Direct booking for escape rooms

Take More Direct Escape Room Bookings

A direct booking website for escape rooms, built around the booking system you already use. Take more bookings without marketplace commission. Packages start at £2,495, with payment plans available for eligible operators.

Get a fixed quote See pricing

From £2,495

Direct booking build

£59 a month

Required Website Care

24/7

AI call answering

24 months

No upfront payment term

GetYourGuide and Viator can put your escape room in front of tourists who are ready to book. They also take a large share of each sale. Marketplace commissions are typically around 20 to 30 per cent, depending on the platform, product and agreement.

If your rooms sell around £50,000 a year through those channels, that can mean roughly £10,000 to £15,000 going elsewhere. Move even part of that demand onto your own escape room booking website and the saving can pay for the build many times over.

The problem

What is costing Escape Rooms work right now

Commission eats your booking income

A marketplace may bring the booking, but typically takes around 20 to 30 per cent. You then lose money on every group that could have booked through your own website.

Your rooms look hard to book

Visitors may find room descriptions, photos and a phone number, but no clear availability. They leave to compare another venue that shows times, prices and booking options immediately.

Missed calls arrive during sessions

Your team cannot answer while briefing players, resetting rooms or dealing with a late group. Without a proper follow-up process, that caller may book somewhere else before you call back.

The ACCC Framework Attract Convert Capture Compound
How the system works

What you get

Included in the build

Every client also takes Website Care at £59 a month. Everything else is modular.

01

Bokun booking integration

02

FareHarbor booking integration

03

Rezdy booking integration

04

Checkfront booking integration

05

Bookeo booking integration

06

Freetobook booking integration

07

Experience and tour pages

08

Live availability and booking

09

Online payments and deposits

10

Review generation journeys

11

Google Ads landing pages

12

Booking conversion tracking

Pricing

Packages for Escape Rooms

For tour operators, attractions, activity providers, accommodation and leisure businesses. Built to reduce how much of your business depends on the big booking marketplaces.

Direct Booking

£2,495

A conversion website wrapped around the booking system you already use.

Best for: Small operators already on a booking platform such as Bokun, FareHarbor, Rezdy, Checkfront, Bookeo or Freetobook.

  • Up to 10 pages
  • Booking engine integration
  • Experience and tour pages
  • Availability and book-now integration
  • Payment integration where relevant
  • Mobile booking journey
  • Reviews and galleries
  • WhatsApp and contact capture
  • GA4 and booking conversion tracking
  • Google Business Profile optimisation
  • SEO foundations
  • Audience Simulator access, included
  • Copywriting and training
Get a Direct Booking quote
Most popular

Booking Growth

£3,995

Built to shift demand away from the marketplaces and onto your own site.

Best for: Operators with several tours or experiences who want a direct sales channel they own.

Everything in Direct Booking, plus:

  • Up to 20 pages
  • Multiple tours and experiences
  • Destination pages
  • Service and location pages
  • Advanced booking tracking
  • Abandoned enquiry capture
  • Email marketing integration
  • Review generation
  • Google Things to Do feeds where applicable
  • Channel connectivity help where supported
  • SEO content structure
  • Google Ads landing pages
  • Direct-booking conversion optimisation
Get a Booking Growth quote

Tourism Pro

From £5,995

For operators with real inventory and operational complexity.

Best for: Multi-location operations, accommodation, packages, ticketing and larger inventories.

Everything in Booking Growth, plus options such as:

  • Multiple tours and attractions
  • Accommodation and packages
  • Ticketing
  • Multi-location operations
  • Large inventories
  • Channel managers
  • API connectivity
  • Complex availability rules
  • Supplier systems
  • Bespoke booking workflows

Genuinely bespoke platforms move into custom travel and booking development, quoted separately from £10,000.

Get a Tourism Pro quote

Website Care £59 a month Required

Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.

See all monthly options

All prices exclude VAT.

Monthly

Everything else is modular

Website Care is required for every client. Add anything else when you need it, and drop it when you do not.

Website Care

Required

£59 a month

Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.

AI Receptionist

£169 a month

Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.

A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.

Website Chatbot

Price on application

Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.

Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.

