Marketing for dental practices

Marketing for Dentists That Brings Patients

Get more of the right dental enquiries, turn more into booked appointments, and build a reputation that keeps working. We manage your website, local search, adverts, calls, reviews and content as one service across the UK.

Get a fixed quote See pricing

From £1,295

Fixed website build price

£449 a month

Google Ads management

£169 a month

AI Receptionist

£59 a month

Required Website Care

A quiet diary is rarely caused by poor dentistry. More often, the right people cannot find your practice, do not see why they should choose it, or cannot reach you when they are ready to book.

A new patient may compare your implants, Invisalign, whitening or emergency appointments with several nearby practices. They may check your reviews, qualifications, prices, photos and opening hours before making one call. Dental marketing must handle every step without making claims your profession cannot support.

The problem

What is costing Dentists work right now

Your best treatments stay hidden

Patients may search for implants, Invisalign or emergency care without finding your practice. A general homepage cannot explain each service, answer concerns or show the right route to book.

Build focused pages for your highest-value treatments

Missed calls become lost appointments

Your reception team may be treating patients when new callers ring. A voicemail message cannot answer questions about urgent care, nervous patient visits or consultation bookings.

Answer missed calls with an AI receptionist

Your website creates hesitation

Old treatment information, weak photographs or unclear fees can make people delay contacting you. Patients often compare several practices before choosing where to ask about care.

Replace uncertainty with clear dental service pages

How it works

Five jobs, one managed service

Getting found, getting enquiries now, converting them when they arrive, building the trust that makes the choice obvious, and staying visible in between. One supplier, one monthly bill, instead of a web designer plus an SEO agency plus whoever runs the ads.

01

Attract

Get found by people already searching

Local search, content and Google Ads put you in front of customers at the exact moment they need you.

Digital marketing SEO strategy

02

Convert

Turn visitors into priceable enquiries

A fast website with quote forms built for your trade, so you get job details you can price, not vague messages.

Websites and pricing Quote systems

03

Capture

Answer every call, even the missed ones

An AI receptionist picks up 24/7 in your business name, takes the details and texts you a job ticket.

AI receptionist

One supplier, one monthly bill, every stage covered. See how the framework works.

Already know what you need?

The individual services for dentists

Most people want the outcome and let us choose the mix. If you have already decided, go straight to it.

Get found

SEO for Dentists

Read more

Enquiries now

Google Ads for Dentists

Read more

Convert the enquiry

Websites for Dentists

Read more

What you get

Included in the plan

Every plan reports in plain English every month. Everything else we offer is modular.

01

Dental service landing pages

02

Google Business Profile management

03

Local search improvements

04

Treatment-focused Google Ads

05

Missed-call AI receptionist

06

Dental enquiry forms

07

Website chatbot upgrade

08

Review request systems

09

Facebook and Instagram content

10

Monthly marketing reporting

11

Audience Simulator included

12

Ongoing website care

Clicks, priced honestly

What could Google Ads bring back?

A click only costs money. A job pays it back. This is the maths an Ads account lives or dies on, with your numbers in it.

Roughly

of estimated work from that spend every month

Get Ads managed properly

Assumes 40% of enquiries become booked jobs. Roughly back per £1 of ad spend. Estimates, not a promise; ad spend goes direct to Google.

The cost of a ringing phone

What are missed calls costing you?

Most calls that go unanswered do not leave a voicemail. They ring the next Dentists on the list. Put your own numbers in.

Roughly

of work walking to competitors every month

Stop missing them

Assumes 85% of missed callers ring someone else and 40% of answered enquiries become jobs. Typical UK trade figures; adjust the sliders to your own.

What you actually get

The tools doing the work for dentists

Take the whole thing or start with one. Every price is published, and ad spend goes direct to Google without a markup.

Get enquiries now

Google Ads Management

£449 a month

Your advert shows the moment somebody searches for what you do, in the areas you actually cover.

Get found

SEO and Content

£249 a month

A page for every service and every town, so you keep turning up long after the ad budget stops.

Convert the enquiry

Website Chatbot

Price on application

Answers the question that was stopping them enquiring, then takes their details before they leave.

Convert the enquiry

AI Receptionist

£169 a month

Picks up the calls you cannot, takes the details and texts you, so nothing reaches voicemail.

Stay visible

Automated Social Media

£99 a month

A month of posts written, made and scheduled, approved by you in one sitting.

Stay visible

Intelligent Marketing Coach

£49 a month

Tells you the one marketing job that matters this week, so the plan actually happens.

