Ecommerce for beauty & cosmetics brands

Sell Beauty Products From Your Own Shop

Build an ecommerce website for beauty and cosmetics brands from £2,495. We handle products, payments, delivery, tracking and marketing, so you can sell directly to customers instead of losing margin and customer data to marketplaces.

From £2,495

Ecommerce build price

£99 monthly

Ecommerce Care

£169 monthly

AI Receptionist

24 months

No upfront term

Selling through Etsy, Amazon, eBay or Not On The High Street can help you start. But every order gives away part of your margin. You also hand the marketplace control of the customer relationship. You cannot build the same direct email list, repeat buying habits or brand loyalty on rented ground.

Your own online shop gives your beauty brand a better base. Customers can explore shades, ingredients, routines, samples and reviews in one place. They can pay securely, choose delivery and receive useful follow-up emails. You keep the customer relationship and the chance to sell again.

The problem

What is costing Beauty & Cosmetics Brands work right now

Marketplace fees eat your margin

Etsy, Amazon and eBay take a slice from orders you worked hard to win. Fees, promotions and delivery pressure can leave less money for product development, packaging and growth.

Customers belong to the platform

Marketplace buyers may remember where they bought, not who made the product. You have less control over follow-up emails, repeat sales and the customer relationship after payment.

Shade advice happens manually

Customers often need help choosing a shade, routine or ingredient. If your website gives little guidance, you answer the same messages repeatedly and risk losing sales when you are busy.

The ACCC Framework Attract Convert Capture Compound
How the system works

What you get

Included in the build

Every client also takes Website Care at £59 a month. Everything else is modular.

01

WooCommerce product shop

02

Stripe and PayPal checkout

03

Shade guidance sections

04

Ingredient information pages

05

Shipping and delivery rules

06

Stock and order management

07

Google Merchant Centre

08

Abandoned basket recovery

09

Email marketing integration

10

Sales tracking and reporting

11

Review request journeys

12

Influencer landing pages

Pricing

Packages for Beauty & Cosmetics Brands

Products, payments, shipping, tracking and marketing ready from day one. Ecommerce Care is £99 a month rather than £59, because a shop needs more looking after than a brochure site.

Ecommerce Launch

£2,495

Everything you need to start selling properly online.

Best for: Businesses launching their first serious online store.

  • WooCommerce website
  • Up to around 30 products loaded
  • Product categories and filtering
  • Stripe and card payments
  • PayPal if required
  • Shipping configuration
  • Discount and coupon system
  • Customer accounts
  • Transactional emails
  • Ecommerce conversion tracking in GA4
  • Google Merchant Centre setup
  • Technical and on-page SEO foundations
  • Mobile-first checkout
  • Copywriting for the main site pages
  • Training so you can run it yourself
  • Audience Simulator access, included
  • 2 rounds of revisions
Most popular

Ecommerce Growth

£3,995

Built to grow orders, not just take them.

Best for: Shops that need marketing, automation and repeat custom built in.

Everything in Launch, plus:

  • Up to 100 products
  • Conversion-focused product pages
  • Abandoned basket recovery
  • Product reviews
  • Email capture
  • Mailchimp or Klaviyo integration
  • Upsells and cross-sells
  • Enhanced product filtering
  • Google Shopping feed
  • Meta catalogue and pixel
  • Enhanced ecommerce analytics
  • Automated customer emails
  • 3 rounds of revisions

Ecommerce Pro

From £5,995

For established businesses with real operational complexity.

Best for: Larger catalogues, trade pricing, subscriptions and systems that must talk to each other.

Everything in Growth, plus options such as:

  • Subscriptions
  • Memberships
  • Wholesale and trade pricing
  • Complex product variations
  • Custom product builders
  • Accounting integrations
  • Fulfilment integrations
  • Advanced shipping rules
  • Custom checkout functionality
  • Migration from an existing store
  • Larger catalogue import

This is a starting price. Once you need ERP, API or genuinely bespoke logic, we quote that separately rather than squeezing it into a fixed package.

Ecommerce Care £99 a month Required

Everything in Website Care, sized for an online shop. A store has payments, stock and plugins to keep working, so it needs more attention than a brochure site.

See all monthly options

All prices exclude VAT.

Monthly

Everything else is modular

Website Care is required for every client. Add anything else when you need it, and drop it when you do not.

Website Care

Required

£59 a month

Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.

AI Receptionist

£169 a month

Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.

A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.

Website Chatbot

Price on application

Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.

Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.

Google Ads Management

£449 a month

Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.

Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.

SEO and Content

£249 a month

Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.

