Clicks with no useful calls
You see visits in a report, but nobody asks for a quote. The problem may be poor searches, a weak page or no clear way to call while you are working.
Track every call and form back to its campaign.
Google Ads for builders
Google Ads for Builders That Bring Jobs
Get builder Google Ads management for £449 a month. We target the jobs you want, send clicks to focused landing pages, and track calls and forms through to real enquiries. Your ad spend goes direct to Google, with no mark-up.
£449
Monthly Ads management
£169
Monthly AI Receptionist
£0
Ad spend mark-up
12 months
Minimum monthly term
Paying for clicks feels very different when each one costs money and your next job is not guaranteed. A homeowner searching for a house extension may become a valuable project. Someone searching for free plans, a job or a cheap repair may waste your budget.
You need more than an advert at the top of Google. You need the right search, in the right town, sent to a page that answers the question and makes contact easy. We manage pay per click for builders UK wide, from Newcastle upon Tyne across the North East.
The problem
What is costing Builders work right now
Cheap jobs fill the diary
Your adverts can attract small repairs, DIY questions and bargain hunters while your team has no room for profitable extensions or structural work. The wrong enquiry still costs money and time.
Prioritise campaigns for your most valuable building work.
The homepage says too little
A general homepage rarely answers what an extension customer needs to know. Visitors cannot see the relevant proof, service area or next step, so they leave before contacting you.
Build focused landing pages for each priority service.
The ACCC Framework
Attract
Convert
Capture
Compound
How the system works
What you get
Included in the plan
Every plan reports in plain English every month. Everything else we offer is modular.
01
Builder service campaigns
02
Exact keyword targeting
03
Negative keyword management
04
Town and radius targeting
05
Advert copy testing
06
Dedicated landing pages
07
Quote form tracking
08
Call tracking
09
Monthly campaign management
10
Google Ads reporting call
11
Direct Google billing
12
AI receptionist add-on
Clicks, priced honestly
What could Google Ads bring back?
A click only costs money. A job pays it back. This is the maths an Ads account lives or dies on, with your numbers in it.
Roughly
of estimated work from that spend every month
Get Ads managed properlyAssumes 40% of enquiries become booked jobs. Roughly back per £1 of ad spend. Estimates, not a promise; ad spend goes direct to Google.
Monthly
Everything else is modular
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
Website Care
Required£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
AI Receptionist
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Website Chatbot
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
Google Ads Management
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
SEO and Content
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
Automated Social Media
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
Intelligent Marketing Coach
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
Extra Support Time
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
Bundle them and pay less
The same modules, priced lower when taken together.
Care plus Receptionist
£199 a month
Saves £29
Care plus Receptionist plus Ads
£595 a month
Saves £82
Everything
£795 a month
Saves £141
Terms
- 50% on signature, 50% on launch.
- Monthly billing starts at launch, with a 12 month minimum term and monthly thereafter.
- Ad spend is billed separately by Google and is never marked up.
- Modules can be added at any time.
- All prices exclude VAT.
The foundation
Websites built for Builders
Marketing works as hard as the site it lands on. If the website needs replacing first, this is what that costs.
Essentials
£1,295
A credible presence that turns visitors into enquiries.
Best for: Sole traders and small teams who need to look established and get the phone ringing.
- Up to 7 pages, designed mobile first
- Copywriting for every page
- Google Business Profile setup and optimisation
- Contact forms and click to call
- Call tracking number
- Basic on-page SEO
- Google Analytics and conversion tracking
- Audience Simulator access, included
- 2 rounds of revisions
- Live in 10 working days
Complete
£1,995
For businesses losing work to missed calls.
Best for: Established businesses that cannot answer the phone while they are on a job.
Everything in Essentials, plus:
- Up to 12 pages, including service and location pages
- AI receptionist configured to your business, live at launch
- Enquiry notifications by SMS and email
- WhatsApp enquiry capture
- Review generation setup
- Photo and video gallery
- 3 rounds of revisions
Growth
£2,495
For businesses ready to buy leads through Google.
Best for: Businesses that want to turn ad spend into booked work, with the tracking to prove it.
Everything in Complete, plus:
- Dedicated PPC landing pages
- Full conversion tracking and call attribution
- Google Ads account build, keyword research and campaign structure
- Competitor analysis
- Priority build, live in 7 working days
Website Care £59 a month Required
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
Quote request
Get a price for your builder website
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
- A fixed price, not a range
- Reply within one working day
- No obligation and no sales sequence
The result
What changes once it is live
More suitable project enquiries
Your campaigns focus on the services you want, such as extensions, loft conversions or structural work. The enquiry arrives with a clearer idea of the job, location and likely next step.
Less money spent on rubbish
Searches for jobs, DIY advice, materials and unrelated repairs are blocked. Town targeting stops your budget reaching places you do not cover, while poor-performing terms can be switched off.
A clearer route to quote
Each advert sends people to a page built for that service. They see relevant proof, useful price signals and a short form, then can call or ask for a quote without searching around.
One trade, the full picture
Everything we do for builders
The website, the search rankings and the paid clicks are one system, not three purchases. Each has its own page, written for builders.
