Marketplace fees eat your margin
Every marketplace order gives away part of your sale. You also lose control of the customer relationship. Furniture margins must cover delivery, storage and returns, so that lost margin matters.
Ecommerce for furniture retailers
Your Furniture Shop, Ready To Sell Online
Build an ecommerce website for furniture retailers that handles products, payments, delivery, tracking and marketing from day one. Ecommerce websites start at £2,495, with a complete online sales system built around how your furniture business actually works.
From £2,495
Ecommerce build price
£99 a month
Required Ecommerce Care
£3,995
Ecommerce Growth package
24/7
AI Receptionist call cover
Marketplaces can bring orders, but they take a slice from each sale. Etsy, Amazon, eBay and Not On The High Street also keep the customer relationship. You may never receive a useful email list, repeat buying opportunity or clear view of who purchased your furniture.
Your own online shop works differently. You control the product pages, checkout, customer data and follow-up emails. You keep more of each order and can build trust around your brand, delivery service, materials and care advice. That matters when shoppers are comparing high-value furniture.
The problem
What is costing Furniture Retailers work right now
Customers cannot see the detail
A basic website may show a few photographs but not dimensions, finishes, care instructions or lead times. Shoppers then call with simple questions, leave uncertain or buy from a clearer competitor.
Delivery questions delay every order
Bulky furniture needs more planning than a small parcel. If your website does not explain postcodes, room access, stairs, installation and delivery dates, your team repeats the same answers all day.
The ACCC Framework
Attract
Convert
Capture
Compound
How the system works
What you get
Included in the build
Every client also takes Website Care at £59 a month. Everything else is modular.
01
Furniture product pages
02
Stripe and PayPal payments
03
Delivery postcode rules
04
Lead-time information
05
Stock and order management
06
Google Shopping feeds
07
Google Merchant Centre
08
Abandoned basket recovery
09
Email marketing integration
10
Call and order tracking
11
Furniture quote forms
12
WooCommerce specialist build
Pricing
Packages for Furniture Retailers
Products, payments, shipping, tracking and marketing ready from day one. Ecommerce Care is £99 a month rather than £59, because a shop needs more looking after than a brochure site.
Ecommerce Launch
£2,495
Everything you need to start selling properly online.
Best for: Businesses launching their first serious online store.
- WooCommerce website
- Up to around 30 products loaded
- Product categories and filtering
- Stripe and card payments
- PayPal if required
- Shipping configuration
- Discount and coupon system
- Customer accounts
- Transactional emails
- Ecommerce conversion tracking in GA4
- Google Merchant Centre setup
- Technical and on-page SEO foundations
- Mobile-first checkout
- Copywriting for the main site pages
- Training so you can run it yourself
- Audience Simulator access, included
- 2 rounds of revisions
Ecommerce Growth
£3,995
Built to grow orders, not just take them.
Best for: Shops that need marketing, automation and repeat custom built in.
Everything in Launch, plus:
- Up to 100 products
- Conversion-focused product pages
- Abandoned basket recovery
- Product reviews
- Email capture
- Mailchimp or Klaviyo integration
- Upsells and cross-sells
- Enhanced product filtering
- Google Shopping feed
- Meta catalogue and pixel
- Enhanced ecommerce analytics
- Automated customer emails
- 3 rounds of revisions
Ecommerce Pro
From £5,995
For established businesses with real operational complexity.
Best for: Larger catalogues, trade pricing, subscriptions and systems that must talk to each other.
Everything in Growth, plus options such as:
- Subscriptions
- Memberships
- Wholesale and trade pricing
- Complex product variations
- Custom product builders
- Accounting integrations
- Fulfilment integrations
- Advanced shipping rules
- Custom checkout functionality
- Migration from an existing store
- Larger catalogue import
This is a starting price. Once you need ERP, API or genuinely bespoke logic, we quote that separately rather than squeezing it into a fixed package.
Ecommerce Care £99 a month Required
Everything in Website Care, sized for an online shop. A store has payments, stock and plugins to keep working, so it needs more attention than a brochure site.
All prices exclude VAT.
Monthly
Everything else is modular
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
Website Care
Required£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
AI Receptionist
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Website Chatbot
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
Google Ads Management
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
SEO and Content
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
Automated Social Media
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
Intelligent Marketing Coach
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
Extra Support Time
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
Bundle them and pay less
The same modules, priced lower when taken together.
