Google Ads for solar installers
Get solar enquiries sooner with Google Ads management built for installers. For £449 a month, we protect your budget, track real jobs and send clicks to pages built to turn searches into quotes.
£449
Monthly Google Ads management
£169
Monthly AI Receptionist
Direct to Google
Ad spend with no mark-up
12 months
Minimum monthly term
You can spend a full day installing panels, then find your phone full of enquiries that go nowhere. Some callers want free advice. Others want a £200 repair when you need profitable installation work. Meanwhile, a competitor appears when a serious buyer searches for solar panels, batteries or commercial solar.
Google Ads puts your business in front of that buyer now. But clicks alone do not pay for scaffolding, labour or stock. We manage the adverts, search terms, locations, landing pages, calls and forms together, so your budget works towards jobs you actually want.
The problem
Your account may show visits and low cost per click, yet produce no surveys or quotes. DIY searches, battery advice and people outside your area can quietly consume the budget you meant for installation work.
Audit search terms and block unsuitable clicks immediately.
Sending every search to your homepage makes visitors hunt for answers. Someone searching for battery storage should not need to find it beside panel cleaning, repairs and commercial work.
Build focused pages for your highest-value solar services.
A serious buyer may call while you are on a roof or testing an inverter. If they reach voicemail, they can contact the next installer before you finish the job.
Add an AI receptionist that answers and texts details.
What you get
Every plan reports in plain English every month. Everything else we offer is modular.
Clicks, priced honestly
A click only costs money. A job pays it back. This is the maths an Ads account lives or dies on, with your numbers in it.
Roughly
of estimated work from that spend every month
Get Ads managed properlyAssumes 40% of enquiries become booked jobs. Roughly back per £1 of ad spend. Estimates, not a promise; ad spend goes direct to Google.
Monthly
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
The same modules, priced lower when taken together.
£199 a month
Saves £29
£595 a month
Saves £82
£795 a month
Saves £141
The foundation
Marketing works as hard as the site it lands on. If the website needs replacing first, this is what that costs.
£1,295
A credible presence that turns visitors into enquiries.
Best for: Sole traders and small teams who need to look established and get the phone ringing.
£1,995
For businesses losing work to missed calls.
Best for: Established businesses that cannot answer the phone while they are on a job.
Everything in Essentials, plus:
£2,495
For businesses ready to buy leads through Google.
Best for: Businesses that want to turn ad spend into booked work, with the tracking to prove it.
Everything in Complete, plus:
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
Quote request
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
The result
Your adverts appear for the services you choose, in the places you cover. Searchers reach a page about their actual need, whether that is battery storage, PV installation or commercial solar.
Exact keywords and negative keywords remove searches for courses, jobs, DIY kits and unsuitable areas. Your budget stays closer to people who could become customers.
Call and form tracking shows what happened after the click. You can see which campaigns created surveys, quotes and completed work, rather than judging success by traffic alone.
One trade, the full picture
The website, the search rankings and the paid clicks are one system, not three purchases. Each has its own page, written for solar installers.
01
Google Ads appears at the point someone searches for help. It reaches people looking for a solar PV installer, battery storage quote or EV charger integration, rather than people casually scrolling past a post.
That timing matters for urgent and planned work. A failed inverter or battery fault needs a fast response. A full solar installation may take weeks of research. We build campaigns around both types of search, then match each advert to the service requested. Start by listing the three jobs you most want more of.
02
Most wasted spend starts with loose targeting. An advert for solar installation can appear for training courses, jobs, DIY panels, cheap parts or people seeking a solar calculator. You pay for the visit, even though the searcher was never going to hire you.
We use exact keywords, clear locations and negative keywords. Negative keywords are words that block unsuitable searches. We also send every search to a relevant page, not a generic homepage. Review the services you do not want advertised before we build the account.
More detail
The rest of what solar installers ask us, tidied away. Open what you need.
A click is only useful when the visitor quickly sees that you handle their job, cover their area and can be trusted in their home. Our landing pages give each major service its own clear route to a quote. They remove guesswork before the customer fills in a form or calls.
The page can explain roof suitability, battery choices, MCS certification and the next step without forcing people to search your whole website. It also gives you useful information before the visit, such as postcode, property type, annual energy use and whether scaffolding may be needed. Send us your strongest proof and service priorities.
A report full of clicks cannot tell you whether an advert paid for itself. We track calls and forms from the first visit through to your sales notes. That shows which search terms produce enquiries, surveys, quotes and completed work.
Call tracking gives paid campaigns their own numbers, while form tracking records the source of each submission. You can mark a lead as unsuitable, quoted, won or lost. Use that information in our monthly review to put more budget behind the searches that create worthwhile work.
Our solar installer Google Ads management costs £449 a month, excluding your advertising budget. We manage the account, test the adverts and protect the route from search to enquiry. Your ad spend is paid directly to Google. We never add a mark-up.
This is PPC for solar installers, meaning you pay Google when someone clicks an advert. The monthly fee covers the work around those clicks, including campaign decisions, landing page improvements and reporting. Ask for a quote with your target towns, services and realistic monthly budget.
A paid lead is most useful when someone answers quickly. Solar installers often miss calls during roof surveys, cable runs and electrical work. The AI Receptionist answers in your business name, takes job details, checks what the caller needs and texts you straight away.
It costs £169 a month and works alongside Google Ads. It does not replace your judgement or quote work for you. It makes sure a serious battery, PV or commercial caller receives a response while you finish the job. Decide which questions the receptionist should ask before launch.
Directories such as Checkatrade and Bark can put you in front of people asking for work. The same request may also go to several other firms. You then compete before the first conversation, while fees or credits can continue whether the job suits you or not.
With Google Ads, your advert sends the searcher to your page and your phone number. That enquiry is yours to handle. You choose the towns, services and budget. Directories can still have a place, but paid search gives you a route you control. Compare your last directory lead with its final job value.
We start with a planning call, your service priorities and the towns you cover. We check your current website, write the campaigns, build or improve landing pages, add tracking and launch once the route is ready. Leads can arrive within days of the account going live, not only after months.
This fits the ACCC Framework. Ads attract the right search. Landing pages convert visits into enquiries. Tracking captures what happened. Reviews, useful content and follow-up compound the results over time. To begin, send your service list, coverage area, accreditations and a recent example of a good job.
FAQ
Price, timescales and ownership, answered for a solar installer.
Where we work
We build local landing pages for every town you cover. These are the areas we work in most often.
References
The bodies and tools a solar installer deals with, plus where to go next on our site.
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also built for
Closest to solar installers in how they win work. Each gets its own page, quote form and set of searches.
Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Tell us the solar installer work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.
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