Ecommerce for toy & game retailers

Your Toy Shop, Selling Online

Build an online shop for toy and game retailers that takes orders, payments and delivery details from day one. Our ecommerce websites start at £2,495, with product management, tracking and marketing tools ready to help your shop grow.

Get a fixed quote See pricing

From £2,495

Ecommerce build price

£99 a month

Required Ecommerce Care

£3,995

Ecommerce Growth package

£199 a month

No upfront option

Marketplaces can help people find your toys, games and gifts. They also take a share of every order. You may pay listing fees, selling fees and payment charges before the parcel leaves your shop. The customer often remembers the marketplace, not your business.

Your own online shop gives you more control. You keep the customer relationship, build your own email list and decide how products are presented. You can suggest board games with expansions, group toys by age and promote Christmas bundles without following another company's rules.

The problem

What is costing Toy & Game Retailers work right now

Marketplaces take your margin

Etsy, Amazon, eBay and Not On The High Street can bring orders, but each sale carries fees. You also lose direct access to the customer, making repeat sales and personal service harder.

Your range stays invisible

A social media post disappears quickly, while an old website may show only a handful of products. Parents and gift buyers cannot find your age groups, brands, stock or delivery choices when searching.

Product details create doubt

If age guidance, player numbers, dimensions or delivery dates are hard to find, shoppers leave. They may choose a larger marketplace because its product information feels clearer and safer.

The ACCC Framework Attract Convert Capture Compound
How the system works

What you get

Included in the build

Every client also takes Website Care at £59 a month. Everything else is modular.

01

Product pages that sell

02

Age and interest filtering

03

Stripe and PayPal payments

04

Shipping and delivery choices

05

Stock and order management

06

Google Merchant Centre

07

Google Shopping connections

08

Abandoned basket recovery

09

Email marketing integration

10

Ecommerce tracking and reporting

11

Review request automation

12

Mobile-ready checkout

Pricing

Packages for Toy & Game Retailers

Products, payments, shipping, tracking and marketing ready from day one. Ecommerce Care is £99 a month rather than £59, because a shop needs more looking after than a brochure site.

Ecommerce Launch

£2,495

Everything you need to start selling properly online.

Best for: Businesses launching their first serious online store.

  • WooCommerce website
  • Up to around 30 products loaded
  • Product categories and filtering
  • Stripe and card payments
  • PayPal if required
  • Shipping configuration
  • Discount and coupon system
  • Customer accounts
  • Transactional emails
  • Ecommerce conversion tracking in GA4
  • Google Merchant Centre setup
  • Technical and on-page SEO foundations
  • Mobile-first checkout
  • Copywriting for the main site pages
  • Training so you can run it yourself
  • Audience Simulator access, included
  • 2 rounds of revisions
Get a Ecommerce Launch quote
Most popular

Ecommerce Growth

£3,995

Built to grow orders, not just take them.

Best for: Shops that need marketing, automation and repeat custom built in.

Everything in Launch, plus:

  • Up to 100 products
  • Conversion-focused product pages
  • Abandoned basket recovery
  • Product reviews
  • Email capture
  • Mailchimp or Klaviyo integration
  • Upsells and cross-sells
  • Enhanced product filtering
  • Google Shopping feed
  • Meta catalogue and pixel
  • Enhanced ecommerce analytics
  • Automated customer emails
  • 3 rounds of revisions
Get a Ecommerce Growth quote

Ecommerce Pro

From £5,995

For established businesses with real operational complexity.

Best for: Larger catalogues, trade pricing, subscriptions and systems that must talk to each other.

Everything in Growth, plus options such as:

  • Subscriptions
  • Memberships
  • Wholesale and trade pricing
  • Complex product variations
  • Custom product builders
  • Accounting integrations
  • Fulfilment integrations
  • Advanced shipping rules
  • Custom checkout functionality
  • Migration from an existing store
  • Larger catalogue import

This is a starting price. Once you need ERP, API or genuinely bespoke logic, we quote that separately rather than squeezing it into a fixed package.

Get a Ecommerce Pro quote

Ecommerce Care £99 a month Required

Everything in Website Care, sized for an online shop. A store has payments, stock and plugins to keep working, so it needs more attention than a brochure site.

See all monthly options

All prices exclude VAT.

Monthly

Everything else is modular

Website Care is required for every client. Add anything else when you need it, and drop it when you do not.

Website Care

Required

£59 a month

Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.

AI Receptionist

£169 a month

Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.

A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.

Website Chatbot

Price on application

Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.

Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.

Google Ads Management

£449 a month

Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.

Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.

SEO and Content

£249 a month

Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.

Automated Social Media

£99 a month

Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.

Intelligent Marketing Coach

£49 a month

A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.

Extra Support Time

£75 a month

An additional 2 hours a month for changes, new pages and seasonal updates.

Bundles

Bundle them and pay less

The same modules, priced lower when taken together.

Most popular

Care plus Receptionist

£199 a month

Saves £29

Care plus Receptionist plus Ads

£595 a month

Saves £82

Everything

£795 a month

Saves £141

No Upfront Option

£199 a month , 24 month term

No setup fee. A template site built for your trade, with hosting, care and the AI receptionist included. For businesses who want to start now without the upfront cost.

Start with no upfront cost
  • No setup fee
  • Template site built for your trade
  • Up to 5 pages
  • Hosting and Website Care included
  • AI Receptionist included
  • Live in 5 working days

Terms

  • 50% on signature, 50% on launch.
  • Monthly billing starts at launch, with a 12 month minimum term and monthly thereafter.
  • Ad spend is billed separately by Google and is never marked up.
  • Modules can be added at any time.
  • All prices exclude VAT.

Quote request

Get a price for your toy & game retailer website

Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.

  • A fixed price, not a range
  • Reply within one working day
  • No obligation and no sales sequence
What do you want the website to do?

We use your details only to reply to this enquiry. No lists, no sharing.

The result

What changes once it is live

Orders arrive ready to fulfil

Customers pay online, choose delivery or collection and receive confirmation. Your team sees the order details in one place, reducing messages, manual notes and uncertainty during busy periods.

You own the customer relationship

Your shop keeps customer details with permission, rather than handing the whole relationship to a marketplace. You can follow up with useful offers, new ranges and seasonal gift ideas.

Shoppers find the right product

Age, price, interest and product filters help buyers narrow the range. Clear specifications answer common questions, so more visitors can choose confidently without needing a phone call.

01

Your online shop runs the sales operation

A proper ecommerce website for toy and game retailers does more than display products. It lets parents, grandparents and gift buyers browse, pay and choose delivery without waiting for your opening hours. Orders arrive in one place, ready for picking and packing. You can spend your day helping customers in the shop while the website handles sales in the background.

We connect your product catalogue, checkout, payments, delivery choices and order updates. You can show whether a game is available, collect the right delivery details and send customers useful messages after purchase. The system is built around the work your team already does, so online orders do not become a second shop with separate paperwork.

This is toy retailer website design with the commercial parts included. We can build with WooCommerce, a widely used shop system that gives you control over products, orders and customer data. Stripe and PayPal can handle payments, giving shoppers familiar ways to pay on phones and computers.

  • Product pages built to sell
  • Stripe and PayPal payments
  • Delivery choices and order emails
  • Stock and order management
  • Customer details you can use

02

Local shoppers find your shop before marketplaces

People search for toys, games and gifts near them when they need advice, collection or a product quickly. Your own shop should appear when someone searches for a toy shop in Newcastle, board games in Gateshead or gifts near Durham. We build useful pages around the products and places you actually serve.

Your Google Business Profile is the business listing that appears in Google Search and Maps. We help keep its opening times, phone number, website address, products and photos accurate. We can also plan regular updates, so local shoppers see new ranges, seasonal gifts and events instead of an old listing.

This local work supports your toy retailer ecommerce UK presence. Customers may discover you through Google, visit your physical shop, then buy online later. Others may find a product online and choose collection. Your website and local listing work together, rather than sending every buyer to Amazon or Etsy.

  • Google Business Profile updates
  • Local product and service pages
  • Collection and delivery information
  • Google Merchant Centre setup
  • Product listings for Google Shopping

More detail

More on websites for toy & game retailers

The rest of what toy & game retailers ask us, tidied away. Open what you need.

Toy buyers need quick answers before they pay. They want to know the recommended age, number of players, play time, contents, dimensions and delivery date. We structure product pages so those details are easy to find. Good descriptions reduce uncertainty and help shoppers choose without calling for basic information.

We can organise products by age, interest, price, brand and type of play. That helps a grandparent find a suitable gift, or a parent find a game for a particular age group. Licensed products can show the right character, brand and usage details without making claims the licence does not support.

Checkout is kept focused on the information you need to fulfil the order. Customers choose payment and delivery, then receive a clear confirmation. If you also sell larger toys, gift wrapping or local collection, these choices can be built into the buying process instead of handled through vague messages.

