Missed calls become lost jobs
You cannot answer while opening a safe, replacing a lock or driving between jobs. Without a follow-up system, the caller reaches another locksmith and you never get the chance to help.
Websites for locksmiths
Get a locksmith website built around emergency calls, lock changes and local search. Our locksmith website design includes quote forms, trust signals and a clear path to your phone, from £1,295 to get started.
From £1,295
Fixed website build price
£59 a month
Required Website Care
£169 a month
AI Receptionist
12 months
Minimum monthly term
When someone is locked out, they rarely browse for long. They search for a locksmith nearby, check who looks trustworthy, and call the first business that feels safe. Your website needs to prove where you work, what you handle and why you are qualified within seconds.
A basic page with a phone number is not enough. Customers want to see MLA Approved status, DBS checks, insurance, BS3621 certified fitting and real local coverage. They also want to know whether you handle emergency lockouts, burglary repairs, safe opening or uPVC locks.
The problem
You cannot answer while opening a safe, replacing a lock or driving between jobs. Without a follow-up system, the caller reaches another locksmith and you never get the chance to help.
A customer may not know you are MLA Approved, DBS checked, fully insured or trained for BS3621 certified fitting. If your website hides those details, trust goes to a competitor.
Messages often say only "locked out" or "need a new lock". You then spend time asking for the postcode, door type, urgency and photos before knowing whether the job is suitable.
What you get
Every client also takes Website Care at £59 a month. Everything else is modular.
The cost of a ringing phone
Most calls that go unanswered do not leave a voicemail. They ring the next Locksmiths on the list. Put your own numbers in.
Roughly
of work walking to competitors every month
Stop missing themAssumes 85% of missed callers ring someone else and 40% of answered enquiries become jobs. Typical UK trade figures; adjust the sliders to your own.
Pricing
Every client also takes Website Care at £59 a month. Everything else is modular, so you only pay for what you actually need.
£1,295
A credible presence that turns visitors into enquiries.
Best for: Sole traders and small teams who need to look established and get the phone ringing.
£1,995
For businesses losing work to missed calls.
Best for: Established businesses that cannot answer the phone while they are on a job.
Everything in Essentials, plus:
£2,495
For businesses ready to buy leads through Google.
Best for: Businesses that want to turn ad spend into booked work, with the tracking to prove it.
Everything in Complete, plus:
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
Monthly
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
The same modules, priced lower when taken together.
£199 a month
Saves £29
£595 a month
Saves £82
£795 a month
Saves £141
No Upfront Option
No setup fee. A template site built for your trade, with hosting, care and the AI receptionist included. For businesses who want to start now without the upfront cost.
Start with no upfront costQuote request
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
The result
Your website gives urgent visitors a clear call route, while the AI receptionist handles missed calls. You receive the details by text and can respond according to the real urgency.
Your qualifications, insurance, service areas, reviews and completed work appear in the places customers check. They can see why your locksmith business is safe to call before speaking to you.
Forms collect the postcode, property type, lock problem, urgency and useful photos. You spend less time gathering basics and more time deciding the right job and price.
One trade, the full picture
The website, the search rankings and the paid clicks are one system, not three purchases. Each has its own page, written for locksmiths.
01
Your website gives every customer one reliable place to check your services, areas and credentials. It can explain emergency lockouts, lock changes, burglary repairs, key cutting, safe opening and access control without you repeating the same details on every call.
We build the site around how your work actually happens. Someone needing a lock change gets a direct route to that service. Someone locked outside at night sees your phone number immediately. Someone comparing insurance-approved locks finds the fitting information they need before calling.
The website also supports the work behind each enquiry. It can collect the address, lock type, urgency and preferred contact method. Call tracking shows which marketing brought the call. Your Google Business Profile and review process connect back to the same trusted business information.
02
Locksmith searches are usually local and urgent. People type phrases such as emergency locksmith Newcastle, lock repair Gateshead or locksmith near Sunderland. Our local search work helps your website appear for the services and places you genuinely cover.
We also improve your Google Business Profile, the business listing shown beside local results and on Google Maps. It will show the right phone number, opening hours, service areas, photos, services and website link. Accurate details prevent wasted calls and help customers feel confident.
Your locksmith SEO, meaning the work that helps Google understand and show your business, includes useful service and location pages. We can cover Newcastle upon Tyne, Gateshead, Sunderland, Durham, North Shields, South Shields and nearby areas without making false local claims.
