Direct booking for holiday cottages & lets

Take More Direct Bookings From Your Holiday Let

A direct booking website for holiday cottages and lets, built around the booking system you already use. Take more bookings, keep the guest relationship and rely less on listing sites. Direct Booking websites start from £2,495, excluding VAT.

From £2,495

Direct Booking build

£3,995

Booking Growth build

£59 a month

Required Website Care

£169 a month

AI Receptionist

Every booking through a large marketplace comes with a cost. Those sites typically charge suppliers around 20 to 30 per cent of each booking. If your cottages or lets sell £50,000 a year through those channels, that can mean £10,000 to £15,000 paid away in commission.

Your own website gives guests another way to book. They can check availability, see your best photos, read reviews and pay a deposit without leaving your business. You keep more of the booking value and build a direct relationship for future stays.

The problem

What is costing Holiday Cottages & Lets work right now

Marketplace commission eats margin

Your cottages may be full, yet a large share of each booking goes to the marketplace. That cost becomes especially painful during shorter stays, lower seasons and last-minute discounts.

Guests cannot book directly

Your current site may show rooms and photographs but send every serious visitor back to a listing site. The guest books there, and you lose the relationship, data and future booking opportunity.

Changeovers leave calls unanswered

Cleaning, laundry, maintenance and guest arrivals all happen at once. Calls go to voicemail while you work, then the caller books somewhere else or forgets to try again.

The ACCC Framework Attract Convert Capture Compound
How the system works

What you get

Included in the build

Every client also takes Website Care at £59 a month. Everything else is modular.

01

Booking engine integration

02

Availability and book now

03

Online payments and deposits

04

Review generation

05

Destination pages

06

Location pages

07

Conversion tracking

08

Google Ads landing pages

09

Google Business Profile support

10

AI receptionist

11

Guest enquiry forms

12

Property information pages

Pricing

Packages for Holiday Cottages & Lets

For tour operators, attractions, activity providers, accommodation and leisure businesses. Built to reduce how much of your business depends on the big booking marketplaces.

Direct Booking

£2,495

A conversion website wrapped around the booking system you already use.

Best for: Small operators already on a booking platform such as Bokun, FareHarbor, Rezdy, Checkfront, Bookeo or Freetobook.

  • Up to 10 pages
  • Booking engine integration
  • Experience and tour pages
  • Availability and book-now integration
  • Payment integration where relevant
  • Mobile booking journey
  • Reviews and galleries
  • WhatsApp and contact capture
  • GA4 and booking conversion tracking
  • Google Business Profile optimisation
  • SEO foundations
  • Audience Simulator access, included
  • Copywriting and training
Most popular

Booking Growth

£3,995

Built to shift demand away from the marketplaces and onto your own site.

Best for: Operators with several tours or experiences who want a direct sales channel they own.

Everything in Direct Booking, plus:

  • Up to 20 pages
  • Multiple tours and experiences
  • Destination pages
  • Service and location pages
  • Advanced booking tracking
  • Abandoned enquiry capture
  • Email marketing integration
  • Review generation
  • Google Things to Do feeds where applicable
  • Channel connectivity help where supported
  • SEO content structure
  • Google Ads landing pages
  • Direct-booking conversion optimisation

Tourism Pro

From £5,995

For operators with real inventory and operational complexity.

Best for: Multi-location operations, accommodation, packages, ticketing and larger inventories.

Everything in Booking Growth, plus options such as:

  • Multiple tours and attractions
  • Accommodation and packages
  • Ticketing
  • Multi-location operations
  • Large inventories
  • Channel managers
  • API connectivity
  • Complex availability rules
  • Supplier systems
  • Bespoke booking workflows

Genuinely bespoke platforms move into custom travel and booking development, quoted separately from £10,000.

Website Care £59 a month Required

Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.

See all monthly options

All prices exclude VAT.

Monthly

Everything else is modular

Website Care is required for every client. Add anything else when you need it, and drop it when you do not.

Website Care

Required

£59 a month

Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.

AI Receptionist

£169 a month

Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.

A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.

Website Chatbot

Price on application

Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.

Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.

Google Ads Management

£449 a month

Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.

Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.

SEO and Content

£249 a month

Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.

