Clicks with no useful calls
You see visits in a report, but no landlord, homeowner or business owner asks for a quote. The account may be attracting curious searches instead of people ready to hire.
Review every search term against your target jobs
Google Ads for electricians
Google Ads For Electricians That Bring Jobs
Get electrician Google Ads management for £449 a month. We build the landing pages, track calls and forms, and protect your budget so more of the right searches become real enquiries. Your ad spend goes direct to Google and is never marked up.
£449
Monthly Ads management fee
£0
Mark-up on Google ad spend
£169
Monthly AI Receptionist add-on
12 months
Minimum monthly service term
Paying for clicks that never become jobs is worse than having no clicks at all. Electricians often see searches for cheap parts, training courses or jobs outside their area. They pay for each visit, then send people to a homepage that does not answer the question they asked.
Google Ads for electricians puts your business in front of someone ready to act. That could be a landlord needing an EICR, a homeowner planning a rewire or someone with a dangerous electrical fault. We manage the ads, landing pages and tracking around the jobs you want.
The problem
What is costing Electricians work right now
One homepage for every service
A customer looking for an EICR lands on a page about everything you do. They cannot see the certification details, locations or next step they need.
Send each advert to a matching service page
Emergency leads go unanswered
You are on a roof, under a floor or driving. By the time you return the call, the customer has found another electrician for the fault.
Add an AI Receptionist to catch missed calls
The ACCC Framework
Attract
Convert
Capture
Compound
How the system works
What you get
Included in the plan
Every plan reports in plain English every month. Everything else we offer is modular.
01
Search campaign setup
02
Service-specific landing pages
03
Exact keyword targeting
04
Negative keyword management
05
Local area targeting
06
Ad copy testing
07
Call tracking
08
Form conversion tracking
09
Budget optimisation
10
Monthly reporting call
11
Search term reviews
12
Landing page testing
Clicks, priced honestly
What could Google Ads bring back?
A click only costs money. A job pays it back. This is the maths an Ads account lives or dies on, with your numbers in it.
Roughly
of estimated work from that spend every month
Get Ads managed properlyAssumes 40% of enquiries become booked jobs. Roughly back per £1 of ad spend. Estimates, not a promise; ad spend goes direct to Google.
Monthly
Everything else is modular
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
Website Care
Required£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
AI Receptionist
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Website Chatbot
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
Google Ads Management
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
SEO and Content
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
Automated Social Media
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
Intelligent Marketing Coach
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
Extra Support Time
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
Bundle them and pay less
The same modules, priced lower when taken together.
Care plus Receptionist
£199 a month
Saves £29
Care plus Receptionist plus Ads
£595 a month
Saves £82
Everything
£795 a month
Saves £141
Terms
- 50% on signature, 50% on launch.
- Monthly billing starts at launch, with a 12 month minimum term and monthly thereafter.
- Ad spend is billed separately by Google and is never marked up.
- Modules can be added at any time.
- All prices exclude VAT.
The foundation
Websites built for Electricians
Marketing works as hard as the site it lands on. If the website needs replacing first, this is what that costs.
Essentials
£1,295
A credible presence that turns visitors into enquiries.
Best for: Sole traders and small teams who need to look established and get the phone ringing.
- Up to 7 pages, designed mobile first
- Copywriting for every page
- Google Business Profile setup and optimisation
- Contact forms and click to call
- Call tracking number
- Basic on-page SEO
- Google Analytics and conversion tracking
- Audience Simulator access, included
- 2 rounds of revisions
- Live in 10 working days
Complete
£1,995
For businesses losing work to missed calls.
Best for: Established businesses that cannot answer the phone while they are on a job.
Everything in Essentials, plus:
- Up to 12 pages, including service and location pages
- AI receptionist configured to your business, live at launch
- Enquiry notifications by SMS and email
- WhatsApp enquiry capture
- Review generation setup
- Photo and video gallery
- 3 rounds of revisions
Growth
£2,495
For businesses ready to buy leads through Google.
