Websites for tradespeople

Websites for Tradespeople That Win Work

Get a credible website built around your trade, local search, quote forms and missed-call follow-up. Website packages start at £1,295, with ongoing care and marketing available from launch.

From £1,295

Fixed build price

£59 a month

Required Website Care

24/7

AI receptionist availability

£449 a month

Google Ads management

Your website should do more than display your phone number. It should explain your services, show where you work and help the right customers contact you. Whether you are a joiner, plasterer, tiler, decorator, damp specialist, handyman or groundworker, your website needs to support the way you actually win jobs.

Many tradespeople rely on recommendations, Facebook posts and repeat customers. That can work until the phone goes quiet, a competitor appears in local search or a customer wants proof before calling. An old website can make a skilled business look closed, hard to reach or less trustworthy than it really is.

The problem

What is costing Tradespeople work right now

Your phone number is not enough

A number on a basic page does not explain your services, areas or standards. Customers cannot tell whether you handle their job, so they move on to a trade website that answers clearly.

You miss calls on site

You cannot answer while driving, drilling, lifting or talking to a customer. By the time you call back, the homeowner may have found another electrician, decorator, plumber or builder.

Every enquiry lacks detail

Messages often arrive without an address, photos, measurements or the actual service needed. You spend valuable time asking basic questions before discovering the job is too small, too far away or urgent.

The ACCC Framework Attract Convert Capture Compound
How the system works

What you get

Included in the build

Every client also takes Website Care at £59 a month. Everything else is modular.

01

Trade-focused website structure

02

Service and area pages

03

Google Business Profile support

04

Quote forms with photo uploads

05

Review request follow-up

06

Project photo galleries

07

Call tracking setup

08

AI receptionist option

09

Google Ads management

10

Ongoing local search work

11

Website hosting and backups

12

Monthly content changes

The cost of a ringing phone

What are missed calls costing you?

Most calls that go unanswered do not leave a voicemail. They ring the next Tradespeople on the list. Put your own numbers in.

Roughly

of work walking to competitors every month

Stop missing them

Assumes 85% of missed callers ring someone else and 40% of answered enquiries become jobs. Typical UK trade figures; adjust the sliders to your own.

Pricing

Packages for Tradespeople

Every client also takes Website Care at £59 a month. Everything else is modular, so you only pay for what you actually need.

Essentials

£1,295

A credible presence that turns visitors into enquiries.

Best for: Sole traders and small teams who need to look established and get the phone ringing.

  • Up to 7 pages, designed mobile first
  • Copywriting for every page
  • Google Business Profile setup and optimisation
  • Contact forms and click to call
  • Call tracking number
  • Basic on-page SEO
  • Google Analytics and conversion tracking
  • Audience Simulator access, included
  • 2 rounds of revisions
  • Live in 10 working days
Most popular

Complete

£1,995

For businesses losing work to missed calls.

Best for: Established businesses that cannot answer the phone while they are on a job.

Everything in Essentials, plus:

  • Up to 12 pages, including service and location pages
  • AI receptionist configured to your business, live at launch
  • Enquiry notifications by SMS and email
  • WhatsApp enquiry capture
  • Review generation setup
  • Photo and video gallery
  • 3 rounds of revisions

Growth

£2,495

For businesses ready to buy leads through Google.

Best for: Businesses that want to turn ad spend into booked work, with the tracking to prove it.

Everything in Complete, plus:

  • Dedicated PPC landing pages
  • Full conversion tracking and call attribution
  • Google Ads account build, keyword research and campaign structure
  • Competitor analysis
  • Priority build, live in 7 working days

Website Care £59 a month Required

Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.

See all monthly options

All prices exclude VAT.

Monthly

Everything else is modular

Website Care is required for every client. Add anything else when you need it, and drop it when you do not.

Website Care

Required

£59 a month

Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.

AI Receptionist

£169 a month

Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.

A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.

Website Chatbot

Price on application

Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.

Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.

Google Ads Management

£449 a month

Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.

Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.

SEO and Content

£249 a month

Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.

Automated Social Media

£99 a month

Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.

Intelligent Marketing Coach

£49 a month

A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.

Extra Support Time

£75 a month

An additional 2 hours a month for changes, new pages and seasonal updates.

