Google Ads for kitchen fitters

Google Ads For Kitchen Fitters That Win Jobs

Get kitchen installation, refurbishment and worktop fitting enquiries sooner. Our Google Ads management for kitchen fitters costs £449 a month. We build the landing pages, track calls and forms, and cut waste. Your ad spend goes straight to Google, with no mark-up.

£449

Monthly Google Ads management

£169

Monthly AI Receptionist option

£0

Ad spend mark-up

12 months

Minimum monthly term

You can spend an evening setting up Google Ads, then pay for people searching for kitchen units, DIY advice or cheap appliances. A click is not a job. It becomes costly when your advert reaches the wrong person, in the wrong town, with no clear way to request a quote.

Kitchen fitting customers usually search with a job already in mind. They may need a full installation, a worktop fitted or a refurbishment finished before Christmas. Our PPC for kitchen fitters puts your business in front of those searches, then shows whether each call or form became worthwhile work.

The problem

What is costing Kitchen Fitters work right now

Clicks With No Kitchen Jobs

You may see clicks in your account while your phone stays quiet. People search for DIY ideas, kitchen units or cheap appliances, then leave because your advert reached them by mistake.

Filter unwanted searches and pause wasteful keywords quickly.

Low Value Work Fills Days

A small appliance connection can take time but produce little profit. Meanwhile, a full installation or refurbishment could keep your team busy for weeks. Your budget needs to favour work that pays properly.

Separate high-value installation campaigns from smaller jobs.

The Homepage Says Too Little

A customer searching for worktop fitting should not land on a page about everything you do. If they cannot see the service, area and next step, they often return to Google.

Build focused pages for your most valuable services.

The ACCC Framework Attract Convert Capture Compound
How the system works

What you get

Included in the plan

Every plan reports in plain English every month. Everything else we offer is modular.

01

Google Ads campaign management

02

Exact keyword targeting

03

Negative keyword control

04

Local town targeting

05

Service-specific adverts

06

Focused landing pages

07

Mobile quote forms

08

Call tracking

09

Form tracking

10

Monthly reporting call

11

Bid and budget changes

12

Google direct billing

Clicks, priced honestly

What could Google Ads bring back?

A click only costs money. A job pays it back. This is the maths an Ads account lives or dies on, with your numbers in it.

Roughly

of estimated work from that spend every month

Get Ads managed properly

Assumes 40% of enquiries become booked jobs. Roughly back per £1 of ad spend. Estimates, not a promise; ad spend goes direct to Google.

Monthly

Everything else is modular

Website Care is required for every client. Add anything else when you need it, and drop it when you do not.

Website Care

Required

£59 a month

Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.

AI Receptionist

£169 a month

Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.

A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.

Website Chatbot

Price on application

Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.

Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.

Google Ads Management

£449 a month

Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.

Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.

SEO and Content

£249 a month

Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.

Automated Social Media

£99 a month

Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.

Intelligent Marketing Coach

£49 a month

A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.

Extra Support Time

£75 a month

An additional 2 hours a month for changes, new pages and seasonal updates.

Bundles

Bundle them and pay less

The same modules, priced lower when taken together.

Most popular

Care plus Receptionist

£199 a month

Saves £29

Care plus Receptionist plus Ads

£595 a month

Saves £82

Everything

£795 a month

Saves £141

  • 50% on signature, 50% on launch.
  • Monthly billing starts at launch, with a 12 month minimum term and monthly thereafter.
  • Ad spend is billed separately by Google and is never marked up.
  • Modules can be added at any time.
  • All prices exclude VAT.

The foundation

Websites built for Kitchen Fitters

Marketing works as hard as the site it lands on. If the website needs replacing first, this is what that costs.

Essentials

£1,295

A credible presence that turns visitors into enquiries.

Best for: Sole traders and small teams who need to look established and get the phone ringing.

  • Up to 7 pages, designed mobile first
  • Copywriting for every page
  • Google Business Profile setup and optimisation
  • Contact forms and click to call
  • Call tracking number
  • Basic on-page SEO
  • Google Analytics and conversion tracking
  • Audience Simulator access, included
  • 2 rounds of revisions
  • Live in 10 working days
Most popular

Complete

£1,995

For businesses losing work to missed calls.

