Marketplace fees cut every order
You make, pack and post the product, but Etsy, Amazon, eBay or Not On The High Street takes a share. Those fees reduce the money left for materials, time and growth.
Ecommerce for craft & handmade businesses
Ecommerce Websites For Craft Businesses That Sell
Launch a complete online sales system for your craft business. Take orders, payments and delivery details in one place, then grow sales with Google, email and tracking. Ecommerce websites start at £2,495, excluding VAT.
From £2,495
Ecommerce build price
£99 a month
Required Ecommerce Care
24/7
AI receptionist availability
£3,995
Most popular Growth package
Selling on Etsy, Amazon, eBay or Not On The High Street can get your products seen. Each order also gives the marketplace a share. You build the product, pack it and post it, while another company owns the customer relationship.
Your own online shop gives you more control. Customers can buy direct, join your email list and return for another order. You can explain your materials, personalisation options and made-to-order times without squeezing everything into a marketplace listing.
The problem
What is costing Craft & Handmade Businesses work right now
Customers belong to marketplaces
A marketplace can keep the buyer relationship behind its own account. You may get the order, but you cannot build the same direct customer list or encourage a future purchase on your terms.
Custom orders create message chains
Personalisation, sizes, colours and deadlines often arrive through scattered messages. Missing one detail can mean incorrect prices, delayed work or a customer who loses confidence before ordering.
The ACCC Framework
Attract
Convert
Capture
Compound
How the system works
What you get
Included in the build
Every client also takes Website Care at £59 a month. Everything else is modular.
01
Product pages that sell
02
Secure card payments
03
Stripe and PayPal
04
Shipping and delivery rules
05
Stock and order management
06
Made-to-order lead times
07
Personalisation fields
08
Google Merchant Centre
09
Google Shopping setup
10
Abandoned basket recovery
11
Email marketing integration
12
Ecommerce tracking and reporting
Pricing
Packages for Craft & Handmade Businesses
Products, payments, shipping, tracking and marketing ready from day one. Ecommerce Care is £99 a month rather than £59, because a shop needs more looking after than a brochure site.
Ecommerce Launch
£2,495
Everything you need to start selling properly online.
Best for: Businesses launching their first serious online store.
- WooCommerce website
- Up to around 30 products loaded
- Product categories and filtering
- Stripe and card payments
- PayPal if required
- Shipping configuration
- Discount and coupon system
- Customer accounts
- Transactional emails
- Ecommerce conversion tracking in GA4
- Google Merchant Centre setup
- Technical and on-page SEO foundations
- Mobile-first checkout
- Copywriting for the main site pages
- Training so you can run it yourself
- Audience Simulator access, included
- 2 rounds of revisions
Ecommerce Growth
£3,995
Built to grow orders, not just take them.
Best for: Shops that need marketing, automation and repeat custom built in.
Everything in Launch, plus:
- Up to 100 products
- Conversion-focused product pages
- Abandoned basket recovery
- Product reviews
- Email capture
- Mailchimp or Klaviyo integration
- Upsells and cross-sells
- Enhanced product filtering
- Google Shopping feed
- Meta catalogue and pixel
- Enhanced ecommerce analytics
- Automated customer emails
- 3 rounds of revisions
Ecommerce Pro
From £5,995
For established businesses with real operational complexity.
Best for: Larger catalogues, trade pricing, subscriptions and systems that must talk to each other.
Everything in Growth, plus options such as:
- Subscriptions
- Memberships
- Wholesale and trade pricing
- Complex product variations
- Custom product builders
- Accounting integrations
- Fulfilment integrations
- Advanced shipping rules
- Custom checkout functionality
- Migration from an existing store
- Larger catalogue import
This is a starting price. Once you need ERP, API or genuinely bespoke logic, we quote that separately rather than squeezing it into a fixed package.
Ecommerce Care £99 a month Required
Everything in Website Care, sized for an online shop. A store has payments, stock and plugins to keep working, so it needs more attention than a brochure site.
