Google Ads for tradespeople
Get Google Ads management built around profitable trade work, not empty clicks. For £449 a month, we manage your campaigns, landing pages, tracking and budget, while your ad spend goes straight to Google with no mark-up.
£449
Monthly Google Ads management
£169
Monthly AI Receptionist option
£0
Ad spend mark-up
12 months
Minimum service term
Paying for clicks is easy. Paying for clicks that become good jobs is not. A homeowner searching for an emergency plasterer needs a fast answer. Someone planning insulation wants proof, coverage and a clear quote route. Send both people to your homepage and many will leave.
Google Ads for tradespeople can put you in front of that demand within days, not months. But the advert is only the start. We build the landing pages, call tracking and forms that show which searches create real enquiries, so your budget moves towards work worth winning.
The problem
You see visits in the account, but no calls you would happily quote. The campaign may be attracting curious searchers, DIY customers or people outside your area. Every wasted click leaves less budget for a proper job.
Track each call and form through to job outcome
A decorator, damp specialist and groundworker do not solve the same problem. One generic advert gives none of them enough detail. Customers click away because the page does not match what they searched for.
Build separate campaigns around profitable services
A campaign can produce work, yet still be wrong for your business. Tiny repairs, distant call-outs and price shoppers take time from full rooms, extensions or larger installations that pay better.
Prioritise jobs by value, margin and travel time
What you get
Every plan reports in plain English every month. Everything else we offer is modular.
Clicks, priced honestly
A click only costs money. A job pays it back. This is the maths an Ads account lives or dies on, with your numbers in it.
Roughly
of estimated work from that spend every month
Get Ads managed properlyAssumes 40% of enquiries become booked jobs. Roughly back per £1 of ad spend. Estimates, not a promise; ad spend goes direct to Google.
Monthly
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
The same modules, priced lower when taken together.
£199 a month
Saves £29
£595 a month
Saves £82
£795 a month
Saves £141
The foundation
Marketing works as hard as the site it lands on. If the website needs replacing first, this is what that costs.
£1,295
A credible presence that turns visitors into enquiries.
Best for: Sole traders and small teams who need to look established and get the phone ringing.
£1,995
For businesses losing work to missed calls.
Best for: Established businesses that cannot answer the phone while they are on a job.
Everything in Essentials, plus:
£2,495
For businesses ready to buy leads through Google.
Best for: Businesses that want to turn ad spend into booked work, with the tracking to prove it.
Everything in Complete, plus:
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
Quote request
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
The result
You choose which services, towns and hours receive budget. That means you can promote bathroom tiling before a quieter month, or reduce emergency work when your diary is full.
Tight keywords and negative words remove many searches from DIY customers, job hunters, students and material buyers. More of the remaining budget goes towards people seeking a paid service.
Visitors land on a page about the job they searched for. They see your coverage, proof, price signals and next step without hunting through a general website.
One trade, the full picture
The website, the search rankings and the paid clicks are one system, not three purchases. Each has its own page, written for tradespeople.
Also for you
Websites for tradespeople from £1,295. Get local search, quote forms, reviews and missed-call support from one North East digital team.
Read moreThe free traffic
Rank for the searches your customers actually type, in the towns you actually cover.
Read more01
Google Ads puts your business in front of people actively searching for help. That is different from social media, where someone may simply be passing time. We split urgent searches from planned work, then match each advert to the job and area you actually want.
A joiner may need more fitted wardrobes, while a damp specialist may want rising damp surveys. A tiler may prefer full bathroom projects over tiny repairs. Your campaigns reflect those choices. Takeaway: list your three most profitable jobs and the towns you will travel to.
02
Most wasted spend comes from loose targeting. A broad search can show your advert to someone looking for a course, a job, a free tutorial or cheap materials. We use tight search terms and review the actual words people type, not just the keyword you chose.
Negative keywords are simply words that stop the wrong searches triggering your advert. We can block free, DIY, jobs, salary, training, supplies and irrelevant product searches. We also send each click to a page that answers its question, rather than a generic homepage. Takeaway: remove every search that cannot become a paid job.
More detail
The rest of what tradespeople ask us, tidied away. Open what you need.
A good advert earns attention. A good landing page gives the visitor a reason to call. We build focused pages around the service searched for, with plain price signals, local coverage, proof and a short quote form. The visitor sees what you do before they has to hunt for it.
The page can show public liability insurance, TrustMark, Checkatrade or Which? Trusted Trader membership where relevant. It can also explain CHAS approval, your process, typical job sizes and what information you need. Takeaway: give every profitable service its own page and quote route.
Clicks do not pay your bills. Jobs do. We track calls and forms from your adverts, then record which enquiries are useful, quoted and won. This gives you a clearer view of the searches producing work, rather than a report full of visits and vague interest.
A call from someone wanting a full insulation installation deserves different treatment from a ten-minute handyman task outside your area. We can move budget towards the former and reduce the latter. Takeaway: record the job value and outcome for each serious enquiry.
Our tradesperson Google Ads management costs £449 a month. That covers campaign management, bid and budget changes, advert testing, negative keyword work, landing page improvements and a monthly reporting call. Your ad spend is separate, billed directly by Google and never marked up by us.
We manage the account around the work you want, not the number of clicks we can report. We can promote joinery, plastering, tiling, painting, groundwork, damp treatment or insulation, provided the jobs suit your capacity and area. Takeaway: set your monthly management fee and separate Google budget before launch.
Good Ads can create calls while you are driving, carrying materials or working on a customer's property. A missed call can become another firm's job. Our AI Receptionist costs £169 a month and answers in your business name, takes job details, qualifies the caller and texts you immediately.
It can ask about the service, postcode, urgency and preferred callback time. You decide what counts as a suitable lead. It is useful for emergency searches outside working hours, as well as planned enquiries that arrive during a busy day. Takeaway: add the receptionist if missed calls are costing you work.
Directories such as Checkatrade and Bark can put your name in front of buyers, but the same lead may be offered to other tradespeople. You may also pay for access without controlling the search, advert or customer experience.
With Google Ads, the person searches for a service and sees your business advert. The enquiry comes through your page, phone number or form. You control the message, the area and the next step. Directory memberships can still have a place, but Ads gives you a direct route to demand. Takeaway: compare the cost of a shared lead with one enquiry owned by you.
We start by agreeing the jobs, towns, budget and signs of a worthwhile enquiry. Then we build the campaign, write the adverts, prepare the landing pages and install tracking. Once live, leads can arrive within days, not months, but we still need enough calls and forms to make sensible changes.
This is the Attract and Convert part of our ACCC Framework. Capture is the call handling. Compound comes from reviews, useful content and ongoing improvements. You do not need to buy every part at once. Takeaway: start with one profitable service, then expand when the evidence supports it.
FAQ
Price, timescales and ownership, answered for a tradesperson.
Where we work
We build local landing pages for every town you cover. These are the areas we work in most often.
References
The bodies and tools a tradesperson deals with, plus where to go next on our site.
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also built for
Closest to tradespeople in how they win work. Each gets its own page, quote form and set of searches.
Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Tell us the tradesperson work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.
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