Ecommerce for breweries & distilleries

Ecommerce Websites For Breweries And Distilleries

Sell beer, spirits and experiences from a shop you own. We build complete ecommerce websites for breweries and distilleries, with payments, delivery, tracking and marketing ready from day one. Packages start from £1,295, with your full build priced clearly before work begins.

From £2,495

Ecommerce build price

£99 a month

Ecommerce Care

£449 a month

Google Ads Management

24/7

AI Receptionist availability

Marketplaces can help people find your products. They also take a share of every order. More importantly, they keep the customer relationship. You do not own the email address, the buying history or the next chance to sell a mixed case, seasonal release or taproom ticket.

Your own online shop puts the sale on your terms. Customers can buy beer, gin, whisky, rum, gift sets and experiences directly from you. You keep more of each order, build your own customer list and can bring buyers back when a new batch is ready.

The problem

What is costing Breweries & Distilleries work right now

Marketplace fees cut every sale

Amazon, Etsy, eBay and other marketplaces take a share of orders. That reduces the money left for brewing, packaging and delivery, while the marketplace keeps the customer relationship.

Customers never join your list

A marketplace buyer may enjoy your beer but remain invisible to you. You cannot easily tell them about a new batch, seasonal gift set, subscription or taproom event.

The shop cannot handle real rules

Alcohol sales need age checks, delivery limits and clear product information. A basic website often ignores mixed cases, duty details, stock changes and collection options.

The ACCC Framework Attract Convert Capture Compound
How the system works

What you get

Included in the build

Every client also takes Website Care at £59 a month. Everything else is modular.

01

Product pages that sell

02

Secure payments and checkout

03

Age verification support

04

Mixed case ordering

05

Shipping and delivery rules

06

Stock and order management

07

Google Merchant Centre setup

08

Abandoned basket recovery

09

Email marketing integration

10

Taproom event sales

11

Ecommerce tracking and reporting

12

Review request automation

Pricing

Packages for Breweries & Distilleries

Products, payments, shipping, tracking and marketing ready from day one. Ecommerce Care is £99 a month rather than £59, because a shop needs more looking after than a brochure site.

Ecommerce Launch

£2,495

Everything you need to start selling properly online.

Best for: Businesses launching their first serious online store.

  • WooCommerce website
  • Up to around 30 products loaded
  • Product categories and filtering
  • Stripe and card payments
  • PayPal if required
  • Shipping configuration
  • Discount and coupon system
  • Customer accounts
  • Transactional emails
  • Ecommerce conversion tracking in GA4
  • Google Merchant Centre setup
  • Technical and on-page SEO foundations
  • Mobile-first checkout
  • Copywriting for the main site pages
  • Training so you can run it yourself
  • Audience Simulator access, included
  • 2 rounds of revisions
Most popular

Ecommerce Growth

£3,995

Built to grow orders, not just take them.

Best for: Shops that need marketing, automation and repeat custom built in.

Everything in Launch, plus:

  • Up to 100 products
  • Conversion-focused product pages
  • Abandoned basket recovery
  • Product reviews
  • Email capture
  • Mailchimp or Klaviyo integration
  • Upsells and cross-sells
  • Enhanced product filtering
  • Google Shopping feed
  • Meta catalogue and pixel
  • Enhanced ecommerce analytics
  • Automated customer emails
  • 3 rounds of revisions

Ecommerce Pro

From £5,995

For established businesses with real operational complexity.

Best for: Larger catalogues, trade pricing, subscriptions and systems that must talk to each other.

Everything in Growth, plus options such as:

  • Subscriptions
  • Memberships
  • Wholesale and trade pricing
  • Complex product variations
  • Custom product builders
  • Accounting integrations
  • Fulfilment integrations
  • Advanced shipping rules
  • Custom checkout functionality
  • Migration from an existing store
  • Larger catalogue import

This is a starting price. Once you need ERP, API or genuinely bespoke logic, we quote that separately rather than squeezing it into a fixed package.

Ecommerce Care £99 a month Required

Everything in Website Care, sized for an online shop. A store has payments, stock and plugins to keep working, so it needs more attention than a brochure site.

See all monthly options

All prices exclude VAT.

