Marketplace commission eats bookings
A large share of every marketplace booking leaves your business before cleaning, wages, utilities and maintenance are paid. Guests may remember the marketplace, not your park, when they plan their next break.
Direct booking for holiday parks
Take More Holiday Park Bookings Direct
We build a direct booking website for holiday parks around the booking system you already use. Take more reservations, own your guest relationships and rely less on marketplaces. Direct Booking starts at £2,495, with ongoing care included as a separate monthly service.
From £2,495
Direct booking website build
£59 monthly
Required Website Care
£169 monthly
AI Receptionist
£3,995
Booking Growth package
Every booking through a large marketplace can cost you a sizeable share of the sale. These channels typically charge suppliers around 20 to 30 per cent. If your park takes £50,000 a year through them, that could mean roughly £10,000 to £15,000 paid away in commission.
Moving even part of that demand onto your own holiday park booking website changes the numbers. You keep more of each booking, build a relationship with the guest and have a better chance of welcoming them back next year. Your website becomes a sales channel you own.
The problem
What is costing Holiday Parks work right now
Your booking engine feels hidden
Guests may find your website but struggle to reach availability, compare accommodation or understand deposits. They leave and book elsewhere, even though your reservation system could have handled the booking.
Every unit needs clear detail
Caravans, lodges, pods, touring pitches and camping spaces all have different rules. Poor pages create avoidable calls about beds, dogs, facilities, dates, deposits and what is included.
The ACCC Framework
Attract
Convert
Capture
Compound
How the system works
What you get
Included in the build
Every client also takes Website Care at £59 a month. Everything else is modular.
01
Booking engine integration
02
Availability and book now
03
Online payments and deposits
04
Experience and tour pages
05
Destination and location pages
06
Review generation
07
Google Business Profile support
08
Booking conversion tracking
09
Google Ads landing pages
10
Multiple accommodation types
11
Direct enquiry forms
12
Ongoing website care
Pricing
Packages for Holiday Parks
For tour operators, attractions, activity providers, accommodation and leisure businesses. Built to reduce how much of your business depends on the big booking marketplaces.
Direct Booking
£2,495
A conversion website wrapped around the booking system you already use.
Best for: Small operators already on a booking platform such as Bokun, FareHarbor, Rezdy, Checkfront, Bookeo or Freetobook.
- Up to 10 pages
- Booking engine integration
- Experience and tour pages
- Availability and book-now integration
- Payment integration where relevant
- Mobile booking journey
- Reviews and galleries
- WhatsApp and contact capture
- GA4 and booking conversion tracking
- Google Business Profile optimisation
- SEO foundations
- Audience Simulator access, included
- Copywriting and training
Booking Growth
£3,995
Built to shift demand away from the marketplaces and onto your own site.
Best for: Operators with several tours or experiences who want a direct sales channel they own.
Everything in Direct Booking, plus:
- Up to 20 pages
- Multiple tours and experiences
- Destination pages
- Service and location pages
- Advanced booking tracking
- Abandoned enquiry capture
- Email marketing integration
- Review generation
- Google Things to Do feeds where applicable
- Channel connectivity help where supported
- SEO content structure
- Google Ads landing pages
- Direct-booking conversion optimisation
Tourism Pro
From £5,995
For operators with real inventory and operational complexity.
Best for: Multi-location operations, accommodation, packages, ticketing and larger inventories.
Everything in Booking Growth, plus options such as:
- Multiple tours and attractions
- Accommodation and packages
- Ticketing
- Multi-location operations
- Large inventories
- Channel managers
- API connectivity
- Complex availability rules
- Supplier systems
- Bespoke booking workflows
Genuinely bespoke platforms move into custom travel and booking development, quoted separately from £10,000.
Website Care £59 a month Required
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
Monthly
Everything else is modular
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
Website Care
Required£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
AI Receptionist
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Website Chatbot
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
Google Ads Management
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
SEO and Content
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
Automated Social Media
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
Intelligent Marketing Coach
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
Extra Support Time
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
Bundle them and pay less
The same modules, priced lower when taken together.
Care plus Receptionist
£199 a month
Saves £29
Care plus Receptionist plus Ads
£595 a month
Saves £82
Everything
£795 a month
Saves £141
No Upfront Option
£199 a month , 24 month term
No setup fee. A template site built for your trade, with hosting, care and the AI receptionist included. For businesses who want to start now without the upfront cost.
