Google Ads for window installers
Get your window installation adverts in front of ready-to-buy customers. Our Google Ads management costs £449 a month, with your ad spend paid direct to Google. We build the landing pages and tracking that show which clicks become enquiries and jobs.
£449
Monthly Ads management
£169
Monthly AI Receptionist
100%
Ad spend paid direct to Google
12 months
Minimum monthly term
You can spend a full day fitting windows, then find three missed calls and no idea which advert produced them. Meanwhile, your budget keeps paying for people searching for repairs, cheap parts or jobs outside your area. Clicks alone do not pay your wages.
Google Ads puts you in front of people searching now for uPVC windows, composite doors, glazing repairs and more. We manage the account, protect your budget, build pages for each service and track calls and forms through to real work. You get a clear view of what deserves more spend.
The problem
Your account shows clicks, impressions and tidy charts, but few quote requests. A click from someone wanting parts or a job outside your area still costs money and gives you nothing useful.
Audit search terms and remove every irrelevant click source
A small glazing repair can take travel, measuring and time away from larger installation work. If every repair search receives the same budget, profitable replacement enquiries get crowded out.
Separate repair campaigns from higher-value installation campaigns
A customer searching for triple glazing should not land on a page covering every service. They may leave before finding proof, prices or a clear way to request a survey.
Build focused landing pages for your profitable services
What you get
Every plan reports in plain English every month. Everything else we offer is modular.
Clicks, priced honestly
A click only costs money. A job pays it back. This is the maths an Ads account lives or dies on, with your numbers in it.
Roughly
of estimated work from that spend every month
Get Ads managed properlyAssumes 40% of enquiries become booked jobs. Roughly back per £1 of ad spend. Estimates, not a promise; ad spend goes direct to Google.
Monthly
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
The same modules, priced lower when taken together.
£199 a month
Saves £29
£595 a month
Saves £82
£795 a month
Saves £141
The foundation
Marketing works as hard as the site it lands on. If the website needs replacing first, this is what that costs.
£1,295
A credible presence that turns visitors into enquiries.
Best for: Sole traders and small teams who need to look established and get the phone ringing.
£1,995
For businesses losing work to missed calls.
Best for: Established businesses that cannot answer the phone while they are on a job.
Everything in Essentials, plus:
£2,495
For businesses ready to buy leads through Google.
Best for: Businesses that want to turn ad spend into booked work, with the tracking to prove it.
Everything in Complete, plus:
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
Quote request
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
The result
Your adverts appear for chosen services and towns. People searching for replacement windows, doors or commercial glazing reach a page that answers their exact need.
Unwanted searches get blocked, poor areas are removed and campaigns are split by job type. Your spend has fewer chances to disappear into irrelevant clicks.
Calls and forms show what customers wanted and where they came from. You can see which searches lead to surveys, quotes and worthwhile installations.
One trade, the full picture
The website, the search rankings and the paid clicks are one system, not three purchases. Each has its own page, written for window installers.
01
Google Ads appears when someone types a buying search into Google. That is different from showing a post while they are thinking about something else. A homeowner searching for new double glazing may be ready to request a survey today, especially after a cold winter or a failed window.
We separate urgent searches from planned purchases. A broken pane needs a fast call. A conservatory, sash window or bi-fold door needs reassurance, examples and a proper quote. Each search needs an advert that matches what the customer wants. Take these first steps before spending a pound.
02
Many trade accounts waste money because the advert appears for a vague phrase with no buying intent. A search for window cleaner, window handles or window jobs may be completely useless to an installer. Sending every click to your homepage makes the problem worse, because visitors must hunt for an answer.
Our window installer Google Ads management keeps the account focused. Exact keywords mean Google can match adverts to tightly chosen searches. Negative keywords are words that block unwanted searches. We also review search terms and switch off anything that brings visits without useful enquiries. Review your search list weekly and remove waste quickly.
More detail
The rest of what window installers ask us, tidied away. Open what you need.
A good advert cannot rescue a poor landing page. If someone searches for composite doors, they should reach a page about composite doors, not a general homepage. The page must quickly show the areas covered, the work available, the proof behind it and the next simple step.
We build focused landing pages around the searches worth buying. They can show your FENSA, CERTASS, GGF or TrustMark credentials, explain insurance-backed guarantees and display real project images. The form asks for useful details without becoming a chore. Send us your best service photos and proof points to strengthen the first pages.
Without tracking, every enquiry looks the same. You may increase spend on a keyword that creates lots of short calls, while a quieter keyword produces kitchen extensions, full replacements or commercial glazing work. We connect the advert, landing page, phone call and form so decisions use evidence.
Call tracking records which campaign led to a call. Form tracking records the service and area requested. You can then tell us which enquiries became surveys, deposits and installations. This is the difference between window installer lead generation and simply buying website traffic. Start recording job outcomes in one simple list from day one.
Our Google Ads management costs £449 a month. It covers campaign management, bid and budget changes, advert testing, unwanted-search blocking, landing page improvements and a monthly reporting call. Your ad spend is separate. Google bills you directly, and we never add a mark-up.
This is PPC for window installers, meaning you pay Google when someone clicks an advert. The service is built around useful enquiries, not a report full of clicks. We explain what changed, what the calls and forms contained, and what we recommend next. Set a monthly spend you can support through profitable jobs.
A ready-to-buy customer often calls between jobs. You may be on a ladder, driving, measuring a frame or speaking with a homeowner. A missed call can become a competitor's survey before you finish the job. Ads only work when someone answers or gives the caller a useful next step.
Our AI Receptionist costs £169 a month and answers in your business name 24/7. It takes the job details, checks what the caller needs, qualifies the lead and texts you immediately. It can support glazing repairs, replacement windows, doors and survey requests. Add it when missed calls are costing more than the monthly fee.
Directories such as Checkatrade and Bark can put you in front of buyers, but the same lead may be offered to several businesses. You then compete on speed and price before the customer understands your work. Google Ads sends people to your advert and your page, creating a direct route to your business.
That route gives you more control over the message, service, area and next step. You can explain your FENSA or CERTASS membership, show your installations and collect details before calling back. Direct does not mean every click is good, so tracking and careful keyword choices still matter. Compare one month of directory leads with jobs won and lost.
The first 30 days are about launching carefully, learning from real searches and removing waste. We agree your priority services, towns, budgets and lead-handling process. Then we build the pages, adverts and tracking before the campaigns go live. Once live, relevant leads can arrive within days, not months.
This work fits our ACCC Framework. Ads attract people already searching. Landing pages convert visits into quote requests. Tracking captures what happened next. Reviews, useful pages and follow-up compound the results over time. Book a call with your service list, coverage map and recent job values, and we will show you the sensible starting route.
FAQ
Price, timescales and ownership, answered for a window installer.
Where we work
We build local landing pages for every town you cover. These are the areas we work in most often.
References
The bodies and tools a window installer deals with, plus where to go next on our site.
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also built for
Closest to window installers in how they win work. Each gets its own page, quote form and set of searches.
Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Tell us the window installer work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.
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