Monthly

Everything else is modular

Website Care is required for every client. Add anything else when you need it, and drop it when you do not.

Website Care

Required

£59 a month

Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.

AI Receptionist

£169 a month

Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.

A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.

Website Chatbot

Price on application

Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.

Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.

Google Ads Management

£449 a month

Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.

Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.

SEO and Content

£249 a month

Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.

Automated Social Media

£99 a month

Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.

Intelligent Marketing Coach

£49 a month

A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.

Extra Support Time

£75 a month

An additional 2 hours a month for changes, new pages and seasonal updates.

Bundles

Bundle them and pay less

The same modules, priced lower when taken together.

Most popular

Care plus Receptionist

£199 a month

Saves £29

Care plus Receptionist plus Ads

£595 a month

Saves £82

Everything

£795 a month

Saves £141

No Upfront Option

£199 a month , 24 month term

No setup fee. A template site built for your trade, with hosting, care and the AI receptionist included. For businesses who want to start now without the upfront cost.

Start with no upfront cost
  • No setup fee
  • Template site built for your trade
  • Up to 5 pages
  • Hosting and Website Care included
  • AI Receptionist included
  • Live in 5 working days
  • 50% on signature, 50% on launch.
  • Monthly billing starts at launch, with a 12 month minimum term and monthly thereafter.
  • Ad spend is billed separately by Google and is never marked up.
  • Modules can be added at any time.
  • All prices exclude VAT.

Quote request

Get a price for your breweries & distillery website

Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.

  • A fixed price, not a range
  • Reply within one working day
  • No obligation and no sales sequence
What do you want the website to do?

We use your details only to reply to this enquiry. No lists, no sharing.

The result

What changes once it is live

You keep more order value

Customers buy directly from your shop instead of a marketplace. You keep more of each order and control the next offer, from a mixed case to a seasonal gift.

Your customer list grows

Your own shop gives you a direct customer relationship. You can promote new releases, subscriptions, tours and events without asking a marketplace for permission.

Orders arrive with fewer surprises

Products, payment, delivery, stock and order updates work in one place. Customers see the information they need, and you can manage fulfilment with less back and forth.

01

Your online shop becomes the hub of the operation

A proper ecommerce website for breweries and distilleries handles the work between discovery and delivery. Customers can browse your range, read the story behind each product, choose a case or gift, pay securely and receive their order details without waiting for someone to reply.

Your shop can connect product sales with taproom events, brewery tours, subscriptions and seasonal campaigns. A new pale ale, Christmas hamper or limited gin release has one place to send people. The website keeps working while you brew, distil, serve customers or prepare deliveries.

We build the system around the way your business sells, not around a generic shop template. That includes clear product pages, sensible collections, mobile ordering and a checkout that does not make customers work to buy.

  • Beer, spirit and gift product pages
  • Secure card and wallet payments
  • Stock and order management
  • Taproom and event sales links

02

Local customers find you before they find a marketplace

People search for breweries near Newcastle, local gin gifts, taproom events and beer delivery in the North East. We make your website and Google Business Profile clearly explain what you sell, where you are and what customers can do next.

Your Google Business Profile is the business listing shown in Google Search and Maps. We help keep its products, opening hours, event details, photos and website link accurate. We also build useful pages for your location and services, so nearby buyers can find the right offer.

That matters when someone wants a brewery tour this weekend, a local gift today or a reliable source for a regular beer order. Local search helps direct those ready-to-buy customers to your own shop instead of a marketplace.

  • Google Business Profile updates
  • Taproom and delivery area pages
  • Product and event information
  • Clear directions and opening times

More detail

More on websites for breweries & distilleries

The rest of what breweries & distilleries ask us, tidied away. Open what you need.

A vague contact message does not tell you whether someone wants a wedding bar, corporate gift order, wholesale supply or a private taproom event. We create forms that ask for the information you need before you spend time chasing details.

A wholesale form can ask for business type, expected volumes, delivery area and product interests. An event form can ask about guest numbers, date, venue, bar service and preferred drinks. A trade enquiry can go to the right person with a useful starting brief.

The result is a clearer route from website visit to quote. Customers get an easy way to explain what they need, while you receive details that help you reply with a sensible price.

