Your phone number is not enough
A number on a basic page does not explain your services, areas or standards. Customers cannot tell whether you handle their job, so they move on to a trade website that answers clearly.
Websites for tradespeople
Get a credible website built around your trade, local search, quote forms and missed-call follow-up. Website packages start at £1,295, with ongoing care and marketing available from launch.
From £1,295
Fixed build price
£59 a month
Required Website Care
24/7
AI receptionist availability
£449 a month
Google Ads management
Your website should do more than display your phone number. It should explain your services, show where you work and help the right customers contact you. Whether you are a joiner, plasterer, tiler, decorator, damp specialist, handyman or groundworker, your website needs to support the way you actually win jobs.
Many tradespeople rely on recommendations, Facebook posts and repeat customers. That can work until the phone goes quiet, a competitor appears in local search or a customer wants proof before calling. An old website can make a skilled business look closed, hard to reach or less trustworthy than it really is.
The problem
A number on a basic page does not explain your services, areas or standards. Customers cannot tell whether you handle their job, so they move on to a trade website that answers clearly.
You cannot answer while driving, drilling, lifting or talking to a customer. By the time you call back, the homeowner may have found another electrician, decorator, plumber or builder.
Messages often arrive without an address, photos, measurements or the actual service needed. You spend valuable time asking basic questions before discovering the job is too small, too far away or urgent.
What you get
Every client also takes Website Care at £59 a month. Everything else is modular.
The cost of a ringing phone
Most calls that go unanswered do not leave a voicemail. They ring the next Tradespeople on the list. Put your own numbers in.
Roughly
of work walking to competitors every month
Stop missing themAssumes 85% of missed callers ring someone else and 40% of answered enquiries become jobs. Typical UK trade figures; adjust the sliders to your own.
Pricing
Every client also takes Website Care at £59 a month. Everything else is modular, so you only pay for what you actually need.
£1,295
A credible presence that turns visitors into enquiries.
Best for: Sole traders and small teams who need to look established and get the phone ringing.
£1,995
For businesses losing work to missed calls.
Best for: Established businesses that cannot answer the phone while they are on a job.
Everything in Essentials, plus:
£2,495
For businesses ready to buy leads through Google.
Best for: Businesses that want to turn ad spend into booked work, with the tracking to prove it.
Everything in Complete, plus:
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
Monthly
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
The same modules, priced lower when taken together.
£199 a month
Saves £29
£595 a month
Saves £82
£795 a month
Saves £141
No Upfront Option
No setup fee. A template site built for your trade, with hosting, care and the AI receptionist included. For businesses who want to start now without the upfront cost.
Start with no upfront costQuote request
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
The result
Clear service pages explain exactly what you do, where you work and who you help. Customers arrive with better expectations, which makes your first conversation more useful.
Quote forms gather photos, locations, property information and service needs. You can decide which enquiries suit your business before spending time arranging visits.
The AI Receptionist answers in your name, collects the details and texts you. You can respond when safe, with enough information to make the call worthwhile.
One trade, the full picture
The website, the search rankings and the paid clicks are one system, not three purchases. Each has its own page, written for tradespeople.
01
A good trade website gives every customer a clear next step. It explains what you do, shows the areas you cover and answers the questions people ask before they book. It can collect a quote request while you are under a sink, on a roof or finishing a plastering job.
We build around the work you want more of. That might mean pages for joinery, tiling, painting, insulation or damp treatment. It might mean separate pages for landlords, homeowners, letting agents or commercial clients. The site becomes a useful sales assistant, not an online leaflet that sits untouched.
This is the difference between basic tradesman website design and a working lead system. Your website connects with local search, your Google Business Profile, review requests, forms, call tracking and follow-up. You see the whole setup in one place, with support from our team when something needs changing.
02
People often search for a trade when something needs fixing now. They may type plumber near me, plasterer in Gateshead or damp specialist in Durham. We build your website around the services and places that matter, so customers can understand your offer before they contact you.
Your Google Business Profile is just as important. It is the box that appears in Google with your phone number, reviews, opening hours, photos and service area. We help keep those details accurate and add useful updates. This gives local customers more reasons to choose you from the results.