Start with no upfront cost- No setup fee
- Template site built for your trade
- Up to 5 pages
- Hosting and Website Care included
- AI Receptionist included
- Live in 5 working days
Terms
- 50% on signature, 50% on launch.
- Monthly billing starts at launch, with a 12 month minimum term and monthly thereafter.
- Ad spend is billed separately by Google and is never marked up.
- Modules can be added at any time.
- All prices exclude VAT.
Quote request
Get a price for your holiday park website
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
- A fixed price, not a range
- Reply within one working day
- No obligation and no sales sequence
The result
What changes once it is live
More bookings through your site
Guests can move from search to accommodation details, availability and payment without an unnecessary detour. Your own website becomes a practical sales channel, not just an online brochure.
More value from each booking
Every direct reservation reduces the share paid to a marketplace. You keep more of the sale and gain a direct relationship with guests who may book again.
Fewer repetitive booking calls
Clear unit pages and guided forms answer common questions before guests contact you. The calls that reach your team contain dates, party details and useful booking information.
01
Your website becomes the booking hub that works while you do
A good website for holiday parks gives every part of your operation one clear home. Guests can see your accommodation, compare unit types, check availability and book without waiting for a reply. Your team can focus on arrivals, cleaning, maintenance and guest care.
The site connects your park's main routes to booking. That includes availability, deposits, online payments, location details, activities, facilities and useful arrival information. It can also show longer stays, school holiday options and the differences between lodges, caravans, pods, pitches or camping areas.
Most importantly, we build around the booking system you already trust. We integrate the right booking engine rather than forcing your team to learn another system. The result is a website that supports daily park operations instead of creating more admin.
- Booking engine integration
- Availability and book now
- Online payments and deposits
- Multiple unit types and stay lengths
02
Local search brings nearby holidaymakers to your own website
People search for holiday parks, family breaks and dog-friendly stays before they choose where to book. Your site needs to show up when they search for your area, nearby attractions and the type of break you offer. We organise the pages and words around those real searches.
We also improve your Google Business Profile, which is the listing that appears in Google Maps and local results. It shows your phone number, website, photos, reviews, opening details and location. Keeping it accurate gives guests a clear route from a local search to your booking page.
Destination and location pages help guests plan the whole trip. We can cover nearby beaches, walks, family attractions, towns and seasonal events. These pages bring useful visitors to your site, then guide them towards dates, availability and a direct booking.
- Google Business Profile support
- Destination and location pages
- Local holiday park searches
- Nearby attraction content
- Clear routes to availability
More detail
More on websites for holiday parks
The rest of what holiday parks ask us, tidied away. Open what you need.
A vague contact message does not tell your team what to price or how quickly to reply. We create forms that suit holiday park enquiries. Guests can select dates, accommodation type, number of adults and children, dog requirements, accessibility needs and any extras.
That means your team receives a useful enquiry rather than, "How much for next month?" The form can guide guests towards available dates and direct booking when the booking engine has the answer. More complicated requests can go to your team with the details needed for a proper response.
We can also create landing pages for specific offers and Google Ads campaigns. A family break, touring pitch, lodge stay or last-minute opening can each have a focused page. Visitors see the right information quickly, with a clear next step to enquire or book.
- Date and guest details
- Accommodation type selection
- Dog and accessibility questions
- Offer and package enquiries
- Google Ads landing pages
Holidaymakers want to know what a real stay feels like. They look for clean accommodation, helpful staff, quiet pitches, good facilities and attractions nearby. Reviews often decide which park gets the booking when several appear similar in search results.
We can help you ask for a review after every completed stay. The process can send a timely request by email or text, while directing unhappy guests to contact your team first. That gives you a chance to put things right and makes feedback part of normal operations.
Your website can then present the proof clearly. We can feature reviews beside accommodation, facilities and location pages, rather than hiding them on one testimonials page. We can also show real photographs, awards, accreditations and practical details that answer guest concerns before they call.
- Review requests after stays
- Guest feedback follow-up
- Reviews beside key pages
- Real park photography
- Facilities and accreditation proof
Holiday parks miss calls during arrivals, changeovers, maintenance jobs and busy summer weekends. The AI receptionist answers in your business name, 24 hours a day. It takes the caller's details, records what they need and sorts urgent requests from ordinary enquiries.
