Google Ads for ev charger installers
Get more of the EV charger jobs you want, sooner. Our Google Ads management costs £449 a month, with tracked calls, forms and focused landing pages that show which clicks become genuine installation enquiries.
£449
Monthly Google Ads management
£169
Monthly AI Receptionist
£595
Care, Receptionist and Ads bundle
£0
Ad spend mark-up
You can spend a morning fitting a charger, then find your phone full of missed enquiries. Meanwhile, your competitors appear at the top of Google for home charger installation, workplace charging and OZEV grant searches. Waiting for search rankings does not help when next week's diary is empty.
Many EV charger installers try Google Ads themselves or pay an agency that reports clicks instead of booked work. A click is not the goal. You need the right customer, in your service area, asking for a job worth taking, with every call and form measured properly.
The problem
You can pay for visits from people seeking charger manuals, training courses or free advice. Those clicks use your budget but cannot become installation work. A click report hides that waste.
Filter searches and track every useful enquiry
A homeowner may call while you are drilling or testing a circuit. If nobody answers, they often contact the next installer. The advert worked, but the opportunity disappeared.
Add an AI receptionist to answer missed calls
Some campaigns attract tiny repairs, cheap charger requests or jobs outside your area. These enquiries take time away from workplace charging, upgrades and installations that suit your team.
Separate campaigns by service, value and location
What you get
Every plan reports in plain English every month. Everything else we offer is modular.
Clicks, priced honestly
A click only costs money. A job pays it back. This is the maths an Ads account lives or dies on, with your numbers in it.
Roughly
of estimated work from that spend every month
Get Ads managed properlyAssumes 40% of enquiries become booked jobs. Roughly back per £1 of ad spend. Estimates, not a promise; ad spend goes direct to Google.
Monthly
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
The same modules, priced lower when taken together.
£199 a month
Saves £29
£595 a month
Saves £82
£795 a month
Saves £141
The foundation
Marketing works as hard as the site it lands on. If the website needs replacing first, this is what that costs.
£1,295
A credible presence that turns visitors into enquiries.
Best for: Sole traders and small teams who need to look established and get the phone ringing.
£1,995
For businesses losing work to missed calls.
Best for: Established businesses that cannot answer the phone while they are on a job.
Everything in Essentials, plus:
£2,495
For businesses ready to buy leads through Google.
Best for: Businesses that want to turn ad spend into booked work, with the tracking to prove it.
Everything in Complete, plus:
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
Quote request
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
The result
Your adverts appear for people looking for home chargers, workplace charging and commercial installations. They see a message matched to their need, rather than a general electrical services advert.
Exact search terms, location controls and negative keywords keep poor-fit traffic away. Budget is less likely to go on manuals, courses, free advice or jobs you do not cover.
Focused pages explain your service, qualifications, areas and next step. Visitors can quickly decide whether you are suitable and provide useful details through the quote form.
One trade, the full picture
The website, the search rankings and the paid clicks are one system, not three purchases. Each has its own page, written for ev charger installers.
01
Google Ads for EV charger installers puts your business in front of people already searching for help. This is different from showing an advert while someone scrolls past social media. A homeowner searching for a home charger may be ready to request a quote today. A business searching for workplace charging may need a site survey this week.
We build campaigns around the jobs and areas you actually want. That may mean planned home installations in one campaign and larger commercial work in another. Take the first step by listing your three most profitable job types and the towns you cover.
02
Most trade accounts waste money because they match loose searches to the wrong service. Someone looking for a charger manual, a cheap unit or a repair may not want your installation package. We use exact search terms and negative keywords, which are words that tell Google not to show your advert.
Your adverts also stay inside the towns you cover. We review the search terms people use, remove poor matches and switch off campaigns that produce attention without enquiries. Start by removing any service or area you do not want to pay for.
More detail
The rest of what ev charger installers ask us, tidied away. Open what you need.
Sending every visitor to your homepage makes them hunt for answers. A focused landing page speaks about the service in the advert. It gives the customer a clear next step, useful price signals and proof that you understand the work. We build pages for the searches that deserve their own message.
The page can show your OZEV Approved status, NICEIC or NAPIT membership, Part P qualifications and manufacturer accreditations. It can explain surveys, installation choices and grant help without promising a price before the job is understood. Ask us to map your highest-value service to a dedicated page.
A report showing clicks does not tell you whether the campaign earned its keep. We track calls and forms from the advert through to the enquiry. You can record whether the lead became a home charger, a workplace survey, a repair or work you chose not to quote.
That gives you a better basis for decisions. If commercial charging searches create worthwhile surveys, more budget can move there. If a repair campaign attracts poor-fit calls, it can be reduced or stopped. Set up your lead labels before launch so every enquiry has a clear outcome.
EV charger installer Google Ads management costs £449 a month. This covers the work needed to protect your budget and improve the path from search to enquiry. Your advertising spend is separate. It goes directly to Google, and we never add a mark-up to it.
We manage the campaign, test the wording and check whether the page answers the search. We also hold a monthly reporting call, so you can see what was changed and which leads arrived. Request a quote with your main service areas and preferred job types.
Ads can produce a good lead at the exact time you are under a floorboard or working at height. The AI Receptionist costs £169 a month and answers in your business name, any time. It takes job details, qualifies the caller and texts you immediately.
It is useful for planned installations, workplace enquiries and customers calling after an advert has finished. You can review the details before calling back. Add it when missed calls are costing more than your time on the tools can recover.
Directories such as Checkatrade and Bark can put you in front of people, but the same request may go to several installers. You can spend time responding without knowing how many competitors received it. With Ads, the searcher reaches your advert and your page first.
You also control the service, area and budget. That matters when you want charger upgrades, solar integration or workplace charging rather than every possible electrical job. Compare the cost of a useful enquiry, not the number of leads. Start with one profitable service before adding more.
We start by choosing the jobs, towns and customer types worth buying. Then we prepare the campaign, landing page, forms and call tracking. Once live, leads can arrive within days, not months, because Ads reaches people already searching. The early work is about removing waste and learning which searches deserve more budget.
This is the Attract and Convert part of our ACCC Framework. Capture can be added with the AI Receptionist. Compound work can follow through useful content and reviews. Send us your service areas and best-margin jobs to begin with a practical launch plan.
FAQ
Price, timescales and ownership, answered for a ev charger installer.
Where we work
We build local landing pages for every town you cover. These are the areas we work in most often.
References
The bodies and tools a ev charger installer deals with, plus where to go next on our site.
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also built for
Closest to ev charger installers in how they win work. Each gets its own page, quote form and set of searches.
Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Tell us the ev charger installer work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.
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