A dated site loses trust
Old photographs, broken links and unclear services make your business look less established. Homeowners may assume the same care will be taken with their driveway, then call a competitor with a clearer website.
Websites for paving & driveway companies
Websites for Paving Companies That Win More Enquiries
We build websites for paving and driveway companies from £1,295. Your site, local search, quote forms, reviews, call tracking and follow-up work together, so more homeowners find you, trust you and request a properly priced driveway quote.
From £1,295
Website build price
£59 a month
Required Website Care
24/7
AI Receptionist availability
£449 a month
Google Ads management
Most paving customers do not know which contractor to choose. They search for block paving, resin driveways or tarmac near their home. Then they compare photographs, reviews, accreditations, service areas and how quickly someone responds. A dated website, thin Facebook page or missing Google listing can lose the job before you ever speak to the homeowner.
A paving website must do more than display a few finished driveways. It needs to show the types of work you take on, explain your process and make your workmanship believable. It should help someone decide whether you cover their area, whether you are insured and whether your previous work looks like the result they want.
The problem
What is costing Paving & Driveway Companies work right now
Missed calls become lost work
You cannot answer while using a plate compactor, collecting materials or speaking with a customer. Without a proper follow-up system, the caller often rings another contractor before you finish the job.
Vague enquiries waste evenings
Messages without a postcode, measurements or photographs are hard to price. You spend time chasing basic details, while serious customers wait for an answer and less suitable jobs fill your inbox.
The ACCC Framework
Attract
Convert
Capture
Compound
How the system works
What you get
Included in the build
Every client also takes Website Care at £59 a month. Everything else is modular.
01
Paving service pages
02
Local area pages
03
Google Business Profile support
04
Project photo galleries
05
Trade-specific quote forms
06
Review request system
07
Call tracking
08
AI receptionist option
09
Mobile-friendly layouts
10
Accreditation display
11
Google Ads management
12
Ongoing content support
Your evenings, priced up
What is DIY social media costing you?
Posting yourself feels free. It is not, because every hour on Instagram is an hour you cannot charge out.
Roughly
of billable time spent posting every month
Automate the postingThat is also around hours a year. Typical UK trade figures; adjust the sliders to your own.
Pricing
Packages for Paving & Driveway Companies
Every client also takes Website Care at £59 a month. Everything else is modular, so you only pay for what you actually need.
Essentials
£1,295
A credible presence that turns visitors into enquiries.
Best for: Sole traders and small teams who need to look established and get the phone ringing.
- Up to 7 pages, designed mobile first
- Copywriting for every page
- Google Business Profile setup and optimisation
- Contact forms and click to call
- Call tracking number
- Basic on-page SEO
- Google Analytics and conversion tracking
- Audience Simulator access, included
- 2 rounds of revisions
- Live in 10 working days
Complete
£1,995
For businesses losing work to missed calls.
Best for: Established businesses that cannot answer the phone while they are on a job.
Everything in Essentials, plus:
- Up to 12 pages, including service and location pages
- AI receptionist configured to your business, live at launch
- Enquiry notifications by SMS and email
- WhatsApp enquiry capture
- Review generation setup
- Photo and video gallery
- 3 rounds of revisions
Growth
£2,495
For businesses ready to buy leads through Google.
Best for: Businesses that want to turn ad spend into booked work, with the tracking to prove it.
Everything in Complete, plus:
- Dedicated PPC landing pages
- Full conversion tracking and call attribution
- Google Ads account build, keyword research and campaign structure
- Competitor analysis
- Priority build, live in 7 working days
Website Care £59 a month Required
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
Monthly
Everything else is modular
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
Website Care
Required£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
AI Receptionist
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Website Chatbot
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
Google Ads Management
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
SEO and Content
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
Automated Social Media
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
Intelligent Marketing Coach
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
Extra Support Time
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
Bundle them and pay less
The same modules, priced lower when taken together.
Care plus Receptionist
£199 a month
Saves £29
Care plus Receptionist plus Ads
£595 a month
Saves £82
Everything
£795 a month
Saves £141
No Upfront Option
£199 a month , 24 month term
No setup fee. A template site built for your trade, with hosting, care and the AI receptionist included. For businesses who want to start now without the upfront cost.