Best for: Businesses that want to turn ad spend into booked work, with the tracking to prove it.
Everything in Complete, plus:
- Dedicated PPC landing pages
- Full conversion tracking and call attribution
- Google Ads account build, keyword research and campaign structure
- Competitor analysis
- Priority build, live in 7 working days
Website Care £59 a month Required
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
Quote request
Get a price for your electrician website
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
- A fixed price, not a range
- Reply within one working day
- No obligation and no sales sequence
The result
What changes once it is live
More relevant enquiries
Your adverts appear for the electrical work you choose, from landlord certificates to planned rewires. People reach a page that matches their search and explains the next step clearly.
Less wasted ad budget
Irrelevant searches are blocked, weak keywords are paused and campaigns stay inside your service area. Your budget is less likely to pay for DIY advice, training or distant jobs.
Clearer job value
Calls and forms show which service produced each enquiry. You can compare emergency call-outs, EICRs, EV chargers and commercial work instead of treating every click as equal.
One trade, the full picture
Everything we do for electricians
The website, the search rankings and the paid clicks are one system, not three purchases. Each has its own page, written for electricians.
01
Show up when customers need an electrician
Google Ads puts your business at the top when someone is actively searching for help. It does not rely on them noticing a post while they scroll. That matters for urgent faults, but it also works for planned work where the customer is comparing firms today.
We split urgent searches from planned searches, because they need different ads and landing pages. A person searching for an emergency electrician needs a number now. Someone searching for an EV charger installation needs qualifications, areas covered and a clear next step. Choose the job types you want more of first.
- Emergency electrician and 24-hour electrical fault searches
- Domestic rewire and fuse board upgrade enquiries
- EICR testing, landlord safety certificates and remedial work
- EV charger installation for homes and small businesses
- Commercial electrical contracts and planned maintenance
- Lighting design and installation for extensions or refurbishments
02
Stop paying for searches that cannot become jobs
Most wasted budget comes from loose targeting. Broad keywords can trigger searches for training, wages, parts, DIY advice and firms in towns you do not serve. A click from the wrong person costs the same as a click from a serious customer.
We use specific search terms and add negative keywords, which are searches your advert must not appear for. We also keep each advert focused on one service. Take your current search terms and mark every irrelevant one before spending another pound.
- Target 'EICR Newcastle' instead of the vague word 'electrician'
- Block searches for courses, apprenticeships, jobs and salaries
- Exclude DIY, replacement parts, manuals and free advice searches
- Show ads only in Newcastle, Gateshead and the towns you cover
- Separate emergency call-outs from planned electrical work
- Send each search to a matching service page, not your homepage
More detail
More on Google Ads for electricians
The rest of what electricians ask us, tidied away. Open what you need.
A click is only useful when the page helps someone decide. We create focused landing pages for the jobs you advertise. The page answers the search, shows the service area, gives a clear call option and makes requesting a quote simple on a phone.
Price signals do not mean publishing a fixed price for every job. They can explain what affects the cost, such as property size, access, certification or remedial work. Proof can include NICEIC, NAPIT, ELECSA, Part P and City & Guilds details where they apply. Send us your accreditations and service areas to plan the first page.
- A dedicated page for each profitable electrical service
- Clear phone buttons for urgent and planned enquiries
- Short quote forms asking only for useful job details
- Accreditation, insurance and customer proof placed near decisions
- Plain price guidance for rewires, EICRs or charger work
- Service area details for Newcastle upon Tyne and nearby towns
You should not judge PPC for electricians by clicks alone. We track calls and form enquiries back to the advert and search term that produced them. You can then tell the difference between a genuine EICR lead and a person asking for a free answer.
Call tracking records which advert generated the call, while forms record the service requested and the caller's details. You tell us which enquiries became quotes and jobs. We use that information to move budget towards useful work. Start recording your last ten paid enquiries by outcome.