  • Wholesale enquiry forms
  • Wedding and event quote forms
  • Taproom booking enquiries
  • Delivery area and volume questions

A customer choosing between two local breweries may not know the difference between your beers yet. They often look at reviews, photos and comments about delivery, taste, packaging and service before placing the first order.

We can build a follow-up process that asks for a review after an order, tour or event. The message can point customers towards your Google Business Profile, where their feedback can help future local buyers choose you.

Reviews also give you useful proof for product pages and campaigns. Comments about a favourite IPA, careful packaging or a friendly taproom team answer doubts that a product description cannot answer on its own.

  • Review requests after orders
  • Google review links
  • Customer comments on key pages
  • Proof for product campaigns

A missed call can be a lost wedding booking, wholesale lead or taproom enquiry. The AI Receptionist answers 24/7 in your business name, so customers get a useful response when you are brewing, driving, serving or away from the phone.

It takes the caller's details, asks what they need and sorts urgency. Someone asking about a large event or trade order can be identified as such. You receive a text straight away with the information, rather than a message saying only that somebody called.

The AI Receptionist costs £169 a month. It is £199 a month when bundled with Ecommerce Care. It does not replace your judgement. It makes sure good opportunities reach you with enough detail to act.

  • Answers every call, day and night
  • Uses your business name
  • Records job and event details
  • Texts you after each call

When you want more orders, Google Ads can put your products in front of people already searching for beer gifts, local spirits, brewery tours or online alcohol delivery. We manage the campaigns, bids, budgets, advert wording and search terms.

Google Ads Management is £449 a month. Your advertising spend is paid directly to Google and is never marked up by us. We keep the costs separate, so you can see the management fee and the money used to buy adverts.

Tracking shows what happened after a click. You can see which campaigns led to product orders, event bookings or useful enquiries, rather than judging adverts by clicks alone. We also improve the page people land on when the data shows a problem.

  • Campaign and budget management
  • Product and search adverts
  • Negative search term management
  • Sales and enquiry tracking

A shop should not depend only on one launch campaign. SEO and Content is £249 a month and includes two useful pages or articles each month, local search work, Google Business Profile posts, local listing updates, position tracking and a monthly report.

Topics can include beer and food matching, choosing a gin gift, planning a brewery tour, private events, delivery areas and the difference between a single bottle and a mixed case. Each page gives customers a reason to visit and a clearer route to buy.

Automated Social Media is £99 a month. It plans, writes and posts to Facebook and Instagram for your approval. The Intelligent Marketing Coach is £49 a month and turns your marketing into weekly tasks, so you know what to do next.

  • SEO and Content, £249 a month
  • Automated Social Media, £99 a month
  • Intelligent Marketing Coach, £49 a month
  • Monthly reporting and planned actions

Ecommerce Launch is £2,495. It suits a brewery or distillery starting to sell properly online, with the core shop, payments, products, delivery and order handling in place. Ecommerce Growth is £3,995 and is the package most businesses should take when they want stronger marketing and a shop built to grow orders.

Ecommerce Pro starts from £5,995. It suits established operators with larger ranges, complex stock, trade ordering, subscriptions, several locations or other operational needs. We confirm the scope and price before work starts.

Ecommerce Care is £99 a month and is required for every ecommerce client. It includes hosting, secure connection, daily backups, security monitoring, software updates, uptime checks, up to 30 minutes of content changes each month and email support. The £59 Website Care plan is for brochure websites, not online shops.

  • Ecommerce Launch, £2,495
  • Ecommerce Growth, £3,995
  • Ecommerce Pro, from £5,995
  • Ecommerce Care, £99 a month
  • No upfront option, £199 a month for 24 months

The honest comparison

Why do some websites cost £199?

It is a fair question, and it deserves a straight answer rather than a sales pitch.

If you simply need a basic online presence, a low-cost website builder may be enough. Somewhere to point people who already know your name. If that is genuinely all you need, do that and spend the money elsewhere. We would rather tell you that than take a fee for something you will not use.

Our websites are designed for established businesses that want Google traffic to turn into calls, enquiries and customers. Copy, tracking, conversion setup and ongoing management are built in. That is a different product solving a different problem, and it is priced accordingly.

