Get more enquiries for full bathroom installations, wet rooms and walk-in showers. Our Google Ads management for bathroom fitters costs £449 a month. You pay ad spend straight to Google, with no mark-up, while we track which clicks become real jobs.
You can spend a morning fitting a bathroom, then find three competitors have taken the searches you needed. Meanwhile, a broad Google Ads campaign may be charging you for people looking for cheap repairs, bathroom furniture or work outside your area.
Google Ads can put your business in front of someone ready to book a bathroom fitter today. But clicks alone do not pay your bills. You need focused adverts, useful landing pages, tracked calls and forms, plus quick follow-up when the phone rings.
The problem
What is costing Bathroom Fitters work right now
Clicks Without Quote Requests
Your campaign may show plenty of visits, yet your phone stays quiet. This often means the advert attracts the wrong search or the page gives no clear reason to ask for a quote.
Connect every advert to a service-led quote page
Budget Lost On Broad Searches
A search for bathroom fitter can trigger DIY questions, product shopping or cheap repair requests. Those clicks use your budget but rarely match the full installations and wet rooms you want.
Block irrelevant searches with exact negative keywords
Leads Outside Your Area
A customer in an area you do not cover can still click your advert. You pay for the visit, then waste time explaining that Newcastle, Sunderland or Durham is outside your route.
Assumes 40% of enquiries become booked jobs. Roughly back per £1 of ad spend. Estimates, not a promise; ad spend goes direct to Google.
Monthly
Everything else is modular
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
Website Care
Required
£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
AI Receptionist
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Website Chatbot
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
Google Ads Management
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
SEO and Content
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
Automated Social Media
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
Intelligent Marketing Coach
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
Extra Support Time
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
Bundle them and pay less
The same modules, priced lower when taken together.
Most popular
Care plus Receptionist
£199 a month
Saves £29
Care plus Receptionist plus Ads
£595 a month
Saves £82
Everything
£795 a month
Saves £141
Terms
50% on signature, 50% on launch.
Monthly billing starts at launch, with a 12 month minimum term and monthly thereafter.
Ad spend is billed separately by Google and is never marked up.
Modules can be added at any time.
All prices exclude VAT.
The foundation
Websites built for Bathroom Fitters
Marketing works as hard as the site it lands on. If the website needs replacing first, this is what that costs.
Essentials
£1,295
A credible presence that turns visitors into enquiries.
Best for: Sole traders and small teams who need to look established and get the phone ringing.
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
Two minutes of questions and we will send back a real number, not a range.
Website packages start at £1,295,
ecommerce from £2,495, and there is a
no upfront option at £199 a month.
A fixed price, not a range
Reply within one working day
No obligation and no sales sequence
The result
What changes once it is live
More Relevant Bathroom Enquiries
Your adverts appear for services you actually sell, in towns you actually cover. People reach a page about their project, rather than a generic message that makes them search again.
Budgets Follow Real Jobs
Calls and forms show which searches create worthwhile conversations. You can reduce spend on poor-fit clicks and give more attention to campaigns producing full installations, wet rooms and accessible bathrooms.
Faster Contact With Leads
Tracked forms arrive with useful project details. The optional AI Receptionist answers missed calls and sends you the caller's information, so a promising enquiry does not disappear while you are working.
One trade, the full picture
Everything we do for bathroom fitters
The website, the search rankings and the paid clicks are one system, not three purchases. Each has its own page, written for bathroom fitters.
Google Ads catches demand at the point it matters. Someone searching for a wet room installer or accessible bathroom fitter is usually closer to making contact than someone scrolling through social media. We build campaigns around the jobs you want, then show your advert in the towns you actually serve.
That makes PPC for bathroom fitters useful for planned work and urgent problems. A leaking shower may need help today. A full bathroom installation may take weeks of comparing prices, photos and qualifications. Your ads can cover both buying moments.
Start by listing the jobs and towns you want to win before any campaign goes live.
Target searches such as bathroom fitter Newcastle and wet room installer Durham.
Advertise full bathroom installations, en-suite fitting and bathroom design.
Capture urgent searches for leaking showers, plumbing and failed bathroom electrics.
Separate planned projects from emergency searches, with different adverts and landing pages.
Include Newcastle upon Tyne, Gateshead, Sunderland, Durham and agreed nearby towns.
Write down your three most profitable jobs and send them to us first.
02
Stop paying for searches that never become bathroom work
Most wasted budgets come from loose targeting. Broad keywords can trigger searches for bathroom jobs, training courses, DIY advice or cheap products. A campaign without negative keywords also pays for people who want something you do not offer. Sending every visitor to your homepage creates another leak.
Our bathroom fitter Google Ads management keeps each pound tied to a clear service and area. We use exact search terms where suitable, block unwanted searches and give each advert a page that answers the customer's need. You see what is switched off and why.
Review your last wasted click or irrelevant enquiry, then add it to the campaign's exclusion list.
Use exact keywords for full bathroom installation and walk-in shower fitting.
Block searches for bathroom furniture, free plans, training and DIY instructions.
