Google Ads for skip hire companies
Get more skip hire enquiries from the towns you serve. Our Google Ads management costs £449 a month, with your ad spend paid direct to Google. We build the landing pages and tracking that show which clicks become real bookings.
£449
Monthly Ads management
£0
Mark-up on Google ad spend
24/7
Optional AI call answering
£169
Monthly AI Receptionist add-on
You can spend a morning quoting skips and still have an empty afternoon. Meanwhile, people searching for skip hire now are clicking another company. Search rankings may help later, but Google Ads puts your service in front of ready-to-buy customers today.
The danger is paying for clicks that never become jobs. Broad searches, poor locations and a homepage that says too little can drain your budget quickly. We manage Google Ads for skip hire companies around Newcastle and across the UK, with tracking that follows enquiries through to booked work.
The problem
You see visits in the account, but few quote requests reach the office. Some searchers want free advice, cheap skip bags or work outside your area. Paying for every visit makes that waste hard to ignore.
Track every call and form through to its outcome.
A skip delivery outside your normal route can cost more than the job earns. Poor location settings can show adverts across the region, even when you only cover selected postcodes.
Limit campaigns to the towns you actually serve.
A click for a small domestic skip may be worthwhile. A click for hazardous waste, a distant delivery or a job needing equipment you do not offer is not. One wrong search can consume useful budget.
Separate profitable services from work you reject.
What you get
Every plan reports in plain English every month. Everything else we offer is modular.
Clicks, priced honestly
A click only costs money. A job pays it back. This is the maths an Ads account lives or dies on, with your numbers in it.
Roughly
of estimated work from that spend every month
Get Ads managed properlyAssumes 40% of enquiries become booked jobs. Roughly back per £1 of ad spend. Estimates, not a promise; ad spend goes direct to Google.
Monthly
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
The same modules, priced lower when taken together.
£199 a month
Saves £29
£595 a month
Saves £82
£795 a month
Saves £141
The foundation
Marketing works as hard as the site it lands on. If the website needs replacing first, this is what that costs.
£1,295
A credible presence that turns visitors into enquiries.
Best for: Sole traders and small teams who need to look established and get the phone ringing.
£1,995
For businesses losing work to missed calls.
Best for: Established businesses that cannot answer the phone while they are on a job.
Everything in Essentials, plus:
£2,495
For businesses ready to buy leads through Google.
Best for: Businesses that want to turn ad spend into booked work, with the tracking to prove it.
Everything in Complete, plus:
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
Quote request
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
The result
Your adverts appear when someone searches for skip hire, builders skips or grab hire in your chosen towns. The message matches what they need, so the visit starts with stronger intent.
Exact search terms and negative keywords remove many poor-fit visits. Location controls stop you paying for searches beyond your delivery area or outside the work you want.
The landing page asks for the details your team needs, including postcode, waste type and skip size. You spend less time chasing missing information before pricing the job.
One trade, the full picture
The website, the search rankings and the paid clicks are one system, not three purchases. Each has its own page, written for skip hire companies.
01
Google Ads puts your company in front of people searching at the moment they need help. That could be a house clearance today, a builder needing a skip tomorrow, or a commercial site arranging regular waste removal. This is different from social media, where people are browsing without actively looking. Set your first campaign around the jobs you want most.
Action: list your five most profitable services and the towns you cover before we build the campaign.
02
Most wasted spend comes from showing an ad to someone who was never a good customer. We keep the search focused on the words that show buying intent. We also add negative keywords, which tell Google not to show your ad for unwanted searches. Your advert then has a better chance of reaching someone who can actually book.
Action: give us your unwanted searches and we will block them from the start.
More detail
The rest of what skip hire companies ask us, tidied away. Open what you need.
A click is only useful when the page answers the customer quickly. We build or improve a landing page around the search. It shows the right service, the areas covered, useful price signals, your waste credentials and a short quote form. The page can also explain permits, access, collection times and what customers may put inside the skip.
Action: send us your current prices, proof and service areas for a focused page.
You should not receive a report saying only that clicks went up. We track phone calls and forms from the advert through to your team. You can record whether an enquiry became a domestic skip, a grab hire job, a permit request or a commercial contract. That gives us something useful to improve, rather than chasing cheap traffic.
Action: tell us how you currently record bookings so tracking matches your sales process.
Our skip hire company Google Ads management costs £449 a month, excluding VAT. That covers campaign management, bid and budget changes, advert testing, unwanted keyword control, landing page improvements and a monthly reporting call. Your ad spend is separate. It is paid directly to Google and we never add a mark-up.
Action: request a quote and we will recommend a sensible starting budget for your area.
Paid ads can create calls at the worst possible time. You may be driving, loading a skip or working on a site. Our AI Receptionist costs £169 a month and answers in your business name, takes job details, qualifies the caller and texts you immediately. It is an optional add-on, not a condition of using Ads.
Action: add the AI Receptionist if missed calls are costing you ready-to-book work.
Directories such as Checkatrade and Bark can put you in front of buyers, but the same lead may be sent to several firms. Google Ads sends the searcher to your advert and your page. You control the message, the quote route and the follow-up. You also build useful data about which services and locations produce work.
Action: compare the cost of shared directory leads with one enquiry owned by you.
We start with a call about your best work, delivery limits and busy periods. Then we build the campaign, landing page and tracking, check the adverts and launch. Leads can arrive within days once the account is live, although the first month is about removing waste and learning what converts. This is the Attract and Convert part of our ACCC Framework. Capture and Compound can follow with call answering, reviews and ongoing content.
Action: book a planning call with your services, towns and target jobs ready.
FAQ
Price, timescales and ownership, answered for a skip hire company.
Where we work
We build local landing pages for every town you cover. These are the areas we work in most often.
References
The bodies and tools a skip hire company deals with, plus where to go next on our site.
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also built for
Closest to skip hire companies in how they win work. Each gets its own page, quote form and set of searches.
Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Tell us the skip hire company work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.
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