Commission eats seasonal profit
A busy summer can still leave less money in the bank when marketplaces take typically around 20 to 30 per cent from each booking. You create the experience, yet another company owns the customer relationship.
Direct booking for farm attractions
Take More Farm Attraction Bookings Direct
A direct booking website for farm attractions from £2,495. We build around your existing booking system, help families find you, and turn more visits into bookings you own, without paying marketplace commission on every sale.
From £2,495
Direct booking build
£3,995
Most suitable growth package
£59 monthly
Required Website Care
24/7
AI Receptionist availability
Marketplaces such as GetYourGuide and Viator can put your farm attraction in front of new visitors. They also take a large share of every booking. Suppliers typically pay around 20 to 30 per cent in commission. That can make a busy season look far less profitable than it should.
An attraction selling around £50,000 a year through those channels could be paying roughly £10,000 to £15,000 in commission. Move even part of that demand to your own farm attraction booking website, and the build can pay for itself many times over.
The problem
What is costing Farm Attractions work right now
Your booking link gets buried
Families may find your attraction through a marketplace, then compare dates and prices there. Your own website becomes an afterthought, even though it should be the clearest place to book.
Visitors cannot see availability
If people cannot quickly check dates, ticket types and prices, they may call when your team is busy. Many will leave before anyone answers, especially during school holidays.
The ACCC Framework
Attract
Convert
Capture
Compound
How the system works
What you get
Included in the build
Every client also takes Website Care at £59 a month. Everything else is modular.
01
Booking engine integration
02
Bokun and FareHarbor support
03
Rezdy and Checkfront support
04
Experience and tour pages
05
Availability and book now
06
Online payments and deposits
07
Family ticket information
08
Google Business Profile support
09
Review generation
10
Location and destination pages
11
Booking conversion tracking
12
Google Ads landing pages
Pricing
Packages for Farm Attractions
For tour operators, attractions, activity providers, accommodation and leisure businesses. Built to reduce how much of your business depends on the big booking marketplaces.
Direct Booking
£2,495
A conversion website wrapped around the booking system you already use.
Best for: Small operators already on a booking platform such as Bokun, FareHarbor, Rezdy, Checkfront, Bookeo or Freetobook.
- Up to 10 pages
- Booking engine integration
- Experience and tour pages
- Availability and book-now integration
- Payment integration where relevant
- Mobile booking journey
- Reviews and galleries
- WhatsApp and contact capture
- GA4 and booking conversion tracking
- Google Business Profile optimisation
- SEO foundations
- Audience Simulator access, included
- Copywriting and training
Booking Growth
£3,995
Built to shift demand away from the marketplaces and onto your own site.
Best for: Operators with several tours or experiences who want a direct sales channel they own.
Everything in Direct Booking, plus:
- Up to 20 pages
- Multiple tours and experiences
- Destination pages
- Service and location pages
- Advanced booking tracking
- Abandoned enquiry capture
- Email marketing integration
- Review generation
- Google Things to Do feeds where applicable
- Channel connectivity help where supported
- SEO content structure
- Google Ads landing pages
- Direct-booking conversion optimisation
Tourism Pro
From £5,995
For operators with real inventory and operational complexity.
Best for: Multi-location operations, accommodation, packages, ticketing and larger inventories.
Everything in Booking Growth, plus options such as:
- Multiple tours and attractions
- Accommodation and packages
- Ticketing
- Multi-location operations
- Large inventories
- Channel managers
- API connectivity
- Complex availability rules
- Supplier systems
- Bespoke booking workflows
Genuinely bespoke platforms move into custom travel and booking development, quoted separately from £10,000.
Website Care £59 a month Required
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
Monthly
Everything else is modular
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
Website Care
Required£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
AI Receptionist
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Website Chatbot
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
Google Ads Management
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
SEO and Content
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
Automated Social Media
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
Intelligent Marketing Coach
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
Extra Support Time
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
Bundle them and pay less
The same modules, priced lower when taken together.