  • Age and interest filters
  • Clear product specifications
  • Gift and collection options
  • Mobile-friendly checkout
  • Abandoned basket recovery

A parent buying a first board game, or a grandparent choosing a present, wants reassurance. Reviews show that real people received their order and enjoyed the product. They also answer concerns about delivery, packaging, quality and whether the toy matched its description.

We can set up a follow-up message after an order has had time to arrive. It asks for feedback at a sensible point, rather than immediately after payment. Happy customers can be directed towards a public review. Private complaints can reach you quickly, while there is still time to put things right.

Reviews should support both your website and your Google Business Profile. Fresh proof helps local shoppers decide who to call or visit. Product reviews can also help buyers compare similar games and gifts. We never invent testimonials or make claims that your customers have not made.

  • Post-purchase review requests
  • Google review links
  • Product review displays
  • Private complaint alerts
  • Proof beside buying decisions

Toy shops miss calls during busy periods, school runs and Christmas rushes. A customer may be asking about stock, collection, delivery or a difficult gift choice. If nobody answers, they can move straight to Amazon or another local shop. Our AI Receptionist answers in your business name, 24 hours a day.

It takes the caller's details, asks what they need and sorts urgency. It can record a product enquiry, a delivery question or a request for a call back. You receive the information by text straight away, so you can respond when your hands are free. It does not pretend to be a member of your team.

The AI Receptionist costs £169 a month on its own. Care plus Receptionist is £199 a month, which includes ecommerce care and the receptionist together. We set its answers around your opening times, delivery rules, collection service and the products you choose to prioritise.

  • Answers calls 24 hours a day
  • Uses your business name
  • Takes customer and product details
  • Sorts urgent enquiries
  • Texts you straight away

When Christmas approaches, a new range arrives or a popular game comes back into stock, Google Ads can put it in front of people ready to buy. We can build campaigns around products, brands, age groups, locations and seasonal searches. The aim is to attract shoppers who are looking for what you sell now.

Google Ads Management costs £449 a month. It includes campaign management, bid and budget changes, advert testing, unwanted search filtering, landing page improvements and a monthly reporting call. Your advertising spend goes directly to Google. We never mark it up, so you can see the difference between our fee and the money buying adverts.

Tracking shows which advert visits became product views, baskets and orders. It can also show which products sell after a customer clicks. That gives you better information for deciding where to put your budget, especially when margins differ between low-cost toys, premium games and licensed products.

  • Shopping and search campaigns
  • Seasonal product promotion
  • Basket and order tracking
  • Ad copy testing
  • Monthly reporting call

A new ecommerce website needs fresh reasons for people to return. Our SEO and Content service costs £249 a month. SEO means improving your website so Google can understand it and show it to the right people. Each month includes two useful pages or articles, local search work, Google Business Profile posts and position tracking.

Content could explain how to choose a family board game, compare gifts by age or find a rainy-day activity. It can answer the questions customers ask in your shop. These pages support your products without copying manufacturer descriptions, and they give Google more useful information about what your business sells.

Automated Social Media costs £99 a month. It plans, writes and posts Facebook and Instagram content for your approval. The Intelligent Marketing Coach costs £49 a month and gives you weekly tasks based on your business. These extras keep promotion moving when the shop floor is busy.

  • Two pages or articles monthly
  • Local search improvements
  • Google Business Profile posts
  • Automated Facebook and Instagram
  • Weekly marketing tasks

Ecommerce Launch costs £2,495. It suits a retailer moving from a basic website, social media or marketplace sales into a proper online shop. You get the essential product, payment, delivery and order tools needed to start selling properly, with a clear route for adding more products later.

Ecommerce Growth costs £3,995 and is the option most businesses should take. It gives you a stronger sales system for a larger range, better product organisation, marketing connections and more room for growth. Ecommerce Pro starts from £5,995 for established retailers with complex stock, products, suppliers or fulfilment needs.

Ecommerce Care is £99 a month and is required for every ecommerce client. It includes hosting, security, daily backups, software updates, uptime checks, support and content changes. A shop needs more care than a brochure website because payments, stock tools and add-ons must keep working. We also handle the technical checks that protect your sales system.

All prices exclude VAT. Build payment is 50% on signature and 50% at launch. Monthly billing starts at launch, with a 12 month minimum term and monthly billing after that. If you want to start without the upfront build cost, the no upfront option is £199 a month over 24 months, with no setup fee.

