Marketplace fees eat margin
You pay a fee on each Etsy, Amazon or eBay order. You also compete beside similar products and may lose the customer after delivery. Your own shop gives you more control over margin and repeat sales.
Ecommerce for baby & children's retailers
Your Baby Shop, Built To Sell Online
A complete ecommerce website for baby and children's retailers, built to take orders, payments and delivery details from day one. Sell from a shop you own, keep your customer list and grow beyond Etsy, Amazon and eBay. Ecommerce websites start from £2,495, excluding VAT.
From £2,495
Ecommerce build price
£99 a month
Required Ecommerce Care
24/7
AI Receptionist call cover
24 months
No upfront term
Selling through Etsy, Amazon, eBay or Not On The High Street can bring orders quickly. It also takes a slice of every sale. You build the product range, pack the parcel and handle the returns, while the marketplace owns the customer relationship.
A shop you own works differently. Your baby retailer website gives customers one place to browse, pay, choose delivery and return later. You can build email lists, promote age-appropriate products and bring previous buyers back without paying a marketplace fee on every order.
The problem
What is costing Baby & Children's Retailers work right now
Parents cannot find key details
A product page without age guidance, dimensions, safety information or delivery dates creates doubt. Customers leave, message you or buy elsewhere. Missing details also create avoidable questions and returns.
Stock updates take too long
When shop stock and website stock do not match, customers can order products you cannot supply. Manual updates waste time and lead to awkward refunds, delayed dispatch and disappointed parents.
The ACCC Framework
Attract
Convert
Capture
Compound
How the system works
What you get
Included in the build
Every client also takes Website Care at £59 a month. Everything else is modular.
01
Age and product filtering
02
Safety information sections
03
Stripe and PayPal payments
04
Delivery and collection choices
05
Stock and order management
06
Google Shopping setup
07
Merchant Centre connection
08
Abandoned basket recovery
09
Email marketing integration
10
Ecommerce sales tracking
11
Review request automation
12
Mobile-first product pages
Pricing
Packages for Baby & Children's Retailers
Products, payments, shipping, tracking and marketing ready from day one. Ecommerce Care is £99 a month rather than £59, because a shop needs more looking after than a brochure site.
Ecommerce Launch
£2,495
Everything you need to start selling properly online.
Best for: Businesses launching their first serious online store.
- WooCommerce website
- Up to around 30 products loaded
- Product categories and filtering
- Stripe and card payments
- PayPal if required
- Shipping configuration
- Discount and coupon system
- Customer accounts
- Transactional emails
- Ecommerce conversion tracking in GA4
- Google Merchant Centre setup
- Technical and on-page SEO foundations
- Mobile-first checkout
- Copywriting for the main site pages
- Training so you can run it yourself
- Audience Simulator access, included
- 2 rounds of revisions
Ecommerce Growth
£3,995
Built to grow orders, not just take them.
Best for: Shops that need marketing, automation and repeat custom built in.
Everything in Launch, plus:
- Up to 100 products
- Conversion-focused product pages
- Abandoned basket recovery
- Product reviews
- Email capture
- Mailchimp or Klaviyo integration
- Upsells and cross-sells
- Enhanced product filtering
- Google Shopping feed
- Meta catalogue and pixel
- Enhanced ecommerce analytics
- Automated customer emails
- 3 rounds of revisions
Ecommerce Pro
From £5,995
For established businesses with real operational complexity.
Best for: Larger catalogues, trade pricing, subscriptions and systems that must talk to each other.
Everything in Growth, plus options such as:
- Subscriptions
- Memberships
- Wholesale and trade pricing
- Complex product variations
- Custom product builders
- Accounting integrations
- Fulfilment integrations
- Advanced shipping rules
- Custom checkout functionality
- Migration from an existing store
- Larger catalogue import
This is a starting price. Once you need ERP, API or genuinely bespoke logic, we quote that separately rather than squeezing it into a fixed package.
Ecommerce Care £99 a month Required
Everything in Website Care, sized for an online shop. A store has payments, stock and plugins to keep working, so it needs more attention than a brochure site.
All prices exclude VAT.
Monthly
Everything else is modular
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
Website Care
Required£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
AI Receptionist
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Website Chatbot
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
Google Ads Management
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
SEO and Content
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
Automated Social Media
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
Intelligent Marketing Coach
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
Extra Support Time
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
Bundle them and pay less
The same modules, priced lower when taken together.