Our tradesperson SEO work uses plain service pages, local information, useful content and profile updates. We do not promise instant rankings. We build the useful information Google and customers need to understand your business. That approach suits trade website design UK businesses can keep improving over time.
More detail
The rest of what tradespeople ask us, tidied away. Open what you need.
A vague message saying please call me creates more work for you. You still need to find the address, understand the job, ask for measurements and discover whether the customer wants a quick repair or a full project. A useful form collects the details before you call.
We write forms for real trade enquiries. A decorator may need room numbers, wall condition and photographs. A groundworker may need access details, site location and drainage information. A damp specialist may need the affected area, property type and signs of moisture. The form changes around your service.
Customers can upload photos and choose the service they need. You receive a clearer enquiry that is easier to qualify and price. You can spend less time chasing basic information and more time deciding which jobs fit your diary, skills and travel area.
Most customers compare several trades before they call. They look at recent work, read reviews and check whether the business seems reliable. A tidy website helps, but real proof does more. Before-and-after photos, clear service details and honest customer feedback reduce the risk of choosing someone unknown.
We help make review requests part of your normal process. After a job, the customer can receive a simple message asking for feedback. The request can link to your Google Business Profile. You do not need to remember every time, and your good work has a better chance of being seen.
Accreditations can help customers feel safer too. We can present TrustMark, Checkatrade, Which? Trusted Trader, CHAS and public liability insurance clearly, when they apply to your business. We never add claims you cannot prove. Your website should show confidence without making promises that could cause trouble later.
A missed call can be a missed job. You may be driving, using noisy tools, working at height or speaking with another customer. The AI Receptionist answers in your business name 24 hours a day, seven days a week, so callers are not left wondering whether you will call back.
It takes the job details, sorts urgent calls from routine enquiries and texts you straight away. That message can include the caller's name, number, service needed, location and useful information. You can return the call when you are safe and free, with a much better idea of what they need.
The AI Receptionist costs £169 a month on its own. It is £199 a month with Website Care, saving £29. It does not replace your judgement or site visit. It makes sure more callers receive a helpful answer while you get on with the work that pays you.
Local search can take time to build. Google Ads can put your service in front of people searching today. It suits tradespeople who have room in the diary, know which jobs pay well and can respond quickly to new enquiries. We help you choose the services and areas worth promoting.
Google Ads Management costs £449 a month. It includes campaign management, bid and budget changes, advert testing, unwanted search removal, landing page improvements and a monthly reporting call. Your ad spend goes directly to Google. We never mark it up, so you can see what the advertising itself costs.
Call tracking and form tracking show which adverts produced enquiries. Where possible, we can record whether those enquiries became real jobs. This helps you judge advertising by useful work, not just clicks. If a campaign attracts poor-fit calls, we use the evidence to improve the wording, areas or search terms.
A new website needs attention after launch. Your services change, seasons affect demand and customers ask new questions. SEO and Content costs £249 a month. It includes two useful pages or articles each month, local search work, Google Business Profile posts, business listing updates, rank tracking and monthly reporting.
The content can match real trade demand. Before winter, an insulation installer may need clearer information about heat loss. A landscaper may need pages for spring planting and fencing. A decorator may need help for landlords between tenancies. Useful pages give customers answers and give Google more detail about your work.
Automated Social Media costs £99 a month. We plan, write and post to Facebook and Instagram, then you approve a month of content in one sitting. The Intelligent Marketing Coach costs £49 a month and gives you weekly tasks built around your business, without asking you to become a marketer.
Essentials costs £1,295 and gives you a credible presence that turns visitors into enquiries. Complete costs £1,995 and suits businesses losing work to missed calls. Growth costs £2,495 and is for businesses ready to buy leads through Google. Each package is built around your trade, services and working area.
Every client also needs Website Care at £59 a month. It includes hosting, security certificates, daily backups, security monitoring, software updates, uptime checks, up to 30 minutes of content changes each month and email support. It is required because a website needs regular care to stay safe, available and useful.
If you want to start without the upfront build payment, the no upfront option is £199 a month on a 24 month term. There is no setup fee. You get a template website built for your trade, hosting, care and the AI Receptionist included. All prices exclude VAT.