The goal is not to attract every visitor. It is to help nearby people find the right service, see that you cover their area and call while the need is still urgent.
More detail
The rest of what locksmiths ask us, tidied away. Open what you need.
A vague message saying "How much for a lock?" creates more work. You need to know whether the customer is locked out, replacing a damaged lock, upgrading security or repairing a burglary. Our forms ask for useful details before you call back.
A locksmith quote form can collect the postcode, property type, problem, urgency, number of locks and preferred contact method. Customers can add photos where useful. You receive a clearer starting point, so you can decide whether to quote, call or arrange an urgent visit.
The form will not replace your judgement. Locks, doors and access problems often need inspection. It simply gives you facts before the conversation. That helps you spot genuine jobs, prepare the right tools and avoid chasing enquiries with no usable information.
Emergency visitors can still call straight away. Planned customers can send details when they are at work or unable to talk. The website gives both groups a simple next step.
Customers let locksmiths work on the doors, windows and security of their homes. Trust often decides who gets the call. A clean website should show your qualifications, insurance, service areas and the type of work you complete.
We make it easy to display relevant proof, such as MLA Approved status, DBS checked, fully insured work and BS3621 certified fitting. We can also show photographs of lock upgrades, repaired doors and completed access control work, provided they are suitable to publish.
After a job, a review request can be sent at the right time. The customer gets a simple route to leave feedback on your Google Business Profile. Regular requests help you build current proof instead of relying on reviews from years ago.
Reviews matter because customers compare several locksmiths side by side. Recent comments about fast arrival, tidy work and clear pricing can remove doubt before they pick up the phone.
Missed calls often happen when you are driving, drilling, replacing a lock or dealing with a distressed customer. Our AI Receptionist answers 24/7 in your business name, so callers are not left hearing a voicemail and trying another locksmith.
It takes the job details, sorts the urgency and sends you a text straight away. A lockout at a house is different from a planned upgrade or a burglary repair. The receptionist can capture that difference and give you the information you need to respond.
The AI Receptionist costs £169 a month. Website Care plus Receptionist costs £199 a month, saving £29. You can then return the call with the address, problem and urgency already recorded, rather than asking the same basic questions.
It does not pretend to replace your locksmith judgement. It makes sure an unanswered call becomes a useful lead, even during evenings, weekends and busy emergency periods.
When you want more immediate demand, Google Ads can place your business in front of people already searching. This suits emergency lockouts, burglary repairs and urgent lock changes, where the customer needs help now rather than next month.
Management costs £449 a month. We manage campaigns, bids, budgets, advert wording, unwanted search terms and the pages people land on. Your advertising spend is paid directly to Google and is never marked up by us.
Call tracking shows which advert and search led to each call. Form tracking records quote requests too. You can then see whether a click became a real job, not just a visit to your website. That gives you better information when deciding where to spend.
We can separate urgent searches from planned work. That helps prevent a campaign for emergency locksmiths attracting people looking for cheap key cutting or general DIY advice.
A website can launch strongly and then become out of date. New services, areas, accreditations and completed work should be added as your business changes. Our SEO and Content service costs £249 a month and keeps building useful reasons for local customers to find you.
Each month includes two optimised pages or articles, local search work, Google Business Profile posts, business listing work, position tracking and a monthly report. Topics can include anti-snap locks, BS3621 fitting, burglary repairs, access control or what to do after a lockout.
You can add Automated Social Media for £99 a month. It plans, writes and posts to Facebook and Instagram. You approve a month of content in one sitting, rather than trying to create posts between jobs.
The Intelligent Marketing Coach costs £49 a month. It gives you a practical plan built around your business, split into weekly tasks, so you know what to do next without guessing.
Essentials costs £1,295 and gives you a credible presence that turns visitors into enquiries. Complete costs £1,995 and suits locksmiths losing work because they cannot answer every call. Growth costs £2,495 and is built for businesses ready to buy leads through Google.
Every website needs Website Care at £59 a month. It includes hosting, security, daily backups, software updates, uptime checks, up to 30 minutes of content changes each month and email support. It is required because a working website needs ongoing protection and maintenance.
You can add Receptionist, Ads, content and other modules when ready. Care plus Receptionist is £199 a month. Care plus Receptionist plus Ads is £595 a month. Everything is £795 a month. All prices exclude VAT.
