Google Ads for tree surgeons
Get more calls for tree felling, stump grinding and storm work with Google Ads management for £449 a month. We build the landing pages, track every lead and protect your budget from wasted clicks.
£449
Monthly Ads management fee
£169
Monthly AI Receptionist option
Direct to Google
Ad spend with no mark-up
12 months
Minimum management term
You can spend a morning felling a tree, then find your phone has missed the three calls that mattered. Meanwhile, your competitors appear when local customers search for emergency tree work, stump grinding or crown reduction. Good work alone does not put your number in front of people ready to hire.
Google Ads can bring those searches to you within days, not months. But badly managed campaigns pay for vague searches, distant towns and clicks that never become enquiries. We run Google Ads for tree surgeons around Newcastle and across the UK, with the landing pages and tracking needed to show which searches produce work.
The problem
Your report may show visits, but that does not tell you whether someone requested a quote. A tree surgeon needs calls and usable job details, not traffic from people browsing for free advice.
Track calls, forms and job quality from every campaign
A low-value hedge trim can use the same advertising budget as a larger removal. Without separate campaigns, profitable tree work gets mixed with jobs that do not cover travel and setup.
Separate campaigns by service value and customer need
A searcher in a town you do not serve can still click your advert. You pay, then explain that the journey is too far. This is especially costly when urgent work needs a quick visit.
Restrict adverts to towns your team can reach
What you get
Every plan reports in plain English every month. Everything else we offer is modular.
Clicks, priced honestly
A click only costs money. A job pays it back. This is the maths an Ads account lives or dies on, with your numbers in it.
Roughly
of estimated work from that spend every month
Get Ads managed properlyAssumes 40% of enquiries become booked jobs. Roughly back per £1 of ad spend. Estimates, not a promise; ad spend goes direct to Google.
Monthly
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
The same modules, priced lower when taken together.
£199 a month
Saves £29
£595 a month
Saves £82
£795 a month
Saves £141
The foundation
Marketing works as hard as the site it lands on. If the website needs replacing first, this is what that costs.
£1,295
A credible presence that turns visitors into enquiries.
Best for: Sole traders and small teams who need to look established and get the phone ringing.
£1,995
For businesses losing work to missed calls.
Best for: Established businesses that cannot answer the phone while they are on a job.
Everything in Essentials, plus:
£2,495
For businesses ready to buy leads through Google.
Best for: Businesses that want to turn ad spend into booked work, with the tracking to prove it.
Everything in Complete, plus:
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
Quote request
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
The result
Your adverts appear for the services you choose, in the towns you cover. Someone searching for emergency tree work or stump grinding reaches a page built for that need.
Unwanted searches are removed as the campaign runs. Training, jobs, DIY advice and distant locations stop taking budget away from genuine customers who need a qualified tree surgeon.
Your landing page collects the address, service, access details and photographs where useful. You receive better information before calling back or arranging a site visit.
One trade, the full picture
The website, the search rankings and the paid clicks are one system, not three purchases. Each has its own page, written for tree surgeons.
01
People do not usually scroll social media looking for a tree surgeon. They search when a branch has fallen, a tree needs reducing, or a house sale needs work completed. Google Ads puts your business at the top when that need is already present. This makes pay per click for tree surgeons different from general advertising. You pay for a chance to speak to someone actively looking.
We split urgent searches from planned work. Storm damage needs a fast call. TPO applications and site clearance need a clear service page and a quote form. That difference helps your budget match the job and the buying moment.
02
Most wasted spend comes from giving Google too much freedom. Broad keywords can show your advert for tree identification, training courses, jobs or free advice. A homepage then makes the visitor hunt for the service they searched for. We build a tighter account around real jobs, real locations and clear exclusions.
An expensive click is not automatically a bad click. A £15 click may be sensible for an emergency removal worth thousands. The same click is wasteful for a low-value hedge trim if it cannot cover your time and travel. We judge spend against the jobs you actually want.
More detail
The rest of what tree surgeons ask us, tidied away. Open what you need.
Sending every advert to your homepage makes customers work too hard. A person searching for stump grinding should see stump grinding, not a list of every service you offer. We build focused landing pages that answer the search quickly, show the next step and make your business feel safe to contact.
The page can show the areas covered, the work you carry out and the proof customers need before allowing access to their property. It can include your Arboricultural Association membership, NPTC qualifications, LANTRA training, CHAS status and £5m public liability cover, where applicable.
Clicks are not the result you need. You need to know whether a search produced a genuine call, a quote request, a site visit or a booked job. We track calls and forms from the advert through to your response. You can then see what deserves more budget and what needs switching off.
This also helps when customers call later or mention a different service. We record the useful detail, such as storm clearance, a TPO application or a large site clearance lead. Campaign decisions are based on enquiries and job quality, not a report full of impressive-looking clicks.
Tree surgeon Google Ads management costs £449 a month. That covers campaign management, bid and budget changes, advert copy testing, negative keyword work, landing page improvements and a monthly reporting call. Your ad spend is separate. It goes directly to Google, and we never add a mark-up.
You do not need to learn the advertising platform or spend evenings checking search terms. We handle the account while you focus on safe work, quoting and serving customers. You can add campaigns for seasonal storm damage or commercial work as the account develops.
Ads can create demand faster than you can answer it. When you are climbing, chipping or driving, a missed call can go to the next tree surgeon. Our AI Receptionist costs £169 a month and answers in your business name, takes the job details, checks what the caller needs and texts you straight away.
It can handle the first conversation for emergency storm damage, tree felling, stump grinding and other services. You stay in control of the follow-up. The receptionist does not replace your judgement on safety, access, protected trees or pricing. It makes sure the opportunity reaches you.
Directories such as Checkatrade and Bark can put your details in front of buyers, but the same enquiry may be sent to several businesses. You can spend time responding without knowing how many competitors received it. With Google Ads, the customer contacts your business from your advert and the lead is yours to handle.
Ads also give you control over the service and location being promoted. You can prioritise larger felling work, commercial clearance or storm damage when those jobs suit your team. A directory profile is useful support, but it should not be the only place customers can find you.
We begin by reviewing your services, profitable job types, coverage area and current website. We then build the first landing page, tracking and campaigns. Once Google approves the adverts and the account is live, relevant searches can produce leads within days. The first month is about finding useful search terms and removing waste quickly.
This is the Attract and Convert part of our ACCC Framework. Ads attract ready customers. A focused page converts the visit. Tracking and call handling capture the opportunity. Reviews and useful content can compound the results over time. You can start with Ads management alone and add the wider system later.
FAQ
Price, timescales and ownership, answered for a tree surgeon.
Where we work
We build local landing pages for every town you cover. These are the areas we work in most often.
References
The bodies and tools a tree surgeon deals with, plus where to go next on our site.
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also built for
Closest to tree surgeons in how they win work. Each gets its own page, quote form and set of searches.
Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Tell us the tree surgeon work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.
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