Bundles

Bundle them and pay less

The same modules, priced lower when taken together.

Most popular

Care plus Receptionist

£199 a month

Saves £29

Care plus Receptionist plus Ads

£595 a month

Saves £82

Everything

£795 a month

Saves £141

No Upfront Option

£199 a month , 24 month term

No setup fee. A template site built for your trade, with hosting, care and the AI receptionist included. For businesses who want to start now without the upfront cost.

Start with no upfront cost
  • No setup fee
  • Template site built for your trade
  • Up to 5 pages
  • Hosting and Website Care included
  • AI Receptionist included
  • Live in 5 working days
  • 50% on signature, 50% on launch.
  • Monthly billing starts at launch, with a 12 month minimum term and monthly thereafter.
  • Ad spend is billed separately by Google and is never marked up.
  • Modules can be added at any time.
  • All prices exclude VAT.

Quote request

Get a price for your tradesperson website

Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.

  • A fixed price, not a range
  • Reply within one working day
  • No obligation and no sales sequence
What do you want the website to do?

We use your details only to reply to this enquiry. No lists, no sharing.

The result

What changes once it is live

Customers understand your offer

Clear service pages explain exactly what you do, where you work and who you help. Customers arrive with better expectations, which makes your first conversation more useful.

You receive clearer job details

Quote forms gather photos, locations, property information and service needs. You can decide which enquiries suit your business before spending time arranging visits.

Fewer missed calls disappear

The AI Receptionist answers in your name, collects the details and texts you. You can respond when safe, with enough information to make the call worthwhile.

One trade, the full picture

Everything we do for tradespeople

The website, the search rankings and the paid clicks are one system, not three purchases. Each has its own page, written for tradespeople.

01

Your website becomes the hub of your working day

A good trade website gives every customer a clear next step. It explains what you do, shows the areas you cover and answers the questions people ask before they book. It can collect a quote request while you are under a sink, on a roof or finishing a plastering job.

We build around the work you want more of. That might mean pages for joinery, tiling, painting, insulation or damp treatment. It might mean separate pages for landlords, homeowners, letting agents or commercial clients. The site becomes a useful sales assistant, not an online leaflet that sits untouched.

This is the difference between basic tradesman website design and a working lead system. Your website connects with local search, your Google Business Profile, review requests, forms, call tracking and follow-up. You see the whole setup in one place, with support from our team when something needs changing.

  • Clear service pages for every core job
  • Areas covered around your home patch
  • Quote forms built around your work
  • Mobile-friendly pages for customers on phones

02

Local search puts your business in front of ready buyers

People often search for a trade when something needs fixing now. They may type plumber near me, plasterer in Gateshead or damp specialist in Durham. We build your website around the services and places that matter, so customers can understand your offer before they contact you.

Your Google Business Profile is just as important. It is the box that appears in Google with your phone number, reviews, opening hours, photos and service area. We help keep those details accurate and add useful updates. This gives local customers more reasons to choose you from the results.

Our tradesperson SEO work uses plain service pages, local information, useful content and profile updates. We do not promise instant rankings. We build the useful information Google and customers need to understand your business. That approach suits trade website design UK businesses can keep improving over time.

  • Google Business Profile support
  • Local service and area pages
  • Review and contact details kept clear
  • Work relevant to North East searches

More detail

More on websites for tradespeople

The rest of what tradespeople ask us, tidied away. Open what you need.

A vague message saying please call me creates more work for you. You still need to find the address, understand the job, ask for measurements and discover whether the customer wants a quick repair or a full project. A useful form collects the details before you call.

We write forms for real trade enquiries. A decorator may need room numbers, wall condition and photographs. A groundworker may need access details, site location and drainage information. A damp specialist may need the affected area, property type and signs of moisture. The form changes around your service.

Customers can upload photos and choose the service they need. You receive a clearer enquiry that is easier to qualify and price. You can spend less time chasing basic information and more time deciding which jobs fit your diary, skills and travel area.

  • Service-specific enquiry questions
  • Photo uploads for useful first details
  • Property and location information
  • Clear requests for quotes and call-backs

Most customers compare several trades before they call. They look at recent work, read reviews and check whether the business seems reliable. A tidy website helps, but real proof does more. Before-and-after photos, clear service details and honest customer feedback reduce the risk of choosing someone unknown.