All prices exclude VAT.
Monthly
Everything else is modular
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
Website Care
Required£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
AI Receptionist
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Website Chatbot
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
Google Ads Management
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
SEO and Content
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
Automated Social Media
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
Intelligent Marketing Coach
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
Extra Support Time
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
Bundle them and pay less
The same modules, priced lower when taken together.
Care plus Receptionist
£199 a month
Saves £29
Care plus Receptionist plus Ads
£595 a month
Saves £82
Everything
£795 a month
Saves £141
No Upfront Option
£199 a month , 24 month term
No setup fee. A template site built for your trade, with hosting, care and the AI receptionist included. For businesses who want to start now without the upfront cost.
Start with no upfront cost- No setup fee
- Template site built for your trade
- Up to 5 pages
- Hosting and Website Care included
- AI Receptionist included
- Live in 5 working days
Terms
- 50% on signature, 50% on launch.
- Monthly billing starts at launch, with a 12 month minimum term and monthly thereafter.
- Ad spend is billed separately by Google and is never marked up.
- Modules can be added at any time.
- All prices exclude VAT.
Quote request
Get a price for your craft & handmade business website
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
- A fixed price, not a range
- Reply within one working day
- No obligation and no sales sequence
The result
What changes once it is live
You keep more margin
Customers can buy direct from your own shop. You reduce dependence on marketplace fees and build a sales channel where your pricing, product story and customer relationship stay under your control.
Orders arrive with useful details
Product options, personalisation and delivery choices are collected before payment. You know what to make, where it is going and when it is needed, without searching through message threads.
Customers can return directly
Your shop can ask buyers to join your email list with permission. You can share new collections, seasonal gifts and restocks without relying on a marketplace to show your products again.
01
Your online shop becomes the hub of the whole operation
A proper shop brings your product pages, payments, delivery choices and order details together. Customers can browse while you are making stock, at a market or asleep. Orders arrive in one clear system instead of scattered marketplace messages and social media comments.
We build product pages around how craft customers buy. That includes size, colour, materials, care instructions, personalisation and made-to-order lead times. Customers know what they are ordering before they pay. You spend less time answering the same questions and more time making and sending products.
- Product pages that explain the value
- Stripe and PayPal payments
- Made-to-order lead times
- Stock and order management
- Shipping and delivery choices
02
Your products show up when local customers are ready to buy
People often search for handmade gifts, wedding stationery, local artists and personalised products before they choose a seller. We set up your shop so Google can understand your products, your location and the areas you serve. That helps the right people find your own website.
Your Google Business Profile supports this work. It shows your opening hours, products, photos, reviews and website link in local Google results. We keep the details clear and connect your profile to useful shop pages, so local customers can move from search to purchase.
- Local search setup
- Google Business Profile support
- Google Merchant Centre
- Product listings for Google Shopping
- Location-led product content
More detail
More on websites for craft & handmade businesses
The rest of what craft & handmade businesses ask us, tidied away. Open what you need.
Craft orders are rarely simple. A customer may need a name added, a colour changed, a delivery date checked or a larger quantity priced. Your product pages and forms can collect those details before the order reaches you. That prevents vague messages and avoidable follow-up.
For custom work, we can build quote forms around your real process. Ask for measurements, reference images, preferred materials, quantities and deadlines. You receive the information needed to price the job, while the customer gets a clear next step instead of being told to send another message.
- Personalisation fields
- Custom quote forms
- Reference image uploads
- Quantity and deadline details
- Clear checkout instructions
Handmade buyers want to see proof before they trust a new seller. Reviews, customer photos and finished commissions show the quality that a short product description cannot. We create clear places for this proof across your product pages, home page and Google Business Profile.
After an order, customers can receive a polite review request at the right time. You can ask for feedback once the parcel has arrived and the customer has had a chance to use the product. Good reviews then support both local search and future buying decisions.
