Marketplace fees eat your margin
Etsy, Amazon and eBay take a slice from orders you worked hard to win. Fees, promotions and delivery pressure can leave less money for product development, packaging and growth.
Ecommerce for beauty & cosmetics brands
Build an ecommerce website for beauty and cosmetics brands from £2,495. We handle products, payments, delivery, tracking and marketing, so you can sell directly to customers instead of losing margin and customer data to marketplaces.
From £2,495
Ecommerce build price
£99 monthly
Ecommerce Care
£169 monthly
AI Receptionist
24 months
No upfront term
Selling through Etsy, Amazon, eBay or Not On The High Street can help you start. But every order gives away part of your margin. You also hand the marketplace control of the customer relationship. You cannot build the same direct email list, repeat buying habits or brand loyalty on rented ground.
Your own online shop gives your beauty brand a better base. Customers can explore shades, ingredients, routines, samples and reviews in one place. They can pay securely, choose delivery and receive useful follow-up emails. You keep the customer relationship and the chance to sell again.
The problem
Etsy, Amazon and eBay take a slice from orders you worked hard to win. Fees, promotions and delivery pressure can leave less money for product development, packaging and growth.
Marketplace buyers may remember where they bought, not who made the product. You have less control over follow-up emails, repeat sales and the customer relationship after payment.
Customers often need help choosing a shade, routine or ingredient. If your website gives little guidance, you answer the same messages repeatedly and risk losing sales when you are busy.
What you get
Every client also takes Website Care at £59 a month. Everything else is modular.
Pricing
Products, payments, shipping, tracking and marketing ready from day one. Ecommerce Care is £99 a month rather than £59, because a shop needs more looking after than a brochure site.
£2,495
Everything you need to start selling properly online.
Best for: Businesses launching their first serious online store.
£3,995
Built to grow orders, not just take them.
Best for: Shops that need marketing, automation and repeat custom built in.
Everything in Launch, plus:
From £5,995
For established businesses with real operational complexity.
Best for: Larger catalogues, trade pricing, subscriptions and systems that must talk to each other.
Everything in Growth, plus options such as:
This is a starting price. Once you need ERP, API or genuinely bespoke logic, we quote that separately rather than squeezing it into a fixed package.
Everything in Website Care, sized for an online shop. A store has payments, stock and plugins to keep working, so it needs more attention than a brochure site.
All prices exclude VAT.
Monthly
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
The same modules, priced lower when taken together.
£199 a month
Saves £29
£595 a month
Saves £82
£795 a month
Saves £141
No Upfront Option
No setup fee. A template site built for your trade, with hosting, care and the AI receptionist included. For businesses who want to start now without the upfront cost.
Start with no upfront costQuote request
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
The result
Customers buy through your own shop instead of a marketplace. You avoid handing every order to another platform and can put more money into stock, packaging and future product launches.
Your shop supports direct follow-up after purchase. You can share useful product advice, new launches and replenishment reminders with customers who have chosen to buy from your brand.
Clear ingredients, shade guidance, reviews, customer images and delivery details answer common doubts. Shoppers can make a better decision without waiting for a reply.
01
Your beauty brand website should do more than display products. It should help someone choose the right shade, understand the ingredients, trust the brand and complete a purchase without needing to message you first. We build the shop around those decisions, so your website works while you create products, pack orders or meet customers.
Every part of the sale connects in one place. Product pages show prices, sizes, shades, ingredients and usage advice. Customers pay through Stripe or PayPal. Orders reach the right fulfilment process. Stock levels update as products sell. You can then see what people viewed, bought and left behind.
This gives you a sales system you own, rather than another listing on a marketplace. It also gives influencers and content creators somewhere useful to send their followers. Instead of sending traffic to a crowded platform, you send it to a shop built around your brand.
02
A strong online shop should be easy to find beyond social media. We help your business show up when people search for beauty products, skincare, cosmetics and treatments in your area. This is especially useful if you sell from a studio, offer collection, run events or want customers to discover your brand locally.
Your Google Business Profile is the business listing that appears in Google Search and Maps. We make sure it points people to the right products, opening times and contact details. We also help you use local words naturally, so nearby customers understand what you sell and where you serve them.
Local search supports your wider UK sales too. Your product pages can target searches for ingredients, skin concerns, shades and routines. A customer in Newcastle, Gateshead or elsewhere in the UK can find the exact product that meets their need, rather than a generic homepage.
This work forms part of your wider search plan. We improve the useful information on your website and keep your Google Business Profile active. The aim is simple. More of the right people find a product they can buy.
