Websites For Trade Suppliers That Win Work

A normal contact form asks for a name, email address and message. That is not enough for most trade supply enquiries. Your team needs to know the products, quantities, delivery postcode, required date and whether the buyer already has an account.

We write quote forms around the way your staff price work. A customer can select the material or service needed, add quantities, choose delivery or collection and attach a schedule or product list. The form can also ask about trade accounts, bulk orders and contract requirements.

That gives your team a clearer starting point for:

The right form protects your time without putting customers off. Simple requests stay simple. Larger orders provide enough detail for a proper response. Enquiries can go to the right person, and call tracking shows which marketing activity led to each contact. Your web design for trade suppliers should help staff price work, not create another inbox to tidy.

Trade buyers compare more than price. They look for signs that you keep promises, answer technical questions and deliver when agreed. A clear website can show your product knowledge, delivery service, account facilities and customer feedback before a new buyer picks up the phone.

We make proof easy to find. That may include photographs of your counter, fleet, yard and team. It may include recognised details such as Builders Merchants Federation membership or ISO 9001, where you hold them. We explain what each accreditation means, rather than placing unexplained logos in a corner.

After a completed delivery, collection or hire period, we can prompt the customer to leave a review. The message can use your business name and point them to the right place. It gives happy customers a simple way to share useful proof, while giving you a repeatable process instead of relying on memory.

Fresh reviews also support your Google Business Profile. They help a new contractor see that real customers have bought from you, used your delivery service or received useful advice. Reviews will not replace good service. They make that good service easier for the next buyer to see.

Trade suppliers miss calls for ordinary reasons. A driver needs directions. The counter is busy. A team member is unloading stock. A customer rings before opening or after a long site day. The AI Receptionist answers those calls 24/7 in your business name, so the caller is not left guessing.

It takes the job details, asks what the caller needs and sorts urgency. It can capture the postcode, product or service, quantity, delivery date and preferred contact details. It then texts you immediately with the information. Your team can call back with context instead of asking the same basic questions.

The AI Receptionist costs £169 a month on its own. It is £199 a month with Website Care. It is useful for suppliers handling delivery deadlines, tool hire requests, account applications and quote calls outside counter hours.

It does not pretend to replace your trade counter team. It handles the first conversation when nobody is free. You stay in control of the follow-up, pricing and advice. That means fewer missed opportunities without asking staff to carry another phone all day.

When you need more enquiries quickly, Google Ads can place your business in front of people already searching for supplies. They may need next-day delivery, a local tool hire service, bulk materials or a trade account. We build campaigns around those buying needs, not broad words that waste budget.

Google Ads Management is £449 a month. It includes campaign management, bid and budget changes, ad copy testing, negative keyword management, landing page improvements and a monthly reporting call. Your advertising spend goes directly to Google. We never mark it up.

We track more than clicks. Call tracking and enquiry tracking show which adverts led to quote requests, account applications, online orders or real conversations. That gives you a clearer view of what your budget is producing.

Ads work best when the page matches the search. Someone looking for tool hire should land on tool hire information. Someone searching for trade accounts should see the application route. We build those journeys into your trade supplier website design, so paid visitors reach a useful next step.

A new website can explain your business today. Ongoing content helps it stay useful as your range, delivery areas and customer questions change. Our SEO and Content service costs £249 a month. It includes two optimised pages or articles, local search work, Google Business Profile posts, directory listings, rank tracking and monthly reporting.

The content can answer real questions from your counter team. It might explain which fixings suit a job, how scheduled delivery works, what a trade account includes or when click and collect is available. Useful pages give buyers confidence before they ask for a price.

Optional support keeps your marketing moving between larger updates:

You can also add Extra Support Time for £75 a month. That gives you two extra hours for new pages, product updates and seasonal changes. We can plan around busy periods such as spring building work, winter maintenance, emergency repairs or changes to delivery schedules.

Essentials costs £1,295. It gives you a credible presence that turns visitors into enquiries. It suits a smaller supplier that needs clear services, delivery areas, trust information and a strong route to call or request a quote.

Complete costs £1,995. It is for suppliers losing work through missed calls. It includes the website system built around captured enquiries, with the AI Receptionist available as part of the £199 monthly Care plus Receptionist bundle. Growth costs £2,495. It suits suppliers ready to buy leads through Google, with Google Ads Management available at £449 a month.

Every client has Website Care at £59 a month. It includes hosting, a security certificate, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support. It is required because a business website needs ongoing care, not just a one-off build.

If paying upfront is difficult, the no upfront option is £199 a month for a 24 month term. There is no setup fee. It includes a template site built for your trade, hosting, care and the AI Receptionist. Standard builds use 50% on signature and 50% on launch. Monthly billing starts at launch. All prices exclude VAT.