Start with no upfront cost- No setup fee
- Template site built for your trade
- Up to 5 pages
- Hosting and Website Care included
- AI Receptionist included
- Live in 5 working days
Terms
- 50% on signature, 50% on launch.
- Monthly billing starts at launch, with a 12 month minimum term and monthly thereafter.
- Ad spend is billed separately by Google and is never marked up.
- Modules can be added at any time.
- All prices exclude VAT.
Quote request
Get a price for your paving & driveway company website
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
- A fixed price, not a range
- Reply within one working day
- No obligation and no sales sequence
The result
What changes once it is live
More customers understand your work
Clear service pages explain your materials, preparation and finish. Visitors can quickly see whether you handle their driveway, patio, drainage or groundworks project before getting in touch.
Enquiries arrive ready for pricing
Your quote form collects the location, job type, access details and photographs. You spend less time asking basic questions and more time deciding which visits are worth arranging.
Your finished work builds confidence
Project galleries and relevant reviews show homeowners what your work looks like in real settings. Accreditations, insurance details and a clear process make the choice feel safer.
One trade, the full picture
Everything we do for paving & driveway companies
The website, the search rankings and the paid clicks are one system, not three purchases. Each has its own page, written for paving & driveway companies.
The free traffic
SEO for Paving & Driveway Companies
Rank for the searches your customers actually type, in the towns you actually cover.
Read moreThe paid traffic
Google Ads for Paving & Driveway Companies
Google Ads priced against your real job values, so every click has to justify itself.
Read more01
Your website works while you work on site
You are often laying block paving, preparing ground or waiting for resin to cure when a potential customer searches for you. Your website keeps working during those hours. It explains your services, shows recent jobs, answers common questions and gives people a clear way to request a quote without waiting for a reply.
We build the website around the jobs you want more of. That might include resin bound driveways, imprinted concrete, patios, drainage, kerbing or groundworks. Each service gets useful information and relevant photographs. Your service areas are clear too, from Newcastle upon Tyne and Gateshead to Sunderland, Durham and North Tyneside.
- Clear service pages for each job
- Before and after project galleries
- Tap-to-call buttons on every page
- Simple quote request forms
- Trust signals near key decisions
02
Local search puts your work in front of nearby homeowners
People search for phrases such as paving contractor Newcastle, resin driveway Sunderland or block paving Gateshead. We build pages around the services and places you genuinely cover. This gives Google clear information about your work, while giving visitors useful answers instead of a page stuffed with town names.
Your Google Business Profile is the box that appears in local search and on Google Maps. We help keep its services, areas, photographs, opening hours and contact details accurate. We can also plan regular updates and work with your review process, so your listing supports the website rather than sending people to an empty profile.
- Local service pages
- Google Business Profile support
- Accurate areas and opening hours
- Google Maps contact links
- Local search reporting
More detail
More on websites for paving & driveway companies
The rest of what paving & driveway companies ask us, tidied away. Open what you need.
A message saying "How much for a drive?" is not enough to prepare a useful answer. Our quote forms ask for the details you need before visiting. Customers can choose the work, add their location, explain access and share photographs of the existing drive or garden.
The form is written for paving work, not copied from a generic web template. It can ask about approximate area, preferred material, drainage concerns, kerb requirements and timescale. You receive a clearer enquiry, so you can decide which jobs fit your work and prepare better questions for the site visit.
- Service selection
- Postcode and project location
- Driveway or patio measurements
- Photo upload option
- Access and drainage questions
- Preferred start date
A homeowner is trusting you with a large, visible purchase. They want to see how your paving looks after installation, not just read that you are reliable. Strong project photographs, clear descriptions and reviews from similar customers help them picture the result outside their own house.
We make it easier to ask for a review after every completed job. The request can point customers to the right place and remind them what to mention. Reviews that name the work, area and quality of communication give future customers more useful proof than a page of unexplained five-star icons.