Google Ads Management

£449 a month

Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.

Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.

SEO and Content

£249 a month

Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.

Automated Social Media

£99 a month

Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.

Intelligent Marketing Coach

£49 a month

A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.

Extra Support Time

£75 a month

An additional 2 hours a month for changes, new pages and seasonal updates.

Bundles

Bundle them and pay less

The same modules, priced lower when taken together.

Most popular

Care plus Receptionist

£199 a month

Saves £29

Care plus Receptionist plus Ads

£595 a month

Saves £82

Everything

£795 a month

Saves £141

No Upfront Option

£199 a month , 24 month term

No setup fee. A template site built for your trade, with hosting, care and the AI receptionist included. For businesses who want to start now without the upfront cost.

Start with no upfront cost
  • No setup fee
  • Template site built for your trade
  • Up to 5 pages
  • Hosting and Website Care included
  • AI Receptionist included
  • Live in 5 working days

Terms

  • 50% on signature, 50% on launch.
  • Monthly billing starts at launch, with a 12 month minimum term and monthly thereafter.
  • Ad spend is billed separately by Google and is never marked up.
  • Modules can be added at any time.
  • All prices exclude VAT.

Quote request

Get a price for your escape room website

Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.

  • A fixed price, not a range
  • Reply within one working day
  • No obligation and no sales sequence
What do you want the website to do?

We use your details only to reply to this enquiry. No lists, no sharing.

The result

What changes once it is live

More customers book direct

Your own website gives visitors a clear route from choosing a room to checking availability and paying. More demand can stay with you instead of passing through a marketplace.

You own the customer relationship

Direct bookings give you the customer details and permission to follow up properly. You can promote new rooms, gift ideas and return visits without relying on another platform.

Groups arrive better prepared

Clear room information and useful forms collect group size, dates and access needs early. Your team spends less time asking basic questions and more time closing suitable bookings.

01

Your website becomes the booking hub that works while you run rooms

Your website should do more than show your rooms and opening hours. It should help people choose an experience, check a suitable time, pay a deposit or full amount, and receive the right booking information without waiting for you to reply.

We build a direct booking website escape room operators can manage alongside busy sessions. The site connects to your current booking engine, so fixed slots, room availability, group sizes and booking limits stay in one place. You are not forced to run two separate calendars.

The result is a clearer path from interest to payment. Visitors can see which rooms suit families, corporate groups, stag and hen parties, tourists or regular local players. They can book before the next session starts, during evenings, and while your team is resetting a room.

  • Booking engine integration
  • Room and experience pages
  • Live availability and Book Now
  • Online payments and deposits

02

More local players find your rooms before the marketplaces

People search for escape rooms near them, things to do in Newcastle, rainy-day activities, team building and weekend attractions. We structure your website around those searches, so the right pages can appear when someone is already looking for an experience you offer.

We also improve your Google Business Profile, the business listing that appears in Google Search and Maps. Accurate opening times, room photos, booking links, services and regular updates help customers act when they find you. Reviews and clear location details remove doubt before they click.

Your pages can target Newcastle upon Tyne, Gateshead, Sunderland, Durham, North Shields, South Shields, Whitley Bay, Wallsend, Jarrow, Washington, Cramlington and Blyth. We also build useful destination pages for visitors planning a day or weekend in the wider North East.

  • Google Business Profile improvements
  • Local escape room pages
  • Destination and location pages
  • Experience-led search content

More detail

More on websites for escape rooms

The rest of what escape rooms ask us, tidied away. Open what you need.

Not every group wants the same thing. A family may need age guidance and accessibility information. A business may need several rooms, an invoice and a private event. A large party may need help choosing slots, room combinations and food or drink options.

We create forms that collect useful details before a message reaches you. They can ask for group size, preferred date, number of rooms, event type, budget, phone number and any access needs. That gives you something you can price, rather than a vague message saying, "How much?"

The website can send people towards instant booking when the answer is simple. It can direct larger groups towards an enquiry form when you need to check availability or build a package. Every route has a clear next step, so fewer promising visitors disappear.

