Google Ads for landscapers

Google Ads for Landscapers That Bring Jobs

Get landscaper Google Ads management for £449 a month. We target the jobs you want, protect your budget, build pages that win enquiries, and show which clicks become real landscaping work.

£449

Monthly Google Ads management

£169

Optional AI Receptionist each month

£0

Ad spend mark-up

12 months

Minimum monthly term

You are paying for clicks that never become patio quotes, driveway visits or garden design work. Broad searches attract people wanting cheap lawn cutting, free advice or work outside your area. By the time you spot the waste, your budget has already gone.

Google Ads can put your landscaping business in front of someone searching today. But the advert is only the start. The page must answer their need, the call must be tracked, and your budget must move towards jobs that are worth winning. That is what we manage.

The problem

What is costing Landscapers work right now

Clicks from the wrong searches

A search for landscaping can mean garden design, cheap mowing, a course or a job. Without tight targeting, your budget pays for people who were never looking for your service.

Build exact service campaigns and block irrelevant searches.

Small jobs filling your diary

A campaign can produce plenty of lawn cutting requests while your profitable patio, driveway and garden design work remains quiet. More enquiries do not always mean better enquiries.

Prioritise campaigns around your most valuable landscaping jobs.

One page for every service

A driveway customer wants access details, materials and a site visit. A garden design customer wants ideas and proof. A generic homepage answers neither clearly enough to win the enquiry.

Build focused landing pages for each profitable service.

The ACCC Framework Attract Convert Capture Compound
How the system works

What you get

Included in the plan

Every plan reports in plain English every month. Everything else we offer is modular.

01

£449 monthly Ads management

02

Direct Google billing

03

Exact service keywords

04

Negative keyword protection

05

Town and area targeting

06

Advert copy testing

07

Dedicated landing pages

08

Quote form tracking

09

Call tracking

10

Monthly reporting call

11

Search term reviews

12

Optional AI receptionist

Clicks, priced honestly

What could Google Ads bring back?

A click only costs money. A job pays it back. This is the maths an Ads account lives or dies on, with your numbers in it.

Roughly

of estimated work from that spend every month

Get Ads managed properly

Assumes 40% of enquiries become booked jobs. Roughly back per £1 of ad spend. Estimates, not a promise; ad spend goes direct to Google.

Monthly

Everything else is modular

Website Care is required for every client. Add anything else when you need it, and drop it when you do not.

Website Care

Required

£59 a month

Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.

AI Receptionist

£169 a month

Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.

A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.

Website Chatbot

Price on application

Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.

Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.

Google Ads Management

£449 a month

Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.

Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.

SEO and Content

£249 a month

Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.

Automated Social Media

£99 a month

Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.

Intelligent Marketing Coach

£49 a month

A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.

Extra Support Time

£75 a month

An additional 2 hours a month for changes, new pages and seasonal updates.

Bundles

Bundle them and pay less

The same modules, priced lower when taken together.

Most popular

Care plus Receptionist

£199 a month

Saves £29

Care plus Receptionist plus Ads

£595 a month

Saves £82

Everything

£795 a month

Saves £141

  • 50% on signature, 50% on launch.
  • Monthly billing starts at launch, with a 12 month minimum term and monthly thereafter.
  • Ad spend is billed separately by Google and is never marked up.
  • Modules can be added at any time.
  • All prices exclude VAT.

The foundation

Websites built for Landscapers

Marketing works as hard as the site it lands on. If the website needs replacing first, this is what that costs.

Essentials

£1,295

A credible presence that turns visitors into enquiries.

Best for: Sole traders and small teams who need to look established and get the phone ringing.

  • Up to 7 pages, designed mobile first
  • Copywriting for every page
  • Google Business Profile setup and optimisation
  • Contact forms and click to call
  • Call tracking number
  • Basic on-page SEO
  • Google Analytics and conversion tracking
  • Audience Simulator access, included
  • 2 rounds of revisions
  • Live in 10 working days
Most popular

Complete

£1,995

For businesses losing work to missed calls.

Best for: Established businesses that cannot answer the phone while they are on a job.