Who writes the words

A £199 builder site

You do, usually at 11pm, into a blank box.

A Look North website

We do. Copywriting for every page is included, written around the jobs you actually want.

Whether it shows up on Google

A £199 builder site

It will rank for your business name. Not much else.

A Look North website

A page for every service and every town you cover, structured so each one can rank.

What happens to an enquiry

A £199 builder site

A contact form emails you. If you miss it, you miss it.

A Look North website

Quote forms written for your trade, instant SMS and email alerts, and every enquiry stored so none are lost.

When the phone rings and you are on a job

A £199 builder site

It goes to voicemail. Most callers hang up and ring the next business.

A Look North website

Our AI receptionist answers 24/7 in your business name, takes the details and texts you straight away.

Knowing what is working

A £199 builder site

A visitor counter, if that.

A Look North website

Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs.

Getting reviews

A £199 builder site

You remember to ask, sometimes.

A Look North website

Review generation set up so a request goes out after every job, with the results shown on your site.

What happens after launch

A £199 builder site

Nothing. It sits there until you cancel the subscription.

A Look North website

The Marketing Coach gives you a plan broken into weekly jobs, so the site keeps earning its keep.

Who owns it

A £199 builder site

The platform. Stop paying and it disappears.

A Look North website

You do. The code, the domain, the hosting account and the content are yours.

Speed on a phone

A £199 builder site

Template bloat, often slow, which costs you rankings and visitors.

A Look North website

Built mobile first, because that is where almost every local search happens.

When something breaks

A £199 builder site

A help centre article and a support queue.

A Look North website

Website Care at £59 a month: monitoring, backups, updates, and a person who answers.

We have a £199 a month option too. It is not the same thing.

If the upfront cost is the blocker rather than the quality, we do a no upfront option at £199 a month on a 24 month term. That is not a builder subscription. It is a real site built for your trade, with hosting, Website Care and the AI receptionist included, live in 5 working days. The difference between that and a £199 builder site is the difference between renting a van and renting a parking space.

£199 a month

24 month term, nothing upfront

Start with no upfront cost

What the difference buys

What you actually get for the difference

Not features. The things that change how much work comes in.

01

Every call answered

A missed call is a customer ringing your competitor. The AI receptionist picks up 24/7, qualifies the job and texts you. Most trades win back more than the cost of the whole website in the first few months.

02

Found for the work you want

One page cannot rank for eight services across twelve towns. We build a page for each, so you show up for the specific job someone is searching for right now.

03

Enquiries you can price

Not "how much for a bathroom?" but property type, scale, access, timing and photos. You quote accurately, first, without a site visit.

04

Proof that compounds

A review request after every job. In a year you have the review count competitors cannot catch up with, and reviews are the last thing a customer checks before calling.

05

Words written for you

Copywriting for every page is included. No blank boxes, no writing your own service descriptions at 11pm, no page that sounds like everyone else.

06

Proof of what paid off

Call tracking and conversion tracking show which clicks turned into jobs. You stop guessing which half of the marketing worked.

07

A plan for after launch

The Marketing Coach turns a strategy into weekly jobs small enough to actually finish. That is why our sites are still growing a year later.

08

You own the lot

Code, domain, hosting, content and your Google Business Profile. Nothing switches off if you leave, because nothing was rented to you.

If a basic presence is all you need, a builder is the sensible choice and we will say so. If you want the phone to ring more often, that is what we build. Get a fixed price.

FAQ

Breweries & Distilleries ask us these most

Price, timescales and ownership, answered for a brewery.

