Build an ecommerce website that takes orders, accepts payments and supports growth from day one. Our UK-wide ecommerce website design starts at £2,495, with shipping, stock, tracking and marketing tools built around your products.
Marketplaces can bring orders, but they take a slice before you see your money. You also hand over the customer relationship. Your products sit beside cheaper rivals, while Etsy, Amazon, eBay or Not On The High Street controls the buying experience.
Your own online shop gives you more control. Customers buy from your product pages, pay through your checkout and join your customer list. We build the whole sales system, so orders, stock, delivery and marketing work together from the start.
The problem
What is costing Product Businesses work right now
Marketplaces take your margin
Fees come off every order before you count packaging, postage and tax. Your products also compete beside similar listings, making price the easiest comparison and leaving little room for loyal customer relationships.
Build an owned shop around your strongest products.
Customers disappear after purchase
Marketplace buyers often stay with the marketplace. You may not have permission or a useful way to follow up, request a review, suggest a related product or announce a new collection.
Connect your shop to customer email marketing.
Stock lives in too many places
A spreadsheet, marketplace listing and physical shelf can all show different stock. One missed update can create a refund, an apology and a damaged customer relationship, especially during a seasonal rush.
Connect stock rules before adding more sales channels.
Every client also takes Website Care at £59 a month. Everything else is modular.
01
Product pages that sell
02
Stripe and PayPal payments
03
Mobile-first checkout
04
Shipping and delivery rules
05
Stock and order management
06
Click and collect
07
Google Merchant Centre
08
Google Shopping feed
09
Meta product catalogue
10
Abandoned basket recovery
11
Email marketing integration
12
Ecommerce tracking and reporting
Pricing
Packages for Product Businesses
Products, payments, shipping, tracking and marketing ready from day one. Ecommerce Care is £99 a month rather than £59, because a shop needs more looking after than a brochure site.
Ecommerce Launch
£2,495
Everything you need to start selling properly online.
Best for: Businesses launching their first serious online store.
Everything in Website Care, sized for an online shop. A store has payments, stock and plugins to keep working, so it needs more attention than a brochure site.
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
Website Care
Required
£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
AI Receptionist
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Website Chatbot
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
Google Ads Management
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
SEO and Content
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
Automated Social Media
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
Intelligent Marketing Coach
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
Extra Support Time
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
Bundle them and pay less
The same modules, priced lower when taken together.
Most popular
Care plus Receptionist
£199 a month
Saves £29
Care plus Receptionist plus Ads
£595 a month
Saves £82
Everything
£795 a month
Saves £141
No Upfront Option
£199 a month
, 24 month term
No setup fee. A template site built for your trade, with hosting, care and the AI receptionist included. For businesses who want to start now without the upfront cost.
Monthly billing starts at launch, with a 12 month minimum term and monthly thereafter.
Ad spend is billed separately by Google and is never marked up.
Modules can be added at any time.
All prices exclude VAT.
Quote request
Get a price for your product business website
Two minutes of questions and we will send back a real number, not a range.
Website packages start at £1,295,
ecommerce from £2,495, and there is a
no upfront option at £199 a month.
A fixed price, not a range
Reply within one working day
No obligation and no sales sequence
The result
What changes once it is live
You keep more margin
Customers buy directly from your own shop, so marketplace fees no longer sit between every order and your bank account. You can choose where to invest that margin, from stock to packaging or promotion.
Your customer list grows
Buyers can hear about new products, restocks and useful follow-up offers from your business. You build a relationship you can continue, rather than starting again with every marketplace listing.
Orders need less checking
Payments, stock, delivery choices and customer details arrive in one system. You spend less time copying information between tools and more time making, sourcing, packing and improving your range.
01
Your online shop works while you pack parcels
A catalogue shows products. A proper online shop sells them, takes payment and records what happened. We connect each part around your daily work, so you can pack yesterday's orders without checking messages, spreadsheets and payment accounts one by one.
