Marketplaces eat your margin
Etsy, Amazon, eBay and Not On The High Street can take a share of every order. You also lose control of the checkout, customer relationship and follow-up marketing.
Ecommerce for jewellery businesses
An Ecommerce Website Built To Sell Jewellery
Launch a complete online sales system for your jewellery business, from £2,495. Take payments, manage stock, promote products and track every order from one shop you own.
From £2,495
Ecommerce build price
£99 a month
Required Ecommerce Care
24/7
AI Receptionist availability
12 months
Minimum monthly term
Selling through Etsy, Amazon, eBay or Not On The High Street can bring orders. It also takes a share of every sale. You do not own the customer relationship. The marketplace controls the checkout, the follow-up emails and much of the buying experience.
That matters even more when you sell engagement rings, handmade pieces, personalised gifts or higher-value jewellery. Customers need trust, clear product details and confidence that their payment is safe. They may also need hallmarking information, sizing help, engraving choices or a made-to-order delivery date.
The problem
What is costing Jewellery Businesses work right now
Customers cannot trust the shop
Thin product descriptions, poor photographs, missing hallmarking details and unclear returns information make buyers hesitate. High-value jewellery needs reassurance before anyone enters payment details.
Custom requests arrive incomplete
A message asking for an engraved necklace or bespoke ring rarely includes size, metal, budget or deadline. You waste time chasing details before you can give a useful price.
The ACCC Framework
Attract
Convert
Capture
Compound
How the system works
What you get
Included in the build
Every client also takes Website Care at £59 a month. Everything else is modular.
01
Jewellery product pages
02
Stripe and PayPal payments
03
Secure checkout
04
Delivery and shipping rules
05
Stock and order management
06
Google Merchant Centre
07
Google Shopping readiness
08
Abandoned basket recovery
09
Email marketing integration
10
Review request system
11
Call and order tracking
12
Made-to-order enquiry forms
Pricing
Packages for Jewellery Businesses
Products, payments, shipping, tracking and marketing ready from day one. Ecommerce Care is £99 a month rather than £59, because a shop needs more looking after than a brochure site.
Ecommerce Launch
£2,495
Everything you need to start selling properly online.
Best for: Businesses launching their first serious online store.
- WooCommerce website
- Up to around 30 products loaded
- Product categories and filtering
- Stripe and card payments
- PayPal if required
- Shipping configuration
- Discount and coupon system
- Customer accounts
- Transactional emails
- Ecommerce conversion tracking in GA4
- Google Merchant Centre setup
- Technical and on-page SEO foundations
- Mobile-first checkout
- Copywriting for the main site pages
- Training so you can run it yourself
- Audience Simulator access, included
- 2 rounds of revisions
Ecommerce Growth
£3,995
Built to grow orders, not just take them.
Best for: Shops that need marketing, automation and repeat custom built in.
Everything in Launch, plus:
- Up to 100 products
- Conversion-focused product pages
- Abandoned basket recovery
- Product reviews
- Email capture
- Mailchimp or Klaviyo integration
- Upsells and cross-sells
- Enhanced product filtering
- Google Shopping feed
- Meta catalogue and pixel
- Enhanced ecommerce analytics
- Automated customer emails
- 3 rounds of revisions
Ecommerce Pro
From £5,995
For established businesses with real operational complexity.
Best for: Larger catalogues, trade pricing, subscriptions and systems that must talk to each other.
Everything in Growth, plus options such as:
- Subscriptions
- Memberships
- Wholesale and trade pricing
- Complex product variations
- Custom product builders
- Accounting integrations
- Fulfilment integrations
- Advanced shipping rules
- Custom checkout functionality
- Migration from an existing store
- Larger catalogue import
This is a starting price. Once you need ERP, API or genuinely bespoke logic, we quote that separately rather than squeezing it into a fixed package.
Ecommerce Care £99 a month Required
Everything in Website Care, sized for an online shop. A store has payments, stock and plugins to keep working, so it needs more attention than a brochure site.
All prices exclude VAT.
Monthly
Everything else is modular
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
Website Care
Required£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
AI Receptionist
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Website Chatbot
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
Google Ads Management
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
SEO and Content
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
Automated Social Media
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
Intelligent Marketing Coach
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
Extra Support Time
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
Bundle them and pay less
The same modules, priced lower when taken together.