Ecommerce Launch costs £2,495, Ecommerce Growth costs £3,995 and Ecommerce Pro starts from £5,995. All prices exclude VAT. Growth is usually the right choice for a business that wants more than a basic shop. We confirm what is included and agree the scope before work begins. Payment is 50% on signature and 50% at launch.
The timescale depends on your product count, photography, stock setup, delivery rules and any connections to other systems. We agree a plan after reviewing those details. You will need to provide product information, prices, images, policies and access to payment or delivery accounts. A clear product list helps us build and test the shop without avoidable delays.
An online shop needs more attention than a brochure website. Ecommerce Care includes hosting, secure connection, daily backups, security monitoring, software updates, uptime checks, up to 30 minutes of content changes each month and email support. It is required for every ecommerce client because payments, stock, shop software and customer orders must keep working safely.
Yes. We are WooCommerce specialists and can build a WooCommerce website for a brewery or distillery. WooCommerce is the shop system that handles products, baskets and orders. We shape it around your range, stock, delivery areas, age checks, taproom sales and marketing needs. We can also advise if another shop system better suits your operation.
Yes. We can structure products for single bottles, cans, cases, mixed cases, bundles and gift sets. The right setup depends on how you hold stock and pack orders. We will map the products before building the shop. That helps avoid selling combinations you cannot fulfil or showing stock that is no longer available.
We can include an age confirmation step and help present your alcohol sales terms clearly. The exact checks depend on your delivery process, carriers and compliance requirements. You remain responsible for meeting alcohol laws and checking that your process is suitable. We build the website around your approved process rather than treating age checks as an afterthought.
We can help set up clear product information, delivery areas, shipping charges, collection options and order rules. Duty and alcohol compliance can vary by product, destination and arrangement. You provide the correct business rules, and we build them into the buying process where the shop supports them. We will flag areas that need specialist legal or tax advice.
Yes. The shop can promote tours, tastings, taproom events and private bookings. Customers can submit an enquiry or use your existing booking system, depending on how you manage dates and capacity. We can connect the event offer with product sales, so someone booking a visit can also discover gift sets, beer cases or other products.
Yes. We create forms that collect useful details instead of just a name and message. Wholesale forms can ask about business type, volume, product interest and delivery area. Event forms can ask about the date, venue, guest numbers and bar requirements. That gives you enough information to judge the enquiry and prepare a more useful reply.
We work with Stripe and PayPal, subject to your account approval and the provider's terms. Stripe can take card payments and may support digital wallets. PayPal gives customers another familiar option. Payment provider charges are separate from our build price. We help connect the accounts and test the checkout before launch.
Yes. We can connect your shop with a suitable email marketing service, subject to the service you use and its plan. This lets you communicate with customers who have agreed to receive marketing. Useful campaigns include new releases, seasonal gifts, subscriptions, events and restocked products. Your customer data remains connected to your own shop rather than a marketplace.
The AI Receptionist answers calls 24/7 in your business name. It takes the caller's details, asks what they need, sorts urgency and texts you the information immediately. It can help capture missed wholesale, event, delivery and taproom enquiries. It costs £169 a month, or £199 a month with Ecommerce Care. You decide what information it should collect.
Google Ads Management costs £449 a month. This covers campaign management, bid and budget changes, advert testing, unwanted search term control, landing page improvements and a monthly reporting call. Your ad spend is billed directly by Google and is never marked up by us. We agree a suitable budget with you, and it remains separate from our management fee.
Yes. The no upfront option is £199 a month on a 24 month term, with no setup fee. It includes a template site built for your trade, hosting, care and the AI Receptionist. It is designed for businesses that want to start selling now without the full upfront cost. We explain the limits of the template option before you choose it.
The website is built for your business, and you retain ownership of your website content, product information and customer data. We provide the hosting, care and support under the agreed service terms. If you later move to another provider, we can explain the handover process. Third-party accounts, such as Google or Stripe, remain subject to their own account terms.
Monthly billing starts when the website launches. The minimum term is 12 months, followed by monthly billing. This applies to the required Ecommerce Care plan and any monthly modules you choose. Modules can be added at any time. The no upfront option is different, with a 24 month term because it spreads the build cost into the monthly payment.

Where we work

Working across the UK

We build local landing pages for every town you cover. These are the areas we work in most often.

Newcastle upon Tyne Gateshead Sunderland Durham North Shields South Shields Whitley Bay Wallsend Jarrow Washington Cramlington Blyth Morpeth Hexham Ponteland Chester-le-Street Consett Gosforth Jesmond Heaton Tynemouth Killingworth Houghton-le-Spring Seaham Bedlington

References

Useful links for a brewery

The bodies and tools a brewery deals with, plus where to go next on our site.

Next step

Get a fixed price for your brewery website

Tell us the brewery work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.

Start your quote