Product pages with prices, options and stock status
Secure checkout linked to your order records
Automatic order emails for you and the customer
Payment, delivery and customer details in one place
Clear sales reports for busy trading periods
A shop system built around your real packing process
Ask us to map your order journey before we build it.
02
Product pages answer objections before customers leave
People leave when they cannot find the detail they need. We shape each product page around the buying decision, not just a product photo and a short description. Customers can check fit, finish, delivery and returns before they reach the basket.
Sharp product photos with useful views and close-ups
Clear sizes, materials, colours, quantities and care details
Delivery dates, postage costs and returns shown upfront
Reviews placed beside the product they support
Related products and sensible bundle suggestions
Descriptions written for real searches and real buyers
List your ten most common customer questions for the product pages.
More detail
More on websites for product businesses
The rest of what product businesses ask us, tidied away. Open what you need.
Your checkout should make payment feel simple and safe. We build for phones first, because customers may buy during a commute, lunch break or evening on the sofa. The final screen shows the full cost, so postage does not become an unpleasant surprise.
Stripe card payments with secure payment handling
PayPal offered where your customers expect it
Fewer checkout steps and fewer unnecessary fields
Guest checkout for buyers who do not want an account
Full order total shown before payment is confirmed
Clear errors when an address or payment needs fixing
Test the checkout on your own phone before launch.
Postage becomes expensive when rules live in your head. We set delivery choices once, based on your products, destinations and margins. Stock levels update with orders, so the shop does not promise an item that is already sitting in another customer's basket.
Delivery rates based on parcel weight or customer zone
Free delivery thresholds set above a safe margin
Click and collect for customers near your premises
Different rules for fragile, oversized or made-to-order items
Stock reduced automatically after successful orders
Low-stock warnings for products that need reordering
Give us your delivery zones, rates and stock rules to configure.
Customers often search for a product before they know which shop to choose. We prepare your product and category pages for those searches. We also connect Google Merchant Centre, which sends your product details into Google Shopping, and the Meta catalogue for follow-up adverts.
Google Merchant Centre account and product feed setup
Product titles and details shaped around buyer searches
Category pages covering useful product groups
Meta catalogue connected for retargeting campaigns
Google Shopping checks for missing or rejected details
Local search support for shops with collection or local delivery
Send us your product feed or stock list for an initial check.
A basket left behind does not always mean the customer said no. They may have been interrupted, comparing delivery costs or waiting for payday. We connect Mailchimp or Klaviyo and set helpful follow-up emails, without relying on you to remember each abandoned order.
Automatic reminders for customers who leave a basket
Mailchimp or Klaviyo linked to customer and order data
Follow-up timing set around your product buying cycle
Post-purchase emails for care, use and repeat orders
Review requests sent after a suitable delivery period
Customer groups built from purchases and interests
Choose your email platform and approve the first message series.
Sales data should help you decide what to do next. We set up ecommerce tracking in GA4, Google's measurement platform, so you can see revenue by channel and product. You can also find the point where shoppers leave before paying.
Orders and revenue recorded in GA4
Sales grouped by search, adverts, email and social
Product reports showing best sellers and weak performers
Checkout steps checked for drop-offs and errors
Campaign links labelled so visits are not mixed together
Monthly reporting that focuses on actions, not vanity figures
Choose three products to watch closely in your first report.
Ecommerce Launch costs £2,495 and suits a shop with around 30 products. Ecommerce Growth costs £3,995 and is the package most businesses should take, with the marketing automation needed to bring customers back. Ecommerce Pro starts from £5,995 for more complex operations.
Launch, £2,495, for around 30 products and core selling tools
Growth, £3,995, with stronger automation and sales support
Pro, from £5,995, for subscriptions, trade pricing and integrations
Ecommerce Care, £99 a month, is required for every shop
Care covers hosting, backups, updates, security and support
A shop needs more care than a brochure site because checkout downtime costs sales
Request a package recommendation based on products, orders and integrations.
The honest comparison
Why do some websites cost £199?
It is a fair question, and it deserves a straight answer rather than a sales pitch.