Care plus Receptionist
£199 a month
Saves £29
Care plus Receptionist plus Ads
£595 a month
Saves £82
Everything
£795 a month
Saves £141
No Upfront Option
£199 a month , 24 month term
No setup fee. A template site built for your trade, with hosting, care and the AI receptionist included. For businesses who want to start now without the upfront cost.
Start with no upfront cost- No setup fee
- Template site built for your trade
- Up to 5 pages
- Hosting and Website Care included
- AI Receptionist included
- Live in 5 working days
Terms
- 50% on signature, 50% on launch.
- Monthly billing starts at launch, with a 12 month minimum term and monthly thereafter.
- Ad spend is billed separately by Google and is never marked up.
- Modules can be added at any time.
- All prices exclude VAT.
Quote request
Get a price for your jewellery business website
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
- A fixed price, not a range
- Reply within one working day
- No obligation and no sales sequence
The result
What changes once it is live
You own every customer relationship
Orders happen through your shop, not a marketplace checkout. You keep the customer details you are allowed to use, build repeat sales and protect more margin.
Customers buy with confidence
Clear product pages explain materials, hallmarking, sizing, delivery and returns. Reviews, secure payment options and professional photography give buyers reasons to complete checkout.
Custom enquiries become priceable
Forms gather the metal, size, engraving, budget and date before you reply. You can price work faster and focus on enquiries that match your services.
01
Your online shop becomes the hub of sales
We build more than a WooCommerce website for your jewellery business. We create the centre of your online sales system. Customers can browse collections, check product details, choose options, pay securely and receive useful order updates without waiting for you to reply.
Your shop keeps working while you are designing pieces, serving customers, attending markets or packing orders. It connects products, payments, delivery, stock and sales reporting in one place. You keep control of your customer list, your brand and the margin that marketplaces take from every order.
- Product pages for rings, necklaces and gifts
- Secure Stripe and PayPal payments
- Shipping rules and delivery choices
- Stock and order management
- Abandoned basket recovery
- Sales tracking and reporting
02
Local buyers find your jewellery business first
People often search for a jeweller before they visit a shop or place a high-value order online. We help your business show up when nearby customers search for jewellery, engagement rings, repairs, engraving or personalised gifts in Newcastle and the wider North East.
We improve your Google Business Profile, the business listing that appears in Google Search and Maps. It will show the right phone number, opening hours, services, photos, reviews and website link. We also build useful pages that explain what you sell and where you serve, rather than hoping one home page does everything.
This local work supports your online shop. Someone searching for a jeweller in Gateshead may discover your collection, check your reviews and place an order. Someone looking for an engraved gift in Sunderland may call first, then browse your products from the link in your listing.
- Google Business Profile updates
- Local service and collection pages
- Product listings in Google
- Accurate contact and opening details
More detail
More on websites for jewellery businesses
The rest of what jewellery businesses ask us, tidied away. Open what you need.
Jewellery enquiries are rarely simple. A customer may want a ring in a particular size, an engraving before a birthday, a different metal, a matching item or a made-to-order piece for a set date. A vague message gives you no clear way to price the work.
We create forms that collect the details you need before you reply. Customers can select the type of jewellery, material, size, budget, engraving request and required date. They can upload an image or describe an idea. You receive a clear enquiry instead of a message saying, "How much?"
For products that can be bought directly, the shop handles checkout. For custom, valuable or complex work, the form starts a proper conversation. That helps you price accurately, spot urgent requests and spend your time on enquiries with a real chance of becoming an order.
- Ring size and material choices
- Engraving and personalisation fields
- Budget and delivery date
- Image uploads for custom work
- Clear enquiry notifications
A customer buying jewellery online needs proof before they pay. They look for real reviews, clear photographs, hallmarking information, delivery details and signs that you will still be there if something needs changing. A polished shop without proof can lose the sale to a less suitable business.
We build review requests into the customer journey. After an order or completed commission, the right message can ask for feedback at a sensible time. Happy customers can be guided towards Google, where their review can help future buyers find and trust you.
Your website can also show relevant proof beside the products and services it supports. Reviews about engraving belong near engraving information. Comments about engagement rings belong near those collections. This makes your reputation useful at the point when someone is deciding who to call or buy from.