Automated Social Media

£99 a month

Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.

Intelligent Marketing Coach

£49 a month

A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.

Extra Support Time

£75 a month

An additional 2 hours a month for changes, new pages and seasonal updates.

Bundles

Bundle them and pay less

The same modules, priced lower when taken together.

Most popular

Care plus Receptionist

£199 a month

Saves £29

Care plus Receptionist plus Ads

£595 a month

Saves £82

Everything

£795 a month

Saves £141

No Upfront Option

£199 a month , 24 month term

No setup fee. A template site built for your trade, with hosting, care and the AI receptionist included. For businesses who want to start now without the upfront cost.

Start with no upfront cost
  • No setup fee
  • Template site built for your trade
  • Up to 5 pages
  • Hosting and Website Care included
  • AI Receptionist included
  • Live in 5 working days
  • 50% on signature, 50% on launch.
  • Monthly billing starts at launch, with a 12 month minimum term and monthly thereafter.
  • Ad spend is billed separately by Google and is never marked up.
  • Modules can be added at any time.
  • All prices exclude VAT.

Quote request

Get a price for your beauty & cosmetics brand website

Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.

  • A fixed price, not a range
  • Reply within one working day
  • No obligation and no sales sequence
What do you want the website to do?

We use your details only to reply to this enquiry. No lists, no sharing.

The result

What changes once it is live

You keep more sales margin

Customers buy through your own shop instead of a marketplace. You avoid handing every order to another platform and can put more money into stock, packaging and future product launches.

You build a direct customer list

Your shop supports direct follow-up after purchase. You can share useful product advice, new launches and replenishment reminders with customers who have chosen to buy from your brand.

Customers choose with confidence

Clear ingredients, shade guidance, reviews, customer images and delivery details answer common doubts. Shoppers can make a better decision without waiting for a reply.

01

Your online shop becomes the hub of every sale

Your beauty brand website should do more than display products. It should help someone choose the right shade, understand the ingredients, trust the brand and complete a purchase without needing to message you first. We build the shop around those decisions, so your website works while you create products, pack orders or meet customers.

Every part of the sale connects in one place. Product pages show prices, sizes, shades, ingredients and usage advice. Customers pay through Stripe or PayPal. Orders reach the right fulfilment process. Stock levels update as products sell. You can then see what people viewed, bought and left behind.

This gives you a sales system you own, rather than another listing on a marketplace. It also gives influencers and content creators somewhere useful to send their followers. Instead of sending traffic to a crowded platform, you send it to a shop built around your brand.

  • Product pages built to sell
  • Stripe and PayPal payments
  • Stock and order management
  • Shipping and delivery setup

02

Your beauty brand shows up when local customers search

A strong online shop should be easy to find beyond social media. We help your business show up when people search for beauty products, skincare, cosmetics and treatments in your area. This is especially useful if you sell from a studio, offer collection, run events or want customers to discover your brand locally.

Your Google Business Profile is the business listing that appears in Google Search and Maps. We make sure it points people to the right products, opening times and contact details. We also help you use local words naturally, so nearby customers understand what you sell and where you serve them.

Local search supports your wider UK sales too. Your product pages can target searches for ingredients, skin concerns, shades and routines. A customer in Newcastle, Gateshead or elsewhere in the UK can find the exact product that meets their need, rather than a generic homepage.

This work forms part of your wider search plan. We improve the useful information on your website and keep your Google Business Profile active. The aim is simple. More of the right people find a product they can buy.

  • Google Business Profile setup
  • Local search improvements
  • Product search pages
  • Google Merchant Centre setup

More detail

More on websites for beauty & cosmetics brands

The rest of what beauty & cosmetics brands ask us, tidied away. Open what you need.

Some beauty sales need more than a product and a price. Bridal makeup, bulk orders, corporate gifting, salon supply and custom shade matching all need a few details before you can give a useful answer. We build forms that collect the information you need at the first contact.

A good form can ask about event dates, quantities, skin type, preferred shades, delivery location, product needs and budget. It can also let customers upload reference images where appropriate. You receive a clearer enquiry, so you spend less time replying to vague messages.

The form can send the details to your email or chosen business system. You can then follow up with the right product, sample, appointment or quote. For standard products, the customer goes straight to checkout. For more involved work, the website gathers the information before you get involved.

This makes your online shop useful for both direct orders and higher-value enquiries. It also gives you a clearer record of what customers ask for, which can shape new products, bundles and content.