  • Group size and date fields
  • Corporate event enquiries
  • Private hire request forms
  • Clear routes to booking

Escape rooms are hard to judge from a short description. Customers want to know whether the puzzles are good, the rooms feel believable, the staff are helpful and the experience suits their group. Recent reviews answer those concerns better than polished claims on a sales page.

We help build review requests into the customer journey after each completed booking. The timing and wording can be planned around your booking system or follow-up process. Happy customers get a simple route to leave feedback, while private concerns can be sent back to your team.

Those reviews can appear across your Google Business Profile and website. They help people compare you with nearby venues when several rooms look similar. They also give your Google Ads and social posts stronger proof, because the message comes from people who have actually played.

  • Post-booking review requests
  • Google review links
  • Reviews shown on key pages
  • Proof for adverts and campaigns

A call often arrives while your team is briefing players, checking a room or resetting a game. If nobody answers, the caller may book a competitor within minutes. Our AI Receptionist answers in your business name, 24 hours a day, including evenings and weekends.

It takes the caller's details, learns what they need and sorts urgency. It can capture the group size, preferred date, experience, phone number and reason for calling. It then texts you the information immediately, so you can follow up with the right answer.

The AI Receptionist costs £169 a month on its own. It costs £199 a month with Website Care. It is useful when calls matter but you cannot put a member of staff beside the phone all day. It supports your team rather than replacing the booking system.

  • Answers in your business name
  • Captures group and date details
  • Sorts urgent enquiries
  • Texts you straight away

When you want more demand, Google Ads can place your escape room in front of people searching for a booking now. We create campaigns around real intent, such as escape rooms near Newcastle, things to do this weekend, team building and family activities.

Our management is £449 a month. It includes campaign management, budget and bid changes, advert testing, removing poor search terms, improving landing pages and a monthly reporting call. Your advert spend goes directly to Google. We never add a mark-up to it.

We track what happens after the click. That means you can see which adverts led to a booking, a group enquiry or a phone call, rather than judging campaigns by clicks alone. Landing pages can focus on a room, audience, location or seasonal offer.

  • Google Ads campaign management
  • Ad spend paid direct to Google
  • Booking conversion tracking
  • Google Ads landing pages

A new website needs regular attention if it is going to keep earning its place. We can add two useful pages or articles each month through SEO and Content at £249 a month. SEO means improving pages so Google can understand and show them for relevant searches.

Content could cover family-friendly escape rooms, school holiday activities, corporate team building, birthday parties, rainy-day plans or things to do near your venue. Each page answers a real customer need and links people towards the right room or booking route.

You can also add Automated Social Media for £99 a month. It plans, writes and posts to Facebook and Instagram, with a month of content approved in one sitting. The Intelligent Marketing Coach costs £49 a month and gives you weekly marketing tasks built around your business.

  • Two pages or articles monthly
  • Local search improvements
  • Google Business Profile posts
  • Automated Facebook and Instagram posts

Direct Booking costs £2,495. It suits an operator who needs a strong website around an existing booking engine, with experience pages, local search foundations, booking routes, payments and clear information for different groups.

Booking Growth costs £3,995 and is the option most operators should take. It gives more room for experience pages, destination content, stronger booking paths, campaign landing pages and the supporting setup needed to shift more demand away from marketplaces.

Tourism Pro starts from £5,995. It suits established operators with several locations, complex inventory, larger group requirements or more involved marketing. Genuinely bespoke platforms are quoted separately from £10,000 when your operation needs something beyond an integrated booking website.

Website Care is required for every client at £59 a month. It includes hosting, security, daily backups, software updates, uptime checks, up to 30 minutes of content changes each month and email support. There is also a no upfront option at £199 a month over 24 months, with no setup fee.

  • Direct Booking, £2,495
  • Booking Growth, £3,995
  • Tourism Pro, from £5,995
  • Website Care, £59 a month

The honest comparison

Why do some websites cost £199?

It is a fair question, and it deserves a straight answer rather than a sales pitch.

If you simply need a basic online presence, a low-cost website builder may be enough. Somewhere to point people who already know your name. If that is genuinely all you need, do that and spend the money elsewhere. We would rather tell you that than take a fee for something you will not use.

