Ecommerce for sports & outdoor retailers

Sell More Sports Gear Online

Build an online shop for sports and outdoor retailers that takes orders, payments, shipping and tracking seriously. Ecommerce websites start from £2,495, with everything ready to sell from day one and room to grow.

From £2,495

Ecommerce build price

£99 a month

Required Ecommerce Care

£3,995

Ecommerce Growth package

£169 a month

AI Receptionist

Selling through Amazon, eBay, Etsy or Not On The High Street can bring orders quickly. It also takes a slice of every sale. You do not own the customer relationship. The marketplace controls the buying experience, the follow-up emails and much of the data. Your sports shop becomes one listing among many.

A shop you own gives you more control. You can explain why a waterproof jacket suits a fell walker, show the right size guide and recommend matching kit. You can build an email list, bring customers back for replacement footwear and promote seasonal stock without paying a marketplace for every visit.

The problem

What is costing Sports & Outdoor Retailers work right now

Marketplaces take your margin

Amazon, eBay, Etsy and similar sites charge for access to buyers. They also control the customer relationship. You make the sale, but the next purchase may happen through their platform again.

Customers cannot judge the kit

Thin product pages leave shoppers guessing about fit, weight, waterproofing and use. They may abandon the basket, choose a competitor or contact you with questions your website should answer.

Seasonal stock needs fast action

Demand changes with weather, school holidays, sporting calendars and Christmas. If updating products or launching campaigns takes weeks, you can miss the best buying window.

The ACCC Framework Attract Convert Capture Compound
How the system works

What you get

Included in the build

Every client also takes Website Care at £59 a month. Everything else is modular.

01

Product pages that sell

02

Technical product specifications

03

Size and fit guides

04

Stripe and PayPal payments

05

Shipping and delivery rules

06

Stock and order management

07

Google Shopping setup

08

Merchant Centre connection

09

Abandoned basket recovery

10

Email marketing integration

11

Ecommerce sales tracking

12

Review request automation

Pricing

Packages for Sports & Outdoor Retailers

Products, payments, shipping, tracking and marketing ready from day one. Ecommerce Care is £99 a month rather than £59, because a shop needs more looking after than a brochure site.

Ecommerce Launch

£2,495

Everything you need to start selling properly online.

Best for: Businesses launching their first serious online store.

  • WooCommerce website
  • Up to around 30 products loaded
  • Product categories and filtering
  • Stripe and card payments
  • PayPal if required
  • Shipping configuration
  • Discount and coupon system
  • Customer accounts
  • Transactional emails
  • Ecommerce conversion tracking in GA4
  • Google Merchant Centre setup
  • Technical and on-page SEO foundations
  • Mobile-first checkout
  • Copywriting for the main site pages
  • Training so you can run it yourself
  • Audience Simulator access, included
  • 2 rounds of revisions
Most popular

Ecommerce Growth

£3,995

Built to grow orders, not just take them.

Best for: Shops that need marketing, automation and repeat custom built in.

Everything in Launch, plus:

  • Up to 100 products
  • Conversion-focused product pages
  • Abandoned basket recovery
  • Product reviews
  • Email capture
  • Mailchimp or Klaviyo integration
  • Upsells and cross-sells
  • Enhanced product filtering
  • Google Shopping feed
  • Meta catalogue and pixel
  • Enhanced ecommerce analytics
  • Automated customer emails
  • 3 rounds of revisions

Ecommerce Pro

From £5,995

For established businesses with real operational complexity.

Best for: Larger catalogues, trade pricing, subscriptions and systems that must talk to each other.

Everything in Growth, plus options such as:

  • Subscriptions
  • Memberships
  • Wholesale and trade pricing
  • Complex product variations
  • Custom product builders
  • Accounting integrations
  • Fulfilment integrations
  • Advanced shipping rules
  • Custom checkout functionality
  • Migration from an existing store
  • Larger catalogue import

This is a starting price. Once you need ERP, API or genuinely bespoke logic, we quote that separately rather than squeezing it into a fixed package.

Ecommerce Care £99 a month Required

Everything in Website Care, sized for an online shop. A store has payments, stock and plugins to keep working, so it needs more attention than a brochure site.

See all monthly options

All prices exclude VAT.

Monthly

Everything else is modular

Website Care is required for every client. Add anything else when you need it, and drop it when you do not.

Website Care

Required

£59 a month

Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.

AI Receptionist

£169 a month

Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.

A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.

Website Chatbot

Price on application

Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.

Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.

Google Ads Management

£449 a month

Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.

Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.

SEO and Content

£249 a month

Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.

Automated Social Media

£99 a month

Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.