Website not up to it yet? Builds start at £1,295, and every one includes the quote forms and tracking the marketing needs. See build pricing.

Quote request

Get a price for your dentist website

Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.

  • A fixed price, not a range
  • Reply within one working day
  • No obligation and no sales sequence
What do you want the website to do?

We use your details only to reply to this enquiry. No lists, no sharing.

The result

What changes once it is live

More suitable treatment enquiries

Patients find dedicated information for the care they are considering. They arrive with clearer expectations about consultations, suitability, costs and the next step.

Fewer missed opportunities

Calls are answered outside reception hours, and website visitors have somewhere to ask questions. Contact details are captured even when nobody can respond immediately.

A stronger local reputation

Recent reviews, accurate qualifications and helpful practice information give prospective patients more reasons to trust your team before they call.

One trade, the full picture

Everything we do for dentists

The website, the search rankings and the paid clicks are one system, not three purchases. Each has its own page, written for dentists.

The website

Websites for Dentists

The site that turns those searches and clicks into enquiries, built for how your trade wins work.

Read more

The free traffic

SEO for Dentists

Rank for the searches your customers actually type, in the towns you actually cover.

Read more

The paid traffic

Google Ads for Dentists

Google Ads priced against your real job values, so every click has to justify itself.

Read more

01

Fill your diary with better dental enquiries

A full dental diary contains a useful mix of routine appointments and higher-value treatment plans. That might include new patient examinations, hygienist visits, crowns, dentures, implants, Invisalign, whitening and urgent appointments. The aim is not more noise. It is more suitable patients who understand your services and are ready to take the next step.

  • Promote treatments that support your practice goals, not every service equally.
  • Show nervous patients what their first visit will involve.
  • Explain payment options and treatment stages without making financial promises.
  • Present GDC registration, CQC details, BDA membership or Denplan clearly where relevant.
  • Start by reviewing which appointments, treatments and patient types you most want.
  • Book a marketing review and identify the gaps costing you enquiries.

02

Show up when local patients search for a dentist

People searching for a dentist, emergency appointment or Invisalign provider often want help soon. We improve the parts of your online presence that help Google understand your practice and show it in local results and map listings. That includes accurate service information, useful pages and a well-managed Google Business Profile.

  • Improve visibility for searches such as dentist near me and emergency dentist.
  • Build pages for implants, Invisalign, whitening, dentures and nervous patient care.
  • Keep your address, phone number, hours and appointment details accurate.
  • Add suitable practice photographs, treatment information and accessibility details.
  • Publish helpful content about examinations, retainers, hygiene visits and aftercare.
  • Use local SEO, which means improving how your practice appears in local search.
  • Choose the dedicated SEO page when being found is your main priority.

More detail

More on marketing for dentists

The rest of what dentists ask us, tidied away. Open what you need.

Search visibility can take time. Google Ads can put your practice in front of people looking for treatment now. We manage campaigns at £449 a month. Your advertising budget is paid directly to Google, never marked up by us, so the two costs stay clear.

  • Build separate campaigns for emergency care, implants, Invisalign and new patients.
  • Write adverts that match the treatment and area being searched.
  • Send each click to a page built for that specific service.
  • Remove poor searches, such as jobs, courses or unsuitable treatment queries.
  • Review bids, budgets, advert wording and landing pages each month.
  • Track calls, forms and booking actions rather than clicks alone.
  • Choose the dedicated Google Ads page when paid enquiries are urgent.
  • Start with a campaign review and set a safe monthly advertising budget.

A patient who sends a form or calls is already showing intent. Your website must answer the questions that stop people booking, while your team must not lose callers during surgery hours. We combine a sector-focused website, useful forms, an AI receptionist and an optional chatbot.

  • Write forms for implant consultations, Invisalign assessments and emergency appointments.
  • Ask for useful details without requesting sensitive information unnecessarily.
  • Use clear routes for nervous patients, new patients and existing patients.
  • The AI Receptionist costs £169 a month and answers calls 24/7 in your practice name.
  • It takes job details, qualifies the caller and texts you immediately.
  • The website chatbot answers from information you approve about your practice.
  • It says it does not know when an answer is not provided, rather than inventing one.
  • It captures contact details during the conversation, before the visitor leaves.
  • The chatbot is an optional upgrade, priced on application.
  • Start by testing your current website, forms and missed-call process.