Care plus Receptionist
£199 a month
Saves £29
Care plus Receptionist plus Ads
£595 a month
Saves £82
Everything
£795 a month
Saves £141
No Upfront Option
£199 a month , 24 month term
No setup fee. A template site built for your trade, with hosting, care and the AI receptionist included. For businesses who want to start now without the upfront cost.
Start with no upfront cost- No setup fee
- Template site built for your trade
- Up to 5 pages
- Hosting and Website Care included
- AI Receptionist included
- Live in 5 working days
Terms
- 50% on signature, 50% on launch.
- Monthly billing starts at launch, with a 12 month minimum term and monthly thereafter.
- Ad spend is billed separately by Google and is never marked up.
- Modules can be added at any time.
- All prices exclude VAT.
Quote request
Get a price for your furniture retailer website
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
- A fixed price, not a range
- Reply within one working day
- No obligation and no sales sequence
The result
What changes once it is live
More orders through your shop
Customers can find products, understand delivery, pay securely and receive confirmation without marketplace friction. You own the buying journey and keep the customer relationship for future purchases.
Clearer furniture buying decisions
Detailed product pages answer questions about size, materials, finishes and lead times. Shoppers arrive better informed, which reduces hesitation and gives your team more useful conversations.
Enquiries your team can quote
Forms collect product, postcode, access, installation and timing details. You spend less time chasing basic information and more time pricing work that fits your delivery operation.
01
Your website becomes the hub of every sale
We build your online shop as the centre of your sales system. Customers can browse ranges, compare sizes, choose finishes, pay securely and receive order updates without waiting for someone to answer the phone. You can manage products, prices, stock and orders from one place, while your showroom team gets on with serving customers.
Furniture sales often involve more thought than buying a small household item. Product pages can show dimensions, materials, care details, delivery areas, lead times and room photographs. Clear information cuts down avoidable questions and helps serious buyers decide before they contact you.
We connect the shop to the tools that support growth. That includes payments, delivery information, customer emails, Google Shopping, sales tracking and abandoned basket recovery. Your website keeps working after the showroom closes, including evenings and weekends.
- Product pages that explain the detail
- Secure Stripe and PayPal payments
- Stock and order management
- Delivery and lead-time information
- Sales tracking from visit to order
02
Local furniture shoppers can find you first
People often search for furniture near home because they want to visit a showroom, check comfort or discuss delivery. We help your business show up when people search for furniture in Newcastle upon Tyne, Gateshead, Sunderland, Durham and nearby areas.
Your Google Business Profile is the listing that appears in Google Search and Maps. We keep its services, opening hours, photographs, products and contact details useful and accurate. We also connect it clearly to your shop, so local shoppers can move from a search to a product or showroom visit.
Our local search work builds useful pages around your ranges and service areas. We can target searches for sofas, beds, dining tables, mattresses, wardrobes and other products you actually sell. From our Newcastle base, we cover North Shields, South Shields, Whitley Bay, Wallsend, Jarrow, Washington, Cramlington and Blyth, as well as businesses across the UK.
- Google Business Profile improvements
- Local product and service pages
- Accurate opening and delivery details
- Search coverage for your target areas
More detail
More on websites for furniture retailers
The rest of what furniture retailers ask us, tidied away. Open what you need.
Furniture enquiries are rarely useful when they only say, "How much?" We build quote and contact forms that collect the information your team needs. A customer can choose the product, size, finish, quantity, delivery postcode and preferred contact method before sending the enquiry.
For made-to-order or larger items, the form can ask about room access, stairs, parking, installation and required dates. That gives you a better starting point for a quote. It also helps your team spot delivery issues before promising a price or date.
The form sends a clear enquiry to the right person and records its source. You can see whether it came from Google, an advert, a product page or a direct visit. This makes follow-up quicker and shows which parts of the shop bring real opportunities.
- Furniture quote forms
- Delivery postcode questions
- Room access and installation details
- Product, finish and size choices
- Clear enquiry notifications
Furniture buyers want reassurance before spending hundreds or thousands of pounds. They look for signs that the product matches its photographs, the delivery team turns up and problems get handled properly. Reviews and real project photographs answer those concerns before a customer calls.
We help you request a review after each completed order or delivery. The timing can reflect your sales process, so customers receive the request after they have had time to inspect the furniture. Review links make it simple for happy customers to share their experience.
Your best proof can then appear across the website and Google Business Profile. Use reviews beside sofas, beds or dining ranges where they support the purchase. Delivery photos, showroom images and customer comments give shoppers reasons to trust you over an unknown marketplace seller.
