Ecommerce for home & garden retailers

Sell More From Your Own Online Shop

Build an ecommerce website for home and garden retailers that takes orders, payments and delivery details from day one. Ecommerce packages start at £2,495, with stock tools, tracking and marketing ready to help you sell beyond marketplaces.

Get a fixed quote See pricing

From £2,495

Ecommerce build price

£99 a month

Required Ecommerce Care

24/7

AI receptionist availability

24 months

No upfront payment term

Selling through Etsy, Amazon, eBay or Not On The High Street can bring orders. It also takes a slice of every sale. You work hard to source, photograph, pack and send each product. The marketplace then keeps part of the money and controls the customer relationship.

Your own online shop gives you a better commercial base. Customers buy from your brand, not a marketplace page. You keep the customer list, collect useful buying information and can bring people back for planters, furniture, lighting, tools and seasonal stock.

The problem

What is costing Home & Garden Retailers work right now

Marketplace fees eat into margin

You pay for stock, packaging and delivery before a marketplace takes its share. On bulky or lower-margin products, that fee can make an otherwise worthwhile order far less attractive.

You never own the customer

Marketplace buyers may remember the platform, not your shop. You cannot build a useful customer list in the same way, making repeat sales harder when seasonal stock arrives.

Bulky delivery creates confusion

Customers need to know delivery costs, access limits, lead times and collection options. If your website hides those details, you answer the same questions repeatedly or lose the order.

The ACCC Framework Attract Convert Capture Compound
How the system works

What you get

Included in the build

Every client also takes Website Care at £59 a month. Everything else is modular.

01

Selling-focused product pages

02

Stripe and PayPal payments

03

Shipping and delivery rules

04

Stock and order management

05

Google Merchant Centre setup

06

Google Shopping readiness

07

Abandoned basket recovery

08

Email marketing integration

09

Ecommerce tracking and reporting

10

Review request automation

11

Mobile-ready checkout

12

Secure shop maintenance

Pricing

Packages for Home & Garden Retailers

Products, payments, shipping, tracking and marketing ready from day one. Ecommerce Care is £99 a month rather than £59, because a shop needs more looking after than a brochure site.

Ecommerce Launch

£2,495

Everything you need to start selling properly online.

Best for: Businesses launching their first serious online store.

  • WooCommerce website
  • Up to around 30 products loaded
  • Product categories and filtering
  • Stripe and card payments
  • PayPal if required
  • Shipping configuration
  • Discount and coupon system
  • Customer accounts
  • Transactional emails
  • Ecommerce conversion tracking in GA4
  • Google Merchant Centre setup
  • Technical and on-page SEO foundations
  • Mobile-first checkout
  • Copywriting for the main site pages
  • Training so you can run it yourself
  • Audience Simulator access, included
  • 2 rounds of revisions
Get a Ecommerce Launch quote
Most popular

Ecommerce Growth

£3,995

Built to grow orders, not just take them.

Best for: Shops that need marketing, automation and repeat custom built in.

Everything in Launch, plus:

  • Up to 100 products
  • Conversion-focused product pages
  • Abandoned basket recovery
  • Product reviews
  • Email capture
  • Mailchimp or Klaviyo integration
  • Upsells and cross-sells
  • Enhanced product filtering
  • Google Shopping feed
  • Meta catalogue and pixel
  • Enhanced ecommerce analytics
  • Automated customer emails
  • 3 rounds of revisions
Get a Ecommerce Growth quote

Ecommerce Pro

From £5,995

For established businesses with real operational complexity.

Best for: Larger catalogues, trade pricing, subscriptions and systems that must talk to each other.

Everything in Growth, plus options such as:

  • Subscriptions
  • Memberships
  • Wholesale and trade pricing
  • Complex product variations
  • Custom product builders
  • Accounting integrations
  • Fulfilment integrations
  • Advanced shipping rules
  • Custom checkout functionality
  • Migration from an existing store
  • Larger catalogue import

This is a starting price. Once you need ERP, API or genuinely bespoke logic, we quote that separately rather than squeezing it into a fixed package.

Get a Ecommerce Pro quote

Ecommerce Care £99 a month Required

Everything in Website Care, sized for an online shop. A store has payments, stock and plugins to keep working, so it needs more attention than a brochure site.

See all monthly options

All prices exclude VAT.