  • Shade matching enquiry forms
  • Bulk order quote forms
  • Gift and event enquiries
  • Image upload fields

Beauty customers want reassurance before they buy. They may want to see how a shade looks on different skin tones, whether a product suits sensitive skin or how quickly an order arrived. Reviews and customer photos answer those worries better than brand claims alone.

We help you build review requests into the customer journey after each order or completed service. The timing matters. A customer who has received the parcel and tried the product is more likely to give useful feedback than someone asked immediately after payment.

Your best proof can appear where the buying decision happens. Product reviews sit beside the relevant item. Testimonials can support your brand story. Customer images can show shades, finishes and results in real conditions. Clear ingredient information then gives buyers another reason to trust you.

Reviews also support your Google presence when customers leave feedback there. A complete profile with recent, genuine reviews gives local shoppers more confidence when choosing between several beauty businesses. We never invent reviews or make claims your customers have not made.

  • Post-purchase review requests
  • Product review display
  • Customer photo sections
  • Google review support

Beauty brands often miss calls while packing orders, applying makeup, serving clients or working away from the phone. The AI Receptionist answers 24 hours a day in your business name. It takes the caller's details, understands what they need and sends you a text straight away.

It can ask whether the caller wants product advice, a shade match, a bulk order, a booking or help with an existing order. It can also sort urgent requests from general questions. You receive the useful information without having to listen to a string of missed-call voicemails.

The AI Receptionist costs £169 a month on its own. Website Care plus Receptionist costs £199 a month. That bundle includes the care your website needs and saves £29. You can add it after launch when missed calls become a regular problem.

The receptionist does not replace your judgement. It makes sure the opportunity reaches you quickly, with the basic details already collected. That is especially useful when influencer traffic, product launches or seasonal demand creates sudden bursts of enquiries.

  • Answers calls 24/7
  • Uses your business name
  • Collects caller details
  • Texts you immediately

Google Ads can put your products in front of people who are already searching to buy. We can build campaigns for product names, skin concerns, ingredients, gift searches and seasonal demand. We then send each click to the most relevant product or collection page.

Management costs £449 a month. This includes campaign management, budget and bid changes, advert testing, unwanted search filtering, landing page improvements and a monthly reporting call. Your advertising budget is paid directly to Google. We never add a mark-up.

Tracking shows more than clicks. We connect the buying journey so you can see which adverts led to product views, basket additions, purchases and enquiries. Where possible, we can also track phone calls and quote forms. This helps you judge campaigns by real business activity.

Google Ads works best when your shop is ready. Product information, delivery costs, stock and checkout must be clear before you pay for traffic. We can fix those basics first, then start campaigns when the numbers and operation make sense.

  • Google Ads management, £449 monthly
  • Google Shopping campaigns
  • Ad copy testing
  • Sales and enquiry tracking

A new shop needs regular reasons for people to return. Our SEO and Content service costs £249 a month. It includes two useful pages or articles each month, local search work, Google Business Profile posts, listings across relevant business directories, position tracking and a monthly report.

Topics can answer the questions customers ask before buying. Examples include choosing a foundation shade, building a skincare routine, understanding an ingredient, preparing a bridal kit or finding gifts for a specific skin type. Helpful content brings the right people to the right products.

Automated Social Media costs £99 a month. It plans, writes and posts content to Facebook and Instagram. You approve a month of posts in one sitting. The Intelligent Marketing Coach costs £49 a month and gives you a weekly plan built around your brand.

These extras are optional. They are useful when you have products to promote but not enough time to plan every post, article and seasonal campaign. We can add them after launch, alongside paid advertising or on their own.

  • SEO and Content, £249 monthly
  • Automated Social Media, £99 monthly
  • Intelligent Marketing Coach, £49 monthly
  • Monthly reporting included

Ecommerce Launch costs £2,495. It gives a smaller beauty brand everything needed to start selling properly online. Ecommerce Growth costs £3,995 and is the package most businesses should take. It gives you more room for product ranges, marketing activity, customer journeys and a shop built to grow orders.

Ecommerce Pro starts from £5,995. It suits established brands with larger catalogues, complex stock, wholesale needs, detailed delivery rules or more involved business systems. We will recommend the right option after understanding your products, order process and plans.

Ecommerce Care is required at £99 a month. It covers hosting, security, daily backups, software updates, monitoring, content changes and support for an online shop. The £59 Website Care plan is for brochure websites, not ecommerce shops. A store has payments, stock and shop software that need more attention.

If you want to start without the upfront build cost, the no upfront option is £199 a month over a 24 month term. There is no setup fee. It includes a template site built for your trade, hosting, ecommerce care and the AI Receptionist. All prices exclude VAT.