- Review requests after completed orders
- Google review links
- Customer photographs and testimonials
- Proof placed beside key products
A furniture retailer can miss good enquiries while serving customers, unloading stock or making deliveries. Our AI Receptionist answers 24 hours a day in your business name. It gives callers a helpful first response instead of sending them to voicemail.
It takes the details you choose, such as the product they want, postcode, delivery question, budget and preferred appointment time. It can sort urgent matters from general enquiries, then text the information to you immediately. You can call back with the right context.
The AI Receptionist costs £169 a month on its own. Care plus Receptionist costs £199 a month, combining ecommerce website care with the receptionist. It does not replace your judgement or showroom service. It makes sure fewer potential orders disappear because nobody answered at that moment.
- Answers calls 24/7
- Uses your business name
- Collects product and delivery details
- Sorts urgency
- Texts you straight away
When you are ready to buy leads, Google Ads can put your furniture in front of people searching for it now. We manage the campaigns, write and test adverts, adjust bids and budgets, and remove searches that waste money.
For furniture retailers, the advert should lead to the relevant range or product, not a generic home page. Someone searching for a corner sofa should see corner sofas, delivery information and a clear route to buy or request help. Better matching gives shoppers less work to do.
Google Ads Management costs £449 a month. Your advertising budget is paid directly to Google and is never marked up by us. We track calls, forms, basket activity and orders where the shop allows it. Monthly reporting shows which clicks became genuine enquiries or sales.
- Campaign and budget management
- Google Shopping setup
- Ad copy testing
- Negative search management
- Calls and orders tracked
A new shop is the starting point, not the finished marketing plan. Search engines need useful information about your products, delivery areas and buying advice. Our SEO and Content service costs £249 a month and adds two optimised pages or articles each month.
Content could explain how to measure for a sofa, choose a mattress, prepare for furniture delivery or care for solid wood. These pages answer real questions and give shoppers another route into your product ranges. We also work on local search, Google Business Profile posts, business listings and monthly position reports.
Automated Social Media costs £99 a month. It plans, writes and posts to Facebook and Instagram, with one monthly approval session. The Intelligent Marketing Coach costs £49 a month and turns your priorities into weekly tasks. You can add either service when you need it.
- SEO and Content, £249 a month
- Two pages or articles monthly
- Automated Social Media, £99 a month
- Intelligent Marketing Coach, £49 a month
- Google Business Profile posts
Ecommerce Launch costs £2,495. It gives smaller furniture retailers everything needed to start selling properly online. It suits a focused range, a clear delivery area and a business moving away from relying on marketplaces or enquiries alone.
Ecommerce Growth costs £3,995 and is the package most businesses should take. It is built to grow orders, with a stronger sales structure for larger ranges, better marketing connections and more room for product, delivery and customer journeys.
Ecommerce Pro starts from £5,995. It suits established retailers with real operational complexity, such as many product variations, stock feeds, multiple delivery rules or more advanced connections. We confirm the exact scope after understanding how your business works.
Ecommerce Care is required for every shop and costs £99 a month. It includes hosting, secure connection protection, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of monthly content changes and email support. There is also a no upfront option at £199 a month over 24 months, with no setup fee.
- Ecommerce Launch, £2,495
- Ecommerce Growth, £3,995
- Ecommerce Pro, from £5,995
- Ecommerce Care, £99 a month
- No upfront option, £199 a month
The honest comparison
Why do some websites cost £199?
It is a fair question, and it deserves a straight answer rather than a sales pitch.
If you simply need a basic online presence, a low-cost website builder may be enough. Somewhere to point people who already know your name. If that is genuinely all you need, do that and spend the money elsewhere. We would rather tell you that than take a fee for something you will not use.
Our websites are designed for established businesses that want Google traffic to turn into calls, enquiries and customers. Copy, tracking, conversion setup and ongoing management are built in. That is a different product solving a different problem, and it is priced accordingly.
A £199 builder site
Fine for a basic presence. Not built to win work.
A Look North website
Built so search traffic becomes booked jobs.
Who writes the words
A £199 builder site
You do, usually at 11pm, into a blank box.
A Look North website
We do. Copywriting for every page is included, written around the jobs you actually want.
Whether it shows up on Google
A £199 builder site
It will rank for your business name. Not much else.
A Look North website
A page for every service and every town you cover, structured so each one can rank.
What happens to an enquiry
A £199 builder site
A contact form emails you. If you miss it, you miss it.