Patients often compare several practices before calling. Reviews can reduce uncertainty, especially for implants, cosmetic dentistry and nervous patient care. We help you request feedback at the right point, display it properly and explain your standards. We do not manufacture reviews or promise outcomes that dental advertising rules do not allow.

  • Send review requests after suitable appointments, with your team's approval.
  • Show recent feedback beside relevant services and contact details.
  • Make GDC registration and CQC regulation easy to verify.
  • Display BDA membership, Denplan status or Invisalign provider status where accurate.
  • Use careful wording for treatment benefits, risks, suitability and likely process.
  • Avoid guaranteed results, misleading before-and-after claims and pressure tactics.
  • Check your current reviews and qualifications, then mark the biggest trust gap.

Many dental treatments involve thought, comparison and a later decision. Regular, useful content keeps your practice familiar without asking your team to write posts after a busy clinic. We give you a simple way to stay present while keeping every message accurate and suitable for a regulated profession.

  • Automated Social Media costs £99 a month for Facebook and Instagram planning, writing and posting.
  • Approve a month of content in one sitting before anything is published.
  • Share practical advice about hygiene, retainers, check-ups and children's care.
  • Explain what happens during an implant consultation or nervous patient visit.
  • The Intelligent Marketing Coach costs £49 a month and gives weekly tasks.
  • Use seasonal content for school holidays, wedding planning and end-of-year benefits.
  • Avoid fear-based posts, unsupported health claims and pressure to book.
  • Choose three useful topics and approve the first month of content.

The ACCC Framework joins the parts that usually get split between suppliers. Attract means being found. Convert means turning visits into enquiries. Capture means answering calls. Compound means reviews, content and social activity building over time. We manage the system, so your website is not left working alone.

  • Website builds start at £1,295, with Website Care required at £59 a month.
  • Care includes hosting, security, backups, updates, monitoring, support and content changes.
  • Care plus Receptionist costs £199 a month and saves £29.
  • Care plus Receptionist plus Ads costs £595 a month and saves £82.
  • Everything costs £795 a month and saves £141 across the included modules.
  • SEO and Content costs £249 a month for two pages or articles monthly, local work and reporting.
  • Automated Social Media and Marketing Coach can be added when useful.
  • All prices exclude VAT, and Google charges advertising spend separately.
  • Request a written recommendation showing the build and monthly costs before choosing.

You do not need every service on day one. A practice with strong search visibility may need better forms and missed-call cover. A new practice may need a full website and local presence. A practice launching implants or Invisalign may need targeted Google Ads first. We recommend the smallest sensible starting point.

  • Choose the SEO page if local search and map visibility are the main gap.
  • Choose the Google Ads page if you need suitable enquiries this month.
  • Choose the website page for dentists if your current site loses trust or bookings.
  • Choose Website Care at £59 a month for required hosting and ongoing protection.
  • Add the AI Receptionist when calls reach voicemail or staff cannot answer.
  • Add reviews, content and social when you want visibility to build steadily.
  • Every build includes the Audience Simulator, a directional test using simulated respondents.
  • Begin with a quote that separates essential work from optional upgrades.

The honest comparison

What else you could do with the same money

These are the four routes most owners actually consider. Each one genuinely suits somebody, so here is where each wins and where it does not.

Doing it yourself

Free, plus your evenings

Nobody knows the business better, and it costs nothing but time.

It is the first thing dropped when work gets busy, which is exactly when the pipeline needs filling. Most plans stop in month two.

A freelancer

Often £300 to £800 a month

Cheap, flexible, and you deal with one person who gets to know you.

Usually strong at one thing. Ads, or social, or the website, rarely all of it, and holidays and illness stop the work entirely.

A traditional agency

Commonly £1,500 a month and up

Real depth, and the right answer once the spend is big enough to justify it.

Minimum retainers, long contracts, junior account handlers, and reports that count impressions rather than booked work.

Buying leads

Per lead, forever

Instant volume from day one, with nothing to set up.

The same enquiry is sold to several competitors, you compete on price, and the cost per lead never falls because you never own anything.

This service

From £249 a month, every figure published

The parts that matter run as one system: search, ads, the website, the calls, the reviews and the content. You own everything, ad spend goes direct to Google without a markup, and the monthly report counts enquiries rather than impressions.

  • One supplier, not four, and one bill
  • Every price published before you speak to anyone
  • You own the site, the content and the ad account
  • Leads are yours alone, not sold to three rivals
  • Start with one part and add the rest when it pays

If you have the time and the patience, doing it yourself genuinely works and we will tell you so. If your spend is large enough for a full agency, take one. This is built for the businesses in between. Tell us where dentists are losing work and we will say which part to start with.