We help make review requests part of your normal process. After a job, the customer can receive a simple message asking for feedback. The request can link to your Google Business Profile. You do not need to remember every time, and your good work has a better chance of being seen.

Accreditations can help customers feel safer too. We can present TrustMark, Checkatrade, Which? Trusted Trader, CHAS and public liability insurance clearly, when they apply to your business. We never add claims you cannot prove. Your website should show confidence without making promises that could cause trouble later.

  • Review request follow-up after jobs
  • Before-and-after project galleries
  • Accreditation and insurance details
  • Clear proof beside each service

A missed call can be a missed job. You may be driving, using noisy tools, working at height or speaking with another customer. The AI Receptionist answers in your business name 24 hours a day, seven days a week, so callers are not left wondering whether you will call back.

It takes the job details, sorts urgent calls from routine enquiries and texts you straight away. That message can include the caller's name, number, service needed, location and useful information. You can return the call when you are safe and free, with a much better idea of what they need.

The AI Receptionist costs £169 a month on its own. It is £199 a month with Website Care, saving £29. It does not replace your judgement or site visit. It makes sure more callers receive a helpful answer while you get on with the work that pays you.

  • Answers in your business name
  • Available 24 hours a day
  • Collects and sorts job details
  • Texts you after each call

Local search can take time to build. Google Ads can put your service in front of people searching today. It suits tradespeople who have room in the diary, know which jobs pay well and can respond quickly to new enquiries. We help you choose the services and areas worth promoting.

Google Ads Management costs £449 a month. It includes campaign management, bid and budget changes, advert testing, unwanted search removal, landing page improvements and a monthly reporting call. Your ad spend goes directly to Google. We never mark it up, so you can see what the advertising itself costs.

Call tracking and form tracking show which adverts produced enquiries. Where possible, we can record whether those enquiries became real jobs. This helps you judge advertising by useful work, not just clicks. If a campaign attracts poor-fit calls, we use the evidence to improve the wording, areas or search terms.

  • Campaign and budget management
  • Ad copy testing
  • Call and form tracking
  • Ad spend paid directly to Google

A new website needs attention after launch. Your services change, seasons affect demand and customers ask new questions. SEO and Content costs £249 a month. It includes two useful pages or articles each month, local search work, Google Business Profile posts, business listing updates, rank tracking and monthly reporting.

The content can match real trade demand. Before winter, an insulation installer may need clearer information about heat loss. A landscaper may need pages for spring planting and fencing. A decorator may need help for landlords between tenancies. Useful pages give customers answers and give Google more detail about your work.

Automated Social Media costs £99 a month. We plan, write and post to Facebook and Instagram, then you approve a month of content in one sitting. The Intelligent Marketing Coach costs £49 a month and gives you weekly tasks built around your business, without asking you to become a marketer.

  • Two new pages or articles monthly
  • Google Business Profile posts
  • Automated Facebook and Instagram posts
  • Weekly marketing tasks when needed

Essentials costs £1,295 and gives you a credible presence that turns visitors into enquiries. Complete costs £1,995 and suits businesses losing work to missed calls. Growth costs £2,495 and is for businesses ready to buy leads through Google. Each package is built around your trade, services and working area.

Every client also needs Website Care at £59 a month. It includes hosting, security certificates, daily backups, security monitoring, software updates, uptime checks, up to 30 minutes of content changes each month and email support. It is required because a website needs regular care to stay safe, available and useful.

If you want to start without the upfront build payment, the no upfront option is £199 a month on a 24 month term. There is no setup fee. You get a template website built for your trade, hosting, care and the AI Receptionist included. All prices exclude VAT.

We also build online shops, direct booking websites and appointment booking websites. The right route depends on how customers buy from you. We can explain the options in a quote, then connect your website to the wider system that brings and handles enquiries.

  • Essentials, £1,295
  • Complete, £1,995
  • Growth, £2,495
  • Website Care, £59 a month
  • No upfront option, £199 a month

The honest comparison

Why do some websites cost £199?

It is a fair question, and it deserves a straight answer rather than a sales pitch.

If you simply need a basic online presence, a low-cost website builder may be enough. Somewhere to point people who already know your name. If that is genuinely all you need, do that and spend the money elsewhere. We would rather tell you that than take a fee for something you will not use.