- Project galleries by service
- Customer review prompts
- Accreditation display
- Fully insured status
- Marshalls Register or Brett Approved details
- TrustMark or Interlay information
Missed calls often happen during excavation, deliveries, quoting or machinery work. The AI Receptionist answers 24/7 in your business name. It takes the caller's details, records the type of paving work and sorts urgent matters from routine quote requests.
It then texts you the information straight away, so you can call back with context rather than starting from a blank missed-call notification. The service costs £169 a month, or £199 a month with Website Care included. It is useful when you are working alone, on several sites or outside normal office hours.
- Answers every call, day and night
- Uses your business name
- Collects job and contact details
- Sorts urgent requests
- Texts you after the call
When you want more enquiries now, Google Ads can place your business in front of people actively looking for a paving contractor. We manage the campaigns for £449 a month. This includes the advert wording, bid and budget changes, search term checks and improvements to the page people reach.
Your advertising spend is paid directly to Google and never marked up by us. Call tracking and form tracking show which adverts produced calls and enquiries. Where possible, we can record which enquiries became site visits, accepted quotes or real jobs. That gives you a clearer view of what your marketing is producing.
- Campaign management
- Ad copy testing
- Budget and bid optimisation
- Negative keyword management
- Landing page improvements
- Call and form tracking
A new website needs useful additions after launch. Our SEO and Content service costs £249 a month. We create two optimised pages or articles each month, support local search, post to your Google Business Profile, build local listings and track your progress with monthly reporting.
New content can cover topics customers ask about before choosing a contractor. Examples include resin versus block paving, preparing ground for tarmac, driveway drainage, patio maintenance and when sealing is worthwhile. You can also add Automated Social Media for £99 a month or the Intelligent Marketing Coach for £49 a month.
- Two pages or articles monthly
- Google Business Profile posts
- Local listing work
- Search position tracking
- Facebook and Instagram automation
- Weekly marketing tasks
Essentials costs £1,295 and gives you a credible presence that turns visitors into enquiries. Complete costs £1,995 and suits businesses losing work to missed calls. Growth costs £2,495 and is for businesses ready to buy leads through Google. Every build includes the planning needed to fit your paving services and target areas.
Website Care is required for every client at £59 a month. It includes hosting, security, daily backups, software updates, uptime checks, up to 30 minutes of content changes and email support. If you want to start without the upfront build cost, the no upfront option is £199 a month for 24 months, with no setup fee.
- Essentials, £1,295
- Complete, £1,995
- Growth, £2,495
- Website Care, £59 a month
- Care plus Receptionist, £199 a month
- No upfront option, £199 a month
The honest comparison
Why do some websites cost £199?
It is a fair question, and it deserves a straight answer rather than a sales pitch.
If you simply need a basic online presence, a low-cost website builder may be enough. Somewhere to point people who already know your name. If that is genuinely all you need, do that and spend the money elsewhere. We would rather tell you that than take a fee for something you will not use.
Our websites are designed for established businesses that want Google traffic to turn into calls, enquiries and customers. Copy, tracking, conversion setup and ongoing management are built in. That is a different product solving a different problem, and it is priced accordingly.
A £199 builder site
Fine for a basic presence. Not built to win work.
A Look North website
Built so search traffic becomes booked jobs.
Who writes the words
A £199 builder site
You do, usually at 11pm, into a blank box.
A Look North website
We do. Copywriting for every page is included, written around the jobs you actually want.
Whether it shows up on Google
A £199 builder site
It will rank for your business name. Not much else.
A Look North website
A page for every service and every town you cover, structured so each one can rank.
What happens to an enquiry
A £199 builder site
A contact form emails you. If you miss it, you miss it.
A Look North website
Quote forms written for your trade, instant SMS and email alerts, and every enquiry stored so none are lost.
When the phone rings and you are on a job
A £199 builder site
It goes to voicemail. Most callers hang up and ring the next business.
A Look North website
Our AI receptionist answers 24/7 in your business name, takes the details and texts you straight away.
Knowing what is working
A £199 builder site
A visitor counter, if that.
A Look North website
Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs.