Care plus Receptionist
£199 a month
Saves £29
Care plus Receptionist plus Ads
£595 a month
Saves £82
Everything
£795 a month
Saves £141
No Upfront Option
£199 a month , 24 month term
No setup fee. A template site built for your trade, with hosting, care and the AI receptionist included. For businesses who want to start now without the upfront cost.
Start with no upfront cost- No setup fee
- Template site built for your trade
- Up to 5 pages
- Hosting and Website Care included
- AI Receptionist included
- Live in 5 working days
Terms
- 50% on signature, 50% on launch.
- Monthly billing starts at launch, with a 12 month minimum term and monthly thereafter.
- Ad spend is billed separately by Google and is never marked up.
- Modules can be added at any time.
- All prices exclude VAT.
Quote request
Get a price for your baby & children's retailer website
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
- A fixed price, not a range
- Reply within one working day
- No obligation and no sales sequence
The result
What changes once it is live
You own the customer relationship
Customers buy through your shop, not a marketplace listing. You can ask for reviews, send useful product updates and invite past buyers back without starting from zero each time.
Orders arrive with useful details
The checkout collects payment, delivery information and product choices in a clear format. You spend less time chasing basic details and more time packing, advising and serving customers.
Parents shop with confidence
Age filters, safety information, measurements, delivery dates and returns guidance answer the questions that stop purchases. Customers can choose the right item without waiting for a reply.
01
Your online shop becomes the hub of every sale
A proper online shop should do more than display pretty product photos. It should take an order, collect payment, apply the right delivery charge and send the customer a clear confirmation. Your stock and order information should also be easy for you to manage after a busy day in the shop.
We build your online shop for baby and children's retailers around the way you actually work. Customers can browse by age, product type, brand, colour or price. Parents can find essentials quickly, while gift buyers can discover something special without needing to call.
- Product pages written to help people buy
- Secure Stripe and PayPal payments
- Delivery choices and order emails
- Stock and order management
- Mobile shopping on phones and tablets
02
Local parents find you before the marketplaces
Parents often search for a product and a place at the same time. They may look for baby gifts in Newcastle, nursery furniture near Gateshead or a children's retailer in Sunderland. Your website and Google Business Profile should make it clear what you sell, where you are and how customers can buy.
We improve the information Google uses about your business. Your opening hours, address, phone number, product categories and shop photos stay accurate. We also create useful pages for the products and areas you serve, so local shoppers can find your business instead of a large marketplace first.
Your Google Business Profile can send people to your website, call your shop or ask for directions. We keep it active with updates and useful posts. This supports your local search presence while your online shop serves customers anywhere in the UK.
- Google Business Profile improvements
- Local pages for North East areas
- Clear shop, delivery and collection details
- Product information written for search
More detail
More on websites for baby & children's retailers
The rest of what baby & children's retailers ask us, tidied away. Open what you need.
Parents do not want to guess whether a product is suitable. They need the age range, dimensions, materials, care instructions and delivery date before paying. Gift buyers need confidence that the item will arrive on time and look right when it is opened.
We structure product pages around those decisions. Safety information appears where shoppers need it, not hidden in a long block of text. Variations, stock status, delivery charges and returns details are easy to understand. The result is a baby retailer website that helps customers buy without sending vague messages.
Where you sell larger or more complicated items, we can add a detailed enquiry form. It can ask for the child's age, delivery postcode, required date, product choice and any fitting or access details. You receive useful information that helps you price delivery or respond properly.
- Age and size filtering
- Safety and care information
- Delivery date and postcode fields
- Gift and product enquiries
- Clear returns information
A parent buying a cot, car seat, toy or gift wants proof that your business is reliable. They look at product details, delivery promises and reviews before spending. A strong review can settle the choice between your shop and a cheaper-looking marketplace listing.
We can connect review requests to the order process. After delivery, customers receive a simple message asking about their experience. Happy customers can leave a review on Google or another chosen platform. If something went wrong, you hear about it directly and can fix the issue before it becomes public.
Reviews also give you useful words for future product pages and marketing. Customers may mention helpful advice, quick dispatch, careful packaging or a smooth return. Those details show new shoppers what buying from your business feels like.