  • Ecommerce Launch, £2,495
  • Ecommerce Growth, £3,995
  • Ecommerce Pro, from £5,995
  • Ecommerce Care, £99 a month
  • No upfront option, £199 a month

The honest comparison

Why do some websites cost £199?

It is a fair question, and it deserves a straight answer rather than a sales pitch.

If you simply need a basic online presence, a low-cost website builder may be enough. Somewhere to point people who already know your name. If that is genuinely all you need, do that and spend the money elsewhere. We would rather tell you that than take a fee for something you will not use.

Our websites are designed for established businesses that want Google traffic to turn into calls, enquiries and customers. Copy, tracking, conversion setup and ongoing management are built in. That is a different product solving a different problem, and it is priced accordingly.

Who writes the words

A £199 builder site

You do, usually at 11pm, into a blank box.

A Look North website

We do. Copywriting for every page is included, written around the jobs you actually want.

Whether it shows up on Google

A £199 builder site

It will rank for your business name. Not much else.

A Look North website

A page for every service and every town you cover, structured so each one can rank.

What happens to an enquiry

A £199 builder site

A contact form emails you. If you miss it, you miss it.

A Look North website

Quote forms written for your trade, instant SMS and email alerts, and every enquiry stored so none are lost.

When the phone rings and you are on a job

A £199 builder site

It goes to voicemail. Most callers hang up and ring the next business.

A Look North website

Our AI receptionist answers 24/7 in your business name, takes the details and texts you straight away.

Knowing what is working

A £199 builder site

A visitor counter, if that.

A Look North website

Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs.

Getting reviews

A £199 builder site

You remember to ask, sometimes.

A Look North website

Review generation set up so a request goes out after every job, with the results shown on your site.

What happens after launch

A £199 builder site

Nothing. It sits there until you cancel the subscription.

A Look North website

The Marketing Coach gives you a plan broken into weekly jobs, so the site keeps earning its keep.

Who owns it

A £199 builder site

The platform. Stop paying and it disappears.

A Look North website

You do. The code, the domain, the hosting account and the content are yours.

Speed on a phone

A £199 builder site

Template bloat, often slow, which costs you rankings and visitors.

A Look North website

Built mobile first, because that is where almost every local search happens.

When something breaks

A £199 builder site

A help centre article and a support queue.

A Look North website

Website Care at £59 a month: monitoring, backups, updates, and a person who answers.

We have a £199 a month option too. It is not the same thing.

If the upfront cost is the blocker rather than the quality, we do a no upfront option at £199 a month on a 24 month term. That is not a builder subscription. It is a real site built for your trade, with hosting, Website Care and the AI receptionist included, live in 5 working days. The difference between that and a £199 builder site is the difference between renting a van and renting a parking space.

£199 a month

24 month term, nothing upfront

Start with no upfront cost

What the difference buys

What you actually get for the difference

Not features. The things that change how much work comes in.

01

Every call answered

A missed call is a customer ringing your competitor. The AI receptionist picks up 24/7, qualifies the job and texts you. Most trades win back more than the cost of the whole website in the first few months.

02

Found for the work you want

One page cannot rank for eight services across twelve towns. We build a page for each, so you show up for the specific job someone is searching for right now.

03

Enquiries you can price

Not "how much for a bathroom?" but property type, scale, access, timing and photos. You quote accurately, first, without a site visit.

04

Proof that compounds

A review request after every job. In a year you have the review count competitors cannot catch up with, and reviews are the last thing a customer checks before calling.

05

Words written for you

Copywriting for every page is included. No blank boxes, no writing your own service descriptions at 11pm, no page that sounds like everyone else.

06

Proof of what paid off

Call tracking and conversion tracking show which clicks turned into jobs. You stop guessing which half of the marketing worked.

07

A plan for after launch

The Marketing Coach turns a strategy into weekly jobs small enough to actually finish. That is why our sites are still growing a year later.

08

You own the lot

Code, domain, hosting, content and your Google Business Profile. Nothing switches off if you leave, because nothing was rented to you.

If a basic presence is all you need, a builder is the sensible choice and we will say so. If you want the phone to ring more often, that is what we build. Get a fixed price.

FAQ

Toy & Game Retailers ask us these most

Price, timescales and ownership, answered for a toy retailer.