Intelligent Marketing Coach

£49 a month

A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.

Extra Support Time

£75 a month

An additional 2 hours a month for changes, new pages and seasonal updates.

Bundles

Bundle them and pay less

The same modules, priced lower when taken together.

Most popular

Care plus Receptionist

£199 a month

Saves £29

Care plus Receptionist plus Ads

£595 a month

Saves £82

Everything

£795 a month

Saves £141

No Upfront Option

£199 a month , 24 month term

No setup fee. A template site built for your trade, with hosting, care and the AI receptionist included. For businesses who want to start now without the upfront cost.

Start with no upfront cost
  • No setup fee
  • Template site built for your trade
  • Up to 5 pages
  • Hosting and Website Care included
  • AI Receptionist included
  • Live in 5 working days
  • 50% on signature, 50% on launch.
  • Monthly billing starts at launch, with a 12 month minimum term and monthly thereafter.
  • Ad spend is billed separately by Google and is never marked up.
  • Modules can be added at any time.
  • All prices exclude VAT.

Quote request

Get a price for your sports & outdoor retailer website

Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.

  • A fixed price, not a range
  • Reply within one working day
  • No obligation and no sales sequence
What do you want the website to do?

We use your details only to reply to this enquiry. No lists, no sharing.

The result

What changes once it is live

You keep more sales value

Your own shop reduces dependence on marketplace orders. You keep the customer relationship, build your mailing list and can bring buyers back without paying a platform for every repeat sale.

Shoppers choose with confidence

Clear specifications, sizing, delivery details and real reviews answer the questions customers have before buying. Fewer shoppers need to guess whether the product suits their activity.

Orders arrive with fewer surprises

Customers choose payment and delivery options clearly. You receive useful order information, while stock and emails follow a planned process from checkout through dispatch.

01

Your online shop runs the sales operation

A sports retailer website should do more than display products. It should help customers choose the right equipment, pay safely and receive clear delivery updates. We build the important parts around how you sell. That includes product pages, categories, filters, payment choices, delivery rules, stock handling and order emails. The result is an online shop that keeps working while you are serving someone in the store.

Technical products need more useful information than a simple photograph and price. We can structure pages around size, fit, weight, waterproof rating, insulation, activity and intended use. Customers can compare walking boots, climbing kit, camping equipment or teamwear without sending a string of basic questions.

The website also becomes the centre of your marketing. Google can find your products, customers can join your mailing list and sales activity can be measured. You keep the customer relationship instead of sending each buyer back through a marketplace controlled by someone else.

We are WooCommerce specialists and can connect the shop with Stripe, PayPal, Google Merchant Centre and the tools you already use. That gives you one joined-up system for taking orders, getting paid and understanding what is selling.

  • Product pages built to sell
  • Size and specification details
  • Secure Stripe and PayPal payments
  • Stock and order management
  • Clear delivery information
  • Customer data you own

02

Local search brings nearby buyers to your door

People search for sports shops, running shoes, camping equipment and outdoor clothing before they travel. They also search for advice, such as where to buy walking boots or find a waterproof jacket near Newcastle. Your website and Google Business Profile need to give those people a clear reason to choose you.

We set up your Google Business Profile so your opening hours, services, products, location and contact details are accurate. We connect it with useful pages on your website. Those pages can target Newcastle upon Tyne, Gateshead, Sunderland, Durham and nearby areas without filling the copy with awkward place names.

Your shop can serve customers across the UK while still showing local buyers that you are close by. We create content around real buying decisions, such as choosing trail shoes, preparing for a Duke of Edinburgh expedition or finding kit for winter walking.

This work helps your business show up when people are already looking. It also supports Google Shopping, so suitable products can appear beside searches with clear buying intent. You get more useful visits, not just more people browsing.

  • Google Business Profile setup
  • Local search work
  • Google Merchant Centre setup
  • Product feed preparation
  • Location pages for North East areas

More detail

More on websites for sports & outdoor retailers

The rest of what sports & outdoor retailers ask us, tidied away. Open what you need.

Online customers cannot pick up a boot, feel a fleece or compare a rucksack in their hands. They need the information your shop team normally gives face to face. We build product pages that explain fit, sizing, materials, features, care and use. That reduces uncertainty and helps shoppers choose with more confidence.

Your checkout should not make customers fight through unnecessary steps. We set up payment options, delivery choices, click and collect where suitable, returns information and order confirmations. The customer knows what happens next. You know what they bought, where it needs to go and how it was paid for.

For specialist or high-value products, a useful enquiry can matter as much as an instant sale. We can add forms for teamwear, club orders, expedition kit and trade enquiries. The form asks for the details you need, such as quantities, sizes, delivery dates and budget, rather than inviting a vague message.