- Review requests after completed orders
- Google review links
- Feedback alerts for unhappy customers
- Proof placed across key pages
Parents often call while travelling, feeding a baby or standing in a shop queue. You may miss the call while serving someone else, unpacking stock or dealing with a delivery. A missed call can mean a lost sale, especially when the customer is ready to buy today.
Our AI Receptionist costs £169 a month, or £199 a month when bundled with Website Care. It answers 24/7 in your business name. It takes the caller's details, finds out what they need and sorts urgent requests from ordinary enquiries.
It then texts you the information straight away. You can call back with the right product or delivery answer, rather than starting with a blank voicemail. It does not replace your judgement. It makes sure good opportunities do not disappear while you are busy.
- Answers calls around the clock
- Uses your business name
- Records product and delivery needs
- Sorts urgent requests
- Texts details to you immediately
When you are ready to buy leads, Google Ads can put your products in front of people already searching. That may be a parent looking for a specific pram, a grandparent searching for a first birthday gift or a nursery owner buying several items.
Google Ads Management costs £449 a month. We manage campaigns, bids, budgets, advert wording, unwanted searches and the pages shoppers land on. Your ad spend is paid directly to Google. We never mark it up, so the amount you choose remains clear.
We also track what happens after a click. You can see which adverts led to purchases, phone calls, product enquiries or completed forms. That gives you a better basis for deciding which products and seasons deserve more budget.
- Google Shopping and Merchant Centre
- Campaign and budget management
- Ad wording tests
- Unwanted search filtering
- Sales and enquiry tracking
A new shop needs more than a launch announcement. Parents search for help choosing products, preparing for a new baby, buying gifts and understanding safety guidance. Helpful pages can bring those shoppers to your website before they have picked a retailer.
SEO and Content costs £249 a month. We create two useful pages or articles each month, improve your local search presence, post on your Google Business Profile, build trusted business listings and track where your pages appear. You receive a monthly report in plain English.
You can also add Automated Social Media for £99 a month. It plans, writes and posts content to Facebook and Instagram. You approve a month of posts in one sitting. The Intelligent Marketing Coach costs £49 a month and turns your marketing into weekly tasks.
- Two useful pages or articles monthly
- Google Business Profile posts
- Local business listing work
- Facebook and Instagram planning
- Weekly marketing tasks
Ecommerce Launch costs £2,495 excluding VAT. It gives a smaller retailer everything needed to start selling properly online, including products, checkout, payments, delivery and the core pages customers expect. It suits a focused range and a clear route to market.
Ecommerce Growth costs £3,995 excluding VAT. This is the package most businesses should choose when they want the shop to support serious growth. It allows more room for product ranges, stronger buying journeys, marketing connections and the tracking needed to improve sales.
Ecommerce Pro starts from £5,995 excluding VAT. It suits established retailers with larger catalogues, more complex stock, multiple selling routes or unusual operational needs. Every shop includes Ecommerce Care at £99 a month. It covers hosting, security, backups, updates, monitoring, content changes and support.
If you want to start without the upfront build cost, the no upfront option is £199 a month on a 24 month term. It includes a template site built for your trade, hosting, care and the AI Receptionist. Monthly billing starts at launch. All prices exclude VAT.
- Ecommerce Launch, £2,495
- Ecommerce Growth, £3,995
- Ecommerce Pro, from £5,995
- Ecommerce Care, £99 a month
- No upfront option, £199 a month
The honest comparison
Why do some websites cost £199?
It is a fair question, and it deserves a straight answer rather than a sales pitch.
If you simply need a basic online presence, a low-cost website builder may be enough. Somewhere to point people who already know your name. If that is genuinely all you need, do that and spend the money elsewhere. We would rather tell you that than take a fee for something you will not use.
Our websites are designed for established businesses that want Google traffic to turn into calls, enquiries and customers. Copy, tracking, conversion setup and ongoing management are built in. That is a different product solving a different problem, and it is priced accordingly.
A £199 builder site
Fine for a basic presence. Not built to win work.
A Look North website
Built so search traffic becomes booked jobs.
Who writes the words
A £199 builder site
You do, usually at 11pm, into a blank box.
A Look North website
We do. Copywriting for every page is included, written around the jobs you actually want.
Whether it shows up on Google
A £199 builder site
It will rank for your business name. Not much else.
A Look North website
A page for every service and every town you cover, structured so each one can rank.
What happens to an enquiry
A £199 builder site
A contact form emails you. If you miss it, you miss it.