Best for: Established businesses that cannot answer the phone while they are on a job.

Everything in Essentials, plus:

  • Up to 12 pages, including service and location pages
  • AI receptionist configured to your business, live at launch
  • Enquiry notifications by SMS and email
  • WhatsApp enquiry capture
  • Review generation setup
  • Photo and video gallery
  • 3 rounds of revisions

Growth

£2,495

For businesses ready to buy leads through Google.

Best for: Businesses that want to turn ad spend into booked work, with the tracking to prove it.

Everything in Complete, plus:

  • Dedicated PPC landing pages
  • Full conversion tracking and call attribution
  • Google Ads account build, keyword research and campaign structure
  • Competitor analysis
  • Priority build, live in 7 working days

Website Care £59 a month Required

Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.

See all monthly options

All prices exclude VAT.

Quote request

Get a price for your kitchen fitter website

Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.

  • A fixed price, not a range
  • Reply within one working day
  • No obligation and no sales sequence
What do you want the website to do?

We use your details only to reply to this enquiry. No lists, no sharing.

The result

What changes once it is live

More Suitable Enquiry Calls

Your adverts appear for people searching for a kitchen fitter, installation or refurbishment in your chosen towns. The landing page then confirms your service and gives them a clear way to contact you.

Better Jobs In The Diary

Budget moves towards searches linked to full installations, project management and profitable refurbishments. You can reduce smaller work when it fills time without producing enough margin.

Faster Follow Up

Tracked calls and forms show the details behind each enquiry. If you add the AI Receptionist, missed callers receive a proper first response while you remain on the tools.

One trade, the full picture

Everything we do for kitchen fitters

The website, the search rankings and the paid clicks are one system, not three purchases. Each has its own page, written for kitchen fitters.

01

Your advert appears when the job is ready

Google Ads reaches people actively searching for a kitchen fitter, not people casually scrolling past a post. That matters when someone has ordered units, moved into a new home or needs a fitting finished quickly. We build campaigns around the jobs you want, the places you cover and the times customers actually search. Start by listing your most profitable services and towns.

  • Full kitchen installation searches from homeowners with units ready to fit.
  • Kitchen refurbishment searches from customers replacing doors, worktops or flooring.
  • Worktop fitting and appliance installation campaigns for smaller, clearly priced jobs.
  • Separate campaigns for Newcastle upon Tyne, Gateshead, Sunderland and Durham.
  • Local adverts for North Shields, South Shields, Whitley Bay, Wallsend, Jarrow, Washington, Cramlington and Blyth.
  • Planned searches sit apart from urgent searches, so each receives the right message.

02

Your budget stops leaking through careless targeting

Most trade accounts waste money in three places. Broad searches attract DIY visitors and people looking for kitchen designers. No negative keywords means Google keeps showing your advert for jobs you do not want. Sending every click to a homepage makes the visitor hunt for an answer. We remove those leaks before adding more spend. Review your unwanted searches with us in the first account check.

  • Use exact search wording for terms such as "kitchen fitter near me" and "kitchen installation Newcastle".
  • Add negative keywords, which tell Google not to show ads for jobs like DIY, courses, jobs, salaries or free plans.
  • Exclude kitchen units, flat-pack assembly or design-only searches when you do not provide them.
  • Set town and postcode targeting around the areas you actually visit.
  • Pause searches that attract clicks but no useful calls or forms.
  • Keep planned fitting separate from urgent repair-style searches and messages.

More detail

More on Google Ads for kitchen fitters

The rest of what kitchen fitters ask us, tidied away. Open what you need.

A good advert cannot rescue a weak page. The visitor needs to see the exact service, your service area and a clear next step within seconds. We build or improve a focused landing page for each important job type. It answers the question behind the search and gives serious customers a quick route to your diary. Send us your strongest service and proof first.

  • Show full installation, refurbishment, worktops, appliances, tiling, plumbing and electrics clearly.
  • Display price signals such as quote-only work, minimum project sizes or typical fitting scope.
  • Add photographs, testimonials and accreditations such as KBSA, TrustMark or Which? Trusted Trader.
  • Mention fully insured work and Gas Safe registration where applicable.
  • Use a short quote form asking for location, work type, timescale and photographs.
  • Make the phone number obvious on mobile, with a separate page for each high-value service.
  • Include project management where customers want one person responsible for the whole job.