Automated Social Media

£99 a month

Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.

Intelligent Marketing Coach

£49 a month

A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.

Extra Support Time

£75 a month

An additional 2 hours a month for changes, new pages and seasonal updates.

Bundles

Bundle them and pay less

The same modules, priced lower when taken together.

Most popular

Care plus Receptionist

£199 a month

Saves £29

Care plus Receptionist plus Ads

£595 a month

Saves £82

Everything

£795 a month

Saves £141

No Upfront Option

£199 a month , 24 month term

No setup fee. A template site built for your trade, with hosting, care and the AI receptionist included. For businesses who want to start now without the upfront cost.

Start with no upfront cost
  • No setup fee
  • Template site built for your trade
  • Up to 5 pages
  • Hosting and Website Care included
  • AI Receptionist included
  • Live in 5 working days
  • 50% on signature, 50% on launch.
  • Monthly billing starts at launch, with a 12 month minimum term and monthly thereafter.
  • Ad spend is billed separately by Google and is never marked up.
  • Modules can be added at any time.
  • All prices exclude VAT.

Quote request

Get a price for your holiday cottages & let website

Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.

  • A fixed price, not a range
  • Reply within one working day
  • No obligation and no sales sequence
What do you want the website to do?

We use your details only to reply to this enquiry. No lists, no sharing.

The result

What changes once it is live

More bookings through your site

Guests can find the right property, check dates and book without leaving your website. You keep more of the booking value and have a direct route to future stays.

Clearer guest relationships

You collect useful details and communicate directly before arrival. That makes it easier to answer questions, offer extras and encourage guests to return next year.

Fewer missed booking calls

The AI Receptionist answers while you manage the property. It records the dates and requirements, sorts urgent issues and texts you a useful summary.

01

Your website becomes the hub of every booking

Your holiday let website should do more than display attractive photographs. It should show availability, explain your rooms or cottages clearly, answer practical questions and send guests into your existing booking system. We connect the parts, so your website supports bookings while you handle changeovers, maintenance and guests.

A strong direct booking website gives people a clear reason to book with you. It can show your best rates, flexible extras, parking details, dog rules, access information and nearby places to visit. Guests get the facts before they call, while you receive fewer messages asking for basic information.

  • Booking engine integration
  • Availability and book now
  • Online payments and deposits
  • Cottage, room and let pages
  • Experience and tour pages

02

Local search brings nearby demand to your own website

People search for places to stay by location, not just by property name. They look for holiday cottages near the coast, weekend lets near Durham, dog-friendly stays in Northumberland and accommodation close to a wedding venue. We build useful location pages that give those searches a clear path to your website.

We also improve the information around your Google Business Profile, which is the business listing shown in Google Maps and local results. Accurate details, fresh photographs, useful posts and a direct booking link help guests find you without relying only on a listing marketplace.

Your website can cover the places and reasons guests already search for. That might include a beach, national park, festival, wedding venue, walking route or business park. Each page gives visitors useful information, then points them towards availability and booking.

  • Google Business Profile support
  • Destination and location pages
  • Local search improvements
  • Direct booking links
  • Useful travel information

More detail

More on websites for holiday cottages & lets

The rest of what holiday cottages & lets ask us, tidied away. Open what you need.

Not every guest is ready to book immediately. Some have unusual dates, several cottages to fill or questions about dogs, parking and accessibility. A useful enquiry form gathers the information you need to price the stay properly. It is far better than receiving a message that only says, "How much?"

We write forms around the way holiday lets operate. They can ask for arrival and departure dates, guest numbers, property choice, children, pets, access needs and extras. For group stays or tours, the form can collect activity dates, timings and requirements before you reply.

The result is a clearer conversation from the first contact. You can see whether the dates work, understand what the guest wants and send a suitable price. Booking conversion tracking can also show which pages and campaigns created real enquiries, rather than simply counting visits.

  • Arrival and departure dates
  • Guest and room details
  • Pet and access questions
  • Extras and special requests
  • Booking conversion tracking

Guests often compare several cottages or lets that look similar in photographs. Reviews help them decide who feels reliable. Recent comments about clean rooms, simple arrival, helpful hosts and accurate descriptions can remove doubt before a guest ever calls.

