Marketing for roofers
Get more of the roofing enquiries you actually want, turn more calls into quoted jobs, and build a reputation that keeps working. We manage your website, local search, adverts, calls, reviews and content through one service, one supplier and one monthly bill.
From £1,295
Fixed website build price
£449 a month
Google Ads management
£169 a month
AI Receptionist
£59 a month
Required Website Care
You can be excellent at roof replacement, flat roofing and emergency repairs, yet still have quiet weeks. The problem is usually not your workmanship. It is being missed when homeowners search, losing calls while you are on a roof, or failing to show why they should choose you.
Roofing customers often need help quickly. A leaking roof, failed guttering or damaged chimney cannot wait for a six-month plan. You need the right enquiries now, a clear way to quote them, and proof that your work is safe, properly insured and worth trusting.
The problem
Your team can replace roofs, repair slate and complete flat roofing properly, but a quiet diary still hurts. If the right homeowners never find you, skill alone cannot create enough profitable quotes.
Show your most profitable roofing services locally
You cannot answer every call while stripping tiles, climbing ladders or dealing with a leak. A caller who reaches voicemail may simply ring the next roofer, even when your price and work are better.
Answer missed roofing calls with an AI receptionist
A message saying only "roof needed" wastes time. You need the postcode, urgency, roof type, photos and the work the customer wants before deciding whether a visit is worthwhile.
Collect useful roof details through tailored forms
How it works
Getting found, getting enquiries now, converting them when they arrive, building the trust that makes the choice obvious, and staying visible in between. One supplier, one monthly bill, instead of a web designer plus an SEO agency plus whoever runs the ads.
01
Attract
Local search, content and Google Ads put you in front of customers at the exact moment they need you.
02
Convert
A fast website with quote forms built for your trade, so you get job details you can price, not vague messages.
03
Capture
An AI receptionist picks up 24/7 in your business name, takes the details and texts you a job ticket.
04
Compound
Reviews after every job, automated social media and a weekly marketing plan that keeps building on itself.
One supplier, one monthly bill, every stage covered. See how the framework works.
Already know what you need?
Most people want the outcome and let us choose the mix. If you have already decided, go straight to it.
What you get
Every plan reports in plain English every month. Everything else we offer is modular.
Clicks, priced honestly
A click only costs money. A job pays it back. This is the maths an Ads account lives or dies on, with your numbers in it.
Roughly
of estimated work from that spend every month
Get Ads managed properlyAssumes 40% of enquiries become booked jobs. Roughly back per £1 of ad spend. Estimates, not a promise; ad spend goes direct to Google.
The cost of a ringing phone
Most calls that go unanswered do not leave a voicemail. They ring the next Roofers on the list. Put your own numbers in.
Roughly
of work walking to competitors every month
Stop missing themAssumes 85% of missed callers ring someone else and 40% of answered enquiries become jobs. Typical UK trade figures; adjust the sliders to your own.
What you actually get
Take the whole thing or start with one. Every price is published, and ad spend goes direct to Google without a markup.
Get enquiries now
£449 a month
Your advert shows the moment somebody searches for what you do, in the areas you actually cover.
Get found
£249 a month
A page for every service and every town, so you keep turning up long after the ad budget stops.
Convert the enquiry
Price on application
Answers the question that was stopping them enquiring, then takes their details before they leave.
Convert the enquiry
£169 a month
Picks up the calls you cannot, takes the details and texts you, so nothing reaches voicemail.
Stay visible
£99 a month
A month of posts written, made and scheduled, approved by you in one sitting.
Stay visible
£49 a month
Tells you the one marketing job that matters this week, so the plan actually happens.
Website not up to it yet? Builds start at £1,295, and every one includes the quote forms and tracking the marketing needs. See build pricing.
Quote request
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
The result
Your website and adverts focus on the roofing jobs, property types and areas you want. Forms gather useful details, so fewer enquiries arrive with no location, scope or clear next step.
The AI Receptionist answers when you are driving, working at height or speaking with a customer. It records the job details and texts them to you, giving you a better chance to follow up.
Recent, relevant reviews sit beside your roofing services and evidence of proper qualifications. New customers can see how you work before they invite you to survey their roof.
One trade, the full picture
The website, the search rankings and the paid clicks are one system, not three purchases. Each has its own page, written for roofers.
The website
The site that turns those searches and clicks into enquiries, built for how your trade wins work.
Read moreThe free traffic
Rank for the searches your customers actually type, in the towns you actually cover.
Read moreThe paid traffic
Google Ads priced against your real job values, so every click has to justify itself.
Read more01
A full diary is not dozens of random calls. It is a steady flow of work that suits your team, covers the towns you serve and leaves room for profitable jobs. That might mean roof replacements, flat roofing, slate and tile repairs, leadwork, chimney work, guttering and fascias, surveys or urgent repairs.