Abandoned basket recovery can remind shoppers who leave before paying. Email marketing can then support repeat purchases, seasonal launches and useful advice. A customer who bought walking boots may need socks, care products or a waterproof layer later.

  • Detailed product specifications
  • Size and fit guidance
  • Click and collect options
  • Abandoned basket recovery
  • Teamwear enquiry forms
  • Returns and delivery information

A customer buying technical kit wants to know that the product and the retailer can be trusted. Reviews help answer that concern. They show whether a boot fits as expected, whether an order arrived on time and whether your advice was useful. That proof can decide who gets the sale when several shops stock similar products.

We build review requests into the process after an order or store interaction. Customers receive a simple prompt at the right time, rather than relying on someone to remember later. You can direct feedback to the right place and make useful comments visible on relevant product or service pages.

Good proof should support the whole buying decision. We can show reviews beside products, delivery promises, fitting services, club orders or repair work. We never invent testimonials. We help you make more of the feedback real customers already give you.

Reviews also give you practical information. Repeated comments about sizing, packaging or delivery can show where a product page or process needs attention. That helps improve the shop, not just its appearance.

  • Post-purchase review requests
  • Reviews beside relevant products
  • Proof for local shoppers
  • Feedback that improves your service

Sports retailers miss calls for ordinary reasons. You may be serving a customer, unloading stock, fitting boots or helping a club with teamwear. The caller may not leave a voicemail. They may call the next shop instead, especially when they need an item before a trip or event.

Our AI Receptionist answers 24 hours a day in your business name. It takes the caller's details, finds out what they need and sorts urgency. It can capture product questions, teamwear requests, delivery concerns and fitting enquiries. You receive the details by text immediately, so you can call back with the right information.

It costs £169 a month on its own. Website Care plus Receptionist costs £199 a month, saving £29. The receptionist does not replace your product knowledge or your staff. It makes sure a busy moment does not become a lost customer.

The information can also guide the next step. A caller asking about stock may need a product link. A club asking about kit may need a proper quote. You get a useful handover instead of a missed call and a vague message.

  • Answers calls 24/7
  • Uses your business name
  • Captures job and product details
  • Sorts urgent requests
  • Texts you immediately

When you have stock to move or a seasonal range to promote, Google Ads can put your products in front of people already searching. That might mean waterproof walking boots, junior football kits, camping stoves or climbing helmets. We build campaigns around the products and margins that matter to your business.

Google Ads Management is £449 a month. We manage campaigns, bids, budgets, advert wording, unwanted search terms and the pages shoppers land on. Ad spend is paid directly to Google and is never marked up by us. You can see the management cost and the advertising cost separately.

Tracking shows which adverts and product searches lead to sales, enquiries or calls. It can also show when people begin checkout but do not complete it. This gives you a clearer view of what your advertising is doing, rather than judging campaigns by clicks alone.

We can connect product information with Google Merchant Centre for shopping adverts. That helps shoppers see the product name, image and price before they visit. It makes the click more useful for you and more informed for them.

  • Google Ads campaign management
  • Google Shopping setup
  • Bid and budget management
  • Advert wording tests
  • Unwanted search term control
  • Sales and call tracking

Launching the shop is the start of the work, not the finish. New ranges arrive, seasons change and customers ask the same questions in different ways. SEO and Content costs £249 a month. It includes two useful pages or articles each month, local search work, Google Business Profile posts, business listing work, position tracking and monthly reporting.

The content should help someone buy, not simply fill a page. We can cover subjects such as choosing trail shoes, caring for waterproofs, packing for a wild camp or finding the right sleeping bag temperature rating. These pages can send interested readers to products that fit their needs.

Automated Social Media costs £99 a month. We plan, write and post content to Facebook and Instagram. You approve a month at once, instead of trying to create posts between stock deliveries and customer enquiries.

The Intelligent Marketing Coach costs £49 a month. It gives you a marketing plan built around your business and breaks it into weekly tasks. You always know the next useful action, even if you handle some marketing yourself.

  • Two pages or articles monthly
  • Google Business Profile posts
  • Local search work
  • Facebook and Instagram posts
  • Weekly marketing tasks
  • Monthly reporting

Ecommerce Launch costs £2,495, excluding VAT. It suits a retailer moving online with a focused range and a clear route to market. You get the foundations for products, payments, delivery, orders and customer contact, without paying for features your business does not need yet.

Ecommerce Growth costs £3,995, excluding VAT. This is the package most growing retailers should choose. It gives you a stronger sales system for larger ranges, better product organisation, marketing connections and the customer journeys needed to build repeat orders.

