Marketplace fees cut every margin
Amazon, eBay and other marketplaces take a share of each order. They can also control customer contact. Your shop works hard to sell a bike, but another company owns much of the buying relationship.
Ecommerce for bike shops
Sell More Bikes From Your Own Shop
A complete ecommerce website for bike shops, ready for products, payments, delivery, tracking and marketing. Launch from £2,495, then grow sales without handing every order to a marketplace.
From £2,495
Ecommerce build price
£99 a month
Required Ecommerce Care
24/7
AI Receptionist availability
£449 a month
Google Ads management
Selling through eBay, Amazon or Etsy can bring orders, but each sale comes with a cost. You pay their fees, follow their rules and hand over the customer relationship. The buyer may remember the marketplace, not your bike shop. That makes repeat sales harder to win.
Your own online shop gives you control. You keep more of each order, build your own customer list and can sell the next service, upgrade or accessory directly. A customer buying a mountain bike can later receive reminders about servicing, tyres, helmets and compatible parts.
The problem
What is costing Bike Shops work right now
Parts questions slow down sales
Customers need to know whether a cassette, derailleur, brake pad or tyre will fit. A basic product page creates messages for your team and uncertainty for buyers. Some leave before anyone can reply.
High-value buyers need reassurance
A customer spending thousands on a bike wants clear specifications, fitting help, delivery information and proof of good service. An old website or social profile rarely gives enough confidence to complete the purchase.
The ACCC Framework
Attract
Convert
Capture
Compound
How the system works
What you get
Included in the build
Every client also takes Website Care at £59 a month. Everything else is modular.
01
Bike product pages
02
Secure online checkout
03
Stripe and PayPal payments
04
Delivery and collection options
05
Stock and order management
06
Google Merchant Centre
07
Google Shopping product feeds
08
Abandoned basket recovery
09
Email marketing integration
10
Parts compatibility guidance
11
Workshop enquiry forms
12
Ecommerce sales tracking
Pricing
Packages for Bike Shops
Products, payments, shipping, tracking and marketing ready from day one. Ecommerce Care is £99 a month rather than £59, because a shop needs more looking after than a brochure site.
Ecommerce Launch
£2,495
Everything you need to start selling properly online.
Best for: Businesses launching their first serious online store.
- WooCommerce website
- Up to around 30 products loaded
- Product categories and filtering
- Stripe and card payments
- PayPal if required
- Shipping configuration
- Discount and coupon system
- Customer accounts
- Transactional emails
- Ecommerce conversion tracking in GA4
- Google Merchant Centre setup
- Technical and on-page SEO foundations
- Mobile-first checkout
- Copywriting for the main site pages
- Training so you can run it yourself
- Audience Simulator access, included
- 2 rounds of revisions
Ecommerce Growth
£3,995
Built to grow orders, not just take them.
Best for: Shops that need marketing, automation and repeat custom built in.
Everything in Launch, plus:
- Up to 100 products
- Conversion-focused product pages
- Abandoned basket recovery
- Product reviews
- Email capture
- Mailchimp or Klaviyo integration
- Upsells and cross-sells
- Enhanced product filtering
- Google Shopping feed
- Meta catalogue and pixel
- Enhanced ecommerce analytics
- Automated customer emails
- 3 rounds of revisions
Ecommerce Pro
From £5,995
For established businesses with real operational complexity.
Best for: Larger catalogues, trade pricing, subscriptions and systems that must talk to each other.
Everything in Growth, plus options such as:
- Subscriptions
- Memberships
- Wholesale and trade pricing
- Complex product variations
- Custom product builders
- Accounting integrations
- Fulfilment integrations
- Advanced shipping rules
- Custom checkout functionality
- Migration from an existing store
- Larger catalogue import
This is a starting price. Once you need ERP, API or genuinely bespoke logic, we quote that separately rather than squeezing it into a fixed package.
Ecommerce Care £99 a month Required
Everything in Website Care, sized for an online shop. A store has payments, stock and plugins to keep working, so it needs more attention than a brochure site.
All prices exclude VAT.