It can handle common first steps, such as asking about dates, accommodation, party size, dogs or a booking question. It then texts your team immediately with the details. You can call back with context instead of listening to a blank voicemail or guessing which booking the caller means.
The AI receptionist costs £169 a month on its own. Website Care plus Receptionist costs £199 a month. That bundle includes the required website care service and the receptionist together, saving £29 compared with buying them separately.
- Answers 24 hours a day
- Uses your business name
- Takes booking enquiry details
- Sorts urgency
- Texts your team immediately
When you are ready to buy more leads, we manage Google Ads for £449 a month. We build and manage campaigns around the stays you want to sell. That might include school holiday breaks, touring pitches, lodge weeks, short breaks or quieter midweek dates.
Your advertising spend goes straight to Google. We never mark it up. The £449 monthly fee covers campaign management, bid and budget changes, advert testing, unwanted search filtering, landing page improvements and a monthly reporting call. You can see what is being managed and why.
We also track what happens after the click. The report can show which advert led to a booking enquiry, phone call or completed booking where the booking system allows it. That helps you judge real business activity, not just how many people saw an advert.
- Google Ads campaign management
- Ad copy testing
- Budget and bid optimisation
- Unwanted search filtering
- Booking conversion tracking
- Ad spend paid directly to Google
A new website needs fresh, useful information to keep attracting the right guests. Our SEO and Content service costs £249 a month. SEO means improving your website so Google can understand it and show it for relevant searches. We create two useful pages or articles each month.
Content can cover seasonal breaks, local events, family activities, dog-friendly days out, fishing, walking routes or what to expect from each accommodation type. These pages answer real planning questions and give guests another route into your booking system.
The service also includes local search work, Google Business Profile posts, listings across relevant directories, position tracking and a monthly report. You can add Automated Social Media at £99 a month, or the Intelligent Marketing Coach at £49 a month for weekly marketing tasks built around your park.
- Two pages or articles monthly
- Local search improvement
- Google Business Profile posts
- Directory listing work
- Automated Social Media, £99 monthly
- Intelligent Marketing Coach, £49 monthly
Direct Booking costs £2,495. It suits a park that wants a conversion website wrapped around the booking system it already uses. It includes the key pages, booking routes, payment links, guest information and the structure needed to move more demand from marketplaces.
Booking Growth costs £3,995 and is the package most operators should take. It gives you a stronger base for multiple unit types, destination content, direct booking campaigns, review generation and ongoing growth. Tourism Pro starts from £5,995 for operators with real inventory or operational complexity.
A genuinely bespoke platform is quoted separately from £10,000. Every website also requires Website Care at £59 a month. It includes hosting, security, daily backups, software updates, uptime checks, up to 30 minutes of content changes and email support.
If you want to start without the upfront build cost, the no upfront option is £199 a month on a 24 month term. There is no setup fee. It includes a template site built for your park, hosting, care and the AI receptionist. All prices exclude VAT.
- Direct Booking, £2,495
- Booking Growth, £3,995
- Tourism Pro, from £5,995
- Bespoke platforms from £10,000
- Website Care, £59 a month
- No upfront option, £199 a month
The honest comparison
Why do some websites cost £199?
It is a fair question, and it deserves a straight answer rather than a sales pitch.
If you simply need a basic online presence, a low-cost website builder may be enough. Somewhere to point people who already know your name. If that is genuinely all you need, do that and spend the money elsewhere. We would rather tell you that than take a fee for something you will not use.
Our websites are designed for established businesses that want Google traffic to turn into calls, enquiries and customers. Copy, tracking, conversion setup and ongoing management are built in. That is a different product solving a different problem, and it is priced accordingly.
A £199 builder site
Fine for a basic presence. Not built to win work.
A Look North website
Built so search traffic becomes booked jobs.
Who writes the words
A £199 builder site
You do, usually at 11pm, into a blank box.
A Look North website
We do. Copywriting for every page is included, written around the jobs you actually want.
Whether it shows up on Google
A £199 builder site
It will rank for your business name. Not much else.
A Look North website
A page for every service and every town you cover, structured so each one can rank.
What happens to an enquiry
A £199 builder site
A contact form emails you. If you miss it, you miss it.
