is separate. It is billed directly by Google and we never mark it up. You can add this service to an existing website, provided its pages can support the campaign.
- Build focused campaigns around profitable plumbing services and locations.
- Test advert wording for urgency, trust, qualifications and clear service benefits.
- Review search terms and add negative keywords to protect your budget.
- Improve landing pages when visitors do not take the next step.
- Explain spend, enquiries and useful findings in a monthly reporting call.
- Pay Google directly for ad spend, with no agency mark-up.
Good Ads create demand, but a missed call can still become lost work. Our AI Receptionist costs £169 a month and answers in your business name, 24 hours a day. It takes job details, checks what the caller needs and texts you immediately. It is useful when you are driving, under a sink, on a roof or already speaking to another customer.
- Answer calls about leaks, blockages, boilers, heating and bathroom work.
- Collect the caller's name, number, postcode and plumbing problem.
- Qualify urgency so emergency requests stand out from planned enquiries.
- Send you the details by text as soon as the call is handled.
- Use your chosen business name and agreed information about your services.
- Add Care plus Receptionist for £199 a month, saving £29.
Directories can help with visibility, but their enquiries often go to several tradespeople. You then compete on speed and price after paying for access. With Google Ads, the advert leads to your business, your phone number and your form. The customer is not shown a list of competing plumbers on the same enquiry route. Compare the cost of an exclusive lead with the value of the jobs you want.
- Build campaigns around your own services, towns, phone number and reviews.
- Keep the enquiry route focused on your business rather than a directory profile.
- Avoid paying for a lead that is also sent to three other plumbers.
- Use call tracking to compare paid search enquiries with directory enquiries.
- Pause campaigns when capacity is full, then restart when you need work.
- Compare booked jobs, not just the number of leads supplied.
We start with your best jobs, service areas, capacity and current website. We check the search terms people use, prepare the campaigns and build the pages and tracking. Once the account is live, leads can arrive in days, not months, although volume depends on your budget, area and demand. This is the Attract and Convert part of our ACCC Framework, with Capture and Compound available as your system grows.
- Days one to seven: confirm profitable jobs, towns, budget and account access.
- Days eight to fourteen: write adverts, prepare landing pages and install tracking.
- Days fifteen to thirty: launch, review searches and block unsuitable traffic.
- Use the £449 monthly service to manage the account after launch.
- Add the AI Receptionist when missed calls are costing useful enquiries.
- Request a quote with your priority jobs and service areas to begin.
FAQ
Plumbers ask us these most
Price, timescales and ownership, answered for a plumber.
Google Ads management costs £449 a month. This includes campaign management, bid and budget optimisation, advert copy testing, negative keyword management, landing page optimisation and a monthly reporting call. Your ad spend is separate and goes directly to Google. We never add a mark-up. All prices exclude VAT. Monthly billing starts when the account is live, with a 12 month minimum term.
There is no useful figure for every plumber. Your budget depends on the towns you cover, the jobs you want and how much demand exists. We agree a sensible starting budget after reviewing your services and competition. You pay Google directly, and we never mark up that spend. We then protect it with focused keywords, local targeting and regular removal of searches that cannot produce work.
Once the account, adverts, landing pages and tracking are live, enquiries can arrive in days, not months. The exact pace depends on your area, budget, services and customer demand. Emergency plumbing searches often have immediate intent. Planned work such as boiler installation may take longer to decide. We monitor the first searches closely and adjust traffic before more budget is committed.
Not reliably. A click only gets someone to your page. If the page is slow, vague or missing proof, prices and a clear contact route, the visitor may leave. We build or improve landing pages for the service in the advert. They can show your qualifications, areas, reviews, useful price signals, phone number and quote form. The page gives the click a fair chance to become an enquiry.
We track calls and completed forms from the advertising campaigns. The records show which campaign and search led to each contact, along with the service requested. We then use your feedback about quotes and booked work to identify valuable traffic. This is more useful than reporting clicks alone. It helps us put budget behind searches for jobs such as boiler replacements, heating work or emergency repairs.