If you simply need a basic online presence, a low-cost website builder may be enough. Somewhere to point people who already know your name. If that is genuinely all you need, do that and spend the money elsewhere. We would rather tell you that than take a fee for something you will not use.
Our websites are designed for established businesses that want Google traffic to turn into calls, enquiries and customers. Copy, tracking, conversion setup and ongoing management are built in. That is a different product solving a different problem, and it is priced accordingly.
A £199 builder site
Fine for a basic presence. Not built to win work.
A Look North website
Built so search traffic becomes booked jobs.
Who writes the words
A £199 builder site
You do, usually at 11pm, into a blank box.
A Look North website
We do. Copywriting for every page is included, written around the jobs you actually want.
Whether it shows up on Google
A £199 builder site
It will rank for your business name. Not much else.
A Look North website
A page for every service and every town you cover, structured so each one can rank.
What happens to an enquiry
A £199 builder site
A contact form emails you. If you miss it, you miss it.
A Look North website
Quote forms written for your trade, instant SMS and email alerts, and every enquiry stored so none are lost.
When the phone rings and you are on a job
A £199 builder site
It goes to voicemail. Most callers hang up and ring the next business.
A Look North website
Our AI receptionist answers 24/7 in your business name, takes the details and texts you straight away.
Knowing what is working
A £199 builder site
A visitor counter, if that.
A Look North website
Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs.
Getting reviews
A £199 builder site
You remember to ask, sometimes.
A Look North website
Review generation set up so a request goes out after every job, with the results shown on your site.
What happens after launch
A £199 builder site
Nothing. It sits there until you cancel the subscription.
A Look North website
The Marketing Coach gives you a plan broken into weekly jobs, so the site keeps earning its keep.
Who owns it
A £199 builder site
The platform. Stop paying and it disappears.
A Look North website
You do. The code, the domain, the hosting account and the content are yours.
Speed on a phone
A £199 builder site
Template bloat, often slow, which costs you rankings and visitors.
A Look North website
Built mobile first, because that is where almost every local search happens.
When something breaks
A £199 builder site
A help centre article and a support queue.
A Look North website
Website Care at £59 a month: monitoring, backups, updates, and a person who answers.
We have a £199 a month option too. It is not the same thing.
If the upfront cost is the blocker rather than the quality, we do a no upfront option at £199 a month on a 24 month term. That is not a builder subscription. It is a real site built for your trade, with hosting, Website Care and the AI receptionist included, live in 5 working days. The difference between that and a £199 builder site is the difference between renting a van and renting a parking space.
Not features. The things that change how much work comes in.
01
Every call answered
A missed call is a customer ringing your competitor. The AI receptionist picks up 24/7, qualifies the job and texts you. Most trades win back more than the cost of the whole website in the first few months.
02
Found for the work you want
One page cannot rank for eight services across twelve towns. We build a page for each, so you show up for the specific job someone is searching for right now.
03
Enquiries you can price
Not "how much for a bathroom?" but property type, scale, access, timing and photos. You quote accurately, first, without a site visit.
04
Proof that compounds
A review request after every job. In a year you have the review count competitors cannot catch up with, and reviews are the last thing a customer checks before calling.
05
Words written for you
Copywriting for every page is included. No blank boxes, no writing your own service descriptions at 11pm, no page that sounds like everyone else.
06
Proof of what paid off
Call tracking and conversion tracking show which clicks turned into jobs. You stop guessing which half of the marketing worked.
07
A plan for after launch
The Marketing Coach turns a strategy into weekly jobs small enough to actually finish. That is why our sites are still growing a year later.
08
You own the lot
Code, domain, hosting, content and your Google Business Profile. Nothing switches off if you leave, because nothing was rented to you.
If a basic presence is all you need, a builder is the sensible choice and we will say so. If you want the phone to ring more often, that is what we build.
Get a fixed price.
FAQ
Product Businesses ask us these most
Price, timescales and ownership, answered for a product business.