Monthly

Everything else is modular

Website Care is required for every client. Add anything else when you need it, and drop it when you do not.

Website Care

Required

£59 a month

Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.

AI Receptionist

£169 a month

Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.

A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.

Website Chatbot

Price on application

Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.

Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.

Google Ads Management

£449 a month

Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.

Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.

SEO and Content

£249 a month

Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.

Automated Social Media

£99 a month

Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.

Intelligent Marketing Coach

£49 a month

A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.

Extra Support Time

£75 a month

An additional 2 hours a month for changes, new pages and seasonal updates.

Bundles

Bundle them and pay less

The same modules, priced lower when taken together.

Most popular

Care plus Receptionist

£199 a month

Saves £29

Care plus Receptionist plus Ads

£595 a month

Saves £82

Everything

£795 a month

Saves £141

No Upfront Option

£199 a month , 24 month term

No setup fee. A template site built for your trade, with hosting, care and the AI receptionist included. For businesses who want to start now without the upfront cost.

Start with no upfront cost
  • No setup fee
  • Template site built for your trade
  • Up to 5 pages
  • Hosting and Website Care included
  • AI Receptionist included
  • Live in 5 working days

Terms

  • 50% on signature, 50% on launch.
  • Monthly billing starts at launch, with a 12 month minimum term and monthly thereafter.
  • Ad spend is billed separately by Google and is never marked up.
  • Modules can be added at any time.
  • All prices exclude VAT.

Quote request

Get a price for your home & garden retailer website

Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.

  • A fixed price, not a range
  • Reply within one working day
  • No obligation and no sales sequence
What do you want the website to do?

We use your details only to reply to this enquiry. No lists, no sharing.

The result

What changes once it is live

Keep more from every order

Customers buy through your own shop instead of relying only on Etsy, Amazon or eBay. You avoid marketplace fees on direct orders and keep more control over the sale.

Build a customer list

Your shop can collect permission-based customer details for order updates and future marketing. You can promote new ranges, seasonal launches and repeat purchases without starting from zero.

Give delivery clear rules

Customers see delivery areas, charges, lead times and collection choices before checkout. You receive the information needed to prepare bulky orders and avoid unnecessary back-and-forth.

01

Your online shop becomes the hub of the whole operation

A good home and garden retailer website does more than display products. It brings together product pages, payments, delivery choices, stock levels, order updates and customer details. We build the parts around how you actually sell, from small home accessories to bulky garden furniture.

Customers can browse and buy while you are unloading stock, helping someone in the showroom or closing up for the evening. Orders arrive in one place. Payment is recorded. Delivery information is clear. You spend less time answering basic questions and more time preparing profitable orders.

Your website can also support the sales you already make elsewhere. Use marketplace listings for reach, then encourage repeat buyers towards your own shop. Your brand, customer list and future sales stay with you.

  • Product pages built to sell
  • Secure card and PayPal payments
  • Stock and order management
  • Delivery choices and order emails

02

Local customers find your products when they are ready to buy

People search for garden furniture, planters, outdoor lighting and home accessories near them. We help your shop show up when those searches happen. Your product range, location and delivery area are made clear across the website and your Google Business Profile.

Your Google Business Profile is the listing that appears in Google Search and Maps. We keep its details useful and up to date, including opening times, photos, categories, services and links to the right product or collection pages. That helps nearby shoppers move from search to your shop.

We also build useful pages around the places you serve. From Newcastle upon Tyne and Gateshead to Sunderland, Durham and Northumberland, customers can see whether you deliver, offer collection or have suitable stock nearby.

  • Google Business Profile support
  • Local product and collection pages
  • Google Merchant Centre setup
  • Clear delivery area information

More detail

More on websites for home & garden retailers

The rest of what home & garden retailers ask us, tidied away. Open what you need.

Vague messages waste time. A customer asking, "How much for a patio?" may mean paving, delivery, preparation or a full garden project. We build forms that collect the details needed for a useful reply, without making genuine customers work too hard.

For bulky items, a form can ask for the postcode, access details, preferred delivery date and product choices. For trade orders, it can capture quantities and account needs. For made-to-order furniture, it can collect sizes, colours and finish choices.

The result is a clearer enquiry that you can price properly. You can see what the customer wants before calling back. We can also track which page, advert or search led to each enquiry, so you know what brings profitable work.