We can build review requests into the process after each stay or completed booking. Guests receive a clear prompt at the right time, rather than you having to remember every departure. Positive feedback can support your Google Business Profile and appear across the parts of your website where people make decisions.

Reviews also show you where the experience needs attention. If guests repeatedly mention unclear check-in instructions or a missing kitchen item, you can fix the cause. That protects your reputation and gives future guests more confidence in booking direct.

  • Review request automation
  • Google review prompts
  • Testimonials on key pages
  • Guest feedback collection
  • Proof near booking buttons

Holiday lets rarely receive calls at convenient times. A guest may ring while you are stripping beds, meeting a cleaner, fixing a boiler or driving between properties. The AI Receptionist answers 24 hours a day in your business name, so callers are not left wondering whether anyone is listening.

It takes the caller's details, asks about dates and the type of stay, and sorts urgent matters from general enquiries. It can recognise a problem such as no heating or a lockout, then text you the details straight away. You can call back with the right information instead of starting from scratch.

The AI Receptionist costs £169 a month on its own. Website Care plus Receptionist costs £199 a month, which saves £29 compared with buying both separately. It does not replace your judgement. It makes sure missed calls become organised follow-ups instead of lost bookings.

  • Answers in your business name
  • Available day and night
  • Takes dates and guest details
  • Sorts urgent problems
  • Texts you after each call

When you want more demand quickly, Google Ads can place your holiday let pages in front of people searching for a stay. We build campaigns around location, dates, property type and the reason people travel. The adverts send visitors to focused pages, not a generic home page.

Google Ads Management costs £449 a month. It includes campaign management, bid and budget changes, advert testing, removal of poor searches, landing page improvements and a monthly reporting call. Your advertising spend goes directly to Google. We never add a mark-up to it.

The website records what happens after the click. You can see whether someone viewed availability, sent an enquiry, started a booking or completed payment. That helps us improve the campaigns around real bookings, rather than chasing clicks that never become guests.

  • Campaign and budget management
  • Advert copy testing
  • Poor search removal
  • Google Ads landing pages
  • Booking conversion tracking

A new website needs regular reasons for Google and guests to notice it. Our SEO and Content service costs £249 a month. It includes two useful pages or articles each month, local search work, Google Business Profile posts, mentions on relevant business directories, position tracking and a monthly report.

Content can cover walking routes, seasonal events, beach visits, family days out, local food, wedding venues and practical travel advice. These pages help guests plan their stay before they book. They also give you something useful to share with past guests and people considering a return visit.

Automated Social Media costs £99 a month and plans, writes and posts to Facebook and Instagram. You approve a month at one time. The Intelligent Marketing Coach costs £49 a month and gives you a weekly marketing plan, so you know what to do next without guessing.

  • SEO and Content, £249 a month
  • Automated Social Media, £99 a month
  • Intelligent Marketing Coach, £49 a month
  • Google Business Profile posts
  • Monthly progress reporting

Direct Booking costs £2,495 and suits an operator that wants a conversion website around an existing booking system. It gives guests a clear route from search to availability and booking. Booking Growth costs £3,995 and is the package most operators should take when they want stronger search pages, more booking support and a site built to shift demand away from marketplaces.

Tourism Pro starts from £5,995 for operators with real inventory, several properties, more complex booking needs or a larger content plan. Genuinely bespoke booking platforms are quoted separately from £10,000. We can work with Bokun, FareHarbor, Rezdy, Checkfront, Bookeo and Freetobook rather than forcing you to replace a system that already works.

Website Care is required for every client and costs £59 a month. It includes hosting, a security certificate, daily backups, security monitoring, software updates, uptime checks, up to 30 minutes of content changes each month and email support. If you want to start without the upfront cost, the no upfront option is £199 a month over 24 months, with no setup fee.

  • Direct Booking, £2,495
  • Booking Growth, £3,995
  • Tourism Pro, from £5,995
  • Website Care, £59 a month
  • No upfront option, £199 a month

The honest comparison

Why do some websites cost £199?

It is a fair question, and it deserves a straight answer rather than a sales pitch.

If you simply need a basic online presence, a low-cost website builder may be enough. Somewhere to point people who already know your name. If that is genuinely all you need, do that and spend the money elsewhere. We would rather tell you that than take a fee for something you will not use.