Getting reviews
A £199 builder site
You remember to ask, sometimes.
A Look North website
Review generation set up so a request goes out after every job, with the results shown on your site.
What happens after launch
A £199 builder site
Nothing. It sits there until you cancel the subscription.
A Look North website
The Marketing Coach gives you a plan broken into weekly jobs, so the site keeps earning its keep.
Who owns it
A £199 builder site
The platform. Stop paying and it disappears.
A Look North website
You do. The code, the domain, the hosting account and the content are yours.
Speed on a phone
A £199 builder site
Template bloat, often slow, which costs you rankings and visitors.
A Look North website
Built mobile first, because that is where almost every local search happens.
When something breaks
A £199 builder site
A help centre article and a support queue.
A Look North website
Website Care at £59 a month: monitoring, backups, updates, and a person who answers.
We have a £199 a month option too. It is not the same thing.
If the upfront cost is the blocker rather than the quality, we do a no upfront option at £199 a month on a 24 month term. That is not a builder subscription. It is a real site built for your trade, with hosting, Website Care and the AI receptionist included, live in 5 working days. The difference between that and a £199 builder site is the difference between renting a van and renting a parking space.
What the difference buys
What you actually get for the difference
Not features. The things that change how much work comes in.
Every call answered
A missed call is a customer ringing your competitor. The AI receptionist picks up 24/7, qualifies the job and texts you. Most trades win back more than the cost of the whole website in the first few months.
Found for the work you want
One page cannot rank for eight services across twelve towns. We build a page for each, so you show up for the specific job someone is searching for right now.
Enquiries you can price
Not "how much for a bathroom?" but property type, scale, access, timing and photos. You quote accurately, first, without a site visit.
Proof that compounds
A review request after every job. In a year you have the review count competitors cannot catch up with, and reviews are the last thing a customer checks before calling.
Words written for you
Copywriting for every page is included. No blank boxes, no writing your own service descriptions at 11pm, no page that sounds like everyone else.
Proof of what paid off
Call tracking and conversion tracking show which clicks turned into jobs. You stop guessing which half of the marketing worked.
A plan for after launch
The Marketing Coach turns a strategy into weekly jobs small enough to actually finish. That is why our sites are still growing a year later.
You own the lot
Code, domain, hosting, content and your Google Business Profile. Nothing switches off if you leave, because nothing was rented to you.
If a basic presence is all you need, a builder is the sensible choice and we will say so. If you want the phone to ring more often, that is what we build. Get a fixed price.
FAQ
Paving & Driveway Companies ask us these most
Price, timescales and ownership, answered for a paving contractor.
Our listed website packages are Essentials at £1,295, Complete at £1,995 and Growth at £2,495. All prices exclude VAT. Essentials suits a credible local presence. Complete adds the focus needed for missed calls. Growth suits businesses ready to use Google Ads. Website Care is required at £59 a month. The hero offer on this page starts from £1,295, so request a quote for the option available to your business.
The exact timing depends on how quickly we receive your service details, photographs, logo and feedback. We plan the pages around your paving work, areas and preferred customers, then build and review them with you. Supplying recent project photos and clear accreditation details helps avoid delays. We will agree the delivery plan before work starts, rather than promising a timescale without seeing what your business needs.
Website Care costs £59 a month and is required for every client. It includes hosting, an SSL security certificate, daily backups, security monitoring, software updates and uptime monitoring. You also get up to 30 minutes of content changes each month and email support. This keeps your website safe, available and current while you concentrate on jobs, quotes, materials and customers.
A website needs a live server, security checks, backups and software updates after launch. If these are ignored, forms can stop working, pages can become unsafe or the site can go offline. We require Website Care so there is one clear service responsible for keeping the website working. It also gives you a small amount of included time for changes such as new photographs or seasonal services.
The AI Receptionist answers calls 24/7 in your business name. It takes the caller's name, number, location and job details, then sorts urgent matters from normal quote requests. It texts you the information immediately. It costs £169 a month on its own, or £199 a month with Website Care. It does not replace your judgement or site visit. It makes sure a missed call has a useful next step.