Exclude areas outside Newcastle, Gateshead, Sunderland, Durham and your chosen towns.
Stop adverts for low-value jobs, such as tiny repairs, if you do not want them.
Check search terms regularly, then add new unwanted words to the blocked list.
Send us your unwanted job types so we can block them before launch.
More detail
More on Google Ads for bathroom fitters
The rest of what bathroom fitters ask us, tidied away. Open what you need.
A customer searching for an accessible bathroom does not want to hunt through a general homepage. They want to know whether you do the work, where you work, what the project involves and how to request a quote. A focused landing page gives them those answers without making them search again.
We create pages around the job your advert promises. They show useful price signals, relevant photos, service details, proof and a short quote form. Clear information also helps discourage people who only want the cheapest possible repair.
Choose one priority service and make that the first landing page for your campaign.
Create dedicated pages for wet rooms, walk-in showers and full installations.
Show guide prices or explain the factors that affect your bathroom quote.
Feature qualifications such as CIPHE, TrustMark, Which? Trusted Trader and Part P.
State that you are fully insured, with clear service areas and project expectations.
Add a quote form asking about room size, preferred dates and required work.
Place a strong call button where mobile visitors can use it quickly.
Send us your best project photos and qualifications for the first page.
A report showing clicks and views cannot tell you whether your ads produce bathroom installations. We connect the campaign to calls and forms, so you can see which service, search and town produced each enquiry. You can then judge leads by quality, not by traffic numbers.
Call tracking uses a campaign number that forwards to your normal phone. Form tracking records the advert and page behind each submission. When a quote becomes a job, that information helps us move budget towards the searches that pay and away from the ones that do not.
Mark your recent enquiries as quote, won or lost, so the campaign has useful job information to learn from.
Track calls from adverts, landing pages and your website separately.
Record quote forms with the service and town selected by the visitor.
Identify searches producing full installations instead of low-value repair requests.
Review missed calls, duplicate leads and poor-fit enquiries before changing budgets.
Use your job outcomes to guide keyword, advert and landing page decisions.
Tell us which recent leads became work during each monthly review.
Our Google Ads management costs £449 a month. That covers campaign management, bid and budget checks, advert testing, negative keyword work, landing page improvements and a monthly reporting call. We manage the account around the bathroom jobs and areas you choose.
Your ad spend is separate. It goes directly to Google and is never marked up by us. You keep control of the Google account and the spend. The aim is not to buy the most clicks. It is to protect the budget and find more enquiries worth quoting.
Request a campaign review with your target jobs, service towns and monthly advertising budget ready.
Build and organise campaigns around your highest-value bathroom services.
Manage bids and budgets as search demand changes.
Test different advert wording, calls to action and service messages.
Maintain negative keywords that stop irrelevant searches costing you money.
Improve landing pages when visitors do not call or complete forms.
Report on enquiries and useful campaign actions in a monthly call.
Pay £449 monthly to us, with Google ad spend billed directly by Google.
Ads can create a lead while you are tiling, driving or working inside a customer's home. If the caller reaches voicemail, they may try another fitter. Our AI Receptionist costs £169 a month and answers in your business name, takes the job details, qualifies the caller and texts you immediately.
It is an optional add-on, not part of the £449 management fee. It can handle common first questions and collect information for a proper callback. You still decide which jobs to accept and how to quote them.
Check your missed-call history from the last month, then decide whether every paid lead deserves a live answer.
Answer calls 24/7 when you are fitting, driving or unavailable.
Ask about the bathroom type, location, timescale and required work.
Qualify requests for wet rooms, walk-in showers and accessible bathrooms.
Text you the caller's details immediately for a prompt callback.
Keep emergency plumbing requests separate from planned installation leads.
Add the AI Receptionist for £169 a month when missed calls cost work.
Directories such as Checkatrade and Bark can put your details in front of customers, but the lead may sit inside a marketplace or be offered to several businesses. You also compete on the same page with fitters who may quote lower or respond first.
With Google Ads, the customer searches for a service, sees your advert and contacts your business through your page or phone number. The enquiry is yours. You control the message, the service area and the follow-up. You also build a useful record of which searches create demand.
Compare your last directory lead with its total cost and number of competitors, then bring that comparison to your quote request.
Send each advert visitor to your own branded landing page.
Make your qualifications, insurance and finished work visible before contact.
Keep the customer's call and form details in your own process.
Target valuable work such as full bathrooms and accessible conversions.
Avoid paying for a lead also sent to three competing fitters.
Ask us to compare your directory spend with a direct Google campaign.
The first month starts with your services, towns, qualifications and past job knowledge. We build the campaign, landing pages and tracking before sending traffic. Once live, leads can arrive in days, not months. We then use real searches and enquiry quality to remove waste and improve the next decisions.
This is the Attract and Convert part of our ACCC Framework. Ads attract people ready to search. The page converts them into quote requests. Tracking and fast call handling capture the opportunity. Reviews and useful content can compound results later, without pretending rankings arrive overnight.
Send your service list and best project photos to start a campaign plan.