A Look North website
Quote forms written for your trade, instant SMS and email alerts, and every enquiry stored so none are lost.
When the phone rings and you are on a job
A £199 builder site
It goes to voicemail. Most callers hang up and ring the next business.
A Look North website
Our AI receptionist answers 24/7 in your business name, takes the details and texts you straight away.
Knowing what is working
A £199 builder site
A visitor counter, if that.
A Look North website
Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs.
Getting reviews
A £199 builder site
You remember to ask, sometimes.
A Look North website
Review generation set up so a request goes out after every job, with the results shown on your site.
What happens after launch
A £199 builder site
Nothing. It sits there until you cancel the subscription.
A Look North website
The Marketing Coach gives you a plan broken into weekly jobs, so the site keeps earning its keep.
Who owns it
A £199 builder site
The platform. Stop paying and it disappears.
A Look North website
You do. The code, the domain, the hosting account and the content are yours.
Speed on a phone
A £199 builder site
Template bloat, often slow, which costs you rankings and visitors.
A Look North website
Built mobile first, because that is where almost every local search happens.
When something breaks
A £199 builder site
A help centre article and a support queue.
A Look North website
Website Care at £59 a month: monitoring, backups, updates, and a person who answers.
We have a £199 a month option too. It is not the same thing.
If the upfront cost is the blocker rather than the quality, we do a no upfront option at £199 a month on a 24 month term. That is not a builder subscription. It is a real site built for your trade, with hosting, Website Care and the AI receptionist included, live in 5 working days. The difference between that and a £199 builder site is the difference between renting a van and renting a parking space.
What the difference buys
What you actually get for the difference
Not features. The things that change how much work comes in.
Every call answered
A missed call is a customer ringing your competitor. The AI receptionist picks up 24/7, qualifies the job and texts you. Most trades win back more than the cost of the whole website in the first few months.
Found for the work you want
One page cannot rank for eight services across twelve towns. We build a page for each, so you show up for the specific job someone is searching for right now.
Enquiries you can price
Not "how much for a bathroom?" but property type, scale, access, timing and photos. You quote accurately, first, without a site visit.
Proof that compounds
A review request after every job. In a year you have the review count competitors cannot catch up with, and reviews are the last thing a customer checks before calling.
Words written for you
Copywriting for every page is included. No blank boxes, no writing your own service descriptions at 11pm, no page that sounds like everyone else.
Proof of what paid off
Call tracking and conversion tracking show which clicks turned into jobs. You stop guessing which half of the marketing worked.
A plan for after launch
The Marketing Coach turns a strategy into weekly jobs small enough to actually finish. That is why our sites are still growing a year later.
You own the lot
Code, domain, hosting, content and your Google Business Profile. Nothing switches off if you leave, because nothing was rented to you.
If a basic presence is all you need, a builder is the sensible choice and we will say so. If you want the phone to ring more often, that is what we build. Get a fixed price.
FAQ
Holiday Parks ask us these most
Price, timescales and ownership, answered for a holiday park.
Direct Booking costs £2,495. Booking Growth costs £3,995 and is the package most operators should take. Tourism Pro starts from £5,995 for parks with more inventory or operational complexity. Genuinely bespoke platforms are quoted separately from £10,000. All prices exclude VAT. Website Care is required at £59 a month after launch.
The timescale depends on the number of accommodation types, pages, photographs, booking rules and integrations. A straightforward site can move quickly when we receive your content and booking access promptly. We agree the delivery plan before work starts, then provide clear stages for content, booking checks and launch. We will not promise a fixed number of days without reviewing your park first.
Website Care keeps the service running after launch. It includes hosting, an SSL security certificate, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support. A holiday park website connects to bookings and payments, so neglected software can create real problems. The monthly service helps keep those essential parts working.
Yes. We build around the reservation system you already use wherever possible. We can integrate booking engines such as Bokun, FareHarbor, Rezdy, Checkfront, Bookeo and Freetobook. We are not replacing your system unless you want us to. We first check what it supports, then create clear routes from your accommodation pages to availability, deposits and payment.
Yes. We can structure pages for lodges, caravans, pods, touring pitches, camping areas and other unit types. Each can show its own beds, facilities, rules, photographs and suitable guest details. The booking engine remains responsible for availability and reservation rules. We can also make longer stays, school holiday periods and repeat family bookings easier to understand.