More detail
The rest of what beauty & cosmetics brands ask us, tidied away. Open what you need.
Some beauty sales need more than a product and a price. Bridal makeup, bulk orders, corporate gifting, salon supply and custom shade matching all need a few details before you can give a useful answer. We build forms that collect the information you need at the first contact.
A good form can ask about event dates, quantities, skin type, preferred shades, delivery location, product needs and budget. It can also let customers upload reference images where appropriate. You receive a clearer enquiry, so you spend less time replying to vague messages.
The form can send the details to your email or chosen business system. You can then follow up with the right product, sample, appointment or quote. For standard products, the customer goes straight to checkout. For more involved work, the website gathers the information before you get involved.
This makes your online shop useful for both direct orders and higher-value enquiries. It also gives you a clearer record of what customers ask for, which can shape new products, bundles and content.
Beauty customers want reassurance before they buy. They may want to see how a shade looks on different skin tones, whether a product suits sensitive skin or how quickly an order arrived. Reviews and customer photos answer those worries better than brand claims alone.
We help you build review requests into the customer journey after each order or completed service. The timing matters. A customer who has received the parcel and tried the product is more likely to give useful feedback than someone asked immediately after payment.
Your best proof can appear where the buying decision happens. Product reviews sit beside the relevant item. Testimonials can support your brand story. Customer images can show shades, finishes and results in real conditions. Clear ingredient information then gives buyers another reason to trust you.
Reviews also support your Google presence when customers leave feedback there. A complete profile with recent, genuine reviews gives local shoppers more confidence when choosing between several beauty businesses. We never invent reviews or make claims your customers have not made.
Beauty brands often miss calls while packing orders, applying makeup, serving clients or working away from the phone. The AI Receptionist answers 24 hours a day in your business name. It takes the caller's details, understands what they need and sends you a text straight away.
It can ask whether the caller wants product advice, a shade match, a bulk order, a booking or help with an existing order. It can also sort urgent requests from general questions. You receive the useful information without having to listen to a string of missed-call voicemails.
The AI Receptionist costs £169 a month on its own. Website Care plus Receptionist costs £199 a month. That bundle includes the care your website needs and saves £29. You can add it after launch when missed calls become a regular problem.
The receptionist does not replace your judgement. It makes sure the opportunity reaches you quickly, with the basic details already collected. That is especially useful when influencer traffic, product launches or seasonal demand creates sudden bursts of enquiries.
Google Ads can put your products in front of people who are already searching to buy. We can build campaigns for product names, skin concerns, ingredients, gift searches and seasonal demand. We then send each click to the most relevant product or collection page.
Management costs £449 a month. This includes campaign management, budget and bid changes, advert testing, unwanted search filtering, landing page improvements and a monthly reporting call. Your advertising budget is paid directly to Google. We never add a mark-up.
Tracking shows more than clicks. We connect the buying journey so you can see which adverts led to product views, basket additions, purchases and enquiries. Where possible, we can also track phone calls and quote forms. This helps you judge campaigns by real business activity.
Google Ads works best when your shop is ready. Product information, delivery costs, stock and checkout must be clear before you pay for traffic. We can fix those basics first, then start campaigns when the numbers and operation make sense.
A new shop needs regular reasons for people to return. Our SEO and Content service costs £249 a month. It includes two useful pages or articles each month, local search work, Google Business Profile posts, listings across relevant business directories, position tracking and a monthly report.
Topics can answer the questions customers ask before buying. Examples include choosing a foundation shade, building a skincare routine, understanding an ingredient, preparing a bridal kit or finding gifts for a specific skin type. Helpful content brings the right people to the right products.
Automated Social Media costs £99 a month. It plans, writes and posts content to Facebook and Instagram. You approve a month of posts in one sitting. The Intelligent Marketing Coach costs £49 a month and gives you a weekly plan built around your brand.
These extras are optional. They are useful when you have products to promote but not enough time to plan every post, article and seasonal campaign. We can add them after launch, alongside paid advertising or on their own.
Ecommerce Launch costs £2,495. It gives a smaller beauty brand everything needed to start selling properly online. Ecommerce Growth costs £3,995 and is the package most businesses should take. It gives you more room for product ranges, marketing activity, customer journeys and a shop built to grow orders.
Ecommerce Pro starts from £5,995. It suits established brands with larger catalogues, complex stock, wholesale needs, detailed delivery rules or more involved business systems. We will recommend the right option after understanding your products, order process and plans.
