Google Ads for locksmiths
Get locksmith Google Ads management for £449 a month. We build the landing pages, track calls and forms, and cut waste so your budget brings in real lockouts, upgrades and repair work, not empty clicks.
£449
Monthly Google Ads management
£169
Optional monthly AI Receptionist
24/7
Receptionist call answering
Direct
Ad spend paid to Google
You can spend money on "emergency locksmith" clicks and still hear nothing back. The searcher may have wanted a key copied, a price from a directory, or a locksmith in a town you never cover. Every wrong click takes money from your next genuine job.
Google Ads can put you in front of someone locked outside their house today. They can also fill your phone with low-value calls if the account is built badly. We manage the adverts, landing pages, call tracking and forms together, so you can see which searches produce work.
The problem
Your advert can receive clicks from people seeking DIY advice, locksmith training or a business outside your area. You pay even when the visitor was never a realistic customer.
Remove irrelevant searches and block them with negative keywords.
Key cutting and simple spare keys may not justify an expensive emergency search click. Without separate campaigns, small jobs can use the budget meant for urgent entry or security work.
Separate campaigns by job value and customer intent.
A general homepage makes a locked-out customer search for the right service. They may leave before finding your area, phone number or proof of safe work.
Build focused pages for your highest-value locksmith services.
What you get
Every plan reports in plain English every month. Everything else we offer is modular.
Clicks, priced honestly
A click only costs money. A job pays it back. This is the maths an Ads account lives or dies on, with your numbers in it.
Roughly
of estimated work from that spend every month
Get Ads managed properlyAssumes 40% of enquiries become booked jobs. Roughly back per £1 of ad spend. Estimates, not a promise; ad spend goes direct to Google.
Monthly
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
The same modules, priced lower when taken together.
£199 a month
Saves £29
£595 a month
Saves £82
£795 a month
Saves £141
The foundation
Marketing works as hard as the site it lands on. If the website needs replacing first, this is what that costs.
£1,295
A credible presence that turns visitors into enquiries.
Best for: Sole traders and small teams who need to look established and get the phone ringing.
£1,995
For businesses losing work to missed calls.
Best for: Established businesses that cannot answer the phone while they are on a job.
Everything in Essentials, plus:
£2,495
For businesses ready to buy leads through Google.
Best for: Businesses that want to turn ad spend into booked work, with the tracking to prove it.
Everything in Complete, plus:
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
Quote request
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
The result
Your budget focuses on emergency entry, lock changes, burglary repairs, access control and other work you choose. Lower-value searches do not quietly take the whole month's spend.
Separate pages and campaigns show whether someone needs help now or is planning an upgrade. You can answer the enquiry properly instead of guessing from a vague contact form.
Exact keywords, location controls and negative keywords reduce visits from DIY searchers, job hunters, students and customers outside your service area.
One trade, the full picture
The website, the search rankings and the paid clicks are one system, not three purchases. Each has its own page, written for locksmiths.
01
Google Ads puts your locksmith business in front of people already looking for help. That makes it different from social media, where someone may simply be passing time. Emergency searches need a fast response. Planned searches need clear proof and a sensible next step.
We separate urgent work from jobs people arrange in advance. The message, landing page and tracking match the reason behind the search. This helps you spend more on valuable work and less on visitors who were never likely to book.
02
Most trade accounts waste money before the first phone call. Broad keywords can show your advert for cheap key cutting, jobs outside your area, or people looking for instructions. Sending every visitor to a homepage adds another leak because it does not answer the exact question they asked.
We protect the budget with exact search terms and negative keywords. Negative keywords are words that tell Google when not to show your advert. We review the search terms regularly, then switch off anything that gets attention without producing useful enquiries.
More detail
The rest of what locksmiths ask us, tidied away. Open what you need.
A person searching for an emergency locksmith should not land on a page about every service you offer. They need to know you cover their area, can attend the type of problem they have, and are safe to call. A focused landing page gives them those answers without making them hunt.
We build pages around the jobs worth advertising. Each page uses clear service details, trust signals and a direct way to contact you. Price signals can explain that emergency work depends on access, time and parts, without promising a price you cannot honour.
Clicks are not the result you need. A useful account shows whether a search led to a phone call, a completed form, a quoted job or work you accepted. We connect the adverts to call and form tracking, so decisions are based on enquiries and jobs rather than a pleasing traffic report.
You can tell us which work is worth prioritising. That might be emergency entry, burglary repairs or commercial access control. We use that information when reviewing the account, then put more budget behind the searches that match your priorities.
Locksmith Google Ads management costs £449 a month. That covers the work needed to run and improve the account, not just a monthly email saying how many people clicked. Your advertising budget is separate. It is billed directly by Google and we never add a mark-up.
We manage the parts that affect whether a click becomes a job. That includes campaign settings, adverts, search terms, tracking and the pages people visit. You keep control of the Google advertising account and can add other modules whenever the business needs them.
The best advert cannot help if you are fitting a lock, driving between jobs or working underground. A missed emergency call often goes to the next locksmith on Google. Our AI Receptionist is an optional £169 a month service that answers in your business name, takes job details and texts you straight away.
It can ask where the customer is, what has happened and what help they need. You can then call back with the right information. This is useful for urgent lockouts, but you decide how it handles calls and which jobs you want passed on.
Directories can put your details in front of people who are comparing several locksmiths. They may also sell the same enquiry to other businesses. Google Ads sends the searcher to your advert and your contact details, so the lead belongs to your business rather than sitting in a shared queue.
That does not mean every click is valuable. It means you control the message, area, service and follow-up. We can help you compare the cost of advertising with directory fees, shared leads and the time spent chasing people who have already called others.
We start by learning your best jobs, coverage area, opening hours and trust points. We then build the campaign, landing pages and tracking before sending traffic. Once the account is live, relevant leads can arrive in days, not months. The first month is about finding what deserves more budget.
This is part of our ACCC Framework. Ads attract people who are ready to search. Landing pages convert them into enquiries. Tracking captures what happened. Reviews and useful content compound trust over time. Start by requesting a quote and telling us which locksmith jobs you want more of.
FAQ
Price, timescales and ownership, answered for a locksmith.
Where we work
We build local landing pages for every town you cover. These are the areas we work in most often.
References
The bodies and tools a locksmith deals with, plus where to go next on our site.
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also built for
Closest to locksmiths in how they win work. Each gets its own page, quote form and set of searches.
Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Tell us the locksmith work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.
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