Clicks and impressions do not pay your bills. We track calls and form submissions from the adverts, then record which enquiries were suitable, quoted and won. That shows whether "full kitchen installation" pays better than "worktop fitting", rather than treating every lead as equal. Tell us what counts as a good enquiry before campaigns go live.

  • Track calls from the advert, landing page and mobile click-to-call button.
  • Record form submissions with the service, location and requested start date.
  • Mark enquiries as unsuitable, quoted, won or lost for clearer decisions.
  • Move budget towards keywords producing installation and refurbishment opportunities.
  • Reduce spend on searches bringing appliance-only or low-value work when required.
  • Use monthly reporting that focuses on enquiries and jobs, not vanity numbers.
  • Keep a simple job value record so an expensive click has proper context.

Kitchen fitter Google Ads management costs £449 a month. That covers campaign management, bid and budget optimisation, advert testing, unwanted-search control, landing page optimisation and a monthly reporting call. Your ad spend is separate. Google bills you directly, and we never add a mark-up. Request a quote with your service areas and target jobs so we can plan the right starting campaign.

  • Build campaigns around the kitchen jobs you want more often.
  • Write and test adverts matched to each service and town.
  • Check search terms and add unwanted words throughout the month.
  • Adjust bids and budgets towards useful calls and forms.
  • Improve landing pages when visitors do not take the next step.
  • Manage location settings, opening times and call extensions.
  • Explain the account and results during a monthly reporting call.
  • Pay Google directly for ad spend, with no agency mark-up.

Kitchen fitting leads often arrive while you are measuring a room, carrying units or working on electrics. Missing the call can mean losing the job before you finish the day. Our AI Receptionist costs £169 a month. It answers in your business name, takes the job details, qualifies the caller and texts you immediately. Add it when missed calls are costing you real opportunities.

  • Answer calls 24/7 when you are on site, driving or already speaking to a customer.
  • Ask about the town, fitting work, kitchen size and expected start date.
  • Explain your basic service area and pass useful details to you by text.
  • Give callers a clear next step instead of leaving them at voicemail.
  • Keep the receptionist separate from Ads management, so you can add it later.
  • Use it alongside tracked calls to see which advertising produces demand.
  • Review the captured details before deciding whether to call the lead back.

Directories such as Checkatrade and Bark can put you in front of potential customers, but the same enquiry may reach several tradespeople. Google Ads sends the searcher to your advert and your page. The relationship starts with your business. Compare the cost of a suitable, exclusive enquiry with directory fees before choosing where your lead budget should go.

  • Send customers to your own phone number, form and project photographs.
  • Build adverts around your chosen service, rather than a directory category.
  • Avoid competing with three other fitters for the same shared enquiry.
  • Keep the customer details from your own forms in your business records.
  • Control the towns, job types and timescales your campaign targets.
  • Stop a campaign without losing your website, reviews or customer contacts.
  • Use directories as one channel, not the only source of kitchen work.

We begin by agreeing the jobs, towns and enquiry types worth buying. Then we check your account, create adverts and build the landing page or pages. Once live, suitable leads can arrive within days, not months, although volume depends on demand, competition and budget. This is the Attract, Convert, Capture, Compound framework in action. Request a quote to map your first campaign.

  • Days one to five: choose profitable services, towns, budgets and unwanted searches.
  • Next, prepare adverts, tracking and a landing page matched to the search.
  • Launch with controlled targeting rather than opening every keyword at once.
  • Check calls, forms and search terms as the first enquiries arrive.
  • Make early changes when a search attracts clicks but not suitable work.
  • Add reviews, content or the AI Receptionist after the first gaps are clear.
  • Start with Newcastle upon Tyne or another defined area, then expand carefully.

FAQ

Kitchen Fitters ask us these most

Price, timescales and ownership, answered for a kitchen fitter.