- Review request journeys
- Google review links
- Customer photo prompts
- Product review sections
- Proof placed beside buying decisions
A customer may call while you are at a market, using tools, packing orders or caring for family. The AI receptionist answers in your business name, 24 hours a day. It takes the caller's details, understands what they need and sends you a text straight away.
It can sort urgent requests from general enquiries, record product or custom order details and explain the next step. The service costs £169 a month, or £199 a month with Website Care. It gives callers an answer without making you carry the phone during every working hour.
- Answers calls 24/7
- Uses your business name
- Takes product and job details
- Sorts urgency
- Texts you immediately
- £169 monthly, or £199 with care
Google Ads can put your products in front of people already searching for what you sell. We manage the campaigns, write and test the adverts, adjust bids and budgets, remove poor search terms and improve the pages those clicks reach.
Management costs £449 a month. Your advertising spend goes directly to Google and is never marked up by us. Tracking shows which adverts led to product views, enquiries, purchases and real jobs. You can then see what deserves more budget instead of guessing from likes.
- Campaign and budget management
- Ad copy testing
- Negative keyword management
- Landing page improvements
- Purchase and enquiry tracking
- Ad spend paid directly to Google
A new shop needs fresh reasons for people to find it and trust it. Our SEO and Content service costs £249 a month. It includes two useful pages or articles each month, local search work, Google Business Profile posts, directory listings, position tracking and a monthly report.
The content can answer real buying questions. Examples include choosing wedding favours, caring for handmade ceramics, ordering personalised gifts before Christmas or understanding made-to-order times. Automated Social Media costs £99 a month. The Intelligent Marketing Coach costs £49 and turns your plan into weekly tasks.
- SEO and Content, £249 a month
- Two pages or articles monthly
- Automated Social Media, £99 a month
- Intelligent Marketing Coach, £49 a month
- Monthly progress reporting
Ecommerce Launch costs £2,495 and gives a smaller craft business the essentials to start selling properly online. Ecommerce Growth costs £3,995 and is the package most businesses should take. It gives you more room for products, marketing connections, customer journeys and future sales activity.
Ecommerce Pro starts from £5,995. It suits established businesses with larger catalogues, complex stock, several sales channels or unusual fulfilment needs. Ecommerce Care is required at £99 a month for every shop. It covers hosting, security, updates, backups, monitoring, support and the extra attention an online store needs.
- Ecommerce Launch, £2,495
- Ecommerce Growth, £3,995
- Ecommerce Pro, from £5,995
- Ecommerce Care, £99 a month
- No upfront option, £199 a month
- 24 month term on the no upfront option
The honest comparison
Why do some websites cost £199?
It is a fair question, and it deserves a straight answer rather than a sales pitch.
If you simply need a basic online presence, a low-cost website builder may be enough. Somewhere to point people who already know your name. If that is genuinely all you need, do that and spend the money elsewhere. We would rather tell you that than take a fee for something you will not use.
Our websites are designed for established businesses that want Google traffic to turn into calls, enquiries and customers. Copy, tracking, conversion setup and ongoing management are built in. That is a different product solving a different problem, and it is priced accordingly.
A £199 builder site
Fine for a basic presence. Not built to win work.
A Look North website
Built so search traffic becomes booked jobs.
Who writes the words
A £199 builder site
You do, usually at 11pm, into a blank box.
A Look North website
We do. Copywriting for every page is included, written around the jobs you actually want.
Whether it shows up on Google
A £199 builder site
It will rank for your business name. Not much else.
A Look North website
A page for every service and every town you cover, structured so each one can rank.
What happens to an enquiry
A £199 builder site
A contact form emails you. If you miss it, you miss it.
A Look North website
Quote forms written for your trade, instant SMS and email alerts, and every enquiry stored so none are lost.
When the phone rings and you are on a job
A £199 builder site
It goes to voicemail. Most callers hang up and ring the next business.
A Look North website
Our AI receptionist answers 24/7 in your business name, takes the details and texts you straight away.
Knowing what is working
A £199 builder site
A visitor counter, if that.
A Look North website
Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs.