Many roofers are short of the right enquiries, not skill. A managed roofer marketing service puts your best services in front of people ready to act, then helps you answer and follow up properly. Start by listing the jobs, property types and areas you most want to fill.
02
When someone searches for a roofer nearby, Google often shows a map listing before normal website results. Your Google Business Profile, service pages, photos, reviews and contact details all help decide whether you appear and whether you get called.
We improve the information people see about your roofing business. We create useful pages for services and areas, keep your profile active and build trusted mentions of your business. This is local search in plain English: being visible where people already look.
More detail
The rest of what roofers ask us, tidied away. Open what you need.
Search visibility can take months to build. Google Ads can put your roofing business in front of people searching today for an emergency roof repair, roof survey or replacement quote. We manage the campaign, so your budget is aimed at the jobs and areas that matter.
Google Ads Management costs £449 a month. Your advertising spend goes directly to Google and is never marked up. We test the wording, remove wasteful searches and improve the page people reach. Begin with the services and towns that can produce profitable work this month.
A visitor should quickly see your services, insurance, qualifications, reviews and next step. We build or improve the website around roofing decisions, with quote forms that ask about the roof, location, urgency, property type and photos. That gives you useful detail before you visit.
The Website Chatbot is especially useful for people who will never ring. It answers from facts taught about your business, says it does not know rather than making up an answer, and captures the enquiry during the chat. It is an optional upgrade, priced on application. The AI Receptionist costs £169 a month and answers calls 24/7 in your business name, qualifies the caller and texts you the details.
Homeowners worry about poor workmanship, hidden costs, unfinished jobs and contractors who disappear. Reviews reduce that doubt when they describe the actual work, such as a roof replacement, chimney repair or storm-damaged slate. They also help people compare you with roofers who have little proof.
We help request a review after suitable jobs, make the process simple and display genuine feedback where prospects can see it. We do not write fake reviews or promise outcomes you cannot control. Ask customers for an honest account while the finished work is fresh.
A customer may need guttering today and a full replacement years later. Useful, regular content keeps your business familiar between purchases. It also gives people a reason to remember you after a storm, failed tile or survey recommendation.
Automated Social Media costs £99 a month. It plans, writes and posts to Facebook and Instagram, with a month approved in one sitting. The Intelligent Marketing Coach costs £49 a month and turns your marketing into weekly tasks, so you know what to do next.
This is the ACCC Framework, Attract, Convert, Capture and Compound. In everyday terms, we help people find you, turn visits into quote requests, answer calls and build trust that grows over time. The website sits at the centre, while search, adverts, reviews, calls and content support it.
Your build price starts at £1,295 for Essentials, £1,995 for Complete or £2,495 for Growth. Website Care is required at £59 a month. Care plus Receptionist is £199 a month. Care plus Receptionist plus Ads is £595 a month. Everything is £795 a month. All prices exclude VAT.
You do not need every part on day one. A roofer with a good website may start with Google Ads. A business losing calls may start with the Complete website and AI Receptionist. A well-established firm may add ongoing search, reviews and content to compound its reputation.
If you have already decided on one method, visit our SEO page, Google Ads page or website page for roofers. If you want the full result without joining several suppliers, request a quote and we will recommend a sensible starting point. We work UK-wide at the same published prices.
The honest comparison
These are the four routes most owners actually consider. Each one genuinely suits somebody, so here is where each wins and where it does not.
Free, plus your evenings
Nobody knows the business better, and it costs nothing but time.
It is the first thing dropped when work gets busy, which is exactly when the pipeline needs filling. Most plans stop in month two.
Often £300 to £800 a month
Cheap, flexible, and you deal with one person who gets to know you.
Usually strong at one thing. Ads, or social, or the website, rarely all of it, and holidays and illness stop the work entirely.
Commonly £1,500 a month and up
Real depth, and the right answer once the spend is big enough to justify it.
Minimum retainers, long contracts, junior account handlers, and reports that count impressions rather than booked work.
Per lead, forever
Instant volume from day one, with nothing to set up.
The same enquiry is sold to several competitors, you compete on price, and the cost per lead never falls because you never own anything.
From £249 a month, every figure published
The parts that matter run as one system: search, ads, the website, the calls, the reviews and the content. You own everything, ad spend goes direct to Google without a markup, and the monthly report counts enquiries rather than impressions.
If you have the time and the patience, doing it yourself genuinely works and we will tell you so. If your spend is large enough for a full agency, take one. This is built for the businesses in between. Tell us where roofers are losing work and we will say which part to start with.
FAQ
Price, timescales and ownership, answered for a roofer.
References
The bodies and tools a roofer deals with, plus where to go next on our site.
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also built for
Closest to roofers in how they win work. Each gets its own page, quote form and set of searches.
Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Tell us the roofer work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.
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