Our websites are designed for established businesses that want Google traffic to turn into calls, enquiries and customers. Copy, tracking, conversion setup and ongoing management are built in. That is a different product solving a different problem, and it is priced accordingly.

Who writes the words

A £199 builder site

You do, usually at 11pm, into a blank box.

A Look North website

We do. Copywriting for every page is included, written around the jobs you actually want.

Whether it shows up on Google

A £199 builder site

It will rank for your business name. Not much else.

A Look North website

A page for every service and every town you cover, structured so each one can rank.

What happens to an enquiry

A £199 builder site

A contact form emails you. If you miss it, you miss it.

A Look North website

Quote forms written for your trade, instant SMS and email alerts, and every enquiry stored so none are lost.

When the phone rings and you are on a job

A £199 builder site

It goes to voicemail. Most callers hang up and ring the next business.

A Look North website

Our AI receptionist answers 24/7 in your business name, takes the details and texts you straight away.

Knowing what is working

A £199 builder site

A visitor counter, if that.

A Look North website

Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs.

Getting reviews

A £199 builder site

You remember to ask, sometimes.

A Look North website

Review generation set up so a request goes out after every job, with the results shown on your site.

What happens after launch

A £199 builder site

Nothing. It sits there until you cancel the subscription.

A Look North website

The Marketing Coach gives you a plan broken into weekly jobs, so the site keeps earning its keep.

Who owns it

A £199 builder site

The platform. Stop paying and it disappears.

A Look North website

You do. The code, the domain, the hosting account and the content are yours.

Speed on a phone

A £199 builder site

Template bloat, often slow, which costs you rankings and visitors.

A Look North website

Built mobile first, because that is where almost every local search happens.

When something breaks

A £199 builder site

A help centre article and a support queue.

A Look North website

Website Care at £59 a month: monitoring, backups, updates, and a person who answers.

We have a £199 a month option too. It is not the same thing.

If the upfront cost is the blocker rather than the quality, we do a no upfront option at £199 a month on a 24 month term. That is not a builder subscription. It is a real site built for your trade, with hosting, Website Care and the AI receptionist included, live in 5 working days. The difference between that and a £199 builder site is the difference between renting a van and renting a parking space.

£199 a month

24 month term, nothing upfront

Start with no upfront cost

What the difference buys

What you actually get for the difference

Not features. The things that change how much work comes in.

01

Every call answered

A missed call is a customer ringing your competitor. The AI receptionist picks up 24/7, qualifies the job and texts you. Most trades win back more than the cost of the whole website in the first few months.

02

Found for the work you want

One page cannot rank for eight services across twelve towns. We build a page for each, so you show up for the specific job someone is searching for right now.

03

Enquiries you can price

Not "how much for a bathroom?" but property type, scale, access, timing and photos. You quote accurately, first, without a site visit.

04

Proof that compounds

A review request after every job. In a year you have the review count competitors cannot catch up with, and reviews are the last thing a customer checks before calling.

05

Words written for you

Copywriting for every page is included. No blank boxes, no writing your own service descriptions at 11pm, no page that sounds like everyone else.

06

Proof of what paid off

Call tracking and conversion tracking show which clicks turned into jobs. You stop guessing which half of the marketing worked.

07

A plan for after launch

The Marketing Coach turns a strategy into weekly jobs small enough to actually finish. That is why our sites are still growing a year later.

08

You own the lot

Code, domain, hosting, content and your Google Business Profile. Nothing switches off if you leave, because nothing was rented to you.

If a basic presence is all you need, a builder is the sensible choice and we will say so. If you want the phone to ring more often, that is what we build. Get a fixed price.

FAQ

Escape Rooms ask us these most

Price, timescales and ownership, answered for a escape room.