Getting reviews
A £199 builder site
You remember to ask, sometimes.
A Look North website
Review generation set up so a request goes out after every job, with the results shown on your site.
What happens after launch
A £199 builder site
Nothing. It sits there until you cancel the subscription.
A Look North website
The Marketing Coach gives you a plan broken into weekly jobs, so the site keeps earning its keep.
Who owns it
A £199 builder site
The platform. Stop paying and it disappears.
A Look North website
You do. The code, the domain, the hosting account and the content are yours.
Speed on a phone
A £199 builder site
Template bloat, often slow, which costs you rankings and visitors.
A Look North website
Built mobile first, because that is where almost every local search happens.
When something breaks
A £199 builder site
A help centre article and a support queue.
A Look North website
Website Care at £59 a month: monitoring, backups, updates, and a person who answers.
We have a £199 a month option too. It is not the same thing.
If the upfront cost is the blocker rather than the quality, we do a no upfront option at £199 a month on a 24 month term. That is not a builder subscription. It is a real site built for your trade, with hosting, Website Care and the AI receptionist included, live in 5 working days. The difference between that and a £199 builder site is the difference between renting a van and renting a parking space.
What the difference buys
What you actually get for the difference
Not features. The things that change how much work comes in.
Every call answered
A missed call is a customer ringing your competitor. The AI receptionist picks up 24/7, qualifies the job and texts you. Most trades win back more than the cost of the whole website in the first few months.
Found for the work you want
One page cannot rank for eight services across twelve towns. We build a page for each, so you show up for the specific job someone is searching for right now.
Enquiries you can price
Not "how much for a bathroom?" but property type, scale, access, timing and photos. You quote accurately, first, without a site visit.
Proof that compounds
A review request after every job. In a year you have the review count competitors cannot catch up with, and reviews are the last thing a customer checks before calling.
Words written for you
Copywriting for every page is included. No blank boxes, no writing your own service descriptions at 11pm, no page that sounds like everyone else.
Proof of what paid off
Call tracking and conversion tracking show which clicks turned into jobs. You stop guessing which half of the marketing worked.
A plan for after launch
The Marketing Coach turns a strategy into weekly jobs small enough to actually finish. That is why our sites are still growing a year later.
You own the lot
Code, domain, hosting, content and your Google Business Profile. Nothing switches off if you leave, because nothing was rented to you.
If a basic presence is all you need, a builder is the sensible choice and we will say so. If you want the phone to ring more often, that is what we build. Get a fixed price.
FAQ
Craft & Handmade Businesses ask us these most
Price, timescales and ownership, answered for a craft business.
Ecommerce Launch costs £2,495, excluding VAT. Ecommerce Growth costs £3,995 and is the package most businesses should take. Ecommerce Pro starts from £5,995 for established shops with more complex products, stock or fulfilment. Every shop also needs Ecommerce Care at £99 a month. We confirm the right package after reviewing your products, options and day-to-day process.
The time depends on the number of products, product choices, images and information we need. A focused launch is quicker than a large catalogue with personalisation and several delivery rules. We agree the work and launch plan before starting. Your part includes supplying product details, prices, photos and policies. We can then build, test and prepare the shop for real orders.
An online shop needs more care than a brochure website. Payments, stock, delivery rules, security tools and shop software all need checking. Ecommerce Care includes hosting, a security certificate, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support. It is required because a shop must keep working safely after launch.
Yes. We are WooCommerce specialists and can build a WooCommerce website for a craft business when it suits your products and plans. We focus on the sales system, not just the software. That includes products, checkout, payments, delivery, stock, tracking and marketing connections. We will also explain the system in plain English, so you know how to manage everyday orders.
Yes. We can structure products around names, colours, sizes, materials, images and other choices. We can also show made-to-order lead times before payment. If an item needs a custom price, we can use a quote form to collect the details first. This helps prevent under-priced work and gives customers a clearer buying process.