Monthly
Everything else is modular
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
Website Care
Required£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
AI Receptionist
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Website Chatbot
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
Google Ads Management
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
SEO and Content
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
Automated Social Media
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
Intelligent Marketing Coach
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
Extra Support Time
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
Bundle them and pay less
The same modules, priced lower when taken together.
Care plus Receptionist
£199 a month
Saves £29
Care plus Receptionist plus Ads
£595 a month
Saves £82
Everything
£795 a month
Saves £141
No Upfront Option
£199 a month , 24 month term
No setup fee. A template site built for your trade, with hosting, care and the AI receptionist included. For businesses who want to start now without the upfront cost.
Start with no upfront cost- No setup fee
- Template site built for your trade
- Up to 5 pages
- Hosting and Website Care included
- AI Receptionist included
- Live in 5 working days
Terms
- 50% on signature, 50% on launch.
- Monthly billing starts at launch, with a 12 month minimum term and monthly thereafter.
- Ad spend is billed separately by Google and is never marked up.
- Modules can be added at any time.
- All prices exclude VAT.
Quote request
Get a price for your bike shop website
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
- A fixed price, not a range
- Reply within one working day
- No obligation and no sales sequence
The result
What changes once it is live
Your own customer list grows
Customers buy through your shop, not only through a marketplace. You can follow up with service reminders, accessory offers and useful advice without paying another company to reach people who already bought from you.
Orders arrive with fewer questions
Better product details explain sizes, specifications, compatibility and delivery before checkout. Customers know what they are buying, while your team receives clearer enquiries when personal advice is still needed.
More buyers trust your shop
Reviews, workshop proof, fitting information and clear policies appear where customers make decisions. High-value buyers can see why your shop is worth contacting instead of choosing the cheapest listing.
01
Your website runs the sales operation while you work
A proper online shop for bike shops works beyond opening hours. Customers can browse road bikes, mountain bikes, electric bikes, clothing, helmets and parts when your team is fitting bikes or serving people in the workshop. They can pay without waiting for a reply or visiting the shop.
We build the important parts around how bike shops actually sell. Product pages can show frame sizes, wheel sizes, motor details, battery information, colours, delivery notes and fitting options. Customers get the information needed to buy with confidence, while you spend less time answering basic questions.
- Product pages built to sell
- Secure card and PayPal payments
- Delivery choices and order emails
- Stock and order management
- Ecommerce tracking and reporting
02
Local customers find your stock before they visit competitors
Your bike shop website should show up when people nearby search for bikes, repairs, parts and accessories. We connect the site with your Google Business Profile, the listing that appears in Google Maps and local search. Your opening hours, services, shop location and products stay clear and easy to act on.
We also build useful local pages around your real service area. That can include Newcastle upon Tyne, Gateshead, Sunderland, Durham, North Shields, South Shields, Whitley Bay, Wallsend, Jarrow, Washington, Cramlington and Blyth. The aim is to attract people ready to visit, call, book a service or buy.
- Google Business Profile support
- Local pages for your service area
- Product feeds for Google Shopping
- Google Merchant Centre setup
- Clear shop location and opening details
More detail
More on websites for bike shops
The rest of what bike shops ask us, tidied away. Open what you need.
Bike purchases often need more detail than a normal online order. A customer may need help choosing a frame size, checking a cassette, confirming brake compatibility or arranging collection. Your product pages can guide those decisions with clear specifications, fitting notes and useful contact options.
When a customer needs advice, the enquiry form should collect information your team can use. It can ask about height, riding style, budget, current bike, required parts and preferred collection date. You receive a useful request instead of a vague message saying, "How much?"
- Size and specification guidance
- Parts compatibility information
- Bike fitting enquiry forms
- Workshop and collection requests
- Quote forms for higher-value bikes
People buying an expensive bike want reassurance before they pay. Reviews about helpful advice, careful assembly, honest repairs and good aftercare can decide which shop gets the call. A polished website can place that proof beside the products and services it supports.
After a sale, fitting, repair or service, we can help you ask for a review at the right time. The process can send a simple request by email or text. New reviews support your Google listing and give future customers evidence that your shop does what it promises.