- Post-order review requests
- Google review links
- Customer testimonials
- Hallmarking and materials information
- Clear returns and delivery details
A missed call can mean a lost engagement ring enquiry, a wedding deadline or a customer ready to pay. You may be serving someone in the shop, working at a market or unable to answer while making a piece. The caller usually moves on if nobody responds.
Our AI Receptionist costs £169 a month. It answers 24/7 in your business name, takes the caller's details and asks what they need. It can sort urgent requests, such as a wedding date or repair problem, from general questions. It then texts the information to you immediately.
You get the opportunity to call back with context, rather than a missed number and no message. Website Care plus the AI Receptionist costs £199 a month, saving £29. The receptionist does not replace your judgement. It makes sure more potential customers reach you.
- Answers calls around the clock
- Uses your business name
- Collects job and contact details
- Sorts urgent requests
- Texts you straight away
When you are ready to buy leads, Google Ads can put your products and services in front of people searching now. This may include searches for engagement rings, personalised jewellery, wedding bands or jewellery shops near a North East town.
Google Ads Management is £449 a month. We manage campaigns, bids, budgets, advert wording, unwanted search terms and the pages people land on. Your advertising spend is paid directly to Google. We never mark it up, so you can see what goes to the platform and what pays for management.
Tracking shows more than clicks. We can connect adverts with purchases, enquiry forms, phone calls and captured receptionist calls. That helps you see which campaigns create real jewellery jobs, not just visits. We can then put more attention on the products and searches that make commercial sense.
- Campaign and budget management
- Shopping product adverts
- Negative keyword management
- Landing page improvements
- Call and order tracking
- Monthly reporting call
Launching the shop is the start of selling jewellery online, not the finish. New collections, seasonal gifts, wedding periods and special commissions give you reasons to keep adding useful content. Regular updates also give Google more clear pages to show to suitable buyers.
SEO and Content costs £249 a month. It includes two useful pages or articles each month, local search work, Google Business Profile posts, business listing building, position tracking and monthly reporting. Topics might cover ring sizing, choosing an anniversary gift, hallmarking or preparing for a made-to-order deadline.
Automated Social Media costs £99 a month. It plans, writes and posts to Facebook and Instagram, with a month approved in one sitting. The Intelligent Marketing Coach costs £49 a month and turns your priorities into weekly tasks, so you know what to do next.
- Two pages or articles monthly
- Google Business Profile posts
- Local search improvement
- Facebook and Instagram posts
- Weekly marketing task plan
Ecommerce Launch costs £2,495. It suits a jewellery business moving from social media or marketplaces into its own online shop. You get the essential product, payment, delivery and order setup needed to start selling properly online.
Ecommerce Growth costs £3,995. This is the package most businesses should choose when they want more than a basic catalogue. It is built to grow orders, with stronger product journeys, marketing connections, tracking and the systems needed to manage a serious online shop.
Ecommerce Pro starts from £5,995. It suits established businesses with real operational complexity, such as large product ranges, advanced stock needs, multiple delivery rules, bespoke processes or links with other systems. Ecommerce Care is £99 a month and required for every client. It covers hosting, security, updates, backups, monitoring, support and shop maintenance.
- Ecommerce Launch, £2,495
- Ecommerce Growth, £3,995
- Ecommerce Pro, from £5,995
- Ecommerce Care, £99 a month
- No upfront option, £199 a month
- All prices exclude VAT
The honest comparison
Why do some websites cost £199?
It is a fair question, and it deserves a straight answer rather than a sales pitch.
If you simply need a basic online presence, a low-cost website builder may be enough. Somewhere to point people who already know your name. If that is genuinely all you need, do that and spend the money elsewhere. We would rather tell you that than take a fee for something you will not use.
Our websites are designed for established businesses that want Google traffic to turn into calls, enquiries and customers. Copy, tracking, conversion setup and ongoing management are built in. That is a different product solving a different problem, and it is priced accordingly.
A £199 builder site
Fine for a basic presence. Not built to win work.
A Look North website
Built so search traffic becomes booked jobs.
Who writes the words
A £199 builder site
You do, usually at 11pm, into a blank box.