The website can connect guests to the payment and deposit options supported by your booking system. We make the amount, payment stage and booking route clear, so guests know what happens before they confirm. The exact payment features depend on your chosen booking engine and payment provider. We check this during planning rather than assuming every system works the same way.
We create a clear route from Google searches, local listings, useful destination pages, reviews and advertising to your own booking system. The site makes accommodation, dates, prices and booking steps easier to understand. This does not remove marketplaces overnight. It gives guests another trusted route, while helping you build direct demand and keep more value from each booking.
The AI receptionist answers calls 24 hours a day in your business name. It takes details such as dates, party size, accommodation needs and the reason for calling. It sorts urgent matters from ordinary enquiries, then texts your team immediately. It does not replace your booking system. It gives you a clear summary so you can follow up with the right information.
The AI Receptionist costs £169 a month. It answers missed and out-of-hours calls, collects job or booking details, qualifies the caller and sends your team a text. Website Care plus Receptionist costs £199 a month. That bundle includes the required £59 Website Care service and saves £29 compared with buying both separately.
Yes. Google Ads Management costs £449 a month. It includes campaign management, bid and budget optimisation, advert copy testing, unwanted search filtering, landing page optimisation and a monthly reporting call. Your advertising spend is billed separately by Google and goes directly to Google. We never mark up the ad spend. We also track which clicks became calls, enquiries or bookings where possible.
Paid advertising works best when the booking route is ready. Your key accommodation pages, availability, payment steps and tracking should work before we send more visitors. We can then focus campaigns on the dates or stays you want to sell, such as midweek breaks, late availability or shoulder season. We review the data with you rather than treating every click as a useful result.
SEO and Content costs £249 a month. SEO means improving your site so Google understands which searches and locations it serves. The service includes two pages or articles each month, local search work, Google Business Profile posts, relevant directory listings, position tracking and monthly reporting. Content may cover local attractions, seasonal breaks, family activities, dog-friendly stays or accommodation questions.
Yes. Automated Social Media costs £99 a month and plans, writes and posts content to Facebook and Instagram. You approve a month of content in one sitting. The Intelligent Marketing Coach costs £49 a month. It creates a plan around your business and breaks it into weekly tasks, so your team knows what to do next without needing a separate marketing meeting.
You own the website and the business content created for it. We provide the build, hosting, care and support under the agreed terms. We also need ongoing access to host and maintain the site while Website Care is active. If you later ask to move it elsewhere, we can discuss the practical handover, access and any third-party booking or software accounts involved.
Monthly billing starts when the website launches. The minimum term is 12 months, then billing continues monthly. This applies to the required Website Care service and any monthly modules you choose. Modules can be added at any time. The no upfront option is different. It costs £199 a month, has no setup fee and runs for a 24 month term.
Where we work
Working across the UK
We build local landing pages for every town you cover. These are the areas we work in most often.
Newcastle upon Tyne
Gateshead
Sunderland
Durham
North Shields
South Shields
Whitley Bay
Wallsend
Jarrow
Washington
Cramlington
Blyth
Morpeth
Hexham
Ponteland
Chester-le-Street
Consett
Gosforth
Jesmond
Heaton
Tynemouth
Killingworth
Houghton-le-Spring
Seaham
Bedlington
References
Useful links for a holiday park
The bodies and tools a holiday park deals with, plus where to go next on our site.
More from us
Official sources
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also built for
Websites for similar businesses
Closest to holiday parks in how they win work. Each gets its own page, quote form and set of searches.
Booking & Tourism
- Adventure Centres
- Axe Throwing & Social Venues
- B&Bs & Guest Houses
- Boat Tour Operators
- Brewery & Distillery Tours
- Castles & Heritage Sites
- Climbing & Bouldering Centres
- Coach Tour Operators
- Cycling Tour Operators
- Escape Rooms
- Event & Experience Operators
- Farm Attractions
- Food & Drink Tour Operators
- Glamping Sites
- Golf Clubs & Courses
- Holiday Cottages & Lets
- Karting Circuits
- Kayaking & Canoeing Operators
- Museums & Galleries
- Paintball & Airsoft Venues
- Spa & Leisure Businesses
- Visitor Attractions
- Walking Tour Operators
- Wildlife & Nature Tour Operators
Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Get a fixed price for your holiday park website
Tell us the holiday park work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.