Direct Booking costs £2,495. Booking Growth costs £3,995 and is the option most operators should take when they want to move more demand from marketplaces. Tourism Pro starts from £5,995 for established operators with more complex needs. All prices exclude VAT. Genuinely bespoke platforms are quoted separately from £10,000.
Direct Booking gives you the core escape room website and booking integration. Booking Growth gives more space for experience pages, location content, booking routes and campaign landing pages. That matters when you want to take direct bookings from local players, tourists, corporate groups and families, rather than simply have a nicer version of your current website.
The exact time depends on your content, booking engine and number of rooms. We agree the plan, collect your room details and connect the booking system before launch. A smaller project can move quickly when information is ready. Larger Tourism Pro builds take longer because they need more pages, checks and operational detail.
No. We build the website around the reservation system you already use. We can integrate Bokun, FareHarbor, Rezdy, Checkfront, Bookeo and Freetobook. Your existing room slots, group limits and availability remain in the system your team knows. If you want to discuss replacing it, we can scope that separately, but it is not required.
Yes, provided your booking system supports the rules you need. The website sends people into the correct booking flow, where available times, room capacity and group limits are shown. We also structure room pages so visitors understand which experiences suit their party. This reduces unsuitable enquiries and helps customers choose a workable slot.
Yes, where your booking engine supports the payment choice. We connect the website to your existing booking process rather than creating a second payment system. The booking flow can explain deposits, balances, cancellation terms and arrival instructions clearly. That helps customers understand what they are paying before they confirm.
Website Care costs £59 a month and is required for every client. It includes hosting, a security certificate, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support. Your site depends on several moving parts, including payments and booking software, so it needs ongoing checks after launch.
It answers calls 24/7 in your business name. It takes details such as the caller's name, phone number, group size, preferred date and reason for calling. It sorts urgent enquiries and texts the information to you immediately. It costs £169 a month, or £199 a month with Website Care. It supports your team and does not replace your booking engine.
The AI Receptionist captures and qualifies calls, then gives you the details quickly. Whether it can complete a booking depends on your booking system and the setup agreed for your business. It is especially useful for larger groups, corporate events and callers who need help before booking. We make the handover clear, so the customer is not left waiting.
Google Ads Management costs £449 a month. This covers campaign management, budget and bid optimisation, advert testing, removing poor search terms, landing page improvements and a monthly reporting call. Your ad spend is paid directly to Google and is never marked up by us. You choose the budget with our advice, and it remains separate from the management fee.
Yes. We set up booking conversion tracking so you can see which campaigns led to bookings, group enquiries or calls. This gives you a clearer view of what your advertising created. Some bookings may still need checking across your booking system, phone records and reports, but the aim is to connect marketing activity with real commercial outcomes.
Yes. We can build pages and campaigns around weekday activities, local groups, school trips, corporate team building, birthdays and quieter seasonal periods. The right approach depends on your rooms, prices and available slots. We can also use Google Ads landing pages and regular content to promote a specific audience without confusing customers looking for ordinary weekend bookings.
The website is built for your business, and you retain ownership of your website content and business information. We use the agreed tools and booking services needed to run it. Website Care keeps the site hosted, protected and maintained. If you ever want to discuss moving the site, we can explain what is involved and which third-party services need their own accounts.
Monthly billing starts when the website launches. The standard minimum term is 12 months, then billing continues monthly. This applies to the required Website Care and any monthly modules you add. Modules can be added at any time. The no upfront option is different, with £199 a month over a 24 month term and no setup fee.
Yes. The no upfront option costs £199 a month over a 24 month term, with no setup fee. It includes a template site built for your trade, hosting, care and the AI Receptionist. It is designed for businesses that want to start now without the upfront cost. All prices exclude VAT, and the 24 month term applies.

Where we work

Working across the UK

We build local landing pages for every town you cover. These are the areas we work in most often.

Newcastle upon Tyne Gateshead Sunderland Durham North Shields South Shields Whitley Bay Wallsend Jarrow Washington Cramlington Blyth Morpeth Hexham Ponteland Chester-le-Street Consett Gosforth Jesmond Heaton Tynemouth Killingworth Houghton-le-Spring Seaham Bedlington

References

Useful links for a escape room

The bodies and tools a escape room deals with, plus where to go next on our site.

More from us

Official sources

External sites open in a new tab. We link to primary sources and accreditation bodies only.

Also built for

Websites for similar businesses

Closest to escape rooms in how they win work. Each gets its own page, quote form and set of searches.

Booking & Tourism

Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.

Next step

Get a fixed price for your escape room website

Tell us the escape room work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.

Start your quote