The £449 monthly fee covers campaign management, bid and budget changes, advert copy testing, negative keyword management, landing page optimisation and a monthly reporting call. We also check search terms and location settings. Your advertising budget is separate. Google bills that spend directly, so we never mark it up or hide it inside our management fee.
There is no honest fixed figure for every kitchen fitter. It depends on your towns, competition, job value and how many enquiries you can handle. We agree a controlled starting budget around the services you want most. The spend goes straight to Google on your account. It is separate from our £449 monthly fee and is never marked up.
Once the account, adverts, tracking and landing page are live, suitable enquiries can arrive within days, not months. The number depends on search demand, competition, service area and budget. Early activity is reviewed carefully. We do not promise a fixed number of leads. We improve the campaign using the actual searches, calls and forms it produces.
Not reliably. An advert can win the click, but a weak page may not show the right service, location, proof or next step. We build or improve focused landing pages as part of the campaign. They can show your installation work, qualifications, insurance, price signals, service areas and a short quote form.
We track calls from the advert and landing page, plus form submissions. Forms can collect the service, town, timescale and project details. You then tell us whether each enquiry was suitable, quoted, won or lost. This gives budget decisions some connection to real kitchen work, instead of stopping at clicks and views.
Only if each service deserves its own budget and message. Full kitchen installation, refurbishment and project management may be strong campaigns. Worktop fitting, appliance installation, tiling or splashbacks can be tested separately. Plumbing and electrics need accurate wording and suitable qualifications. We help prioritise the work you want, rather than spreading your budget too thinly.
Yes. Full kitchen installation is usually a clear search intent because the customer already has a project in mind. We can build adverts and a landing page around fitting, project scope, service areas and your process. Your photographs, reviews, KBSA or TrustMark membership, Which? Trusted Trader status and insurance can help support the enquiry.
Yes. Refurbishment searches can include replacement doors, worktops, splashbacks, appliances or a wider room update. We separate these searches when the message or value differs. The page can explain what you manage, show finished projects and ask for photographs, location and timescale. You decide whether smaller refurbishment jobs suit your current workload.
Yes, but these jobs need their own budget and clear wording. A worktop fitting advert should not promise a complete kitchen installation. Appliance installation may attract customers expecting gas or electrical work, so the page must state what you cover and mention Gas Safe registration where applicable. We filter searches that do not match your service.
Yes. We can target places such as Newcastle upon Tyne, Gateshead, Sunderland, Durham, North Shields, South Shields, Whitley Bay, Wallsend, Jarrow, Washington, Cramlington and Blyth. We use the areas that make sense for your travel time. If you cover a different patch, we build the campaign around your actual service area.
Google Ads sends a customer to your advert, your landing page and your contact details. A directory enquiry may be shared with several tradespeople, so you compete for the same lead. Ads give you more control over the service, town and message. They still require good follow-up, so tracking and the AI Receptionist can matter.
We review the words people used and add negative keywords. These are terms that stop your advert showing for unwanted searches, such as DIY, jobs, courses, salaries, free plans or kitchen units. We can also exclude design-only work, flat-pack assembly or appliance searches if you do not provide them. Wasteful terms are paused.
We agree your best jobs, areas, budget and definition of a good lead. We then prepare campaigns, adverts, tracking and a focused landing page. After launch, we review search terms, calls and forms, then adjust targeting and budgets. You receive a monthly reporting call. Suitable leads can arrive within days, but results depend on demand and competition.
Monthly billing starts when the campaign launches, with a 12 month minimum term and monthly thereafter. Ad spend is billed separately by Google. You can add other modules at any time, including the £169 a month AI Receptionist, £59 Website Care or ongoing content. All prices exclude VAT. We explain the commitment before you sign.

Where we work

Working across the UK

We build local landing pages for every town you cover. These are the areas we work in most often.

Newcastle upon Tyne Gateshead Sunderland Durham North Shields South Shields Whitley Bay Wallsend Jarrow Washington Cramlington Blyth Morpeth Hexham Ponteland Chester-le-Street Consett Gosforth Jesmond Heaton Tynemouth Killingworth Houghton-le-Spring Seaham Bedlington

References

Useful links for a kitchen fitter

The bodies and tools a kitchen fitter deals with, plus where to go next on our site.

Next step

Get a fixed price for your kitchen fitter marketing

Tell us the kitchen fitter work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.

Start your quote