If you want to start without the upfront build cost, the no upfront option is £199 a month over a 24 month term. There is no setup fee. It includes a template site built for your trade, hosting, care and the AI Receptionist.
The honest comparison
It is a fair question, and it deserves a straight answer rather than a sales pitch.
If you simply need a basic online presence, a low-cost website builder may be enough. Somewhere to point people who already know your name. If that is genuinely all you need, do that and spend the money elsewhere. We would rather tell you that than take a fee for something you will not use.
Our websites are designed for established businesses that want Google traffic to turn into calls, enquiries and customers. Copy, tracking, conversion setup and ongoing management are built in. That is a different product solving a different problem, and it is priced accordingly.
A £199 builder site
Fine for a basic presence. Not built to win work.
A Look North website
Built so search traffic becomes booked jobs.
Who writes the words
A £199 builder site
You do, usually at 11pm, into a blank box.
A Look North website
We do. Copywriting for every page is included, written around the jobs you actually want.
Whether it shows up on Google
A £199 builder site
It will rank for your business name. Not much else.
A Look North website
A page for every service and every town you cover, structured so each one can rank.
What happens to an enquiry
A £199 builder site
A contact form emails you. If you miss it, you miss it.
A Look North website
Quote forms written for your trade, instant SMS and email alerts, and every enquiry stored so none are lost.
When the phone rings and you are on a job
A £199 builder site
It goes to voicemail. Most callers hang up and ring the next business.
A Look North website
Our AI receptionist answers 24/7 in your business name, takes the details and texts you straight away.
Knowing what is working
A £199 builder site
A visitor counter, if that.
A Look North website
Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs.
Getting reviews
A £199 builder site
You remember to ask, sometimes.
A Look North website
Review generation set up so a request goes out after every job, with the results shown on your site.
What happens after launch
A £199 builder site
Nothing. It sits there until you cancel the subscription.
A Look North website
The Marketing Coach gives you a plan broken into weekly jobs, so the site keeps earning its keep.
Who owns it
A £199 builder site
The platform. Stop paying and it disappears.
A Look North website
You do. The code, the domain, the hosting account and the content are yours.
Speed on a phone
A £199 builder site
Template bloat, often slow, which costs you rankings and visitors.
A Look North website
Built mobile first, because that is where almost every local search happens.
When something breaks
A £199 builder site
A help centre article and a support queue.
A Look North website
Website Care at £59 a month: monitoring, backups, updates, and a person who answers.
If the upfront cost is the blocker rather than the quality, we do a no upfront option at £199 a month on a 24 month term. That is not a builder subscription. It is a real site built for your trade, with hosting, Website Care and the AI receptionist included, live in 5 working days. The difference between that and a £199 builder site is the difference between renting a van and renting a parking space.
What the difference buys
Not features. The things that change how much work comes in.
A missed call is a customer ringing your competitor. The AI receptionist picks up 24/7, qualifies the job and texts you. Most trades win back more than the cost of the whole website in the first few months.
One page cannot rank for eight services across twelve towns. We build a page for each, so you show up for the specific job someone is searching for right now.
Not "how much for a bathroom?" but property type, scale, access, timing and photos. You quote accurately, first, without a site visit.
A review request after every job. In a year you have the review count competitors cannot catch up with, and reviews are the last thing a customer checks before calling.
Copywriting for every page is included. No blank boxes, no writing your own service descriptions at 11pm, no page that sounds like everyone else.
Call tracking and conversion tracking show which clicks turned into jobs. You stop guessing which half of the marketing worked.
The Marketing Coach turns a strategy into weekly jobs small enough to actually finish. That is why our sites are still growing a year later.
Code, domain, hosting, content and your Google Business Profile. Nothing switches off if you leave, because nothing was rented to you.
If a basic presence is all you need, a builder is the sensible choice and we will say so. If you want the phone to ring more often, that is what we build. Get a fixed price.
FAQ
Price, timescales and ownership, answered for a locksmith.
Where we work
We build local landing pages for every town you cover. These are the areas we work in most often.
References
The bodies and tools a locksmith deals with, plus where to go next on our site.
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also built for
Closest to locksmiths in how they win work. Each gets its own page, quote form and set of searches.
Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Tell us the locksmith work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.
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