Our websites are designed for established businesses that want Google traffic to turn into calls, enquiries and customers. Copy, tracking, conversion setup and ongoing management are built in. That is a different product solving a different problem, and it is priced accordingly.

Who writes the words

A £199 builder site

You do, usually at 11pm, into a blank box.

A Look North website

We do. Copywriting for every page is included, written around the jobs you actually want.

Whether it shows up on Google

A £199 builder site

It will rank for your business name. Not much else.

A Look North website

A page for every service and every town you cover, structured so each one can rank.

What happens to an enquiry

A £199 builder site

A contact form emails you. If you miss it, you miss it.

A Look North website

Quote forms written for your trade, instant SMS and email alerts, and every enquiry stored so none are lost.

When the phone rings and you are on a job

A £199 builder site

It goes to voicemail. Most callers hang up and ring the next business.

A Look North website

Our AI receptionist answers 24/7 in your business name, takes the details and texts you straight away.

Knowing what is working

A £199 builder site

A visitor counter, if that.

A Look North website

Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs.

Getting reviews

A £199 builder site

You remember to ask, sometimes.

A Look North website

Review generation set up so a request goes out after every job, with the results shown on your site.

What happens after launch

A £199 builder site

Nothing. It sits there until you cancel the subscription.

A Look North website

The Marketing Coach gives you a plan broken into weekly jobs, so the site keeps earning its keep.

Who owns it

A £199 builder site

The platform. Stop paying and it disappears.

A Look North website

You do. The code, the domain, the hosting account and the content are yours.

Speed on a phone

A £199 builder site

Template bloat, often slow, which costs you rankings and visitors.

A Look North website

Built mobile first, because that is where almost every local search happens.

When something breaks

A £199 builder site

A help centre article and a support queue.

A Look North website

Website Care at £59 a month: monitoring, backups, updates, and a person who answers.

We have a £199 a month option too. It is not the same thing.

If the upfront cost is the blocker rather than the quality, we do a no upfront option at £199 a month on a 24 month term. That is not a builder subscription. It is a real site built for your trade, with hosting, Website Care and the AI receptionist included, live in 5 working days. The difference between that and a £199 builder site is the difference between renting a van and renting a parking space.

£199 a month

24 month term, nothing upfront

Start with no upfront cost

What the difference buys

What you actually get for the difference

Not features. The things that change how much work comes in.

01

Every call answered

A missed call is a customer ringing your competitor. The AI receptionist picks up 24/7, qualifies the job and texts you. Most trades win back more than the cost of the whole website in the first few months.

02

Found for the work you want

One page cannot rank for eight services across twelve towns. We build a page for each, so you show up for the specific job someone is searching for right now.

03

Enquiries you can price

Not "how much for a bathroom?" but property type, scale, access, timing and photos. You quote accurately, first, without a site visit.

04

Proof that compounds

A review request after every job. In a year you have the review count competitors cannot catch up with, and reviews are the last thing a customer checks before calling.

05

Words written for you

Copywriting for every page is included. No blank boxes, no writing your own service descriptions at 11pm, no page that sounds like everyone else.

06

Proof of what paid off

Call tracking and conversion tracking show which clicks turned into jobs. You stop guessing which half of the marketing worked.

07

A plan for after launch

The Marketing Coach turns a strategy into weekly jobs small enough to actually finish. That is why our sites are still growing a year later.

08

You own the lot

Code, domain, hosting, content and your Google Business Profile. Nothing switches off if you leave, because nothing was rented to you.

If a basic presence is all you need, a builder is the sensible choice and we will say so. If you want the phone to ring more often, that is what we build. Get a fixed price.

FAQ

Holiday Cottages & Lets ask us these most

Price, timescales and ownership, answered for a holiday let.