A Look North website
We do. Copywriting for every page is included, written around the jobs you actually want.
Whether it shows up on Google
A £199 builder site
It will rank for your business name. Not much else.
A Look North website
A page for every service and every town you cover, structured so each one can rank.
What happens to an enquiry
A £199 builder site
A contact form emails you. If you miss it, you miss it.
A Look North website
Quote forms written for your trade, instant SMS and email alerts, and every enquiry stored so none are lost.
When the phone rings and you are on a job
A £199 builder site
It goes to voicemail. Most callers hang up and ring the next business.
A Look North website
Our AI receptionist answers 24/7 in your business name, takes the details and texts you straight away.
Knowing what is working
A £199 builder site
A visitor counter, if that.
A Look North website
Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs.
Getting reviews
A £199 builder site
You remember to ask, sometimes.
A Look North website
Review generation set up so a request goes out after every job, with the results shown on your site.
What happens after launch
A £199 builder site
Nothing. It sits there until you cancel the subscription.
A Look North website
The Marketing Coach gives you a plan broken into weekly jobs, so the site keeps earning its keep.
Who owns it
A £199 builder site
The platform. Stop paying and it disappears.
A Look North website
You do. The code, the domain, the hosting account and the content are yours.
Speed on a phone
A £199 builder site
Template bloat, often slow, which costs you rankings and visitors.
A Look North website
Built mobile first, because that is where almost every local search happens.
When something breaks
A £199 builder site
A help centre article and a support queue.
A Look North website
Website Care at £59 a month: monitoring, backups, updates, and a person who answers.
We have a £199 a month option too. It is not the same thing.
If the upfront cost is the blocker rather than the quality, we do a no upfront option at £199 a month on a 24 month term. That is not a builder subscription. It is a real site built for your trade, with hosting, Website Care and the AI receptionist included, live in 5 working days. The difference between that and a £199 builder site is the difference between renting a van and renting a parking space.
What the difference buys
What you actually get for the difference
Not features. The things that change how much work comes in.
Every call answered
A missed call is a customer ringing your competitor. The AI receptionist picks up 24/7, qualifies the job and texts you. Most trades win back more than the cost of the whole website in the first few months.
Found for the work you want
One page cannot rank for eight services across twelve towns. We build a page for each, so you show up for the specific job someone is searching for right now.
Enquiries you can price
Not "how much for a bathroom?" but property type, scale, access, timing and photos. You quote accurately, first, without a site visit.
Proof that compounds
A review request after every job. In a year you have the review count competitors cannot catch up with, and reviews are the last thing a customer checks before calling.
Words written for you
Copywriting for every page is included. No blank boxes, no writing your own service descriptions at 11pm, no page that sounds like everyone else.
Proof of what paid off
Call tracking and conversion tracking show which clicks turned into jobs. You stop guessing which half of the marketing worked.
A plan for after launch
The Marketing Coach turns a strategy into weekly jobs small enough to actually finish. That is why our sites are still growing a year later.
You own the lot
Code, domain, hosting, content and your Google Business Profile. Nothing switches off if you leave, because nothing was rented to you.
If a basic presence is all you need, a builder is the sensible choice and we will say so. If you want the phone to ring more often, that is what we build. Get a fixed price.
FAQ
Jewellery Businesses ask us these most
Price, timescales and ownership, answered for a jewellery business.
Ecommerce Launch costs £2,495, Ecommerce Growth costs £3,995 and Ecommerce Pro starts from £5,995. All prices exclude VAT. Growth is the package most businesses should choose when they want a shop built to increase orders, not just display products. We confirm the right package after reviewing your products, stock process, delivery needs and marketing plans.
The time depends on your product count, photographs, descriptions, payment setup and stock requirements. A smaller shop can move faster than a large catalogue with options and made-to-order rules. We agree the work and content needed before starting, then give you a clear launch plan. Delays usually happen when product information or images are not ready.
A shop needs more care than a brochure website. Ecommerce Care includes hosting, security, daily backups, software updates, monitoring, support and content changes. Payments, stock tools and shop extensions must keep working together. The service is required for every ecommerce client because leaving those parts unattended can interrupt orders or expose customer information.