  • Delivery postcode and access fields
  • Quantity and product selections
  • Trade and bulk order enquiries
  • Clear enquiry notifications

Home and garden products are visual, practical and often expensive. Customers want to see quality before they buy. Strong product photography, clear delivery information, returns details and real reviews reduce the doubt that stops an order.

We can set up a simple review request after a purchase or delivery. Customers receive a prompt at the right time, when they have received the item and used it. Positive feedback can support your Google Business Profile and appear across the places shoppers check first.

Reviews also answer concerns that product descriptions cannot. Customers can mention packaging, delivery, finish, assembly and how an item looks at home. That proof helps you compete with sellers who only have marketplace ratings or stock photos.

  • Post-purchase review requests
  • Google review links
  • Customer photos and feedback
  • Proof placed near buying decisions

Garden and home retailers miss calls for obvious reasons. You may be serving someone in the showroom, driving a delivery van or unloading a supplier. Our AI Receptionist answers 24/7 in your business name, so callers are not left wondering whether you are still open.

It takes the job details, asks sensible follow-up questions and sorts urgency. A caller looking for a delivery date is handled differently from someone reporting a damaged item or asking about a large order. You receive the details by text straight away.

The AI Receptionist costs £169 a month. Website Care plus the AI Receptionist costs £199 a month. It does not replace your judgement. It makes sure useful calls reach you with the key information already collected.

  • Answers in your business name
  • Takes product and delivery details
  • Sorts urgent from routine calls
  • Texts you the information immediately

When you are ready to buy leads, Google Ads can put selected products in front of people actively searching. This can work well for seasonal stock, clearance lines, garden furniture and products with clear buying intent.

Google Ads Management is £449 a month. We manage campaigns, bids, budgets, advert wording, search terms and landing pages. Your ad spend goes directly to Google. We never mark it up, and you see the cost separately from our management fee.

Tracking shows more than clicks. We connect adverts with product views, basket activity, purchases and enquiries where the setup allows it. You can see which campaigns create real orders, rather than judging success by traffic alone.

  • Google Shopping campaign setup
  • Google Merchant Centre support
  • Ad copy and product testing
  • Sales and enquiry tracking

An online shop needs new reasons for customers to visit. SEO and Content costs £249 a month. We create two useful pages or articles each month, support local search, post on your Google Business Profile, build trusted business listings and track your progress.

Content can answer the questions customers ask before buying. That might include choosing the right garden furniture material, preparing a planter for winter, measuring for a parasol or selecting lighting for a darker garden. Helpful advice can lead readers towards the products you sell.

Automated Social Media costs £99 a month. It plans, writes and posts to Facebook and Instagram, with a month of content approved in one sitting. The Intelligent Marketing Coach costs £49 a month and gives you weekly tasks built around your business.

  • SEO and Content, £249 a month
  • Automated Social Media, £99 a month
  • Intelligent Marketing Coach, £49 a month
  • Monthly reporting and clear next steps

Ecommerce Launch costs £2,495. It suits a smaller range that needs a proper online shop, secure checkout, delivery setup and a credible route to direct sales. Ecommerce Growth costs £3,995 and is the package most businesses should take. It gives a stronger base for larger ranges, seasonal campaigns and ongoing sales growth.

Ecommerce Pro starts from £5,995. It suits established retailers with complex stock, delivery rules, product options, trade pricing or operational needs. We will recommend the right build after understanding your products, order process and future plans.

Ecommerce Care is £99 a month and is required for every client. It includes hosting, security, daily backups, software updates, uptime checks, up to 30 minutes of content changes and email support, sized for an online shop. There is also a no upfront option at £199 a month on a 24 month term, with no setup fee.

  • Ecommerce Launch, £2,495
  • Ecommerce Growth, £3,995
  • Ecommerce Pro, from £5,995
  • Ecommerce Care, £99 a month
  • No upfront option, £199 a month

The honest comparison

Why do some websites cost £199?

It is a fair question, and it deserves a straight answer rather than a sales pitch.

If you simply need a basic online presence, a low-cost website builder may be enough. Somewhere to point people who already know your name. If that is genuinely all you need, do that and spend the money elsewhere. We would rather tell you that than take a fee for something you will not use.

Our websites are designed for established businesses that want Google traffic to turn into calls, enquiries and customers. Copy, tracking, conversion setup and ongoing management are built in. That is a different product solving a different problem, and it is priced accordingly.