Direct Booking costs £2,495, excluding VAT. It is built around the booking system you already use. Booking Growth costs £3,995 and is the package most operators should take when they want a stronger website for search, direct bookings and growth. Tourism Pro starts from £5,995 for more complex operations. Genuinely bespoke platforms are quoted separately from £10,000.
The timescale depends on the number of properties, the booking system and how quickly we receive your photographs, policies and information. A straightforward site can move quickly once the content is ready. We agree the plan before work starts and keep you informed at each stage. The launch includes checks on booking links, forms, payment steps and mobile pages.
Website Care keeps the site available, secure and backed up. It includes hosting, a security certificate, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support. It is required because a booking website relies on software and payment connections. Leaving those parts unattended can cause broken forms, outdated systems or lost enquiries.
Yes. We build the website around the reservation system you already use wherever possible. We can integrate booking engines such as Bokun, FareHarbor, Rezdy, Checkfront, Bookeo and Freetobook. The exact connection depends on your account and the features you need. We are not replacing your system unless you want to consider a different way of handling availability and reservations.
You can continue using them if they provide useful demand. The aim is not to force you to leave overnight. Your website gives guests another route, so you can build more direct demand over time. Direct bookings can reduce the share of income paid to marketplaces and help you keep the guest relationship. We can also make your own site clearer for returning guests.
Marketplaces typically charge suppliers around 20 to 30 per cent of each booking. If you sell about £50,000 a year through those channels, that can mean roughly £10,000 to £15,000 paid in commission. Moving even part of that demand to your own website can cover a £2,495 or £3,995 build many times over. Your actual saving depends on each channel's terms.
Your booking engine normally controls availability, minimum stays, arrival rules and blocked dates. We connect the website to that system and make those rules clear to visitors. This matters when you need Saturday changeovers, two-night gaps, seasonal minimum stays or cleaning time between guests. We also make practical information easy to find, so guests understand the rules before they start booking.
The website can connect to the payment and booking features supported by your booking system. That may include deposits, balance payments, booking confirmations and payment instructions. We check the journey from property page to completed booking during launch. Your existing provider remains responsible for its payment processing and account terms, while we make the website route clear and easy to follow.
The AI Receptionist answers calls 24 hours a day in your business name. It takes the caller's details, asks about dates and the type of booking, sorts urgent property problems from general enquiries and texts you the information. It costs £169 a month, or £199 a month with Website Care and Receptionist together. You still decide how to handle the enquiry or emergency.
Yes. Google Ads Management costs £449 a month. We manage campaigns, adjust bids and budgets, test advert copy, remove poor searches, improve landing pages and hold a monthly reporting call. Your advertising spend is paid directly to Google and is never marked up by us. We also track actions such as enquiries, booking starts and completed bookings, where your booking system supports that data.
SEO and Content costs £249 a month. It includes two useful pages or articles each month, local search work, Google Business Profile posts, directory mentions, position tracking and monthly reporting. We can create content about destinations, events, walking routes, attractions, food and practical guest advice. Automated Social Media costs £99 a month, while the Intelligent Marketing Coach costs £49 a month.
Yes. The right structure depends on your number of properties and how guests choose between them. Each cottage, room or let can have its own page, photographs, facilities, policies and booking route. Larger operators may need property groups, destination pages, availability choices or more complex stock handling. Booking Growth or Tourism Pro is usually more suitable when the operation has several moving parts.
You own the website and the business content created for it. We host and maintain it through Website Care, which is required for every client. We also work with your existing booking provider rather than taking ownership of your reservation account. If you ever need to move supplier, we can discuss the practical steps for transferring the website and its supporting services.
Monthly services have a 12 month minimum term, then continue monthly thereafter. This applies to services such as Website Care, the AI Receptionist, Google Ads Management and SEO and Content. The term gives enough time to maintain the website properly and build useful marketing activity. You can add modules at any time. All prices exclude VAT, and ad spend is billed separately by Google.

Where we work

Working across the UK

We build local landing pages for every town you cover. These are the areas we work in most often.

Newcastle upon Tyne Gateshead Sunderland Durham North Shields South Shields Whitley Bay Wallsend Jarrow Washington Cramlington Blyth Morpeth Hexham Ponteland Chester-le-Street Consett Gosforth Jesmond Heaton Tynemouth Killingworth Houghton-le-Spring Seaham Bedlington

References

Useful links for a holiday let

The bodies and tools a holiday let deals with, plus where to go next on our site.

Next step

Get a fixed price for your holiday let website

Tell us the holiday let work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.

Start your quote