A Look North website
Quote forms written for your trade, instant SMS and email alerts, and every enquiry stored so none are lost.
When the phone rings and you are on a job
A £199 builder site
It goes to voicemail. Most callers hang up and ring the next business.
A Look North website
Our AI receptionist answers 24/7 in your business name, takes the details and texts you straight away.
Knowing what is working
A £199 builder site
A visitor counter, if that.
A Look North website
Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs.
Getting reviews
A £199 builder site
You remember to ask, sometimes.
A Look North website
Review generation set up so a request goes out after every job, with the results shown on your site.
What happens after launch
A £199 builder site
Nothing. It sits there until you cancel the subscription.
A Look North website
The Marketing Coach gives you a plan broken into weekly jobs, so the site keeps earning its keep.
Who owns it
A £199 builder site
The platform. Stop paying and it disappears.
A Look North website
You do. The code, the domain, the hosting account and the content are yours.
Speed on a phone
A £199 builder site
Template bloat, often slow, which costs you rankings and visitors.
A Look North website
Built mobile first, because that is where almost every local search happens.
When something breaks
A £199 builder site
A help centre article and a support queue.
A Look North website
Website Care at £59 a month: monitoring, backups, updates, and a person who answers.
We have a £199 a month option too. It is not the same thing.
If the upfront cost is the blocker rather than the quality, we do a no upfront option at £199 a month on a 24 month term. That is not a builder subscription. It is a real site built for your trade, with hosting, Website Care and the AI receptionist included, live in 5 working days. The difference between that and a £199 builder site is the difference between renting a van and renting a parking space.
What the difference buys
What you actually get for the difference
Not features. The things that change how much work comes in.
Every call answered
A missed call is a customer ringing your competitor. The AI receptionist picks up 24/7, qualifies the job and texts you. Most trades win back more than the cost of the whole website in the first few months.
Found for the work you want
One page cannot rank for eight services across twelve towns. We build a page for each, so you show up for the specific job someone is searching for right now.
Enquiries you can price
Not "how much for a bathroom?" but property type, scale, access, timing and photos. You quote accurately, first, without a site visit.
Proof that compounds
A review request after every job. In a year you have the review count competitors cannot catch up with, and reviews are the last thing a customer checks before calling.
Words written for you
Copywriting for every page is included. No blank boxes, no writing your own service descriptions at 11pm, no page that sounds like everyone else.
Proof of what paid off
Call tracking and conversion tracking show which clicks turned into jobs. You stop guessing which half of the marketing worked.
A plan for after launch
The Marketing Coach turns a strategy into weekly jobs small enough to actually finish. That is why our sites are still growing a year later.
You own the lot
Code, domain, hosting, content and your Google Business Profile. Nothing switches off if you leave, because nothing was rented to you.
If a basic presence is all you need, a builder is the sensible choice and we will say so. If you want the phone to ring more often, that is what we build. Get a fixed price.
FAQ
Baby & Children's Retailers ask us these most
Price, timescales and ownership, answered for a baby retailer.
Ecommerce Launch costs £2,495, Ecommerce Growth costs £3,995, and Ecommerce Pro starts from £5,995. All prices exclude VAT. Growth is the package most businesses should choose when they want more than a basic shop. It gives you more room for product ranges, marketing connections and sales tracking. Ecommerce Care is required at £99 a month for every online shop.
The exact time depends on your product range, images, written information and any stock or delivery connections. We agree the stages before work starts and tell you what we need at each point. A focused shop can move faster than a large catalogue with many options. We do not rush safety details, payment checks or checkout testing.
An online shop needs more attention than a brochure website. Payments, stock tools, delivery settings and shop software all need to keep working together. Ecommerce Care includes hosting, a security certificate, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support. It is required for every ecommerce client.
Yes. Your own online shop can become the main place you send customers, while marketplaces remain optional sales channels. We can help you show your products clearly, connect payment and delivery, and promote your website. Marketplaces may still suit some products, but your shop lets you build your own customer list and avoid handing over a slice of every order.
Yes. We build space for the information customers need before buying. This can include age ranges, measurements, materials, care instructions, warnings, safety guidance and relevant product documents. You remain responsible for supplying accurate information and meeting the rules that apply to your products. We make that information easier for customers to find and understand.
Yes. We can organise products by age, stage, product type, brand, size, colour, price or other useful choices. The right filters depend on your range. A parent looking for a newborn gift should not need to search through products for older children. Clear filtering helps shoppers reach suitable products faster.