Care plus Receptionist
£199 a month
Saves £29
Care plus Receptionist plus Ads
£595 a month
Saves £82
Everything
£795 a month
Saves £141
No Upfront Option
£199 a month , 24 month term
No setup fee. A template site built for your trade, with hosting, care and the AI receptionist included. For businesses who want to start now without the upfront cost.
Start with no upfront cost- No setup fee
- Template site built for your trade
- Up to 5 pages
- Hosting and Website Care included
- AI Receptionist included
- Live in 5 working days
Terms
- 50% on signature, 50% on launch.
- Monthly billing starts at launch, with a 12 month minimum term and monthly thereafter.
- Ad spend is billed separately by Google and is never marked up.
- Modules can be added at any time.
- All prices exclude VAT.
Quote request
Get a price for your farm attraction website
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
- A fixed price, not a range
- Reply within one working day
- No obligation and no sales sequence
The result
What changes once it is live
More bookings stay yours
Visitors can move from Google to your experience page and then into your booking engine. You keep more of the booking value and build a direct relationship for future visits.
Families find the official source
Clear activity pages, local information and an improved Google Business Profile help visitors find your attraction directly. They see your prices, dates, rules and booking link first.
Your team answers faster
Forms collect the details needed for group prices and private visits. The AI Receptionist handles missed calls, then texts your team with the important information straight away.
01
Your website becomes the hub of the whole operation
Your farm attraction website should do more than show opening hours and a few cheerful photographs. It should help families choose a ticket, find a suitable date, understand what is included, and book without needing to call your office. It works while you are feeding animals, managing school groups, or preparing for a seasonal event.
We build the website around the booking engine you already use. Visitors can move from an experience page to availability, ticket choices and payment with fewer distractions. Your farm attraction remains at the centre, while the website handles the questions people ask before they commit.
- Experience and tour pages
- Availability and book now
- Online payments and deposits
- Family ticket information
- Seasonal event landing pages
02
Local families find you before the marketplaces
People search for things to do near them, especially during school holidays, wet-weather days and half-term breaks. We build pages around the places and activities you serve, such as farm attractions near Newcastle, family days out in Durham, or animal feeding sessions near Sunderland.
We also improve your Google Business Profile, which is the listing that appears in Google Search and Maps. It shows your opening times, photos, reviews, location and booking link. Regular updates and accurate information help more local visitors discover the official source instead of a marketplace listing.
- Google Business Profile updates
- Destination and location pages
- School holiday activity pages
- Animal feeding session pages
- Clear travel and parking details
More detail
More on websites for farm attractions
The rest of what farm attractions ask us, tidied away. Open what you need.
Farm attraction enquiries are often too vague to answer quickly. A message saying "How much for a group?" does not tell you the date, number of children, adults, staff, access needs or activities required. We create forms that collect the details your team needs before replying.
That means fewer back-and-forth messages and quicker answers for schools, nurseries, birthday parties and private groups. The form can direct ordinary visitors to book online, while larger groups receive a useful enquiry that you can price properly. Every form is built around how your attraction actually operates.
- School and nursery group forms
- Birthday party enquiries
- Private hire requests
- Date and group size fields
- Accessibility and catering details
Parents often compare several attractions before booking. They look for recent reviews, clear photographs and proof that other families enjoyed the day. A polished website helps, but real feedback from visitors carries more weight than claims made by the business itself.
We can set up review requests after a booking or visit, directing happy customers towards Google while giving unhappy customers a private route to raise an issue. Your best feedback can then support experience pages and advertising. Reviews become part of the booking process, not something you remember to ask for months later.
- Post-visit review requests
- Google review links
- Review prompts for family visits
- Proof on experience pages
- Feedback routes for problems
Your team cannot answer every call while supervising children, moving animals, serving food or dealing with a school group. The AI Receptionist answers 24/7 in your business name. It takes the caller's details, records what they need, and sorts urgent matters from ordinary booking questions.
You receive a text straight away with the useful information. That could include the preferred date, group size, event type, phone number and reason for calling. The AI Receptionist costs £169 a month, or £199 a month when bundled with Website Care. It helps protect enquiries that would otherwise reach voicemail.