Everything in Essentials, plus:

  • Up to 12 pages, including service and location pages
  • AI receptionist configured to your business, live at launch
  • Enquiry notifications by SMS and email
  • WhatsApp enquiry capture
  • Review generation setup
  • Photo and video gallery
  • 3 rounds of revisions

Growth

£2,495

For businesses ready to buy leads through Google.

Best for: Businesses that want to turn ad spend into booked work, with the tracking to prove it.

Everything in Complete, plus:

  • Dedicated PPC landing pages
  • Full conversion tracking and call attribution
  • Google Ads account build, keyword research and campaign structure
  • Competitor analysis
  • Priority build, live in 7 working days

Website Care £59 a month Required

Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.

See all monthly options

All prices exclude VAT.

Quote request

Get a price for your landscaper website

Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.

  • A fixed price, not a range
  • Reply within one working day
  • No obligation and no sales sequence
What do you want the website to do?

We use your details only to reply to this enquiry. No lists, no sharing.

The result

What changes once it is live

More valuable work in view

Your adverts focus on services such as patios, driveways, garden design and fencing. That gives your budget a better chance of finding projects that justify a site visit and quote.

Less spend on rubbish clicks

Exact targeting and negative keywords remove searches for DIY help, jobs, courses and cheap mowing. Your campaign becomes easier to control because you know what should be excluded.

Visitors know what to do

Each landing page answers the service search, shows relevant proof and asks for useful project details. A customer can request a quote or call without hunting around your website.

One trade, the full picture

Everything we do for landscapers

The website, the search rankings and the paid clicks are one system, not three purchases. Each has its own page, written for landscapers.

01

Your advert appears when customers need a landscaper

People searching Google are already telling you what they need. Someone typing "patio installer near me" is closer to booking than someone scrolling past a landscaping photo. We put your advert in front of that active demand, then match the message to the job.

Emergency and planned work need different handling. A damaged fence or unsafe wall may need a quick call. Garden design, paving and planting need trust, examples and a clear route to a site visit. We build campaigns around those different buying moments.

  • Advertise patios, paving and driveways when people search for installers.
  • Target garden design when homeowners are planning a larger project.
  • Promote fencing and walls when security or boundaries need fixing.
  • Keep lawn care and garden maintenance campaigns separate from large builds.
  • Start with the highest-value services and towns you want to cover.

02

Your budget stops leaking through careless trade campaigns

Many failed accounts are not failing because Google Ads cannot work. They fail because the campaign accepts almost any related search. A broad phrase such as "landscaping" can bring students, job seekers, DIY researchers and people wanting a £20 grass cut.

We protect your budget before chasing more traffic. Negative keywords are words that tell Google not to show your advert. We also send each search to a useful page, rather than a homepage that makes the visitor hunt for an answer.

  • Use exact searches such as "patio installer Newcastle" where suitable.
  • Block cheap lawn mowing, training courses, jobs and DIY searches.
  • Exclude towns outside Newcastle, Gateshead, Sunderland and your chosen area.
  • Separate commercial searches from low-value garden maintenance enquiries.
  • Switch off keywords that spend without producing tracked enquiries.
  • Review the search terms regularly and add new exclusions.

More detail

More on Google Ads for landscapers

The rest of what landscapers ask us, tidied away. Open what you need.

A click is not a lead. The visitor needs to see the right service, your service area, useful proof and an easy next step. We build focused landing pages for jobs such as patios, driveways, garden design or fencing, instead of forcing every visitor through one general page.

Price signals help qualify the enquiry. You can show starting prices, typical project ranges or explain what affects a quote. We can include BALI, APL, Marshalls Register, RHS qualifications or TrustMark details where they genuinely apply. Add your best project photos and the form asks for useful job details.

  • Create a patio page for patio and paving searches.
  • Show project photos, materials, location and the work involved.
  • Add trust marks and qualifications you actually hold.
  • Use forms asking for postcode, job type, timescale and photos.
  • Give visitors a clear quote request and phone option.
  • Send each advert to the page that answers its search.

Reports full of clicks do not tell you whether the campaign is paying for itself. We track phone calls and form submissions back to the campaign and keyword that created them. You can then compare enquiries with the jobs you quote and win.