We also build online shops, direct booking websites and appointment booking websites. The right route depends on how customers buy from you. We can explain the options in a quote, then connect your website to the wider system that brings and handles enquiries.
The honest comparison
It is a fair question, and it deserves a straight answer rather than a sales pitch.
If you simply need a basic online presence, a low-cost website builder may be enough. Somewhere to point people who already know your name. If that is genuinely all you need, do that and spend the money elsewhere. We would rather tell you that than take a fee for something you will not use.
Our websites are designed for established businesses that want Google traffic to turn into calls, enquiries and customers. Copy, tracking, conversion setup and ongoing management are built in. That is a different product solving a different problem, and it is priced accordingly.
A £199 builder site
Fine for a basic presence. Not built to win work.
A Look North website
Built so search traffic becomes booked jobs.
Who writes the words
A £199 builder site
You do, usually at 11pm, into a blank box.
A Look North website
We do. Copywriting for every page is included, written around the jobs you actually want.
Whether it shows up on Google
A £199 builder site
It will rank for your business name. Not much else.
A Look North website
A page for every service and every town you cover, structured so each one can rank.
What happens to an enquiry
A £199 builder site
A contact form emails you. If you miss it, you miss it.
A Look North website
Quote forms written for your trade, instant SMS and email alerts, and every enquiry stored so none are lost.
When the phone rings and you are on a job
A £199 builder site
It goes to voicemail. Most callers hang up and ring the next business.
A Look North website
Our AI receptionist answers 24/7 in your business name, takes the details and texts you straight away.
Knowing what is working
A £199 builder site
A visitor counter, if that.
A Look North website
Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs.
Getting reviews
A £199 builder site
You remember to ask, sometimes.
A Look North website
Review generation set up so a request goes out after every job, with the results shown on your site.
What happens after launch
A £199 builder site
Nothing. It sits there until you cancel the subscription.
A Look North website
The Marketing Coach gives you a plan broken into weekly jobs, so the site keeps earning its keep.
Who owns it
A £199 builder site
The platform. Stop paying and it disappears.
A Look North website
You do. The code, the domain, the hosting account and the content are yours.
Speed on a phone
A £199 builder site
Template bloat, often slow, which costs you rankings and visitors.
A Look North website
Built mobile first, because that is where almost every local search happens.
When something breaks
A £199 builder site
A help centre article and a support queue.
A Look North website
Website Care at £59 a month: monitoring, backups, updates, and a person who answers.
If the upfront cost is the blocker rather than the quality, we do a no upfront option at £199 a month on a 24 month term. That is not a builder subscription. It is a real site built for your trade, with hosting, Website Care and the AI receptionist included, live in 5 working days. The difference between that and a £199 builder site is the difference between renting a van and renting a parking space.
What the difference buys
Not features. The things that change how much work comes in.
A missed call is a customer ringing your competitor. The AI receptionist picks up 24/7, qualifies the job and texts you. Most trades win back more than the cost of the whole website in the first few months.
One page cannot rank for eight services across twelve towns. We build a page for each, so you show up for the specific job someone is searching for right now.
Not "how much for a bathroom?" but property type, scale, access, timing and photos. You quote accurately, first, without a site visit.
A review request after every job. In a year you have the review count competitors cannot catch up with, and reviews are the last thing a customer checks before calling.
Copywriting for every page is included. No blank boxes, no writing your own service descriptions at 11pm, no page that sounds like everyone else.
Call tracking and conversion tracking show which clicks turned into jobs. You stop guessing which half of the marketing worked.
The Marketing Coach turns a strategy into weekly jobs small enough to actually finish. That is why our sites are still growing a year later.
Code, domain, hosting, content and your Google Business Profile. Nothing switches off if you leave, because nothing was rented to you.
If a basic presence is all you need, a builder is the sensible choice and we will say so. If you want the phone to ring more often, that is what we build. Get a fixed price.
FAQ
Price, timescales and ownership, answered for a tradesperson.
Where we work
We build local landing pages for every town you cover. These are the areas we work in most often.
References
The bodies and tools a tradesperson deals with, plus where to go next on our site.
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also built for
Closest to tradespeople in how they win work. Each gets its own page, quote form and set of searches.
Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Tell us the tradesperson work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.
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