- Review requests after completed jobs
- Reviews shown beside relevant services
- Customer feedback for your Google listing
- Proof of fitting and workshop quality
A busy workshop cannot always answer the phone. The AI Receptionist answers calls 24/7 in your business name. It takes the caller's details, records what they need and sorts urgency. It can handle questions about repairs, bike availability, fitting and collection requests.
You receive a text straight away with the important information. That gives you a clear call to return when you finish serving customers. The AI Receptionist costs £169 a month on its own, or £199 a month with Website Care. It helps stop a ringing phone becoming a lost order.
- Answers in your business name
- Available 24 hours a day
- Takes job and customer details
- Sorts urgent requests
- Texts you after each call
When you are ready to buy leads, Google Ads can put your shop in front of people searching for a bike, electric bike, bike repair or specific component. We manage the campaigns, test the wording and send each visitor to the most useful page.
Google Ads Management costs £449 a month. Your advertising spend goes directly to Google and is never marked up. We also track calls, forms, purchases and other actions, so you can see which clicks became genuine enquiries or orders, not just website visits.
- Campaign and budget management
- Ad copy testing
- Negative keyword management
- Landing page improvements
- Calls and orders tracked
A new website needs regular reasons for Google and customers to notice it. SEO and Content costs £249 a month and includes two useful pages or articles each month, local search work, Google Business Profile posts, listing work, rank tracking and a monthly report.
The content can answer real bike shop questions. Examples include choosing a first road bike, checking e-bike battery care, understanding tubeless tyres or finding the right brake pads. You can also add Automated Social Media for £99 a month or the Intelligent Marketing Coach for £49 a month.
- Two pages or articles each month
- Local search work
- Google Business Profile posts
- Automated Facebook and Instagram posts
- Weekly marketing tasks
Ecommerce Launch costs £2,495 and gives you everything needed to start selling properly online. Ecommerce Growth costs £3,995 and is the package most established bike shops should take. It is built to grow orders with stronger sales tools, tracking and marketing preparation.
Ecommerce Pro starts from £5,995 and suits established shops with larger catalogues, complex stock, multiple sales routes or more involved operations. Ecommerce Care is required at £99 a month for every shop. It covers hosting, security, backups, updates, monitoring, content changes and support for a live store.
- Ecommerce Launch, £2,495
- Ecommerce Growth, £3,995
- Ecommerce Pro, from £5,995
- Ecommerce Care, £99 a month
- No upfront option, £199 a month over 24 months
The honest comparison
Why do some websites cost £199?
It is a fair question, and it deserves a straight answer rather than a sales pitch.
If you simply need a basic online presence, a low-cost website builder may be enough. Somewhere to point people who already know your name. If that is genuinely all you need, do that and spend the money elsewhere. We would rather tell you that than take a fee for something you will not use.
Our websites are designed for established businesses that want Google traffic to turn into calls, enquiries and customers. Copy, tracking, conversion setup and ongoing management are built in. That is a different product solving a different problem, and it is priced accordingly.
A £199 builder site
Fine for a basic presence. Not built to win work.
A Look North website
Built so search traffic becomes booked jobs.
Who writes the words
A £199 builder site
You do, usually at 11pm, into a blank box.
A Look North website
We do. Copywriting for every page is included, written around the jobs you actually want.
Whether it shows up on Google
A £199 builder site
It will rank for your business name. Not much else.
A Look North website
A page for every service and every town you cover, structured so each one can rank.
What happens to an enquiry
A £199 builder site
A contact form emails you. If you miss it, you miss it.
A Look North website
Quote forms written for your trade, instant SMS and email alerts, and every enquiry stored so none are lost.
When the phone rings and you are on a job
A £199 builder site
It goes to voicemail. Most callers hang up and ring the next business.
A Look North website
Our AI receptionist answers 24/7 in your business name, takes the details and texts you straight away.
Knowing what is working
A £199 builder site
A visitor counter, if that.
A Look North website
Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs.
Getting reviews
A £199 builder site
You remember to ask, sometimes.