Ecommerce Launch costs £2,495. Ecommerce Growth costs £3,995 and suits most retailers building a serious online sales system. Ecommerce Pro starts from £5,995 for established shops with more complex products, stock or fulfilment. All prices exclude VAT. You pay 50% on signature and 50% at launch. Ecommerce Care is £99 a month and is required for every ecommerce client.
The timescale depends on your product range, photography, descriptions, payment setup and delivery rules. A smaller catalogue can launch sooner than a shop with hundreds of products and several suppliers. We agree the project plan before work begins. Supplying product information in a tidy format helps us build and test the shop without avoidable delays.
An online shop needs more attention than a brochure website. Ecommerce Care covers hosting, security, daily backups, software updates, uptime monitoring, support and content changes. It also allows us to keep an eye on the systems that handle payments, stock and orders. It is required because a failed shop can stop sales, not just make a page look untidy.
Yes. We can build your own shop while you continue using marketplaces during the changeover. Your website can become the main place for repeat customers, new ranges and higher-margin products. Marketplaces may still have a role in finding new shoppers, but your own shop gives you more control over the customer relationship and helps reduce dependence on one platform.
Yes. We can organise products by recommended age, price, brand, interest, number of players and type of play. The right filters depend on your range. We can also show important details such as dimensions, materials, batteries, safety notes and play time. Clear product information helps parents and gift buyers make a decision without searching elsewhere.
The website can accept orders at any time, but preparation still matters. We plan delivery cut-offs, collection rules, stock displays and seasonal messages before the rush. Ecommerce Care helps keep the shop software and payment systems maintained. We can also promote gift guides, popular age groups and Christmas ranges through content, email, social media and Google Ads.
Yes, provided you have the right to sell the products and use the supplied brand information. We can structure pages for licensed ranges and keep product names, images and descriptions clear. You remain responsible for supplier rules, licence conditions and product safety information. We will not invent claims about a character, brand or product that you cannot support.
We can connect Stripe and PayPal so customers have familiar ways to pay. You will need to open or provide the relevant business accounts and complete their checks. We configure the website connection, then test successful payments, failed payments, refunds and order emails before launch. Payment provider charges are separate from our website build price.
The AI Receptionist answers calls 24 hours a day in your business name. It takes the caller's details, asks what they need, sorts urgent enquiries and texts the information to you immediately. It can cover questions about stock, collection, delivery and call backs using the information we agree with you. It costs £169 a month, or £199 with Ecommerce Care.
Google Ads Management costs £449 a month. It includes campaign management, bid and budget changes, advert testing, unwanted search filtering, landing page improvements and a monthly reporting call. Your ad spend is billed separately by Google and is never marked up by us. We also set up tracking to show which clicks led to baskets and real orders.
Yes. Google Merchant Centre is the account that sends your product information to Google Shopping. We can help set up the connection, product details, categories and required shop information. Products still need accurate prices, availability, images and delivery details. Google reviews submitted products, so approval depends on your catalogue and its rules.
Yes. If a shopper adds products but leaves before paying, the shop can send a reminder where the customer has provided the required details and permission. The message can point them back to the basket without creating pressure. We can also connect email marketing tools for product updates, gift guides and seasonal offers, subject to proper consent.
The website is built for your business, and you retain ownership of the site content and customer information, subject to the licences of any third-party software. We provide access and support so you are not locked out. You remain responsible for following data protection, email permission and product safety requirements. We can explain the setup in plain English.
The no upfront option costs £199 a month over a 24 month term, with no setup fee. It includes a template shop built for your trade, hosting, care and the AI Receptionist. It is designed for businesses that want to start selling without paying the build cost first. We can confirm whether the template approach suits your range before you commit.
Monthly billing for care and any chosen modules starts when the shop launches. There is a 12 month minimum term, then billing continues monthly. This gives the website time to operate through normal trading, seasonal demand and planned improvements. Modules can be added at any time. Google Ads spend remains separate and is paid directly to Google.

Where we work

Working across the UK

We build local landing pages for every town you cover. These are the areas we work in most often.

Newcastle upon Tyne Gateshead Sunderland Durham North Shields South Shields Whitley Bay Wallsend Jarrow Washington Cramlington Blyth Morpeth Hexham Ponteland Chester-le-Street Consett Gosforth Jesmond Heaton Tynemouth Killingworth Houghton-le-Spring Seaham Bedlington

References

Useful links for a toy retailer

The bodies and tools a toy retailer deals with, plus where to go next on our site.

More from us

Official sources

External sites open in a new tab. We link to primary sources and accreditation bodies only.

Also built for

Websites for similar businesses

Closest to toy & game retailers in how they win work. Each gets its own page, quote form and set of searches.

Ecommerce

Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.

Next step

Get a fixed price for your toy retailer website

Tell us the toy retailer work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.

Start your quote