  • Ecommerce Launch, £2,495
  • Ecommerce Growth, £3,995
  • Ecommerce Pro, from £5,995
  • Ecommerce Care, £99 monthly
  • No upfront option, £199 monthly

The honest comparison

Why do some websites cost £199?

It is a fair question, and it deserves a straight answer rather than a sales pitch.

If you simply need a basic online presence, a low-cost website builder may be enough. Somewhere to point people who already know your name. If that is genuinely all you need, do that and spend the money elsewhere. We would rather tell you that than take a fee for something you will not use.

Our websites are designed for established businesses that want Google traffic to turn into calls, enquiries and customers. Copy, tracking, conversion setup and ongoing management are built in. That is a different product solving a different problem, and it is priced accordingly.

Who writes the words

A £199 builder site

You do, usually at 11pm, into a blank box.

A Look North website

We do. Copywriting for every page is included, written around the jobs you actually want.

Whether it shows up on Google

A £199 builder site

It will rank for your business name. Not much else.

A Look North website

A page for every service and every town you cover, structured so each one can rank.

What happens to an enquiry

A £199 builder site

A contact form emails you. If you miss it, you miss it.

A Look North website

Quote forms written for your trade, instant SMS and email alerts, and every enquiry stored so none are lost.

When the phone rings and you are on a job

A £199 builder site

It goes to voicemail. Most callers hang up and ring the next business.

A Look North website

Our AI receptionist answers 24/7 in your business name, takes the details and texts you straight away.

Knowing what is working

A £199 builder site

A visitor counter, if that.

A Look North website

Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs.

Getting reviews

A £199 builder site

You remember to ask, sometimes.

A Look North website

Review generation set up so a request goes out after every job, with the results shown on your site.

What happens after launch

A £199 builder site

Nothing. It sits there until you cancel the subscription.

A Look North website

The Marketing Coach gives you a plan broken into weekly jobs, so the site keeps earning its keep.

Who owns it

A £199 builder site

The platform. Stop paying and it disappears.

A Look North website

You do. The code, the domain, the hosting account and the content are yours.

Speed on a phone

A £199 builder site

Template bloat, often slow, which costs you rankings and visitors.

A Look North website

Built mobile first, because that is where almost every local search happens.

When something breaks

A £199 builder site

A help centre article and a support queue.

A Look North website

Website Care at £59 a month: monitoring, backups, updates, and a person who answers.

We have a £199 a month option too. It is not the same thing.

If the upfront cost is the blocker rather than the quality, we do a no upfront option at £199 a month on a 24 month term. That is not a builder subscription. It is a real site built for your trade, with hosting, Website Care and the AI receptionist included, live in 5 working days. The difference between that and a £199 builder site is the difference between renting a van and renting a parking space.

£199 a month

24 month term, nothing upfront

Start with no upfront cost

What the difference buys

What you actually get for the difference

Not features. The things that change how much work comes in.

01

Every call answered

A missed call is a customer ringing your competitor. The AI receptionist picks up 24/7, qualifies the job and texts you. Most trades win back more than the cost of the whole website in the first few months.

02

Found for the work you want

One page cannot rank for eight services across twelve towns. We build a page for each, so you show up for the specific job someone is searching for right now.

03

Enquiries you can price

Not "how much for a bathroom?" but property type, scale, access, timing and photos. You quote accurately, first, without a site visit.

04

Proof that compounds

A review request after every job. In a year you have the review count competitors cannot catch up with, and reviews are the last thing a customer checks before calling.

05

Words written for you

Copywriting for every page is included. No blank boxes, no writing your own service descriptions at 11pm, no page that sounds like everyone else.

06

Proof of what paid off

Call tracking and conversion tracking show which clicks turned into jobs. You stop guessing which half of the marketing worked.

07

A plan for after launch

The Marketing Coach turns a strategy into weekly jobs small enough to actually finish. That is why our sites are still growing a year later.

08

You own the lot

Code, domain, hosting, content and your Google Business Profile. Nothing switches off if you leave, because nothing was rented to you.

If a basic presence is all you need, a builder is the sensible choice and we will say so. If you want the phone to ring more often, that is what we build. Get a fixed price.

FAQ

Beauty & Cosmetics Brands ask us these most

Price, timescales and ownership, answered for a beauty brand.