FAQ

Dentists ask us these most

Price, timescales and ownership, answered for a dentist.

Every figure is published. Website Care is required at £59 a month. Add SEO and Content at £249, Google Ads management at £449, the AI Receptionist at £169, Automated Social Media at £99 or the Marketing Coach at £49. Bundles include Care plus Receptionist at £199, Care plus Receptionist plus Ads at £595, and Everything at £795. Prices exclude VAT. Google ad spend is separate.
No. Most practices start with the main gap. That may be Website Care and a better website, local search work, or missed-call cover. A practice launching implants or Invisalign may start with Google Ads. We will show what is essential, what can wait and what each part is expected to do.
The build is paid 50% on signature and 50% on launch. Monthly billing starts at launch, with a 12 month minimum term and monthly billing thereafter. Modules can be added at any time. The no-upfront option is £199 a month over a 24 month term, with no setup fee.
Google Ads can produce relevant traffic and enquiries within days once campaigns are approved and live. Local search and helpful content usually need months to build visibility because Google needs time to assess the practice and its information. We report calls, forms, booking actions and campaign data, rather than promising a fixed number of patients.
Not always. If your current website explains treatments clearly, works well on phones and supports enquiries, we can improve the wider system around it. A rebuild may be sensible when pages are out of date, forms fail, calls are hard to make or the site does not build trust. The dentist website page covers that work.
We track practical actions, such as calls, form submissions, chatbot enquiries, booked actions where tracking is available, search visibility and advertising spend. Reports explain what happened and what we recommend next. They do not pretend every patient can be traced perfectly from first search to completed treatment.
You keep the assets you have paid for, subject to the agreed terms. Monthly services stop after the contract and notice requirements are complete. We can explain what happens to hosting, website care, campaigns, content and call handling before you sign. Google Ads spend remains a direct charge from Google, not a fee we control.
Dental advertising must be accurate, responsible and supported. We respect GDC standards and the rules that apply through bodies such as the ASA and CAP. We avoid guaranteed outcomes, misleading comparisons, pressure and unsupported claims. Treatment suitability, risks, fees, qualifications and before-and-after material need careful handling and your clinical approval.
Yes, where your practice provides those services and the wording is accurate. We can build focused pages and adverts around consultations, suitability, treatment stages and patient questions. We will not promise that every patient is suitable or guarantee a result. Your credentials, such as Invisalign provider status, must be current and verifiable.
Yes. We can explain private examinations, cosmetic dentistry, whitening, implants, orthodontics and other services in plain language. The aim is to attract people who are suitable for your practice, not make unsupported claims. Clear treatment pages, useful forms, reviews and careful advertising help patients decide whether to contact you.
No. It uses information you approve about the practice, answers administrative questions, takes details and sends you a text. It should not diagnose, triage beyond its agreed instructions or replace professional advice. For urgent or clinical concerns, it can direct callers to the process you specify, including appropriate emergency guidance.
The chatbot answers visitor questions using only the information taught about your business. It can explain opening hours, services, consultation steps and contact routes. If it does not know, it says so rather than inventing an answer. It can capture the visitor's details mid-conversation. It is optional and priced on application.
Yes. We can explain what a nervous patient can expect, how your team communicates and what the first appointment involves. This helps people make contact without overstating outcomes. We use your approved processes and do not imply that every patient will have the same experience or that treatment is risk-free.
Yes, if your practice provides them and the hours and limits are clear. We can build an emergency page, run suitable adverts and route calls correctly. We will not imply guaranteed immediate treatment if capacity varies. Your practice must supply accurate availability, fees, eligibility and out-of-hours instructions.
It is included with every build. We show an advert, image or written idea to simulated respondents based on published UK population data from sources including ONS, HMRC and the Census. It reports attention, clarity, purchase intent and objections by groups such as age, region and income. These are not real customers, so the result is directional, not proof.

References

Useful links for a dentist

The bodies and tools a dentist deals with, plus where to go next on our site.

More from us

Official sources

External sites open in a new tab. We link to primary sources and accreditation bodies only.

Also built for

Marketing for similar businesses

Closest to dentists in how they win work. Each gets its own page, quote form and set of searches.

Complete Marketing by Trade

Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.

Next step

Get a fixed price for your dentist marketing

Tell us the dentist work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.

Start your quote