A Look North website
Review generation set up so a request goes out after every job, with the results shown on your site.
What happens after launch
A £199 builder site
Nothing. It sits there until you cancel the subscription.
A Look North website
The Marketing Coach gives you a plan broken into weekly jobs, so the site keeps earning its keep.
Who owns it
A £199 builder site
The platform. Stop paying and it disappears.
A Look North website
You do. The code, the domain, the hosting account and the content are yours.
Speed on a phone
A £199 builder site
Template bloat, often slow, which costs you rankings and visitors.
A Look North website
Built mobile first, because that is where almost every local search happens.
When something breaks
A £199 builder site
A help centre article and a support queue.
A Look North website
Website Care at £59 a month: monitoring, backups, updates, and a person who answers.
We have a £199 a month option too. It is not the same thing.
If the upfront cost is the blocker rather than the quality, we do a no upfront option at £199 a month on a 24 month term. That is not a builder subscription. It is a real site built for your trade, with hosting, Website Care and the AI receptionist included, live in 5 working days. The difference between that and a £199 builder site is the difference between renting a van and renting a parking space.
What the difference buys
What you actually get for the difference
Not features. The things that change how much work comes in.
Every call answered
A missed call is a customer ringing your competitor. The AI receptionist picks up 24/7, qualifies the job and texts you. Most trades win back more than the cost of the whole website in the first few months.
Found for the work you want
One page cannot rank for eight services across twelve towns. We build a page for each, so you show up for the specific job someone is searching for right now.
Enquiries you can price
Not "how much for a bathroom?" but property type, scale, access, timing and photos. You quote accurately, first, without a site visit.
Proof that compounds
A review request after every job. In a year you have the review count competitors cannot catch up with, and reviews are the last thing a customer checks before calling.
Words written for you
Copywriting for every page is included. No blank boxes, no writing your own service descriptions at 11pm, no page that sounds like everyone else.
Proof of what paid off
Call tracking and conversion tracking show which clicks turned into jobs. You stop guessing which half of the marketing worked.
A plan for after launch
The Marketing Coach turns a strategy into weekly jobs small enough to actually finish. That is why our sites are still growing a year later.
You own the lot
Code, domain, hosting, content and your Google Business Profile. Nothing switches off if you leave, because nothing was rented to you.
If a basic presence is all you need, a builder is the sensible choice and we will say so. If you want the phone to ring more often, that is what we build. Get a fixed price.
FAQ
Bike Shops ask us these most
Price, timescales and ownership, answered for a bike shop.
Ecommerce Launch costs £2,495, Ecommerce Growth costs £3,995 and Ecommerce Pro starts from £5,995. The right package depends on your catalogue, stock needs, sales channels and growth plans. All prices exclude VAT. Ecommerce Care is required at £99 a month for every shop because an online store needs more monitoring and maintenance than a brochure website.
The timescale depends on your products, photos, stock information and chosen features. We confirm the plan before work starts and give you clear tasks for supplying content. A smaller catalogue can move faster than a shop with hundreds of variations and compatibility details. We will not rush important payment, delivery or order testing simply to meet an artificial date.
An online shop has payments, stock, orders, customer accounts and selling tools that must keep working. Ecommerce Care includes hosting, security certificates, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support. It is £99 a month and required for every ecommerce client because a neglected shop can stop taking orders.
Yes. We build WooCommerce websites for bike shops as complete sales systems, not just product displays. We can set up products, categories, variations, payments, delivery, stock and order handling. We also connect the shop with Google Shopping, tracking and marketing tools. The focus is on helping customers buy the right bike, part or accessory with fewer doubts.
We can structure product pages around the compatibility information your customers need. That may include wheel size, axle type, drivetrain, brake standard, tyre width or manufacturer details. We can also add a compatibility enquiry form for cases where a customer needs confirmation. You remain responsible for the technical advice, while the website makes the relevant information much easier to find.
Yes. We can add clear forms for bike fitting, servicing, repairs, collection and other workshop requests. The form can ask for the bike type, problem, preferred date and customer details. If you use a separate booking system, the website can direct customers there or connect the booking route to the relevant service page. The exact setup depends on your current system.
