Marketing for solicitors
We help your firm attract the right people, turn more enquiries into instructions and build trust that keeps working. One managed service covers your website, local search, adverts, calls, reviews and content, with one supplier and one monthly bill.
From £1,295
Fixed build price
£449 a month
Google Ads management
£169 a month
AI Receptionist
£795 a month
Everything bundle
A full diary does not come from being good at law alone. You may have excellent solicitors, strong accreditations and years of results, yet still receive too few enquiries for conveyancing, wills, family law or personal injury.
The problem is usually not effort. It is that the right people do not find you, do not get a quick answer, or choose another firm they trust more. We bring those jobs together, from first search to signed instruction, under one managed service.
The problem
Your firm may handle excellent conveyancing, probate or family matters, but nearby clients see another practice first. A complete Google Business Profile and useful service pages are often missing, outdated or too general to win attention.
Improve your local search presence around priority services
Enquiries about free advice, jobs or matters outside your remit waste fee-earner time. Without clear service pages, adverts and forms, your team must sort unsuitable requests before a proper conversation begins.
Filter searches and forms around work you accept
A caller facing a property deadline or family crisis may not leave a message. If the team is in court, with a client or out of hours, that opportunity can disappear before anyone calls back.
Answer missed calls and send details immediately
How it works
Getting found, getting enquiries now, converting them when they arrive, building the trust that makes the choice obvious, and staying visible in between. One supplier, one monthly bill, instead of a web designer plus an SEO agency plus whoever runs the ads.
01
Attract
Local search, content and Google Ads put you in front of customers at the exact moment they need you.
02
Convert
A fast website with quote forms built for your trade, so you get job details you can price, not vague messages.
03
Capture
An AI receptionist picks up 24/7 in your business name, takes the details and texts you a job ticket.
04
Compound
Reviews after every job, automated social media and a weekly marketing plan that keeps building on itself.
One supplier, one monthly bill, every stage covered. See how the framework works.
What you get
Every plan reports in plain English every month. Everything else we offer is modular.
Clicks, priced honestly
A click only costs money. A job pays it back. This is the maths an Ads account lives or dies on, with your numbers in it.
Roughly
of estimated work from that spend every month
Get Ads managed properlyAssumes 40% of enquiries become booked jobs. Roughly back per £1 of ad spend. Estimates, not a promise; ad spend goes direct to Google.
The cost of a ringing phone
Most calls that go unanswered do not leave a voicemail. They ring the next Solicitors on the list. Put your own numbers in.
Roughly
of work walking to competitors every month
Stop missing themAssumes 85% of missed callers ring someone else and 40% of answered enquiries become jobs. Typical UK trade figures; adjust the sliders to your own.
What you actually get
Take the whole thing or start with one. Every price is published, and ad spend goes direct to Google without a markup.
Get enquiries now
£449 a month
Your advert shows the moment somebody searches for what you do, in the areas you actually cover.
Get found
£249 a month
A page for every service and every town, so you keep turning up long after the ad budget stops.
Convert the enquiry
Price on application
Answers the question that was stopping them enquiring, then takes their details before they leave.
Convert the enquiry
£169 a month
Picks up the calls you cannot, takes the details and texts you, so nothing reaches voicemail.
Stay visible
£99 a month
A month of posts written, made and scheduled, approved by you in one sitting.
Stay visible
£49 a month
Tells you the one marketing job that matters this week, so the plan actually happens.
Website not up to it yet? Builds start at £1,295, and every one includes the quote forms and tracking the marketing needs. See build pricing.
Quote request
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
The result
Your team receives more enquiries for the services and locations you actually want to grow. Clear routes for conveyancing, probate, family and business work reduce wasted conversations and improve the chance of a suitable instruction.
Calls no longer depend entirely on someone being free at that exact moment. The AI Receptionist gathers the basics, sends them to you and helps your team follow up with context rather than a missed-call mystery.
Your website explains who you help, what happens next and how to contact you. Forms and chat give cautious visitors a private way to start, including people who will never pick up the phone.
01
A healthy diary contains work your solicitors want to handle, from conveyancing and lasting powers of attorney to probate, employment disputes and commercial contracts. It also contains enough value over time to justify the cost of winning a new client. Most law firms are not short of skill. They are short of a steady flow of suitable enquiries.
Law firm marketing should make that difference clear. We show the services you want to grow, the areas you cover, your accreditations and the reasons a cautious client should contact you. The aim is not empty traffic. It is a better fit between the person searching and the work you accept.
02
People often search for a solicitor with a service and a place, such as conveyancing near them or a family solicitor in their area. The map results can appear before the normal listings. Your firm needs accurate information, useful service pages and a complete Google Business Profile to compete for that attention.