01
Your advert appears when building work is needed
Google Ads puts your business in front of people actively searching for a builder. That is different from social media, where people are scrolling past photos while thinking about something else. The search itself shows timing and intent, whether they need an urgent structural repair or are planning an extension.
We separate urgent searches from planned projects. A customer searching for a builder for a loft conversion needs clear project information. Someone searching for emergency structural work needs a fast call option. Each group gets a relevant advert and page. Act now by listing the three jobs you want most.
- Target searches for house extensions, loft conversions and renovations.
- Promote new builds, groundworks and structural work when capacity allows.
- Keep project management adverts separate from one-off repair searches.
- Use town targeting for Newcastle, Gateshead, Durham and nearby areas.
- Write adverts around the service, location and next step.
02
Your budget avoids the searches that never become work
Most wasted builder Google Ads accounts have the same faults. They target broad phrases, show adverts for unrelated searches and send every visitor to the homepage. A click from someone searching for a builder's job is not a lead. Neither is a search for free advice or building materials.
We build tighter campaigns around profitable work and remove poor searches as they appear. Negative keywords are simply words that tell Google not to show your advert. This protects budget before another irrelevant click costs you money. Review your unwanted searches with us during setup.
- Use exact phrases such as "loft conversion builder Newcastle".
- Block searches for jobs, courses, wages, DIY and building supplies.
- Separate extensions from renovations, groundworks and structural work.
- Exclude towns outside your working radius before ads go live.
- Switch off keywords that attract clicks but no useful enquiries.
More detail
More on Google Ads for builders
The rest of what builders ask us, tidied away. Open what you need.
A customer searching for a garage conversion should not land on a general homepage. They want to see that you do this work, where you cover, what affects the price and how to speak with you. We create focused landing pages that answer those points without making visitors hunt.
The page can show project photos, your process, customer reviews and relevant proof such as FMB, NHBC, CHAS, Constructionline or TrustMark membership where applicable. A short quote form asks for the details you need, including location, project type and likely start date. Send us your strongest project examples to use.
- Create separate pages for extensions, loft conversions and new builds.
- Show price signals without promising a quote before seeing the job.
- Add trust marks, insurance details, reviews and suitable project photos.
- Place a short quote form beside clear contact details.
- Give mobile visitors a direct call button and one simple action.
Clicks do not pay your bills. Enquiries, site visits and accepted projects do. We track calls and completed forms from your campaigns, so you can tell which service, town and search brought the contact. You then have something useful to judge, rather than a report full of traffic numbers.
You tell us what happened after each worthwhile enquiry. We use that information to move budget towards searches that produce suitable work and away from searches that only create conversations. Start by agreeing what counts as a good lead for your business.
- Track calls from adverts and landing page phone buttons.
- Record completed quote forms with the service and location.
- Mark unsuitable, duplicate and genuine project enquiries separately.
- Connect lead details to the keyword and campaign that produced them.
- Use job outcomes to guide future budget decisions.
Our builder lead generation service costs £449 a month. It covers campaign management, bid and budget optimisation, advert copy testing, negative keyword management, landing page optimisation and a monthly reporting call. We manage the account around the work you want, not around empty click targets.
Your ad spend is separate. It is billed directly by Google and never marked up by us. We agree a sensible starting budget after looking at your services, towns and competition. Use the quote request to tell us which work you need first.
- Build campaigns around profitable building services and locations.
- Test advert wording that filters out poor-fit enquiries.
- Adjust bids and budgets as search behaviour changes.
- Improve landing pages when visitors do not take action.
- Report on enquiries, calls and useful campaign activity each month.
The best advert cannot help if you miss the call while you are on the tools, driving or meeting a client. The AI Receptionist answers in your business name, takes the job details, checks what the caller needs and texts you the information immediately.
It costs £169 a month and works alongside Ads management. You can call people back with the project type, town and urgency already in front of you. If you prefer to answer every call yourself, start with tracking and add the receptionist later.
- Answer calls 24 hours a day in your business name.
- Ask about project type, location and the caller's requirements.
- Qualify enquiries before sending the details to your phone.
- Text you the caller's information straight away.
- Give missed calls a useful next step instead of silence.
Directories such as Checkatrade and Bark can put your details in front of homeowners. The same lead may also be offered to several other builders. You then compete after the enquiry has already been created, often without knowing what the customer saw first.
With Google Ads, your advert appears for the search you choose. The visitor goes to your page, sees your proof and contacts you directly. You control the service, town and message. Compare the cost of one exclusive enquiry with the time spent chasing shared leads.
- Send each click to your own service page and contact route.
- Keep the enquiry details instead of sharing the lead marketplace.
- Control which towns and building services receive budget.
- Show your own qualifications, reviews and completed projects.
- Use direct calls and forms rather than competing in a list.
We start by choosing the jobs worth advertising, checking your service areas and writing the first campaigns. We build or improve the landing pages, add call and form tracking, then launch once the route from search to enquiry is ready. Leads can arrive within days of the account going live, not only after months.