Our websites are designed for established businesses that want Google traffic to turn into calls, enquiries and customers. Copy, tracking, conversion setup and ongoing management are built in. That is a different product solving a different problem, and it is priced accordingly.

Who writes the words

A £199 builder site

You do, usually at 11pm, into a blank box.

A Look North website

We do. Copywriting for every page is included, written around the jobs you actually want.

Whether it shows up on Google

A £199 builder site

It will rank for your business name. Not much else.

A Look North website

A page for every service and every town you cover, structured so each one can rank.

What happens to an enquiry

A £199 builder site

A contact form emails you. If you miss it, you miss it.

A Look North website

Quote forms written for your trade, instant SMS and email alerts, and every enquiry stored so none are lost.

When the phone rings and you are on a job

A £199 builder site

It goes to voicemail. Most callers hang up and ring the next business.

A Look North website

Our AI receptionist answers 24/7 in your business name, takes the details and texts you straight away.

Knowing what is working

A £199 builder site

A visitor counter, if that.

A Look North website

Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs.

Getting reviews

A £199 builder site

You remember to ask, sometimes.

A Look North website

Review generation set up so a request goes out after every job, with the results shown on your site.

What happens after launch

A £199 builder site

Nothing. It sits there until you cancel the subscription.

A Look North website

The Marketing Coach gives you a plan broken into weekly jobs, so the site keeps earning its keep.

Who owns it

A £199 builder site

The platform. Stop paying and it disappears.

A Look North website

You do. The code, the domain, the hosting account and the content are yours.

Speed on a phone

A £199 builder site

Template bloat, often slow, which costs you rankings and visitors.

A Look North website

Built mobile first, because that is where almost every local search happens.

When something breaks

A £199 builder site

A help centre article and a support queue.

A Look North website

Website Care at £59 a month: monitoring, backups, updates, and a person who answers.

We have a £199 a month option too. It is not the same thing.

If the upfront cost is the blocker rather than the quality, we do a no upfront option at £199 a month on a 24 month term. That is not a builder subscription. It is a real site built for your trade, with hosting, Website Care and the AI receptionist included, live in 5 working days. The difference between that and a £199 builder site is the difference between renting a van and renting a parking space.

£199 a month

24 month term, nothing upfront

Start with no upfront cost

What the difference buys

What you actually get for the difference

Not features. The things that change how much work comes in.

01

Every call answered

A missed call is a customer ringing your competitor. The AI receptionist picks up 24/7, qualifies the job and texts you. Most trades win back more than the cost of the whole website in the first few months.

02

Found for the work you want

One page cannot rank for eight services across twelve towns. We build a page for each, so you show up for the specific job someone is searching for right now.

03

Enquiries you can price

Not "how much for a bathroom?" but property type, scale, access, timing and photos. You quote accurately, first, without a site visit.

04

Proof that compounds

A review request after every job. In a year you have the review count competitors cannot catch up with, and reviews are the last thing a customer checks before calling.

05

Words written for you

Copywriting for every page is included. No blank boxes, no writing your own service descriptions at 11pm, no page that sounds like everyone else.

06

Proof of what paid off

Call tracking and conversion tracking show which clicks turned into jobs. You stop guessing which half of the marketing worked.

07

A plan for after launch

The Marketing Coach turns a strategy into weekly jobs small enough to actually finish. That is why our sites are still growing a year later.

08

You own the lot

Code, domain, hosting, content and your Google Business Profile. Nothing switches off if you leave, because nothing was rented to you.

If a basic presence is all you need, a builder is the sensible choice and we will say so. If you want the phone to ring more often, that is what we build. Get a fixed price.

FAQ

Tradespeople ask us these most

Price, timescales and ownership, answered for a tradesperson.