Ecommerce Care is required at £99 a month. It covers hosting, security, daily backups, software updates, monitoring, content changes and support for an online shop. The £59 Website Care plan is for brochure websites, not ecommerce shops. A store has payments, stock and shop software that need more attention.
If you want to start without the upfront build cost, the no upfront option is £199 a month over a 24 month term. There is no setup fee. It includes a template site built for your trade, hosting, ecommerce care and the AI Receptionist. All prices exclude VAT.
The honest comparison
It is a fair question, and it deserves a straight answer rather than a sales pitch.
If you simply need a basic online presence, a low-cost website builder may be enough. Somewhere to point people who already know your name. If that is genuinely all you need, do that and spend the money elsewhere. We would rather tell you that than take a fee for something you will not use.
Our websites are designed for established businesses that want Google traffic to turn into calls, enquiries and customers. Copy, tracking, conversion setup and ongoing management are built in. That is a different product solving a different problem, and it is priced accordingly.
A £199 builder site
Fine for a basic presence. Not built to win work.
A Look North website
Built so search traffic becomes booked jobs.
Who writes the words
A £199 builder site
You do, usually at 11pm, into a blank box.
A Look North website
We do. Copywriting for every page is included, written around the jobs you actually want.
Whether it shows up on Google
A £199 builder site
It will rank for your business name. Not much else.
A Look North website
A page for every service and every town you cover, structured so each one can rank.
What happens to an enquiry
A £199 builder site
A contact form emails you. If you miss it, you miss it.
A Look North website
Quote forms written for your trade, instant SMS and email alerts, and every enquiry stored so none are lost.
When the phone rings and you are on a job
A £199 builder site
It goes to voicemail. Most callers hang up and ring the next business.
A Look North website
Our AI receptionist answers 24/7 in your business name, takes the details and texts you straight away.
Knowing what is working
A £199 builder site
A visitor counter, if that.
A Look North website
Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs.
Getting reviews
A £199 builder site
You remember to ask, sometimes.
A Look North website
Review generation set up so a request goes out after every job, with the results shown on your site.
What happens after launch
A £199 builder site
Nothing. It sits there until you cancel the subscription.
A Look North website
The Marketing Coach gives you a plan broken into weekly jobs, so the site keeps earning its keep.
Who owns it
A £199 builder site
The platform. Stop paying and it disappears.
A Look North website
You do. The code, the domain, the hosting account and the content are yours.
Speed on a phone
A £199 builder site
Template bloat, often slow, which costs you rankings and visitors.
A Look North website
Built mobile first, because that is where almost every local search happens.
When something breaks
A £199 builder site
A help centre article and a support queue.
A Look North website
Website Care at £59 a month: monitoring, backups, updates, and a person who answers.
If the upfront cost is the blocker rather than the quality, we do a no upfront option at £199 a month on a 24 month term. That is not a builder subscription. It is a real site built for your trade, with hosting, Website Care and the AI receptionist included, live in 5 working days. The difference between that and a £199 builder site is the difference between renting a van and renting a parking space.
What the difference buys
Not features. The things that change how much work comes in.
A missed call is a customer ringing your competitor. The AI receptionist picks up 24/7, qualifies the job and texts you. Most trades win back more than the cost of the whole website in the first few months.
One page cannot rank for eight services across twelve towns. We build a page for each, so you show up for the specific job someone is searching for right now.
Not "how much for a bathroom?" but property type, scale, access, timing and photos. You quote accurately, first, without a site visit.
A review request after every job. In a year you have the review count competitors cannot catch up with, and reviews are the last thing a customer checks before calling.
Copywriting for every page is included. No blank boxes, no writing your own service descriptions at 11pm, no page that sounds like everyone else.
Call tracking and conversion tracking show which clicks turned into jobs. You stop guessing which half of the marketing worked.
The Marketing Coach turns a strategy into weekly jobs small enough to actually finish. That is why our sites are still growing a year later.
Code, domain, hosting, content and your Google Business Profile. Nothing switches off if you leave, because nothing was rented to you.
If a basic presence is all you need, a builder is the sensible choice and we will say so. If you want the phone to ring more often, that is what we build. Get a fixed price.
FAQ
Price, timescales and ownership, answered for a beauty brand.
Where we work
We build local landing pages for every town you cover. These are the areas we work in most often.
References
The bodies and tools a beauty brand deals with, plus where to go next on our site.
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also built for
Closest to beauty & cosmetics brands in how they win work. Each gets its own page, quote form and set of searches.
Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Tell us the beauty brand work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.
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