This is the Attract and Convert part of our ACCC Framework. Tracking and the AI Receptionist support Capture. Reviews and useful content help Compound over time. Request a quote with your towns, preferred jobs and current website address so we can plan the first campaign.
- Week one: choose services, towns, budget and lead definitions.
- Build landing pages and tracking before sending paid traffic.
- Launch tightly targeted campaigns once the checks are complete.
- Review search terms and remove waste throughout the first month.
- Book a quote call and bring your best project examples.
FAQ
Builders ask us these most
Price, timescales and ownership, answered for a builder.
It covers campaign management, bid and budget optimisation, advert copy testing, negative keyword management, landing page optimisation and a monthly reporting call. We manage the account around your chosen services and towns. Your advertising budget is separate. Google bills that spend directly, and we never add a mark-up.
There is no useful fixed figure for every builder. It depends on your services, towns, competition and available capacity. We recommend a sensible starting budget after reviewing those points. The spend goes directly to Google through your account. It is separate from our £449 monthly management fee and is never marked up.
Leads can arrive within days once the account, adverts, landing pages and tracking are live. That does not mean every early enquiry will be suitable. The first weeks show which searches people use and how they respond. We remove waste, improve the route to contact and use your feedback to guide the next decisions.
Not reliably. A paid click needs to reach a page that matches the search. Someone looking for an extension builder should see extension work, relevant proof, service areas, price guidance and a simple way to enquire. We build or improve those landing pages, then track calls and forms from them.
We track calls from adverts, calls from landing pages and completed quote forms. You tell us whether each useful enquiry was unsuitable, became a site visit, or became a job. That feedback links advertising activity to real business outcomes, so budget can move towards the services and searches that produce worthwhile work.
Yes. Separate campaigns and landing pages make the message more relevant. An extension customer can see your extension process, photos and planning information. A loft conversion customer can see the right examples and questions. We can also separate towns, budgets and forms, helping you see which project type creates better enquiries.
Yes, if those jobs are commercially suitable and you cover the areas where people search for them. We can create campaigns for new builds, groundworks, structural work or project management. The adverts should explain the work you take on and filter out small jobs, DIY searches and people seeking employment.
They can, but urgent and planned searches need different handling. An urgent search needs a prominent phone option and a fast response route. Planned structural work needs project information and a quote form. We keep the campaigns separate, so urgent callers are not sent through a slow process designed for larger planned work.
Yes. We can target searches for renovation and refurbishment work, then send visitors to a page showing the type of projects you accept. It helps to explain your coverage, project size, timescales and whether you manage other trades. Clear information discourages unsuitable enquiries before they take up your time.
Google Ads sends a searcher directly to your advert, your landing page and your contact details. The enquiry is yours to handle. Checkatrade and Bark operate as directories or lead marketplaces, where the same customer may be shown to or contacted by several businesses. The better option depends on your budget and preferred lead source.
No. We target the places you actually serve and can set different areas for different services. Common North East areas include Newcastle upon Tyne, Gateshead, Sunderland, Durham, North Shields, South Shields, Whitley Bay, Wallsend, Jarrow, Washington, Cramlington and Blyth. We can exclude places that create travel or pricing problems.
We do not keep paying for a term simply because it produces activity. We review its search terms, enquiry quality and cost alongside your feedback. We may tighten the keyword, add unwanted search exclusions, change the advert or switch it off. The aim is to protect budget for searches with a realistic route to work.
We choose your priority jobs, locations and lead definition first. Then we prepare the campaigns, adverts, landing pages, call tracking and form tracking. After launch, we review searches, block irrelevant terms and check the enquiries with you. Leads can arrive within days, while the first month gives us useful evidence for further improvements.
Our monthly billing starts when the work launches, with a 12 month minimum term and monthly billing thereafter. The management fee is £449 a month. Ad spend is separate and paid directly to Google. Modules can be added later, including the £169 a month AI Receptionist if missed calls are costing you work.
Where we work
Working across the UK
We build local landing pages for every town you cover. These are the areas we work in most often.
Newcastle upon Tyne
Gateshead
Sunderland
Durham
North Shields
South Shields
Whitley Bay
Wallsend
Jarrow
Washington
Cramlington
Blyth
Morpeth
Hexham
Ponteland
Chester-le-Street
Consett
Gosforth
Jesmond
Heaton
Tynemouth
Killingworth
Houghton-le-Spring
Seaham
Bedlington
References
Useful links for a builder
The bodies and tools a builder deals with, plus where to go next on our site.
More from us
Official sources
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also built for
Marketing for similar businesses
Closest to builders in how they win work. Each gets its own page, quote form and set of searches.
Google Ads by Trade
- All Tradespeople
- Bathroom Fitters
- Boiler Engineers
- Dentists
- Drainage Companies
- Electricians
- EV Charger Installers
- Fencing Contractors
- Kitchen Fitters
- Landscapers
- Locksmiths
- Paving & Driveway Companies
- Pest Control Companies
- Plumbers
- Roofers
- Scaffolding Companies
- Skip Hire Companies
- Solar Installers
- Trade Suppliers
- Tree Surgeons
- Window Installers
Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Get a fixed price for your builder marketing
Tell us the builder work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.