That matters because a driveway lead and a small maintenance enquiry should not receive the same budget. The tracking gives you a clearer view of lead quality. We use it to move spend towards the services and places producing worthwhile opportunities.

  • Record calls from the advert and the landing page.
  • Track quote forms with the service and area selected.
  • Mark enquiries as suitable, unsuitable, quoted or won.
  • Connect job outcomes with the searches that started them.
  • Spot calls that rang out or arrived outside working hours.
  • Bring your first job notes to each monthly review.

Landscaper Google Ads management costs £449 a month. That covers campaign management, bid and budget changes, advert testing, negative keyword work, landing page improvements and a monthly reporting call. It is ongoing management, not a one-off account setup followed by a spreadsheet.

Your ad spend is separate. It goes directly to Google, and we never mark it up. We agree a sensible starting budget around your job values, coverage and capacity. If you need more pages or a new service campaign, we can build that into the plan.

  • Manage campaigns, bids and budgets each month.
  • Test advert wording around patios, driveways and garden design.
  • Add negative keywords to remove wasteful searches.
  • Improve landing pages when visitors do not enquire.
  • Report on calls, forms and useful opportunities.
  • Pay Google directly for every penny of ad spend.
  • Begin with one or two profitable services, not everything at once.

A landscaping lead often arrives while you are laying paving, driving between sites or meeting a customer. Letting it ring can mean the homeowner calls the next business. Our AI Receptionist costs £169 a month and answers in your business name, takes job details, qualifies the caller and texts you immediately.

It can ask about the postcode, project type, access, timescale and other details you choose. It does not replace your site visit or your judgement. It protects the opportunity until you can call back, especially during busy spring and summer weeks.

  • Answer missed calls 24/7 in your business name.
  • Collect the job type, location and preferred timescale.
  • Send you the caller's details by text immediately.
  • Keep paid enquiries from disappearing into voicemail.
  • Use it alongside call tracking to see lead handling.
  • Add the AI Receptionist for £169 a month when missed calls hurt.

Directories such as Checkatrade and Bark can put you in front of people seeking trades. But the same lead may be shown or sold to several businesses. You then compete on speed, price and position before speaking to the customer.

Google Ads works differently. Your advert appears for your chosen search, service and area. The person reaches your page and contacts you directly. You pay Google for the click, not a directory for access to a shared lead. The enquiry is yours to handle.

  • Send searches to your own service page and phone number.
  • Avoid competing with three businesses for the same directory lead.
  • Build recognition around your name, photos and qualifications.
  • Choose which towns and services receive your budget.
  • Compare paid search enquiries with directory costs and outcomes.
  • Keep a simple record of every source and won job.

We start by choosing the jobs worth buying and the towns you cover. Then we check your current pages, write adverts, build or improve landing pages, install call and form tracking, and launch with controlled targeting. Leads can arrive within days once the account is live, rather than after months of waiting for rankings.

This is the Attract, Convert, Capture, Compound framework in practice. Ads attract active searches. Landing pages convert them. Tracking and the AI Receptionist capture opportunities. Reviews and useful content can compound results over time. You get one team handling the parts that make paid traffic useful.

  • Share your best-margin services, job values and target towns.
  • Approve adverts, landing page content and starting budget.
  • Launch with exact services, areas and negative keywords.
  • Check early search terms and remove poor matches.
  • Review tracked calls, forms, quotes and jobs each month.
  • Request a quote and tell us which landscaping work you want next.

FAQ

Landscapers ask us these most

Price, timescales and ownership, answered for a landscaper.

