Google Ads for trade suppliers
Get trade supplier Google Ads management for £449 a month. We target the searches that matter, build pages that earn enquiries, and track calls and forms so your budget goes towards jobs, not empty clicks.
£449
Monthly Ads management fee
£169
Optional AI Receptionist
Direct
Ad spend paid to Google
12 months
Minimum monthly term
You can spend a full day serving the trade counter, then watch your Ads budget disappear on people who never wanted your stock. A click is not a job. It only matters when the searcher needs what you supply, in an area you cover, and can contact you quickly.
Google Ads can put your trade counter, delivery service or tool hire in front of ready buyers within days. But the account needs tight control. We target worthwhile searches, block poor ones, build useful landing pages, and show which enquiries turn into paid work.
The problem
Your account may show visits and clicks while the trade counter stays quiet. A person can click by mistake, browse one product or seek a free answer. Without call and form tracking, you cannot see the waste.
Track every paid call, form and resulting job.
Searches for cheap DIY materials can consume budget meant for builders and contractors. Homeowners often need small quantities and different advice. They may never become the account customers or bulk buyers you need.
Block domestic and low-value searches from your campaigns.
A buyer searching for next-day delivery should not land on a generic homepage. They need delivery areas, cut-off times and a clear contact route. If they must hunt, they often leave.
Build focused landing pages for worthwhile buying searches.
What you get
Every plan reports in plain English every month. Everything else we offer is modular.
Clicks, priced honestly
A click only costs money. A job pays it back. This is the maths an Ads account lives or dies on, with your numbers in it.
Roughly
of estimated work from that spend every month
Get Ads managed properlyAssumes 40% of enquiries become booked jobs. Roughly back per £1 of ad spend. Estimates, not a promise; ad spend goes direct to Google.
Monthly
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
The same modules, priced lower when taken together.
£199 a month
Saves £29
£595 a month
Saves £82
£795 a month
Saves £141
The foundation
Marketing works as hard as the site it lands on. If the website needs replacing first, this is what that costs.
£1,295
A credible presence that turns visitors into enquiries.
Best for: Sole traders and small teams who need to look established and get the phone ringing.
£1,995
For businesses losing work to missed calls.
Best for: Established businesses that cannot answer the phone while they are on a job.
Everything in Essentials, plus:
£2,495
For businesses ready to buy leads through Google.
Best for: Businesses that want to turn ad spend into booked work, with the tracking to prove it.
Everything in Complete, plus:
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
Quote request
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
The result
Your adverts appear for the work you actually want, such as bulk orders, contract pricing, tool hire, next-day delivery or new trade accounts. Poor searches are blocked instead of quietly consuming budget.
A ready buyer sees a relevant offer, the right service area and a clear contact route. Urgent customers can call, while planned buyers can request pricing with the details your team needs.
Calls and forms show what the buyer wanted, where they are and whether the enquiry became a job. You can stop guessing from click numbers and make decisions from actual conversations.
One trade, the full picture
The website, the search rankings and the paid clicks are one system, not three purchases. Each has its own page, written for trade suppliers.
01
Your best prospects are already searching. They may need a next-day delivery of insulation, bulk timber pricing, tool hire for a site, or technical advice before placing an order. Google Ads puts your offer in front of them at that exact moment. It does not wait for months of search work or hope they notice a social post.
We split urgent searches from planned buying. A builder needing materials today needs a direct call or delivery message. A contractor comparing account facilities needs proof, pricing signals and a quote route. Each search gets an advert and page matched to the job. Take this first step: list the three profitable jobs you want more of.
02
Most wasted spend starts with loose targeting. A broad search for "DIY supplies" may bring homeowners, students and people seeking a single cheap item. A homepage then makes them hunt for the answer. They leave, and you pay for the visit. Good PPC for trade suppliers needs firm boundaries from the first day.
We use exact search themes and review the words people actually type. Negative keywords are words that tell Google not to show your advert. We add terms such as free, jobs, training, used or domestic when they do not fit your offer. Take this action: remove every search that cannot lead to a profitable order.
More detail
The rest of what trade suppliers ask us, tidied away. Open what you need.
A landing page answers the question behind the search. Someone looking for next-day aggregate delivery should see delivery areas, order cut-off times, product types and a quick quote form. Someone seeking tool hire should see equipment, hire terms, collection details and a call button. Sending both people to a general homepage wastes their attention.
We build or improve pages around the job being advertised. They include clear price signals, proof and simple next steps. Useful proof might include your Builders Merchants Federation membership, ISO 9001 process or trade account facilities, where these apply. Take this action: match one focused page to each profitable campaign.
Clicks and form fills are only early signs. A supplier needs to know whether the enquiry became a bulk order, a new account, a hire booking or a delivery job. We track calls and forms back to the campaign and search that created them. That gives you a clearer view of what deserves more budget.
You can tell the difference between a £40 click that produces a profitable contract and a cheap click that produces nothing. We use the information from your team to improve the account. If a keyword brings poor leads, we reduce or stop it. Take this action: record the outcome of every paid enquiry.
Trade supplier Google Ads management costs £449 a month. That covers campaign management, bid and budget optimisation, advert copy testing, negative keyword management, landing page optimisation and a monthly reporting call. We manage the work that protects your spend and keeps the campaigns tied to real supply opportunities.
Your ad spend is separate. It goes directly to Google from your own billing account, and we never mark it up. You choose the budget with our guidance based on your target jobs, locations and margins. Take this action: request a quote and tell us which work is most valuable to your business.
Paid search can produce a call while you are loading a delivery, serving the trade counter or working on site. If nobody answers, that buyer may call the next supplier. Our AI Receptionist costs £169 a month. It answers in your business name, takes job details, qualifies the caller and texts you straight away.
It can help capture calls about delivery areas, product needs, quantities, hire dates and quote requests. You decide how it should handle your business information. It is an optional add-on, not part of the £449 management fee. Take this action: add the receptionist if missed calls are costing you work.
Directories such as Checkatrade and Bark can put you in front of people comparing suppliers. The same lead may also be sent to several businesses. You then compete on speed, price and availability after paying for access. Google Ads puts your advert beside the buyer's search, and the enquiry goes through your page or number.
That gives you more control over the offer and the information collected. You can promote your delivery area, trade account terms, click and collect or technical advice instead of fitting a directory profile. Directories may still have a place in your mix. Take this action: compare the cost of one exclusive enquiry with your current shared leads.
In the first days, we learn which searches, areas and offers deserve attention. We set up tracking, campaigns, adverts, exclusions and focused landing pages. Once the account is live, suitable searches can produce leads within days, not months. We then use call and form outcomes to make better decisions.
This is the Attract and Convert part of our ACCC Framework. Ads attract the right searches. Pages convert interest into enquiries. Call tracking and the AI Receptionist capture more opportunities. Reviews, useful content and repeat improvements compound the result over time. Take this action: send us your service areas, target jobs and current landing pages.
FAQ
Price, timescales and ownership, answered for a trade supplier.
Where we work
We build local landing pages for every town you cover. These are the areas we work in most often.
References
The bodies and tools a trade supplier deals with, plus where to go next on our site.
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also built for
Closest to trade suppliers in how they win work. Each gets its own page, quote form and set of searches.
Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Tell us the trade supplier work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.
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