- Track calls from each campaign and landing page
- Record form submissions with service and location details
- Separate missed calls from answered sales conversations
- Identify searches producing rewires, EICRs or charger jobs
- Pause keywords that bring poor-fit enquiries
- Move budget towards searches that create quote opportunities
Our electrician Google Ads management costs £449 a month, excluding VAT. That covers the work needed to manage a job-focused account, not just a monthly report showing traffic. Your advertising budget is separate and goes directly to Google. We never add a mark-up to it.
We manage the campaigns, test the wording and review what the enquiries are worth. Landing page optimisation and call and form tracking are included because an advert cannot produce work if the next step is weak. Check that your account has one clear service target before we build the campaign.
- Campaign setup and management for chosen electrical services
- Bid and budget optimisation as useful data builds
- Ad copy testing for urgent and planned searches
- Negative keyword management to reduce irrelevant clicks
- Landing page optimisation around enquiries and calls
- Monthly reporting call with clear actions and findings
A good advert can create a lead at the worst possible time. You may be testing a board, driving between jobs or working in a customer's home. The AI Receptionist costs £169 a month and answers in your business name, so a serious caller has somewhere to go.
It asks for the job details, qualifies the enquiry and texts you immediately. It can handle the first response for an emergency call-out, EICR request or charger installation. It does not replace your judgement. It stops a missed call becoming a lost customer. Review your missed calls from the last week before deciding.
- Answers calls 24/7 in your business name
- Takes the caller's service, location and job details
- Qualifies urgent faults from planned work
- Texts you the lead information immediately
- Works alongside Google Ads call tracking
- Available as an add-on for £169 a month
Directories such as Checkatrade and Bark can put you in front of people, but the lead may also go to other electricians. You then compete after paying for access. With Google Ads, the enquiry comes through your advert and landing page, so it is yours to handle first.
Ads also give you more control over the service and location. You can promote EICR work in landlord-heavy areas, or reduce emergency ads when the van is already full. A directory listing can support trust, but it should not be your only source of enquiries. Compare your last directory lead with its true cost and outcome.
- Send the searcher directly to your business
- Avoid leads being sold to several local firms
- Choose which services receive your budget
- Choose towns such as Sunderland, Durham or Cramlington
- Change spend when your workload or season changes
- Build a record of your own enquiries and customers
We begin by choosing the jobs, towns and budget that fit your business. We build the campaign and landing pages, connect call and form tracking, then check the first search terms closely. Leads can arrive within days once the account is live, but useful decisions need real enquiry data.
This is the Attract and Convert part of our ACCC Framework. Ads attract ready searches, landing pages convert them, tracking captures what happened, and reviews and content compound the gains over time. Ask for a quote with your target jobs, service towns and current website address.
- Days 1 to 7: choose services, areas and search terms
- Days 8 to 14: write adverts and build landing pages
- Days 15 to 21: connect calls, forms and conversion tracking
- Days 22 to 30: review searches, costs and enquiry quality
- Agree which calls became quotes or booked work
- Add the AI Receptionist if missed calls are costing jobs
FAQ
Electricians ask us these most
Price, timescales and ownership, answered for a electrician.
It covers campaign management, bid and budget optimisation, advert testing, negative keyword management, landing page optimisation and a monthly reporting call. We also review the searches and enquiries the campaigns produce. Your ad spend is separate. It goes directly to Google and is never marked up by us. All prices exclude VAT.
There is no useful single figure for every electrician. It depends on your towns, competition, job values and available capacity. We agree a starting budget around the services you want, then protect it with exact searches, local targeting and negative keywords. The spend is billed directly by Google. We never add a mark-up.
Leads can arrive within days once the account and landing pages are live. That does not mean every early enquiry will be a good job. We review searches, calls and forms as data builds, then remove waste and improve the campaign. The speed depends on your areas, budget, services and how many people are searching at that time.