Our website packages start with Essentials at £1,295, excluding VAT. Complete costs £1,995, and Growth costs £2,495. Essentials suits a business that needs a credible presence and better enquiries. Complete adds support for missed calls. Growth suits a business ready to buy leads through Google. Website Care is required at £59 a month after launch.
The exact time depends on the number of services, pages and changes needed. We agree the work in your quote and keep the process moving with clear information requests. You provide service details, photos, areas and proof. We handle the structure, writing, design and setup, then give you a chance to review it before launch.
Website Care covers hosting, security certificates, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support. It is required because a website needs ongoing maintenance. Without updates and checks, it can become unsafe, unavailable or out of date. Monthly billing starts when your website launches.
It answers calls 24 hours a day, seven days a week, in your business name. It asks for the caller's details, finds out what job they need, sorts urgent calls from routine enquiries and texts you straight away. It costs £169 a month alone, or £199 a month with Website Care. It helps when you cannot safely answer the phone.
We set it up around your business name, services, areas and call-handling rules. You decide what information it should collect and how urgent situations should be handled. It is designed to gather useful details, not make promises about prices or work it cannot confirm. You still decide which jobs to accept and when to call customers back.
Google Ads Management costs £449 a month. This includes campaign management, bid and budget changes, advert copy testing, unwanted search removal, landing page improvements and a monthly reporting call. Your advertising budget is separate. You pay that directly to Google, and we never mark it up. We also track calls and forms so you can see which clicks produced enquiries.
No. Ads suit businesses with capacity, profitable services and a plan for handling new enquiries. You may prefer to start with a strong website and your Google Business Profile, then add advertising when you want more leads. Modules can be added at any time. We can explain which route fits your current diary rather than selling advertising you are not ready to manage.
Yes. We work with the common needs shared by joiners, carpenters, plasterers, tilers, painters, decorators, damp specialists, handymen, groundworkers and insulation installers. We also create focused pages for electricians, plumbers, builders, driving instructors, cleaners, landscapers, personal trainers, beauty salons and dog groomers. Your forms, proof and service pages are shaped around the jobs you actually want.
Yes. We can present TrustMark, Checkatrade, Which? Trusted Trader, CHAS and public liability insurance clearly where they apply. We will need accurate details and permission to use the relevant logos or wording. We do not claim membership, approval or insurance that you do not hold. Clear proof helps customers understand why they can trust your business.
Yes. We can include photo uploads in suitable quote forms. This is useful for damp, plastering, tiling, decorating, landscaping, joinery and many repair jobs. The form can also ask for the property location, access details, measurements and preferred contact method. Photos will not replace a survey where one is needed, but they can make your first conversation far more informed.
Yes. Newcastle upon Tyne and the North East are our home patch, but we work with businesses across the UK. Locally, we cover Gateshead, Sunderland, Durham, North Shields, South Shields, Whitley Bay, Wallsend, Jarrow, Washington, Cramlington and Blyth. A tradesman website Newcastle business can use should reflect its real service area, not claim to cover places it does not.
Your website is built for your business. We set out the ownership and access arrangements in your agreement, so there is no uncertainty about what you are paying for. We continue to host and maintain it through Website Care, which is required for every client. If you ever need to discuss access, changes or moving services, you can ask us directly.
Monthly billing for the ongoing modules starts at launch and has a 12 month minimum term. After that, it continues monthly. This applies to services such as Website Care and selected marketing modules. The minimum term gives enough time for the work to be set up and maintained properly. Your quote will show the services selected and the payment terms clearly.
Yes. The no upfront option costs £199 a month over a 24 month term, with no setup fee. It includes a template website built for your trade, hosting, Website Care and the AI Receptionist. This option is for businesses that want to start now without the upfront cost. All prices exclude VAT, and the agreement will explain what is included.
Yes. Website Care includes up to 30 minutes of content changes each month. That can cover new project photos, a service update, a seasonal note or a change to your contact details. If you need larger changes, new pages or regular seasonal work, Extra Support Time is available at £75 a month for an additional two hours.

Where we work

Working across the UK

We build local landing pages for every town you cover. These are the areas we work in most often.

Newcastle upon Tyne Gateshead Sunderland Durham North Shields South Shields Whitley Bay Wallsend Jarrow Washington Cramlington Blyth Morpeth Hexham Ponteland Chester-le-Street Consett Gosforth Jesmond Heaton Tynemouth Killingworth Houghton-le-Spring Seaham Bedlington

References

Useful links for a tradesperson

The bodies and tools a tradesperson deals with, plus where to go next on our site.

Next step

Get a fixed price for your tradesperson website

Tell us the tradesperson work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.

Start your quote