Yes. Your own shop can sit alongside Etsy, Amazon, eBay or Not On The High Street. The important difference is ownership. Your website gives customers a direct place to buy, and your marketplace listings can introduce people to your brand. We can discuss how your products, stock and order process should be managed across both channels.
Yes. Product pages can explain metal type, fineness, hallmarking, stone details, sizing, care instructions and delivery times. We can also add clear information about made-to-order work, engraving and returns. The aim is to answer the questions buyers ask before purchasing, while making your business look careful and trustworthy.
Yes. Products can include options such as ring size, chain length, metal, stone and engraving. If a piece needs a detailed discussion, we can direct the customer to an enquiry form instead. That form can collect the wording, preferred finish, budget, deadline and image references before you provide a price.
Yes. The shop can support stock control for ready-to-ship items and different processes for made-to-order products. The exact setup depends on how you work, how many options each product has and whether stock is also sold in a physical shop or at events. We plan this before building the shop.
We can set up card payments through Stripe and PayPal. Customers get a secure checkout and you receive orders through the shop. Payment provider charges are separate from our build price. We will need your business and payment account details, and the provider may carry out its own checks before payments go live.
The AI Receptionist answers calls 24/7 in your business name. It takes the caller's contact details and asks what they need, such as a repair, ring, engraving or urgent wedding order. It can sort urgency, then text the information to you immediately. It costs £169 a month, or £199 with Website Care.
Google Ads Management costs £449 a month. This covers campaign management, budget and bid changes, advert testing, unwanted search term control, landing page improvements and a monthly reporting call. Your ad spend is billed separately by Google and goes directly to Google. We never mark it up, so the two costs stay separate.
Yes. We can track online purchases, enquiry forms and phone calls, including calls captured by the AI Receptionist. This gives you a clearer view of which searches and adverts lead to real opportunities. Tracking depends on the payment and booking tools used, but we set up the reporting around the actions that matter to your business.
You own the website and the content created for your business. We build and support it, but you are not renting your brand from us. We can explain what is included in the handover and help you understand your accounts, products and data. Hosting, care and support continue as a monthly service.
The no upfront option costs £199 a month over a 24 month term, with no setup fee. It provides a template shop built for your trade, with hosting, care and the AI Receptionist included. It suits a business that wants to start now without paying the full build cost upfront. It is not the same as the larger Growth package.
Monthly services have a 12 month minimum term, with monthly billing after that. Your website needs ongoing hosting, security, updates and support. Marketing also needs time to produce useful learning. The term gives the work a fair chance to run properly, while keeping your monthly costs clear. Build payments are 50% on signature and 50% on launch.
Where we work
Working across the UK
We build local landing pages for every town you cover. These are the areas we work in most often.
Newcastle upon Tyne
Gateshead
Sunderland
Durham
North Shields
South Shields
Whitley Bay
Wallsend
Jarrow
Washington
Cramlington
Blyth
Morpeth
Hexham
Ponteland
Chester-le-Street
Consett
Gosforth
Jesmond
Heaton
Tynemouth
Killingworth
Houghton-le-Spring
Seaham
Bedlington
References
Useful links for a jewellery business
The bodies and tools a jewellery business deals with, plus where to go next on our site.
More from us
Official sources
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also built for
Websites for similar businesses
Closest to jewellery businesses in how they win work. Each gets its own page, quote form and set of searches.
Ecommerce
- All Online Shops
- Artists & Print Sellers
- Auto Parts Retailers
- Baby & Children's Retailers
- Beauty & Cosmetics Brands
- Bike Shops
- Breweries & Distilleries
- Building & Trade Suppliers
- Candle & Home Fragrance Brands
- Coffee Roasters
- Craft & Handmade Businesses
- Ecommerce Websites
- Electronics & Tech Retailers
- Fashion & Clothing Brands
- Food & Drink Producers
- Furniture Retailers
- Garden Centres & Nurseries
- Health & Supplement Brands
- Home & Garden Retailers
- Personalised Gift Businesses
- Pet Supply Retailers
- Sports & Outdoor Retailers
- Subscription Box Businesses
- Toy & Game Retailers
- Wholesale & Trade Sellers
- WooCommerce Websites
- Workwear & PPE Suppliers
Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Get a fixed price for your jewellery business website
Tell us the jewellery business work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.