We improve the parts people see and the information Google uses to understand your firm. That includes your towns, opening hours, phone number, services and genuine client feedback. We also create useful pages and articles that answer real concerns, such as probate timescales, leasehold sales or what to bring to a first family law meeting.
More detail
The rest of what solicitors ask us, tidied away. Open what you need.
Search visibility can take months to build. Google Ads can put a carefully written advert in front of someone who is ready to act today. That may be a buyer needing conveyancing, an employer facing a dispute, or a family needing urgent advice. We manage the campaign around the work you can accept and the value of an instructed client.
Google Ads Management is £449 a month. Your advert spend is paid directly to Google and is never marked up by us. We test wording, remove poor searches and improve the page people reach, so the budget is not wasted on irrelevant clicks.
A visitor who reaches your site needs clear proof, a simple next step and a reason to contact you now. We build or improve the website around your practice areas, the towns you cover and the questions clients ask before instructing. Quote forms can collect the facts your team needs without asking a distressed person to write an essay.
Calls matter too. The AI Receptionist costs £169 a month and answers in your firm's name when your team cannot. The optional website chatbot is especially useful for people who will never ring. It answers from information we teach it about your firm, admits when it does not know, and captures the enquiry during the conversation.
Legal clients often compare firms while feeling worried, embarrassed or unsure what happens next. Reviews help them judge communication, care and reliability before they call. They do not replace professional standards, and they cannot promise a particular legal outcome. They show what working with your firm feels like.
We help you request feedback after suitable milestones or completed matters, then display it properly on relevant pages. The wording must remain genuine and must not pressure clients to make a misleading claim. Strong, relevant reviews can answer the quiet doubts that stop someone contacting you.
Not every legal need becomes an enquiry on the day someone first hears about you. A business owner may notice a contract issue months before asking for help. A family may save your firm after reading about a will, trust or power of attorney. Regular, useful reminders keep your name familiar without asking you to write posts after a long day.
Automated Social Media is £99 a month for planned posts on Facebook and Instagram. You approve a month of content in one sitting. The Intelligent Marketing Coach is £49 a month and turns your priorities into weekly tasks, so your team knows what to do next.
This is our ACCC Framework in plain English: get found, get enquiries, convert them, answer every call, then build trust and stay visible. We call those stages Attract, Convert, Capture and Compound. You do not need to manage a web designer, search agency, advertising specialist and social media freelancer separately.
The build price starts at £1,295 for Essentials, £1,995 for Complete and £2,495 for Growth. Website Care is required at £59 a month. The full published Everything bundle is £795 a month. Ad spend goes directly to Google. All prices exclude VAT, and every figure is published.
Not every solicitor needs every part on day one. A firm with a sound website but weak local visibility may start with the SEO page. A firm needing work this month may start with the Google Ads page. A site that loses callers or fails to explain its services may need the website page for solicitors first.
We will look at your priority services, current enquiries, response times, reputation and available budget. Modules can be added later. The sensible starting point is usually the part blocking growth now, not the biggest package on a price list.
The honest comparison
These are the four routes most owners actually consider. Each one genuinely suits somebody, so here is where each wins and where it does not.
Free, plus your evenings
Nobody knows the business better, and it costs nothing but time.
It is the first thing dropped when work gets busy, which is exactly when the pipeline needs filling. Most plans stop in month two.
Often £300 to £800 a month
Cheap, flexible, and you deal with one person who gets to know you.
Usually strong at one thing. Ads, or social, or the website, rarely all of it, and holidays and illness stop the work entirely.
Commonly £1,500 a month and up
Real depth, and the right answer once the spend is big enough to justify it.
Minimum retainers, long contracts, junior account handlers, and reports that count impressions rather than booked work.
Per lead, forever
Instant volume from day one, with nothing to set up.
The same enquiry is sold to several competitors, you compete on price, and the cost per lead never falls because you never own anything.
From £249 a month, every figure published
The parts that matter run as one system: search, ads, the website, the calls, the reviews and the content. You own everything, ad spend goes direct to Google without a markup, and the monthly report counts enquiries rather than impressions.
If you have the time and the patience, doing it yourself genuinely works and we will tell you so. If your spend is large enough for a full agency, take one. This is built for the businesses in between. Tell us where solicitors are losing work and we will say which part to start with.
FAQ
Price, timescales and ownership, answered for a law firm.
References
The bodies and tools a law firm deals with, plus where to go next on our site.
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also built for
Closest to solicitors in how they win work. Each gets its own page, quote form and set of searches.
Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Tell us the law firm work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.
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