Days one to seven, agree jobs, towns, budgets, proof and exclusions.
Days eight to fourteen, build adverts, landing pages and call tracking.
Days fifteen to twenty-one, check the account and prepare it for launch.
Days twenty-two to thirty, review searches, leads and early enquiry quality.
Begin with one or two profitable services rather than advertising everything.
Request your quote with your target areas and preferred launch services.
FAQ
Bathroom Fitters ask us these most
Price, timescales and ownership, answered for a bathroom fitter.
The £449 monthly fee covers campaign management, bid and budget optimisation, advert copy testing, negative keyword management, landing page optimisation and a monthly reporting call. It does not include your Google ad spend. That spend is billed directly by Google and is never marked up by us. We also set up call and form tracking so the campaign is judged by enquiries, not clicks alone.
There is no useful single figure for every bathroom fitter. Your budget depends on the towns you cover, the services you want and the value of a completed job. Full bathroom installations can support more advertising than small repairs. We help set a sensible starting budget, but you pay Google directly. We do not mark up your ad spend, and we can reduce waste before increasing it.
Leads can arrive in days once the account, adverts, landing pages and tracking are live. That is different from search rankings, which can take months to build. Early enquiries still need checking because the first searches show what people actually want. We review those searches, block poor matches and improve the campaign as real data comes in.
Not reliably. A click is only the start. If someone searching for a wet room lands on a general homepage, they may not see the service, proof or next step they need. We build focused landing pages for the advertised job. They explain what you do, show price signals and qualifications, and make requesting a quote straightforward.
We use call tracking and form tracking. Calls from adverts and landing pages use a tracking number that forwards to your normal phone. Forms record the campaign and page behind each enquiry. You can then tell us whether a lead became a quote, a won job or a lost opportunity. That information helps move budget towards searches producing worthwhile bathroom work.
Yes. Your ad spend is separate from our £449 management fee. It is billed directly by Google and never marked up by us. You keep control of the advertising account and payment method. We manage the campaigns, bids, wording, exclusions and landing page improvements, while your Google charges remain visible to you.
The best starting points are usually full bathroom installation, wet rooms, walk-in showers, accessible bathrooms and en-suite fitting. Bathroom design can also work when it leads to an installation. Plumbing and electrics may support the campaign when they are part of a larger project. We can exclude tiny repairs, product searches or work you do not want.
Both can work, but they need different messages. Someone with a failed shower or urgent leak may want a fast response. Someone planning a full bathroom wants photos, qualifications, design help and a clear quote process. We separate these searches where useful, so urgent calls do not compete with planned installation enquiries on one generic page.
Yes. We can target agreed areas around Newcastle upon Tyne, including Gateshead, Sunderland, Durham, North Shields, South Shields, Whitley Bay, Wallsend, Jarrow, Washington, Cramlington and Blyth. We also use location settings and search reviews to limit waste. Tell us your real driving area before launch, including any towns you do not want.
Show the proof that helps a customer choose you. This may include CIPHE membership, TrustMark, Which? Trusted Trader, Part P qualifications and fully insured status. Only claim what you hold. We can place the relevant proof near your services, project photos and quote form, so customers see why your price may differ from an unqualified or uninsured option.
Google Ads sends a customer from their search to your advert and your own page. The enquiry is yours to handle. Directory leads may be visible to, or shared with, several competing businesses. Direct advertising also lets you choose the service message, town and proof the customer sees. The right choice depends on your current costs, response speed and lead quality.
You can, but the account needs regular attention. Broad searches, missing negative keywords and weak landing pages can waste money quickly. You also need to test adverts and connect calls and forms to job outcomes. Our bathroom fitter Google Ads management handles those tasks for £449 a month, so you can focus on fitting and quoting.
Monthly billing starts when the campaign goes live, with a 12 month minimum term and monthly billing after that. This gives the campaign time to gather search and enquiry information through different trading periods. The website and any separate modules have their own terms. We explain the full commitment before you sign.
We first agree your priority services, towns, budget, proof and unwanted searches. We then build adverts, landing pages and call and form tracking before launch. Once live, leads can arrive in days, not months. We review search terms and early enquiries during the first month, then remove waste and plan the next improvements.
Yes. The optional AI Receptionist costs £169 a month. It answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately. It is useful when you are on the tools, driving or already with a customer. It is a separate add-on and is not included in the £449 management fee.
Where we work
Working across the UK
We build local landing pages for every town you cover. These are the areas we work in most often.
Newcastle upon TyneGatesheadSunderlandDurhamNorth ShieldsSouth ShieldsWhitley BayWallsendJarrowWashingtonCramlingtonBlythMorpethHexhamPontelandChester-le-StreetConsettGosforthJesmondHeatonTynemouthKillingworthHoughton-le-SpringSeahamBedlington
References
Useful links for a bathroom fitter
The bodies and tools a bathroom fitter deals with, plus where to go next on our site.
We use cookies that are essential for this site to work. With your consent, we may also use analytics cookies to understand how the site is used. See our
cookie policy
for details.