We can plan the shop around gift buying, including gift vouchers where needed. A gift list may need a particular setup depending on how you want customers to reserve items, contribute money or mark products as bought. We will confirm the practical requirements before recommending the right approach, rather than adding a feature that does not fit your stock process.
Yes. We add clear returns information and can build a return request form that collects the order number, product, reason and preferred outcome. The exact rules depend on the product and your business policy. The website can make the process easier to follow, but you remain responsible for having a fair policy that meets UK consumer law.
We can set up Stripe and PayPal payments, then configure delivery choices around the areas, prices and services you use. This may include local collection, standard UK delivery, express delivery or a free delivery threshold. The final setup depends on your courier and shop process. We test the checkout so customers see the correct choices before paying.
The AI Receptionist answers calls 24/7 in your business name. It asks what the caller needs, records useful details such as the product or child's age, sorts urgent requests and texts the information to you immediately. It costs £169 a month, or £199 a month with Website Care. You can then call back with context instead of returning an unknown missed call.
Google Ads Management costs £449 a month. This includes campaign management, bid and budget optimisation, advert wording tests, unwanted search filtering, landing page improvements and a monthly reporting call. Your ad spend is billed separately by Google and is never marked up by us. We track clicks through to purchases, calls and enquiries so you can judge the useful result.
Yes. We can prepare the product information needed for Google Merchant Centre and connect it with your shop. We check key details such as product names, prices, availability, images and delivery information. Products must still meet Google's rules, and some categories have extra requirements. We explain any problems clearly and help you fix the information that prevents approval.
SEO and Content costs £249 a month and includes two useful pages or articles, local search work, Google Business Profile posts, business listing work, position tracking and monthly reporting. Automated Social Media costs £99 a month and plans, writes and posts to Facebook and Instagram. The Intelligent Marketing Coach costs £49 a month and gives you weekly tasks built around your business.
Yes. The no upfront option costs £199 a month on a 24 month term, with no setup fee. It includes a template site built for your trade, hosting, Ecommerce Care and the AI Receptionist. It is designed for businesses that want to start now without paying the build cost upfront. Monthly billing starts when the website launches.
You own the website and the business information we create for you, subject to the agreed terms. Your orders and customer data belong to your business. We do not treat your shop like a marketplace listing. We can explain how access, hosting, payments and any third-party accounts are handled before you sign, so there are no surprises later.
Monthly billing starts at launch, with a 12 month minimum term and monthly billing after that. This applies to the required care service and any monthly modules you choose. Modules can be added at any time. Build payments are 50% on signature and 50% on launch. All prices exclude VAT.
Where we work
Working across the UK
We build local landing pages for every town you cover. These are the areas we work in most often.
Newcastle upon Tyne
Gateshead
Sunderland
Durham
North Shields
South Shields
Whitley Bay
Wallsend
Jarrow
Washington
Cramlington
Blyth
Morpeth
Hexham
Ponteland
Chester-le-Street
Consett
Gosforth
Jesmond
Heaton
Tynemouth
Killingworth
Houghton-le-Spring
Seaham
Bedlington
References
Useful links for a baby retailer
The bodies and tools a baby retailer deals with, plus where to go next on our site.
More from us
Official sources
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also built for
Websites for similar businesses
Closest to baby & children's retailers in how they win work. Each gets its own page, quote form and set of searches.
Ecommerce
- All Online Shops
- Artists & Print Sellers
- Auto Parts Retailers
- Beauty & Cosmetics Brands
- Bike Shops
- Breweries & Distilleries
- Building & Trade Suppliers
- Candle & Home Fragrance Brands
- Coffee Roasters
- Craft & Handmade Businesses
- Ecommerce Websites
- Electronics & Tech Retailers
- Fashion & Clothing Brands
- Food & Drink Producers
- Furniture Retailers
- Garden Centres & Nurseries
- Health & Supplement Brands
- Home & Garden Retailers
- Jewellery Businesses
- Personalised Gift Businesses
- Pet Supply Retailers
- Sports & Outdoor Retailers
- Subscription Box Businesses
- Toy & Game Retailers
- Wholesale & Trade Sellers
- WooCommerce Websites
- Workwear & PPE Suppliers
Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Get a fixed price for your baby retailer website
Tell us the baby retailer work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.