Who writes the words

A £199 builder site

You do, usually at 11pm, into a blank box.

A Look North website

We do. Copywriting for every page is included, written around the jobs you actually want.

Whether it shows up on Google

A £199 builder site

It will rank for your business name. Not much else.

A Look North website

A page for every service and every town you cover, structured so each one can rank.

What happens to an enquiry

A £199 builder site

A contact form emails you. If you miss it, you miss it.

A Look North website

Quote forms written for your trade, instant SMS and email alerts, and every enquiry stored so none are lost.

When the phone rings and you are on a job

A £199 builder site

It goes to voicemail. Most callers hang up and ring the next business.

A Look North website

Our AI receptionist answers 24/7 in your business name, takes the details and texts you straight away.

Knowing what is working

A £199 builder site

A visitor counter, if that.

A Look North website

Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs.

Getting reviews

A £199 builder site

You remember to ask, sometimes.

A Look North website

Review generation set up so a request goes out after every job, with the results shown on your site.

What happens after launch

A £199 builder site

Nothing. It sits there until you cancel the subscription.

A Look North website

The Marketing Coach gives you a plan broken into weekly jobs, so the site keeps earning its keep.

Who owns it

A £199 builder site

The platform. Stop paying and it disappears.

A Look North website

You do. The code, the domain, the hosting account and the content are yours.

Speed on a phone

A £199 builder site

Template bloat, often slow, which costs you rankings and visitors.

A Look North website

Built mobile first, because that is where almost every local search happens.

When something breaks

A £199 builder site

A help centre article and a support queue.

A Look North website

Website Care at £59 a month: monitoring, backups, updates, and a person who answers.

We have a £199 a month option too. It is not the same thing.

If the upfront cost is the blocker rather than the quality, we do a no upfront option at £199 a month on a 24 month term. That is not a builder subscription. It is a real site built for your trade, with hosting, Website Care and the AI receptionist included, live in 5 working days. The difference between that and a £199 builder site is the difference between renting a van and renting a parking space.

£199 a month

24 month term, nothing upfront

Start with no upfront cost

What the difference buys

What you actually get for the difference

Not features. The things that change how much work comes in.

01

Every call answered

A missed call is a customer ringing your competitor. The AI receptionist picks up 24/7, qualifies the job and texts you. Most trades win back more than the cost of the whole website in the first few months.

02

Found for the work you want

One page cannot rank for eight services across twelve towns. We build a page for each, so you show up for the specific job someone is searching for right now.

03

Enquiries you can price

Not "how much for a bathroom?" but property type, scale, access, timing and photos. You quote accurately, first, without a site visit.

04

Proof that compounds

A review request after every job. In a year you have the review count competitors cannot catch up with, and reviews are the last thing a customer checks before calling.

05

Words written for you

Copywriting for every page is included. No blank boxes, no writing your own service descriptions at 11pm, no page that sounds like everyone else.

06

Proof of what paid off

Call tracking and conversion tracking show which clicks turned into jobs. You stop guessing which half of the marketing worked.

07

A plan for after launch

The Marketing Coach turns a strategy into weekly jobs small enough to actually finish. That is why our sites are still growing a year later.

08

You own the lot

Code, domain, hosting, content and your Google Business Profile. Nothing switches off if you leave, because nothing was rented to you.

If a basic presence is all you need, a builder is the sensible choice and we will say so. If you want the phone to ring more often, that is what we build. Get a fixed price.

FAQ

Home & Garden Retailers ask us these most

Price, timescales and ownership, answered for a home and garden retailer.