Yes. We can create seasonal products, collection pages, delivery cut-off messages and stock limits. Clear dates matter when customers are buying gifts or ordering wedding items. We can also connect email marketing and abandoned basket recovery, so interested shoppers have a reason to return. You remain responsible for making sure your stated production and posting times are accurate.
Yes. You own the website, its content and the customer data collected through your shop, subject to the permissions customers give you and your legal duties. Your shop is not tied to Etsy, Amazon or another marketplace account. We build and look after the website for you, but the business asset and direct sales channel belong to your business.
Yes. We can help organise your product information, prices, photos and options for the move. You can keep using marketplaces while your own shop grows, rather than switching everything overnight. Your website can then become the main place for repeat buyers, new collections and direct email marketing. Marketplace rules and customer data restrictions still apply to orders made there.
The AI receptionist answers calls 24 hours a day in your business name. It takes the caller's details, records what they need, sorts urgent requests and texts you immediately. It can help with product, custom order and general enquiry information. It costs £169 a month, or £199 a month with Website Care. You can review the details and decide what happens next.
No. Google Ads Management costs £449 a month for campaign management, bid and budget changes, advert testing, removing poor search terms, landing page improvements and reporting. Your ad spend is billed separately by Google and goes directly to Google. We never mark it up. Tracking shows which clicks became product purchases, enquiries or real jobs, rather than only showing visits.
Yes. The no upfront option costs £199 a month over a 24 month term, with no setup fee. It includes a template shop built for your trade, hosting, care and the AI receptionist. It suits a business that wants to start selling now without the full upfront payment. The standard build terms are 50% on signature and 50% on launch.
Monthly billing starts when the website launches. Monthly services have a 12 month minimum term and continue monthly afterwards. This applies to Website Care and any monthly modules you choose. The no upfront option is different, with a 24 month term. We explain the costs and terms before you sign, so there are no surprises after launch.
We can connect Stripe and PayPal where they suit your checkout and customer needs. We can also set up delivery areas, shipping prices, collection choices and order notifications around your process. The exact connection depends on the service you use. We confirm it during planning, especially if you sell fragile goods, large items, international orders or products with different delivery rules.
Yes. We can set up Google Merchant Centre and prepare your product information for Google Shopping. This gives people another way to discover products while searching. Product titles, prices, availability, images and delivery details must be accurate. Google also has its own policies. We help prepare the shop and listings, but Google decides whether individual products and adverts are shown.
Where we work
Working across the UK
We build local landing pages for every town you cover. These are the areas we work in most often.
Newcastle upon Tyne
Gateshead
Sunderland
Durham
North Shields
South Shields
Whitley Bay
Wallsend
Jarrow
Washington
Cramlington
Blyth
Morpeth
Hexham
Ponteland
Chester-le-Street
Consett
Gosforth
Jesmond
Heaton
Tynemouth
Killingworth
Houghton-le-Spring
Seaham
Bedlington
References
Useful links for a craft business
The bodies and tools a craft business deals with, plus where to go next on our site.
More from us
Official sources
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also built for
Websites for similar businesses
Closest to craft & handmade businesses in how they win work. Each gets its own page, quote form and set of searches.
Ecommerce
- All Online Shops
- Artists & Print Sellers
- Auto Parts Retailers
- Baby & Children's Retailers
- Beauty & Cosmetics Brands
- Bike Shops
- Breweries & Distilleries
- Building & Trade Suppliers
- Candle & Home Fragrance Brands
- Coffee Roasters
- Ecommerce Websites
- Electronics & Tech Retailers
- Fashion & Clothing Brands
- Food & Drink Producers
- Furniture Retailers
- Garden Centres & Nurseries
- Health & Supplement Brands
- Home & Garden Retailers
- Jewellery Businesses
- Personalised Gift Businesses
- Pet Supply Retailers
- Sports & Outdoor Retailers
- Subscription Box Businesses
- Toy & Game Retailers
- Wholesale & Trade Sellers
- WooCommerce Websites
- Workwear & PPE Suppliers
Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Get a fixed price for your craft business website
Tell us the craft business work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.