The best jobs depend on your capacity and margins, but many plumbers prioritise boiler installation, central heating, power flushing, bathroom installation and specialist leak detection. Emergency plumbing can produce urgent enquiries, but travel time and out-of-hours capacity matter. Drainage and blockages may suit a separate campaign. We help choose services that you can deliver profitably, then keep lower-value or unsuitable searches out of the account.
Yes, provided your business is properly qualified for the work you advertise. Gas-related adverts should accurately reflect your Gas Safe Registered status and the services you can legally provide. We can build campaigns for boiler installation, servicing, central heating and gas safety certificates. We will not make claims you cannot support. You supply the correct registration details, service information and areas before launch.
Yes. Emergency searches are usually different from planned searches, so we give them their own campaign and landing page. Adverts can focus on burst pipes, serious leaks, blocked toilets or no heating, with a prominent phone number and clear service area. We also discuss your response times and hours. The AI Receptionist can answer missed calls when you are already dealing with another emergency.
Yes. Planned work needs different information from an emergency call. A bathroom or central heating page can show the work you complete, areas served, relevant proof, photos, reviews and a quote form. Boiler installation may need Gas Safe details and a request for property information. Separating these services helps the advert answer the search and helps you judge which type of work pays.
Google Ads sends the customer to your advert, page, phone number and form. The enquiry is yours to handle. Checkatrade and Bark can place you beside other tradespeople, and some leads may be offered to more than one business. Directories can still have a place in your marketing, but Google Ads gives you more control over the service, location, message and enquiry route.
The fee includes campaign management, bid and budget optimisation, advert copy testing, negative keyword management, landing page optimisation and a monthly reporting call. We review the search terms that trigger your adverts and protect your budget from unsuitable traffic. It does not include your Google ad spend. That is billed by Google directly. It also does not include website hosting or other monthly services unless agreed separately.
We first confirm your best jobs, service areas, budget, working hours and account access. We then prepare campaigns, adverts, landing pages and call and form tracking. After launch, we review the searches and early enquiries, add blocked words and adjust bids or budgets. You receive a monthly report and call. We need honest feedback on lead quality so decisions reflect real plumbing work.
Monthly billing starts when the account is launched, with a 12 month minimum term and monthly thereafter. This gives the campaigns time to gather useful search and enquiry information while we improve the account. You can add other modules at any time. The £449 management fee is separate from Google ad spend, and all prices exclude VAT. The full terms are confirmed before you sign.
Yes. From Newcastle upon Tyne, we cover campaigns across the North East and work with businesses across the UK. Local areas can include Gateshead, Sunderland, Durham, North Shields, South Shields, Whitley Bay, Wallsend, Jarrow, Washington, Cramlington and Blyth. We only target places you can serve properly. Tell us your travel limits, call-out rules and priority towns so the adverts match your real operation.
Where we work
Working across the UK
We build local landing pages for every town you cover. These are the areas we work in most often.
Newcastle upon Tyne
Gateshead
Sunderland
Durham
North Shields
South Shields
Whitley Bay
Wallsend
Jarrow
Washington
Cramlington
Blyth
Morpeth
Hexham
Ponteland
Chester-le-Street
Consett
Gosforth
Jesmond
Heaton
Tynemouth
Killingworth
Houghton-le-Spring
Seaham
Bedlington
References
Useful links for a plumber
The bodies and tools a plumber deals with, plus where to go next on our site.
More from us
Official sources
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also built for
Marketing for similar businesses
Closest to plumbers in how they win work. Each gets its own page, quote form and set of searches.
Google Ads by Trade
- All Tradespeople
- Bathroom Fitters
- Boiler Engineers
- Builders
- Dentists
- Drainage Companies
- Electricians
- EV Charger Installers
- Fencing Contractors
- Kitchen Fitters
- Landscapers
- Locksmiths
- Paving & Driveway Companies
- Pest Control Companies
- Roofers
- Scaffolding Companies
- Skip Hire Companies
- Solar Installers
- Trade Suppliers
- Tree Surgeons
- Window Installers
Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Get a fixed price for your plumber marketing
Tell us the plumber work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.