Not reliably. A paid click needs a page that answers the exact search, shows your service area, gives useful trust details and makes calling or requesting a quote easy. Sending every search to a general homepage creates doubt. We build or improve focused landing pages as part of the work, so the click has a clear route to an enquiry.
We connect call and form tracking to the campaigns. This shows which advert and search term created a call or enquiry. You then tell us whether it became a quote, booked job or poor-fit lead. That feedback lets us move budget towards useful work, rather than reporting clicks and assuming they are valuable.
They can, because urgent customers often search when they need help immediately. The advert and landing page need a prominent phone number, clear coverage and a quick response. Emergency work also creates missed calls when you are busy. The AI Receptionist can answer those calls, collect the fault and location, and text you the details.
Yes. EICR testing and landlord safety certificates are strong planned search targets. We can create separate adverts and pages that explain the report, property type, service area and what happens if remedial work is needed. We can also exclude searches for free forms, training and DIY advice. Your qualifications and certification details should be clear.
Yes, provided those are jobs you want and can service profitably. These searches need different information from emergency repairs. A rewire page can explain property size, access and disruption. A fuse board page can explain inspection, protection and certification. We use separate campaigns or groups so each customer sees a relevant advert and next step.
Yes. EV charger searches are often planned, so customers may compare qualifications, charger types, property access and installation details. The landing page should explain what you install and where, rather than promise a fixed price without seeing the job. We can target local searches and include your relevant training, approvals and experience.
Google Ads sends a searcher to your advert and your landing page. The enquiry is yours to handle first. Checkatrade and Bark can send the same lead to several tradespeople, creating a race after you pay for access. A directory profile can still support trust, but Ads give you more control over services, towns, budget and tracking.
Google Ads does not replace the qualifications or registrations needed for electrical work. Your adverts and pages should only claim accreditations, approvals and services you genuinely hold. We can present NICEIC, NAPIT, ELECSA, Part P and City & Guilds details clearly where relevant. You remain responsible for supplying accurate information about your business.
We inspect the search terms and the enquiry details. We can add negative keywords, tighten the wording, restrict the location or pause the keyword. If the page is attracting the wrong expectation, we change its message. You should also tell us which leads were unsuitable, because job outcomes are more useful than click totals.
Monthly billing starts when the account is live, with a 12 month minimum term and monthly thereafter. The management fee is £449 a month, excluding VAT. Ad spend is separate and paid directly to Google. Modules can be added at any time. We explain the work, setup and billing before you sign.
Yes. We are based in Newcastle upon Tyne and work with businesses across the UK. Our North East service area includes Gateshead, Sunderland, Durham, North Shields, South Shields, Whitley Bay, Wallsend, Jarrow, Washington, Cramlington and Blyth. Campaigns can be built around the towns and travel limits that make sense for your business.
Where we work
Working across the UK
We build local landing pages for every town you cover. These are the areas we work in most often.
Newcastle upon Tyne
Gateshead
Sunderland
Durham
North Shields
South Shields
Whitley Bay
Wallsend
Jarrow
Washington
Cramlington
Blyth
Morpeth
Hexham
Ponteland
Chester-le-Street
Consett
Gosforth
Jesmond
Heaton
Tynemouth
Killingworth
Houghton-le-Spring
Seaham
Bedlington
References
Useful links for a electrician
The bodies and tools a electrician deals with, plus where to go next on our site.
More from us
Official sources
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also built for
Marketing for similar businesses
Closest to electricians in how they win work. Each gets its own page, quote form and set of searches.
Google Ads by Trade
- All Tradespeople
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- Pest Control Companies
- Plumbers
- Roofers
- Scaffolding Companies
- Skip Hire Companies
- Solar Installers
- Trade Suppliers
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Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Get a fixed price for your electrician marketing
Tell us the electrician work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.