Our ecommerce packages are Ecommerce Launch at £2,495, Ecommerce Growth at £3,995 and Ecommerce Pro from £5,995. Prices exclude VAT. Launch suits around 30 products. Growth is the usual choice for a shop that wants marketing automation. Pro suits subscriptions, trade pricing, migrations or complex links to other systems.
The time depends on your product count, photography, written details, payment setup and stock system. A focused shop can move quickly when those materials are ready. Larger catalogues, product options and system links need more planning. We agree the stages before work starts, then test payments, delivery and orders before launch.
Ecommerce Care is required for every shop because an online store needs more attention than a brochure website. It includes hosting, security monitoring, daily backups, software updates, uptime monitoring, SSL, email support and up to 30 minutes of content changes each month. Payments, stock and shop tools must keep working, since a broken checkout can cost sales every hour.
Yes. We are WooCommerce specialists and can build a new shop or improve an existing one. We can connect Stripe and PayPal, set products and variations, configure delivery rules and manage the parts customers see. If your current shop has useful order history or customer data, we will plan a safe migration rather than starting blindly.
Yes. Your own shop does not have to replace every marketplace on day one. It can become the place you control, while marketplaces continue introducing products to new buyers. We can plan product feeds, stock handling and links between channels where the tools support it. The aim is to reduce dependence on fees and build your own customer list.
We can plan migrations for products, categories, images, customer records and selected order history. The exact work depends on your current platform and data quality. We check exports before promising a route. Ecommerce Pro is designed for more involved migrations and integrations. We also test redirects, stock and checkout before switching customers to the new shop.
We can set up Stripe for card payments and add PayPal where it helps your customers buy with a familiar account. The payment choices should suit your product price, audience and risk controls. We test successful payments, failed payments, refunds and order emails. Payment provider charges are separate from our build price.
Yes, where the required tools support your products and process. Subscriptions can suit repeat deliveries or memberships. Trade pricing can support approved business customers with agreed rates or order rules. These needs often involve extra checks around tax, account access, delivery and stock. They are a core reason to discuss Ecommerce Pro from £5,995.
We can connect Google Merchant Centre, prepare the product feed and check the information Google needs. Merchant Centre sends your products into Google Shopping, where people can search by product name and type. Approval is not guaranteed because Google reviews products and policies. We fix technical issues we can control and explain any policy limits clearly.
Yes. Google Ads Management costs £449 a month and includes campaign management, bid and budget changes, advert testing, negative keyword checks, landing page improvements and a monthly reporting call. Ad spend is paid separately to Google and is never marked up. We use tracking to connect campaigns with shop revenue, not just clicks.
The no upfront option costs £199 a month for a 24 month term, with no setup fee. It includes a template shop built for your trade, hosting, care and the AI Receptionist. This suits a business that wants to start without the build payment. It is a different offer from the three ecommerce packages, so we will explain the limits before you choose.
You own your website content, product information and customer data, subject to the terms of the third-party services you choose. We build and manage the shop for you, but we do not claim your customer list. Payment providers, email platforms and marketplaces have their own terms. We can explain access, exports and handover before work begins.
Not every product business does. The AI Receptionist costs £169 a month and answers calls 24/7 in your business name, takes job or order details, qualifies callers and texts you immediately. It can help if customers ask about stock, delivery or bespoke orders by phone. We only recommend it when calls are part of your sales process.
Yes. We can connect Mailchimp or Klaviyo to support abandoned basket emails, order follow-up, review requests and product campaigns. Your email plan should match how often you launch, restock or release seasonal products. We help set the customer events and first messages, but you remain responsible for lawful consent, offers and the claims made in your emails.
Monthly services have a 12 month minimum term, then continue monthly. This applies to Ecommerce Care and any ongoing modules you add. Care is required because the shop needs hosting, updates, backups and security monitoring. Other modules can be added at any time. Build payments are 50% on signature and 50% at launch, with all prices excluding VAT.
References
Useful links for a product business
The bodies and tools a product business deals with, plus where to go next on our site.
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