Ecommerce Launch costs £2,495. Ecommerce Growth costs £3,995 and suits most retailers planning to build direct sales properly. Ecommerce Pro starts from £5,995 for complex stock, delivery, product options or business processes. All prices exclude VAT. Ecommerce Care is £99 a month and is required for every client because an online shop needs more attention than a brochure website.
The timeline depends on your product count, photography, descriptions, delivery rules and payment choices. A focused shop can move faster than a large catalogue with many options. We agree the work and content needed before starting, then build in clear stages. Your site is tested before launch, including checkout, payments, stock, delivery and order emails. We will give you a realistic timescale after reviewing your shop.
Ecommerce Care is required because a shop has more parts that must keep working. It includes hosting, security, daily backups, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support. The higher price reflects payments, stock, shop software and extensions. Website Care at £59 is for brochure websites, not online shops.
Yes. We are WooCommerce specialists and can build a WooCommerce website for a home and garden retailer around your products and order process. We focus on the complete sales system, not simply installing shop software. We can connect Stripe and PayPal, set delivery rules, manage stock, support product options and prepare the shop for Google Merchant Centre and Shopping.
Yes. Your own shop does not mean you must stop using Etsy, Amazon, eBay or Not On The High Street. Marketplaces can help people discover you, while your website gives you a place to build the brand and encourage repeat orders. We will discuss how your listings, stock and customer communication work, so the setup does not create avoidable duplication.
We can plan the checkout around your delivery reality. That may include postcode areas, delivery charges, collection, lead times, access notes and separate rules for smaller parcels. The right setup depends on your carriers and products. We will map those rules before building, so customers get useful information and you receive the details needed to prepare each order.
Yes. We can structure products with options such as size, colour, material, finish and pack quantity. The shop can show the effect of those choices on price and stock where the product setup supports it. This is useful for furniture, lighting, soft furnishings and made-to-order items. We will recommend a clear layout that does not make customers hunt for important choices.
Yes. Home and garden retailers often need to change focus throughout the year. We can organise collections and campaigns around spring planting, summer outdoor furniture, autumn storage and winter home accessories. Stock messages, product visibility and promotional pages can be updated as demand changes. Ongoing content support can also give customers useful reasons to return between major buying periods.
The AI Receptionist answers every call 24/7 in your business name. It takes details such as the product, order or delivery need, then asks sensible questions and sorts urgent calls from routine ones. It texts you the information immediately. It costs £169 a month, or £199 a month with Website Care. You can then call back with the right context instead of starting cold.
Google Ads Management costs £449 a month. This includes campaign management, bid and budget changes, advert testing, negative search term management, landing page improvements and a monthly reporting call. Your advertising spend is billed separately by Google and goes directly to Google. We never mark it up. We track useful actions such as purchases, basket activity and enquiries where possible.
SEO and Content costs £249 a month. It includes two optimised pages or articles each month, local search work, Google Business Profile posts, business listing support, rank tracking and monthly reporting. The content can answer practical questions about products, delivery, care and buying choices. It gives your shop more useful pages to show people who are searching before they purchase.
Yes. Automated Social Media costs £99 a month. It plans, writes and posts content to Facebook and Instagram, with you approving a month of posts in one sitting. The Intelligent Marketing Coach costs £49 a month and gives you a marketing plan broken into weekly tasks. Both are optional. They can sit alongside your shop, content work and paid adverts.
The website is built for your business, and your customer and order data belongs to you. We can help you access and use it in line with data protection rules. We also make the commercial arrangements clear before work starts. You should never feel trapped on a marketplace or unable to understand where your orders and customer information are held.
The no upfront option costs £199 a month over a 24 month term, with no setup fee. It includes a template shop built for your trade, hosting, care and the AI Receptionist. It is for businesses that want to start without paying the build cost upfront. The option is more limited than a full ecommerce package, so we will explain what is included before you agree.
For a normal build, you pay 50% on signature and 50% on launch. Monthly billing starts at launch, with a 12 month minimum term and monthly billing after that. Modules can be added at any time. All prices exclude VAT. Ad spend is separate and paid directly to Google. We will set out the chosen package, care plan and any added modules in your quote.

Where we work

Working across the UK

We build local landing pages for every town you cover. These are the areas we work in most often.

Newcastle upon Tyne Gateshead Sunderland Durham North Shields South Shields Whitley Bay Wallsend Jarrow Washington Cramlington Blyth Morpeth Hexham Ponteland Chester-le-Street Consett Gosforth Jesmond Heaton Tynemouth Killingworth Houghton-le-Spring Seaham Bedlington

References

Useful links for a home and garden retailer

The bodies and tools a home and garden retailer deals with, plus where to go next on our site.

More from us

Official sources

External sites open in a new tab. We link to primary sources and accreditation bodies only.

Also built for

Websites for similar businesses

Closest to home & garden retailers in how they win work. Each gets its own page, quote form and set of searches.

Ecommerce

Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.

Next step

Get a fixed price for your home and garden retailer website

Tell us the home and garden retailer work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.

Start your quote