- Answers in your business name
- Available day and night
- Takes booking and group details
- Sorts urgent requests
- Texts you immediately
- £169 monthly, or £199 bundled with care
Some attractions need more bookings for a new event, quieter weekdays or a particular school holiday. Google Ads puts your offer in front of people actively searching for it. We manage the campaign, write and test adverts, adjust bids and budgets, and remove searches that waste money.
Google Ads Management costs £449 a month. Your advertising spend goes directly to Google and is never marked up by us. We connect the adverts to booking conversion tracking, so you can see which clicks became ticket sales, group enquiries or real jobs instead of judging campaigns by visits alone.
- Campaign and budget management
- Ad copy testing
- Searches that waste money removed
- Google Ads landing pages
- Booking conversion tracking
- Ad spend paid directly to Google
A new website needs regular reasons for Google and potential visitors to return. SEO and Content costs £249 a month. In plain terms, we create useful pages that help your attraction show up when people search for activities, events and days out in your area.
Each month includes two optimised pages or articles, local search work, Google Business Profile posts, listings on relevant websites, position tracking and a reporting call. You can also add Automated Social Media for £99 a month. It plans, writes and posts to Facebook and Instagram for your approval, while the Intelligent Marketing Coach costs £49 a month and gives you weekly tasks.
- Two pages or articles monthly
- Local search work
- Google Business Profile posts
- Automated Social Media, £99 monthly
- Intelligent Marketing Coach, £49 monthly
- Monthly reporting
Direct Booking costs £2,495. It suits an attraction that needs a strong website around its existing booking engine. Booking Growth costs £3,995 and is the package most operators should choose. It gives you a fuller route from search and experience pages to direct bookings, reviews and tracked campaigns.
Tourism Pro starts from £5,995 for operators with real inventory, several visitor products or more complex needs. Genuinely bespoke platforms are quoted separately from £10,000. Every project also requires Website Care at £59 a month. It includes hosting, security, backups, updates, monitoring, small content changes and email support.
- Direct Booking, £2,495
- Booking Growth, £3,995
- Tourism Pro, from £5,995
- Bespoke platforms, from £10,000
- Website Care, £59 monthly and required
- No upfront option, £199 monthly for 24 months
The honest comparison
Why do some websites cost £199?
It is a fair question, and it deserves a straight answer rather than a sales pitch.
If you simply need a basic online presence, a low-cost website builder may be enough. Somewhere to point people who already know your name. If that is genuinely all you need, do that and spend the money elsewhere. We would rather tell you that than take a fee for something you will not use.
Our websites are designed for established businesses that want Google traffic to turn into calls, enquiries and customers. Copy, tracking, conversion setup and ongoing management are built in. That is a different product solving a different problem, and it is priced accordingly.
A £199 builder site
Fine for a basic presence. Not built to win work.
A Look North website
Built so search traffic becomes booked jobs.
Who writes the words
A £199 builder site
You do, usually at 11pm, into a blank box.
A Look North website
We do. Copywriting for every page is included, written around the jobs you actually want.
Whether it shows up on Google
A £199 builder site
It will rank for your business name. Not much else.
A Look North website
A page for every service and every town you cover, structured so each one can rank.
What happens to an enquiry
A £199 builder site
A contact form emails you. If you miss it, you miss it.
A Look North website
Quote forms written for your trade, instant SMS and email alerts, and every enquiry stored so none are lost.
When the phone rings and you are on a job
A £199 builder site
It goes to voicemail. Most callers hang up and ring the next business.
A Look North website
Our AI receptionist answers 24/7 in your business name, takes the details and texts you straight away.
Knowing what is working
A £199 builder site
A visitor counter, if that.
A Look North website
Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs.
Getting reviews
A £199 builder site
You remember to ask, sometimes.
A Look North website
Review generation set up so a request goes out after every job, with the results shown on your site.
What happens after launch
A £199 builder site
Nothing. It sits there until you cancel the subscription.
A Look North website
The Marketing Coach gives you a plan broken into weekly jobs, so the site keeps earning its keep.