Ecommerce Pro starts from £5,995, excluding VAT. It suits established retailers with complex stock, product ranges, delivery rules or operational needs. We agree the right scope around how your business actually works before we build it.

Ecommerce Care is £99 a month and is required for every ecommerce client. It includes hosting, security, daily backups, software updates, uptime checks, up to 30 minutes of content changes each month and email support. A shop needs more care than a brochure site because payments, stock and shop software must keep working. If you want to start without the upfront cost, the no upfront option is £199 a month on a 24 month term. There is no setup fee. It includes a template shop built for your trade, hosting, care and the AI Receptionist.

  • Ecommerce Launch, £2,495
  • Ecommerce Growth, £3,995
  • Ecommerce Pro, from £5,995
  • Ecommerce Care, £99 a month
  • No upfront option, £199 a month
  • All prices exclude VAT

The honest comparison

Why do some websites cost £199?

It is a fair question, and it deserves a straight answer rather than a sales pitch.

If you simply need a basic online presence, a low-cost website builder may be enough. Somewhere to point people who already know your name. If that is genuinely all you need, do that and spend the money elsewhere. We would rather tell you that than take a fee for something you will not use.

Our websites are designed for established businesses that want Google traffic to turn into calls, enquiries and customers. Copy, tracking, conversion setup and ongoing management are built in. That is a different product solving a different problem, and it is priced accordingly.

Who writes the words

A £199 builder site

You do, usually at 11pm, into a blank box.

A Look North website

We do. Copywriting for every page is included, written around the jobs you actually want.

Whether it shows up on Google

A £199 builder site

It will rank for your business name. Not much else.

A Look North website

A page for every service and every town you cover, structured so each one can rank.

What happens to an enquiry

A £199 builder site

A contact form emails you. If you miss it, you miss it.

A Look North website

Quote forms written for your trade, instant SMS and email alerts, and every enquiry stored so none are lost.

When the phone rings and you are on a job

A £199 builder site

It goes to voicemail. Most callers hang up and ring the next business.

A Look North website

Our AI receptionist answers 24/7 in your business name, takes the details and texts you straight away.

Knowing what is working

A £199 builder site

A visitor counter, if that.

A Look North website

Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs.

Getting reviews

A £199 builder site

You remember to ask, sometimes.

A Look North website

Review generation set up so a request goes out after every job, with the results shown on your site.

What happens after launch

A £199 builder site

Nothing. It sits there until you cancel the subscription.

A Look North website

The Marketing Coach gives you a plan broken into weekly jobs, so the site keeps earning its keep.

Who owns it

A £199 builder site

The platform. Stop paying and it disappears.

A Look North website

You do. The code, the domain, the hosting account and the content are yours.

Speed on a phone

A £199 builder site

Template bloat, often slow, which costs you rankings and visitors.

A Look North website

Built mobile first, because that is where almost every local search happens.

When something breaks

A £199 builder site

A help centre article and a support queue.

A Look North website

Website Care at £59 a month: monitoring, backups, updates, and a person who answers.

We have a £199 a month option too. It is not the same thing.

If the upfront cost is the blocker rather than the quality, we do a no upfront option at £199 a month on a 24 month term. That is not a builder subscription. It is a real site built for your trade, with hosting, Website Care and the AI receptionist included, live in 5 working days. The difference between that and a £199 builder site is the difference between renting a van and renting a parking space.

£199 a month

24 month term, nothing upfront

Start with no upfront cost

What the difference buys

What you actually get for the difference

Not features. The things that change how much work comes in.

01

Every call answered

A missed call is a customer ringing your competitor. The AI receptionist picks up 24/7, qualifies the job and texts you. Most trades win back more than the cost of the whole website in the first few months.

02

Found for the work you want

One page cannot rank for eight services across twelve towns. We build a page for each, so you show up for the specific job someone is searching for right now.

03

Enquiries you can price

Not "how much for a bathroom?" but property type, scale, access, timing and photos. You quote accurately, first, without a site visit.

04

Proof that compounds

A review request after every job. In a year you have the review count competitors cannot catch up with, and reviews are the last thing a customer checks before calling.

05

Words written for you

Copywriting for every page is included. No blank boxes, no writing your own service descriptions at 11pm, no page that sounds like everyone else.

06

Proof of what paid off

Call tracking and conversion tracking show which clicks turned into jobs. You stop guessing which half of the marketing worked.

07

A plan for after launch

The Marketing Coach turns a strategy into weekly jobs small enough to actually finish. That is why our sites are still growing a year later.