A Look North website
Quote forms written for your trade, instant SMS and email alerts, and every enquiry stored so none are lost.
When the phone rings and you are on a job
A £199 builder site
It goes to voicemail. Most callers hang up and ring the next business.
A Look North website
Our AI receptionist answers 24/7 in your business name, takes the details and texts you straight away.
Knowing what is working
A £199 builder site
A visitor counter, if that.
A Look North website
Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs.
Getting reviews
A £199 builder site
You remember to ask, sometimes.
A Look North website
Review generation set up so a request goes out after every job, with the results shown on your site.
What happens after launch
A £199 builder site
Nothing. It sits there until you cancel the subscription.
A Look North website
The Marketing Coach gives you a plan broken into weekly jobs, so the site keeps earning its keep.
Who owns it
A £199 builder site
The platform. Stop paying and it disappears.
A Look North website
You do. The code, the domain, the hosting account and the content are yours.
Speed on a phone
A £199 builder site
Template bloat, often slow, which costs you rankings and visitors.
A Look North website
Built mobile first, because that is where almost every local search happens.
When something breaks
A £199 builder site
A help centre article and a support queue.
A Look North website
Website Care at £59 a month: monitoring, backups, updates, and a person who answers.
We have a £199 a month option too. It is not the same thing.
If the upfront cost is the blocker rather than the quality, we do a no upfront option at £199 a month on a 24 month term. That is not a builder subscription. It is a real site built for your trade, with hosting, Website Care and the AI receptionist included, live in 5 working days. The difference between that and a £199 builder site is the difference between renting a van and renting a parking space.
What the difference buys
What you actually get for the difference
Not features. The things that change how much work comes in.
Every call answered
A missed call is a customer ringing your competitor. The AI receptionist picks up 24/7, qualifies the job and texts you. Most trades win back more than the cost of the whole website in the first few months.
Found for the work you want
One page cannot rank for eight services across twelve towns. We build a page for each, so you show up for the specific job someone is searching for right now.
Enquiries you can price
Not "how much for a bathroom?" but property type, scale, access, timing and photos. You quote accurately, first, without a site visit.
Proof that compounds
A review request after every job. In a year you have the review count competitors cannot catch up with, and reviews are the last thing a customer checks before calling.
Words written for you
Copywriting for every page is included. No blank boxes, no writing your own service descriptions at 11pm, no page that sounds like everyone else.
Proof of what paid off
Call tracking and conversion tracking show which clicks turned into jobs. You stop guessing which half of the marketing worked.
A plan for after launch
The Marketing Coach turns a strategy into weekly jobs small enough to actually finish. That is why our sites are still growing a year later.
You own the lot
Code, domain, hosting, content and your Google Business Profile. Nothing switches off if you leave, because nothing was rented to you.
If a basic presence is all you need, a builder is the sensible choice and we will say so. If you want the phone to ring more often, that is what we build. Get a fixed price.
FAQ
Furniture Retailers ask us these most
Price, timescales and ownership, answered for a furniture retailer.
Ecommerce Launch costs £2,495, Ecommerce Growth costs £3,995, and Ecommerce Pro starts from £5,995. All prices exclude VAT. The right choice depends on your range, product options, delivery rules, stock process and marketing plans. Every shop also needs Ecommerce Care at £99 a month. We confirm the final scope before work starts, so you know what is included.
The timescale depends on the number of products, photographs, descriptions, delivery rules and connections required. A focused shop can move faster than a large catalogue with many variations. We agree the stages before starting, including content, product setup, payments, testing and launch. Delays usually happen when product information or images are not ready, so we help you plan those items early.
An online shop needs more attention than a brochure website. It has payments, stock, orders, product software and customer information to protect. Ecommerce Care includes hosting, secure connection protection, daily backups, security monitoring, updates, uptime monitoring, up to 30 minutes of content changes each month and email support. It is required for every ecommerce client, so the shop has ongoing protection and maintenance.
Yes. We can structure products with choices such as size, colour, fabric, finish, mattress type or leg style. The right setup depends on how your suppliers provide stock and prices. We can also show lead times, delivery notes and product-specific information. During planning, we map your range so customers can choose clearly without facing a confusing list of separate products.
Yes. We can build delivery information around postcodes, delivery zones, charges, lead times and collection options. Your product pages can explain room access, stairs, parking and installation where those details affect the job. Some delivery rules need a manual quote, especially for unusual access or remote locations. In those cases, the website can collect the details before your team confirms the price.