Yes. Product pages can support higher-value bikes with detailed specifications, sizing guidance, finance or payment information where applicable, delivery notes and collection choices. You can decide which products are paid for online and which need a fitting or advice call first. Quote forms can collect useful details for a customer who is interested but not ready to check out.
Yes. The store can sell bikes alongside parts, clothing, helmets, tools, nutrition and accessories. Products can have sizes, colours, compatibility details and other options. Categories and filters help customers find what they need. We will plan the product structure before building, so a growing catalogue stays clear for customers and manageable for your team.
The AI Receptionist answers every call 24/7 in your business name. It takes the caller's details, records what they need, sorts urgent requests and texts you immediately. It can capture missed sales calls, repair requests, fitting enquiries and collection questions. It costs £169 a month on its own, or £199 a month with Website Care. We agree its instructions and information with you.
Google Ads Management costs £449 a month. This includes campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page improvements and a monthly reporting call. Your advert spend is billed directly by Google. It is separate from our fee and is never marked up. We track calls, forms and purchases to show which clicks produce real opportunities.
Yes. The no upfront option is £199 a month over a 24 month term, with no setup fee. It includes a template site built for your trade, hosting, Ecommerce Care and the AI Receptionist. This option helps a shop start without the full upfront cost. It is a different offer from the standard ecommerce builds, which are planned around your products and requirements.
You own the website and the business content we create for you, subject to any third-party software terms. Your customer and order data belongs to your business. We use the tools needed to run the store, such as payment providers and hosting services. We can explain access, exports and any third-party accounts before launch, so you know where everything sits.
You do not have to stop using marketplaces. Your own shop can become the main place for repeat customers, higher-margin products and your full range. Marketplaces can still provide discovery, but your website gives you more control over customer contact, presentation and follow-up. We can discuss stock and order processes so the channels do not create avoidable duplication for your team.
Yes. Abandoned basket recovery can remind a customer who added products but did not complete payment. The message can point them back to their basket and answer common concerns through useful delivery, returns or product information. It should be handled carefully, especially for high-value bikes. We will agree the timing, wording and customer permissions before enabling email marketing or recovery messages.
We can set up card payments through Stripe, with PayPal also available where suitable. Delivery can be arranged around your products, locations, order values and collection service. Bikes may need different handling from small parts, so the checkout should not force one delivery rule on everything. We will map your delivery and collection process before configuring the store.
Where we work
Working across the UK
We build local landing pages for every town you cover. These are the areas we work in most often.
Newcastle upon Tyne
Gateshead
Sunderland
Durham
North Shields
South Shields
Whitley Bay
Wallsend
Jarrow
Washington
Cramlington
Blyth
Morpeth
Hexham
Ponteland
Chester-le-Street
Consett
Gosforth
Jesmond
Heaton
Tynemouth
Killingworth
Houghton-le-Spring
Seaham
Bedlington
References
Useful links for a bike shop
The bodies and tools a bike shop deals with, plus where to go next on our site.
More from us
Official sources
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also built for
Websites for similar businesses
Closest to bike shops in how they win work. Each gets its own page, quote form and set of searches.
Ecommerce
- All Online Shops
- Artists & Print Sellers
- Auto Parts Retailers
- Baby & Children's Retailers
- Beauty & Cosmetics Brands
- Breweries & Distilleries
- Building & Trade Suppliers
- Candle & Home Fragrance Brands
- Coffee Roasters
- Craft & Handmade Businesses
- Ecommerce Websites
- Electronics & Tech Retailers
- Fashion & Clothing Brands
- Food & Drink Producers
- Furniture Retailers
- Garden Centres & Nurseries
- Health & Supplement Brands
- Home & Garden Retailers
- Jewellery Businesses
- Personalised Gift Businesses
- Pet Supply Retailers
- Sports & Outdoor Retailers
- Subscription Box Businesses
- Toy & Game Retailers
- Wholesale & Trade Sellers
- WooCommerce Websites
- Workwear & PPE Suppliers
Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Get a fixed price for your bike shop website
Tell us the bike shop work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.