It covers campaign management, bid and budget optimisation, advert copy testing, negative keyword management, landing page optimisation and a monthly reporting call. We review the searches that triggered your adverts and remove poor matches. Your landing pages and call and form tracking are central to the service. The fee does not include your Google ad spend, which is billed separately by Google.
There is no useful fixed figure for every landscaper. It depends on your target towns, competition, job value and available capacity. We agree a starting budget after reviewing your services and goals. The money goes directly to Google, never through us, and is never marked up. We can start with your best-margin service, then expand when the enquiry quality supports it.
Leads can arrive within days once the account, adverts, landing pages and tracking are live. That is different from waiting months for search rankings. Early enquiries still need checking because the first period teaches us which searches and areas are useful. We review calls, forms and search terms, then reduce waste and move budget towards the landscaping jobs you actually want.
Usually not well. An advert can attract the right search, but a generic homepage may not explain your patio service, driveway process, project value or next step. We build or improve focused landing pages as part of the work. They can show relevant photos, qualifications, service areas, price signals, phone details and a quote form that asks for useful job information.
We track calls from the advert and landing page, along with completed quote forms. The form can collect the postcode, service, timescale and project details. You then tell us which enquiries were suitable, quoted or won. This connects marketing activity with real sales conversations. It also helps separate a valuable driveway opportunity from a low-value request that merely generated a click.
That depends on your margins, capacity and local competition. Common starting points include garden design, patios and paving, driveways, decking, fencing and walls, and planting schemes. Garden maintenance contracts can work when they have suitable value and a clear service area. We usually avoid promoting every service at once. We start with the jobs where one good customer can justify the advertising cost.
Most landscaping work is planned, but some searches have urgency. A damaged fence, unsafe wall or storm-related issue may need a fast response. Those adverts need clear phone access and quick handling. Planned work such as patios, planting and garden design needs stronger proof and a quote route. We can separate urgent and planned campaigns so one message does not confuse both customers.
Yes. We can target the places that make commercial sense for your team, such as Newcastle upon Tyne, Gateshead, Sunderland, Durham, North Shields, South Shields, Whitley Bay, Wallsend, Jarrow, Washington, Cramlington and Blyth. We can exclude areas that take too long to reach. Tell us your normal travel limits and we build the campaign around them.
With Google Ads, the person searches for a service and reaches your advert, page and contact details. The enquiry is directed to your business. Checkatrade and Bark can put you in competition with other businesses for the same lead, sometimes sending it to several providers. Ads require careful management and your own ad budget, but they give you more control over the service, place and message.
Yes, but demand and message can change. Customers may plan spring work during winter, while urgent repairs can remain active. We can adjust budgets, adverts and landing page content around weather, ground conditions and your available fitting dates. When a service is not producing suitable opportunities, we can reduce or pause it rather than letting the budget continue without a clear reason.
Yes, where they are accurate and relevant. Your BALI, APL, Marshalls Register, RHS qualification or TrustMark status can help support trust on a landing page and in adverts. We will not invent or overstate credentials. We can also use project photos, materials, guarantees, customer areas and your process to help a homeowner feel comfortable requesting a quote.
Yes, if the contract value, area and capacity make the leads worthwhile. A campaign can target searches for regular garden maintenance, grounds care or planned visits. We would normally keep these searches separate from patio and driveway campaigns because the customer need and value differ. The landing page can explain visit frequency, property types, service area and how to request an assessment.
You can add our AI Receptionist for £169 a month. It answers calls 24/7 in your business name, takes job details, qualifies the caller and texts you immediately. It is useful when you are laying paving, driving or meeting a customer. It does not carry out the site visit or give a final quote. It helps preserve the opportunity until you can respond properly.
Monthly billing starts when the account is launched. The minimum term is 12 months, with monthly billing after that. Website Care is required for every client, although the Google Ads management fee and ad spend are separate. We explain the full arrangement before you start. Modules can be added at any time, including the AI Receptionist and other marketing support.

Where we work

Working across the UK

We build local landing pages for every town you cover. These are the areas we work in most often.

Newcastle upon Tyne Gateshead Sunderland Durham North Shields South Shields Whitley Bay Wallsend Jarrow Washington Cramlington Blyth Morpeth Hexham Ponteland Chester-le-Street Consett Gosforth Jesmond Heaton Tynemouth Killingworth Houghton-le-Spring Seaham Bedlington

References

Useful links for a landscaper

The bodies and tools a landscaper deals with, plus where to go next on our site.

Next step

Get a fixed price for your landscaper marketing

Tell us the landscaper work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.

Start your quote