Ecommerce Launch costs £2,495, Ecommerce Growth costs £3,995 and Ecommerce Pro starts from £5,995. Growth is the package most businesses should take when they want more than a basic shop. It gives you room for product ranges, marketing and future orders. All prices exclude VAT. We confirm the right package after reviewing your catalogue, delivery needs and plans.
The timescale depends on the number of products, the quality of your product information and any stock or delivery connections. A smaller launch is quicker than a complex shop with many shades, variants and rules. We agree the stages before work starts. You will need to provide product names, prices, images, ingredients, delivery details and payment account access.
An online shop needs more care than a brochure website. Payments, stock, orders and shop software must keep working together. Ecommerce Care includes hosting, security, daily backups, updates, uptime monitoring, security monitoring, up to 30 minutes of content changes each month and email support. It is required for every ecommerce client. The £59 Website Care plan is for non-shop websites.
Yes. We are WooCommerce specialists and build the shop around how your brand sells. We can set up products, shades, sizes, ingredients, payments, delivery, stock and order handling. WooCommerce is the shop software, but the result is more than a WooCommerce website. We also plan the product journey, tracking and marketing needed to turn visitors into customers.
We can build shade guidance into your product pages and wider buying journey. That may include undertone advice, colour descriptions, comparison sections, customer images, sample options and links to related products. If your business offers personal shade matching, we can add an enquiry form that collects the information you need before replying.
Yes. Product pages can include full ingredient information, how to use the product, who it suits, warnings, sizes and related items. We can structure the information so customers can scan it on a phone. You remain responsible for supplying accurate product and legal information. We make that information easier for customers to find and understand.
We can plan product options such as sample sizes, gift sets, bundles and repeat orders. The best setup depends on your products, stock process and payment needs. We will check how each option affects delivery, stock and customer emails before building it. That prevents a product offer from looking simple while creating problems behind the scenes.
Yes, if those channels are useful for discovery or extra reach. Your own shop should become the place where you build the direct relationship and keep more control. We can discuss how your stock and order process should work across channels. Marketplace rules also apply, so we will not promise a connection until we understand the systems you already use.
Yes. We can create clear product links and focused landing pages for influencer campaigns. A follower should arrive at the featured product, see the right information and reach checkout without searching through your whole shop. Tracking can help you see which links produce visits, basket additions, enquiries and orders, subject to the tracking tools and consent settings involved.
We commonly work with Stripe and PayPal. Stripe can support card payments and other payment options available to your account. PayPal gives customers another familiar way to pay. Your payment provider charges its own transaction fees. We help connect the accounts and test checkout, but you need to open and verify the relevant payment accounts.
If a customer adds products but leaves before paying, the shop can support follow-up messages where the customer has given the required details and consent. These messages can remind them what they viewed and bring them back to checkout. We will explain the setup and its limits. Not every visitor can be contacted, especially if they leave no email address.
The AI Receptionist answers every call 24 hours a day in your business name. It takes the caller's details, asks what they need, sorts urgency and texts you immediately. It can handle questions about product advice, shade matching, bulk orders, bookings or existing orders. It costs £169 a month, or £199 with Website Care and Receptionist together.
Google Ads Management costs £449 a month. It includes campaign management, bid and budget changes, advert testing, unwanted search filtering, landing page improvements and a monthly reporting call. Your advertising spend is billed directly by Google. We never mark it up. We track useful actions such as product views, basket additions, purchases, forms and calls where the setup allows.
Yes. The no upfront option costs £199 a month over a 24 month term. There is no setup fee. It includes a template site built for your trade, hosting, ecommerce care and the AI Receptionist. This option suits a business that wants to start now without the upfront cost. We will explain what the template includes before you agree.
You own your website, content, product information and customer data, subject to the accounts and licences used by third-party services. We build and support the shop for you. We can explain access to your website, payment provider, domain, Google accounts and other services. You should always retain control of your business accounts and customer records.
For a normal build, you pay 50% when you sign and 50% when the website launches. Monthly billing starts at launch. Ecommerce Care has a 12 month minimum term and continues monthly afterwards. Other monthly modules follow their agreed terms. The no upfront option is different, with a 24 month term at £199 a month. All prices exclude VAT.

Where we work

Working across the UK

We build local landing pages for every town you cover. These are the areas we work in most often.

Newcastle upon Tyne Gateshead Sunderland Durham North Shields South Shields Whitley Bay Wallsend Jarrow Washington Cramlington Blyth Morpeth Hexham Ponteland Chester-le-Street Consett Gosforth Jesmond Heaton Tynemouth Killingworth Houghton-le-Spring Seaham Bedlington

References

Useful links for a beauty brand

The bodies and tools a beauty brand deals with, plus where to go next on our site.

Next step

Get a fixed price for your beauty brand website

Tell us the beauty brand work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.

Start your quote