We can connect Stripe and PayPal so customers can pay securely at checkout. The best payment setup depends on your current accounts, refund process and order values. We test the checkout before launch, including successful payments, failed payments and customer emails. Payment provider charges are separate from our build price and are set by the provider.
It may, depending on the system you use and the access it provides. We review your stock, accounting, fulfilment and supplier processes before recommending a connection. A smaller retailer may manage products and orders in the shop itself. A larger business may need a stock feed or other connection. We do not promise a connection until we have checked how your system works.
It answers calls 24 hours a day in your business name. It takes details such as the product wanted, delivery postcode, timing and reason for calling. It can sort urgent issues from ordinary enquiries, then texts the information to you immediately. It costs £169 a month on its own, or £199 a month with the care plan. You still decide how and when to follow up.
Google Ads Management costs £449 a month. This includes campaign management, budget and bid changes, advert testing, unwanted search removal, landing page improvements and a monthly reporting call. Your advertising budget is paid directly to Google. We never mark it up. The amount depends on your products, locations, competition and available budget. We explain the plan before any campaigns go live.
Yes, we can set up tracking for purchases, quote forms, phone calls and useful basket actions. This helps separate casual browsing from genuine commercial activity. Reports can show where visits came from and what happened next. Tracking depends on your payment setup and consent requirements, which we discuss during the build. It gives you better evidence for decisions, rather than treating every click as a result.
You own the website, your content and the customer information collected through your shop, subject to your payment and software providers' terms. We build and maintain the system for you. Your own shop means you are not relying on a marketplace to control the customer relationship. We can explain access, exports and the practical steps for managing your data responsibly.
Yes. Your own shop can become the main place for your range, payments and customer follow-up. Marketplaces may still have a useful role for selected products or new customer discovery, but you no longer have to depend on them for every order. We can help present stronger reasons to buy direct, such as clearer delivery information, product advice, showroom visits and your own after-sales communication.
You can start with no upfront build payment at £199 a month on a 24 month term, with no setup fee. It is a template shop built for your trade, with hosting, care and the AI Receptionist included. It is designed for businesses that want to start now without paying the full build price. We explain the term, inclusions and limits before you agree.
We keep the shop hosted, monitored and updated through Ecommerce Care. You can add SEO and Content for £249 a month, including two pages or articles, local search work, Google Business Profile posts, business listings, position tracking and monthly reporting. Automated Social Media costs £99 a month. The Intelligent Marketing Coach costs £49 a month. Modules can be added at any time.
For a normal build, you pay 50% when you sign and 50% when the shop launches. Monthly billing starts at launch. Ecommerce Care has a 12 month minimum term, then continues monthly. Other monthly modules follow their agreed terms. All prices exclude VAT. Google advertising spend is separate, paid directly to Google and never marked up by us.
Where we work
Working across the UK
We build local landing pages for every town you cover. These are the areas we work in most often.
Newcastle upon Tyne
Gateshead
Sunderland
Durham
North Shields
South Shields
Whitley Bay
Wallsend
Jarrow
Washington
Cramlington
Blyth
Morpeth
Hexham
Ponteland
Chester-le-Street
Consett
Gosforth
Jesmond
Heaton
Tynemouth
Killingworth
Houghton-le-Spring
Seaham
Bedlington
References
Useful links for a furniture retailer
The bodies and tools a furniture retailer deals with, plus where to go next on our site.
More from us
Official sources
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also built for
Websites for similar businesses
Closest to furniture retailers in how they win work. Each gets its own page, quote form and set of searches.
Ecommerce
- All Online Shops
- Artists & Print Sellers
- Auto Parts Retailers
- Baby & Children's Retailers
- Beauty & Cosmetics Brands
- Bike Shops
- Breweries & Distilleries
- Building & Trade Suppliers
- Candle & Home Fragrance Brands
- Coffee Roasters
- Craft & Handmade Businesses
- Ecommerce Websites
- Electronics & Tech Retailers
- Fashion & Clothing Brands
- Food & Drink Producers
- Garden Centres & Nurseries
- Health & Supplement Brands
- Home & Garden Retailers
- Jewellery Businesses
- Personalised Gift Businesses
- Pet Supply Retailers
- Sports & Outdoor Retailers
- Subscription Box Businesses
- Toy & Game Retailers
- Wholesale & Trade Sellers
- WooCommerce Websites
- Workwear & PPE Suppliers
Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Get a fixed price for your furniture retailer website
Tell us the furniture retailer work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.