08

You own the lot

Code, domain, hosting, content and your Google Business Profile. Nothing switches off if you leave, because nothing was rented to you.

If a basic presence is all you need, a builder is the sensible choice and we will say so. If you want the phone to ring more often, that is what we build. Get a fixed price.

FAQ

Sports & Outdoor Retailers ask us these most

Price, timescales and ownership, answered for a sports retailer.

Ecommerce Launch costs £2,495, Ecommerce Growth costs £3,995 and Ecommerce Pro starts from £5,995. All prices exclude VAT. The right package depends on your range, stock process, delivery rules and growth plans. Ecommerce Growth is the package most businesses should take because it gives a retailer more room to sell and market properly.
The time depends on your product range, images, descriptions, stock information and decisions during the build. A focused shop can move faster than a large catalogue with many variations. We agree the work and timetable before starting. Supplying product information quickly is the best way to keep the project moving.
An online shop has more parts that need attention than a brochure website. Payments, stock tools, shop software and extensions all need checking and updating. Ecommerce Care includes hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of changes each month and email support. It is required for every ecommerce client.
Yes. We are WooCommerce specialists and build shops around the way sports and outdoor retailers sell. We can set up products, variations, sizing, payments, shipping, stock, order emails and marketing connections. We explain the system in plain English, so you are not left managing a complicated shop without support.
Yes. Your own shop does not mean you must stop using marketplaces immediately. It gives you another sales route that you control. You can send suitable customers to your website, build your own email list and promote repeat purchases directly. We can help plan product information and marketing around the channels that currently bring you sales.
Yes. We can structure products with sizes, colours, widths, lengths and other choices where the product needs them. Stock can be managed against the relevant variation. We also build size and fit information into the buying experience, which is especially important for footwear, clothing, protection and technical equipment.
Yes. We can set up delivery choices around your products and operating area. That may include standard delivery, larger parcels, collection from your shop or different rules for selected products. We will agree the process with you first. Clear delivery information helps customers buy with confidence and reduces avoidable questions after checkout.
We can build stock handling into the shop and discuss any systems you already use. The right approach depends on where your stock records live and how often they change. We will look at your current process before recommending a connection. The aim is to reduce overselling, manual updates and unnecessary order problems.
The AI Receptionist answers calls 24/7 in your business name. It takes the caller's details, asks what they need, sorts urgent requests and texts you immediately. It can capture questions about stock, fitting, delivery, teamwear or specialist equipment. It costs £169 a month, or £199 a month with Website Care.
Yes. Google Ads Management costs £449 a month. It includes campaign management, bid and budget work, advert copy testing, unwanted search term control, landing page improvements and a monthly reporting call. The advertising spend is billed directly by Google. We never mark it up. Tracking shows which clicks became sales, calls or real enquiries.
Yes. SEO and Content costs £249 a month. It includes two useful pages or articles each month, local search work, Google Business Profile posts, business listing work, position tracking and monthly reporting. Content can cover product choices, seasonal activities and buying advice, helping customers find your shop and understand what you sell.
Yes. Automated Social Media costs £99 a month. We plan, write and post content to Facebook and Instagram. You approve a month of content in one sitting. The Intelligent Marketing Coach costs £49 a month and gives you a business-focused plan with weekly tasks if you prefer to carry out some marketing yourself.
Yes. The no upfront option costs £199 a month on a 24 month term, with no setup fee. It includes a template shop built for your trade, hosting, Ecommerce Care and the AI Receptionist. This is designed for businesses that want to get selling now without finding the full build cost at the start.
You own the website and the customer relationships created through it. We build and support the shop, but your business is not just a tenant on a marketplace. We will explain access, hosting and any connected services clearly. The aim is to give you an asset that supports your business, not another platform that controls your customers.
Monthly billing starts when the website launches. There is a 12 month minimum term, then billing continues monthly. The build is paid as 50% on signature and 50% on launch. Modules can be added at any time. All prices exclude VAT. Google advertising spend remains separate and is paid directly to Google.

Where we work

Working across the UK

We build local landing pages for every town you cover. These are the areas we work in most often.

Newcastle upon Tyne Gateshead Sunderland Durham North Shields South Shields Whitley Bay Wallsend Jarrow Washington Cramlington Blyth Morpeth Hexham Ponteland Chester-le-Street Consett Gosforth Jesmond Heaton Tynemouth Killingworth Houghton-le-Spring Seaham Bedlington

References

Useful links for a sports retailer

The bodies and tools a sports retailer deals with, plus where to go next on our site.

Next step

Get a fixed price for your sports retailer website

Tell us the sports retailer work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.

Start your quote