Who owns it
A £199 builder site
The platform. Stop paying and it disappears.
A Look North website
You do. The code, the domain, the hosting account and the content are yours.
Speed on a phone
A £199 builder site
Template bloat, often slow, which costs you rankings and visitors.
A Look North website
Built mobile first, because that is where almost every local search happens.
When something breaks
A £199 builder site
A help centre article and a support queue.
A Look North website
Website Care at £59 a month: monitoring, backups, updates, and a person who answers.
We have a £199 a month option too. It is not the same thing.
If the upfront cost is the blocker rather than the quality, we do a no upfront option at £199 a month on a 24 month term. That is not a builder subscription. It is a real site built for your trade, with hosting, Website Care and the AI receptionist included, live in 5 working days. The difference between that and a £199 builder site is the difference between renting a van and renting a parking space.
What the difference buys
What you actually get for the difference
Not features. The things that change how much work comes in.
Every call answered
A missed call is a customer ringing your competitor. The AI receptionist picks up 24/7, qualifies the job and texts you. Most trades win back more than the cost of the whole website in the first few months.
Found for the work you want
One page cannot rank for eight services across twelve towns. We build a page for each, so you show up for the specific job someone is searching for right now.
Enquiries you can price
Not "how much for a bathroom?" but property type, scale, access, timing and photos. You quote accurately, first, without a site visit.
Proof that compounds
A review request after every job. In a year you have the review count competitors cannot catch up with, and reviews are the last thing a customer checks before calling.
Words written for you
Copywriting for every page is included. No blank boxes, no writing your own service descriptions at 11pm, no page that sounds like everyone else.
Proof of what paid off
Call tracking and conversion tracking show which clicks turned into jobs. You stop guessing which half of the marketing worked.
A plan for after launch
The Marketing Coach turns a strategy into weekly jobs small enough to actually finish. That is why our sites are still growing a year later.
You own the lot
Code, domain, hosting, content and your Google Business Profile. Nothing switches off if you leave, because nothing was rented to you.
If a basic presence is all you need, a builder is the sensible choice and we will say so. If you want the phone to ring more often, that is what we build. Get a fixed price.
FAQ
Farm Attractions ask us these most
Price, timescales and ownership, answered for a farm attraction.
The Direct Booking package costs £2,495. Booking Growth costs £3,995 and is the option most operators should take when they want stronger search pages, better booking journeys and room for marketing. Tourism Pro starts from £5,995 for larger or more complex attractions. Genuinely bespoke platforms are quoted separately from £10,000. All prices exclude VAT. Website Care at £59 a month is required for every client.
£1,295 is not one of our current direct booking website prices. The correct starting price for this service is £2,495 for Direct Booking. We do not want to show a figure that does not match the available packages. The build includes the website, booking system connection and the pages needed to help visitors find and book your attraction. All prices exclude VAT.
The time depends on the number of experiences, ticket types, locations and booking system connections. A straightforward project can move quickly when you provide photographs, prices, opening dates and booking access promptly. We agree the timetable before work starts and keep the process organised. If you are preparing for Easter, summer or a Christmas event, start early so testing happens before promotion begins.
Yes. We build around the reservation system you already use rather than replacing it by default. We can integrate booking engines such as Bokun, FareHarbor, Rezdy, Checkfront, Bookeo and Freetobook. We will check what your current system supports before confirming the approach. If your system cannot provide the journey you need, we can discuss alternatives, but changing systems is not forced on you.
Yes. You own the website, its content and the business information created for your attraction. We build and maintain it for you, but the website is not held hostage by an unrelated marketplace. We need access to provide hosting, updates and support while you remain a client. We can explain the handover process if you ever decide to move support elsewhere.
Website Care is required because a live website needs ongoing attention. It includes hosting, a security certificate, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support. An online booking website must stay available and secure while visitors are choosing dates and paying. Monthly billing starts when the website launches.