It can ask callers what has happened, where they are and how urgent the problem appears. This helps separate a blocked drain or access problem from a planned driveway project. You decide how those calls should be handled. The receptionist passes the details to you by text, rather than promising work, prices or availability that you have not approved.
Google Ads Management costs £449 a month. This covers campaign management, bid and budget optimisation, advert testing, negative keyword checks, landing page improvements and a monthly reporting call. Your ad spend is billed separately by Google and goes directly to Google. We never mark it up. Tracking helps show which clicks became calls, forms, quoted work or real jobs.
Yes. We can use call tracking alongside form tracking to show which marketing activity led to an enquiry. This is useful when several contractors offer similar services, because a click alone does not tell you whether the person became a worthwhile lead. We can work towards recording the stages you care about, such as a site visit, accepted quote or completed driveway.
Yes, if the accreditation applies to your business and you provide the correct details. We can display information about the Marshalls Register, Brett Approved, TrustMark, Interlay and your fully insured status. We will not claim an approval you do not hold. Showing the right proof helps homeowners understand your qualifications without making them search through several websites.
Yes. We create pages and galleries around the services you actually provide. These can include block paving, resin bound driveways, tarmac, imprinted concrete, patios, drainage and kerbing, driveway cleaning and sealing, and groundworks. Each page can explain preparation, materials, finish, maintenance and suitable uses. Your photographs then show the standard of work behind those claims.
We can target the places you genuinely serve from Newcastle upon Tyne. Common areas include Gateshead, Sunderland, Durham, North Shields, South Shields, Whitley Bay, Wallsend, Jarrow, Washington, Cramlington and Blyth. We will not create misleading pages for towns you do not cover. Accurate areas help the right homeowners find you and reduce enquiries that are too far away.
Your own project photographs are usually the strongest proof because they show your real workmanship. Send us the best images you have, even if they were taken on a phone. We can help organise them by service and project. We will not invent portfolio images or use another contractor's work. If you have very few photographs, we can plan a gallery that grows as new jobs finish.
The website is built for your business. We will explain the arrangements clearly before work starts. Website Care covers the hosting, maintenance and support needed to keep it running. If you stop using our service, practical details such as hosting, software and support still need to be dealt with. Ask us to confirm the handover and ownership arrangements for your chosen package.
Monthly billing starts when the website launches. The monthly services have a 12 month minimum term, then continue monthly afterwards. This applies to the ongoing service connected with your build. It gives enough time for maintenance, content, local search work and tracking to operate properly. Modules can be added at any time. All prices exclude VAT.
Yes. The no upfront option costs £199 a month over a 24 month term, with no setup fee. It includes a template site built for your trade, hosting, Website Care and the AI Receptionist. It is designed for businesses that want to start now without the upfront cost. We can explain what is included and how the monthly arrangement compares with paying for a website package.
Where we work
Working across the UK
We build local landing pages for every town you cover. These are the areas we work in most often.
Newcastle upon Tyne
Gateshead
Sunderland
Durham
North Shields
South Shields
Whitley Bay
Wallsend
Jarrow
Washington
Cramlington
Blyth
Morpeth
Hexham
Ponteland
Chester-le-Street
Consett
Gosforth
Jesmond
Heaton
Tynemouth
Killingworth
Houghton-le-Spring
Seaham
Bedlington
References
Useful links for a paving contractor
The bodies and tools a paving contractor deals with, plus where to go next on our site.
More from us
Official sources
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also built for
Websites for similar businesses
Closest to paving & driveway companies in how they win work. Each gets its own page, quote form and set of searches.
Home & Trades
- All Tradespeople
- Bathroom Fitters
- Boiler Engineers
- Builders
- Drainage Companies
- Electricians
- EV Charger Installers
- Fencing Contractors
- Kitchen Fitters
- Landscapers
- Locksmiths
- Pest Control Companies
- Plumbers
- Roofers
- Scaffolding Companies
- Skip Hire Companies
- Solar Installers
- Trade Suppliers
- Tree Surgeons
- Window Installers
Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Get a fixed price for your paving contractor website
Tell us the paving contractor work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.