The booking engine is only one part of the service. Your website still needs hosting, security updates, backups and monitoring. It also needs opening times, prices, event dates and small content changes kept accurate. Website Care covers those responsibilities. It does not replace your booking system subscription or any fees charged by that supplier. We will make the responsibilities clear before launch.
The AI Receptionist answers calls 24/7 in your business name. It can take the caller's name, number, preferred date, group size and reason for calling. It can sort urgent matters from ordinary booking questions, then text your team with the details. It does not replace your judgement or your booking system. It catches useful information when nobody can safely answer the phone.
The AI Receptionist costs £169 a month on its own. Care plus Receptionist costs £199 a month, which saves £29 compared with buying both separately. It answers in your business name, records caller details and texts your team immediately. We help shape its answers around your opening hours, activities, group visits and common questions before it goes live.
Yes. Google Ads can support Easter activities, summer holidays, Halloween trails, Christmas experiences, animal feeding sessions and quieter weekday dates. Google Ads Management costs £449 a month. This includes campaign management, budget and bid changes, advert testing, removal of wasteful searches, landing page improvements and a monthly reporting call. Your advertising spend is paid directly to Google and is never marked up by us.
We set up booking conversion tracking around the actions that matter. Depending on your booking system, this can show which advert clicks led to ticket sales, group enquiries or another agreed booking action. That gives you more useful information than visitor numbers alone. Some bookings may still happen later or by phone, so we explain what the tracking can and cannot prove.
Yes. Farm attractions often have very different demand across school holidays, term time, wet-weather periods and special events. We can build pages for animal feeding, pumpkin trails, Christmas visits, birthday parties and school groups. Your website can show the right dates, ticket choices and instructions for each activity. Ongoing content and adverts can then support the dates that need more attention.
We can create enquiry forms for schools, nurseries, birthday parties and private hire. The form can ask for the visit date, group size, age range, adults, activities, catering, access needs and other details you need before pricing. Ordinary family visitors can still book online. Larger groups receive a clear route to request a proper quote instead of sending a vague message.
The no upfront option costs £199 a month for a 24 month term. There is no setup fee. It includes a template website built for your trade, hosting, Website Care and the AI Receptionist. It is designed for businesses that want to start now without paying the full build cost upfront. Monthly billing begins at launch, and all prices exclude VAT.
Build payment is 50 per cent when you sign and 50 per cent at launch. Monthly billing starts at launch, with a 12 month minimum term and monthly billing after that. Modules can be added at any time. Advertising spend is separate, paid directly to Google. We set out the build, monthly services and contract terms clearly before you approve the project.
Where we work
Working across the UK
We build local landing pages for every town you cover. These are the areas we work in most often.
Newcastle upon Tyne
Gateshead
Sunderland
Durham
North Shields
South Shields
Whitley Bay
Wallsend
Jarrow
Washington
Cramlington
Blyth
Morpeth
Hexham
Ponteland
Chester-le-Street
Consett
Gosforth
Jesmond
Heaton
Tynemouth
Killingworth
Houghton-le-Spring
Seaham
Bedlington
References
Useful links for a farm attraction
The bodies and tools a farm attraction deals with, plus where to go next on our site.
More from us
Official sources
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also built for
Websites for similar businesses
Closest to farm attractions in how they win work. Each gets its own page, quote form and set of searches.
Booking & Tourism
- Adventure Centres
- Axe Throwing & Social Venues
- B&Bs & Guest Houses
- Boat Tour Operators
- Brewery & Distillery Tours
- Castles & Heritage Sites
- Climbing & Bouldering Centres
- Coach Tour Operators
- Cycling Tour Operators
- Escape Rooms
- Event & Experience Operators
- Food & Drink Tour Operators
- Glamping Sites
- Golf Clubs & Courses
- Holiday Cottages & Lets
- Holiday Parks
- Karting Circuits
- Kayaking & Canoeing Operators
- Museums & Galleries
- Paintball & Airsoft Venues
- Spa & Leisure Businesses
- Visitor Attractions
- Walking Tour Operators
- Wildlife & Nature Tour Operators
Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Get a fixed price for your farm attraction website
Tell us the farm attraction work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.