Commission eats every booking
Marketplace commission can take around 20 to 30 per cent from each sale. That leaves less for guides, staff, stock and future improvements, even when the booking came from your own hard work.
Direct booking for brewery & distillery tours
Take More Brewery Tour Bookings Direct
A direct booking website for brewery and distillery tours, built around your existing booking system. Take more bookings, keep the customer relationship and rely less on GetYourGuide and Viator, with packages from a £1,295 starting price.
£2,495
Direct Booking build
£3,995
Booking Growth build
£59
Monthly Website Care
24/7
AI Receptionist availability
Every booking through GetYourGuide or Viator can cost you a large share of the sale. These marketplaces typically charge suppliers around 20 to 30 per cent. They bring useful demand, but the commission soon becomes painful when you are selling tours every week.
An operator selling around £50,000 a year through those channels could be paying roughly £10,000 to £15,000 in commission. Moving only part of that demand to your own brewery tour operator booking website can pay for the build many times over.
The problem
What is costing Brewery & Distillery Tours work right now
Your website cannot take bookings
Visitors read about your brewery or distillery, then have to call or email to find availability. Many leave before replying. A disconnected website quietly sends ready buyers to easier operators.
Group enquiries waste your time
A basic contact form rarely asks about dates, guest numbers, age limits, tastings or private hire. You spend time collecting simple facts before you can give a useful price.
The ACCC Framework
Attract
Convert
Capture
Compound
How the system works
What you get
Included in the build
Every client also takes Website Care at £59 a month. Everything else is modular.
01
Booking engine integration
02
Bokun and FareHarbor
03
Rezdy and Checkfront
04
Experience and tour pages
05
Live availability and booking
06
Online payments and deposits
07
Gift experience sales
08
Review generation
09
Destination location pages
10
Booking conversion tracking
11
Google Ads landing pages
12
Google Business Profile support
Pricing
Packages for Brewery & Distillery Tours
For tour operators, attractions, activity providers, accommodation and leisure businesses. Built to reduce how much of your business depends on the big booking marketplaces.
Direct Booking
£2,495
A conversion website wrapped around the booking system you already use.
Best for: Small operators already on a booking platform such as Bokun, FareHarbor, Rezdy, Checkfront, Bookeo or Freetobook.
- Up to 10 pages
- Booking engine integration
- Experience and tour pages
- Availability and book-now integration
- Payment integration where relevant
- Mobile booking journey
- Reviews and galleries
- WhatsApp and contact capture
- GA4 and booking conversion tracking
- Google Business Profile optimisation
- SEO foundations
- Audience Simulator access, included
- Copywriting and training
Booking Growth
£3,995
Built to shift demand away from the marketplaces and onto your own site.
Best for: Operators with several tours or experiences who want a direct sales channel they own.
Everything in Direct Booking, plus:
- Up to 20 pages
- Multiple tours and experiences
- Destination pages
- Service and location pages
- Advanced booking tracking
- Abandoned enquiry capture
- Email marketing integration
- Review generation
- Google Things to Do feeds where applicable
- Channel connectivity help where supported
- SEO content structure
- Google Ads landing pages
- Direct-booking conversion optimisation
Tourism Pro
From £5,995
For operators with real inventory and operational complexity.
Best for: Multi-location operations, accommodation, packages, ticketing and larger inventories.
Everything in Booking Growth, plus options such as:
- Multiple tours and attractions
- Accommodation and packages
- Ticketing
- Multi-location operations
- Large inventories
- Channel managers
- API connectivity
- Complex availability rules
- Supplier systems
- Bespoke booking workflows
Genuinely bespoke platforms move into custom travel and booking development, quoted separately from £10,000.
Website Care £59 a month Required
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
Monthly
Everything else is modular
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
Website Care
Required£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
AI Receptionist
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Website Chatbot
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
Google Ads Management
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
SEO and Content
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
Automated Social Media
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
Intelligent Marketing Coach
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
Extra Support Time
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
Bundle them and pay less
The same modules, priced lower when taken together.
Care plus Receptionist
£199 a month
Saves £29
Care plus Receptionist plus Ads
£595 a month
Saves £82
Everything
£795 a month
Saves £141
No Upfront Option
£199 a month , 24 month term
No setup fee. A template site built for your trade, with hosting, care and the AI receptionist included. For businesses who want to start now without the upfront cost.
Start with no upfront cost- No setup fee
- Template site built for your trade
- Up to 5 pages
- Hosting and Website Care included
- AI Receptionist included
- Live in 5 working days
Terms
- 50% on signature, 50% on launch.
- Monthly billing starts at launch, with a 12 month minimum term and monthly thereafter.
- Ad spend is billed separately by Google and is never marked up.
- Modules can be added at any time.
- All prices exclude VAT.
Quote request
Get a price for your brewery & distillery tour website
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
- A fixed price, not a range
- Reply within one working day
- No obligation and no sales sequence
The result
What changes once it is live
More guests book direct
Visitors move from a local search or advert to your own experience page, see availability and pay through your existing booking system without needing a marketplace.
You keep customer relationships
Your website becomes the place for future gift sales, repeat visits and direct enquiries. You are less dependent on a third party to reach people who already enjoyed your experience.
Enquiries arrive ready to price
Group and private hire forms collect the details you need at the start. You can respond with a useful price and plan instead of sending several basic follow-up messages.
01
Your website becomes the hub of every booking
Your website should do more than display your logo, opening hours and a few photographs. It should bring together your tours, tasting experiences, gift vouchers, private hire and booking availability. Visitors should understand what happens, choose a date and pay without needing to phone around.
We build a website for brewery and distillery tours around the booking engine you already use. We integrate systems such as Bokun, FareHarbor, Rezdy, Checkfront, Bookeo and Freetobook. We are not replacing your reservation system unless you want us to.
The result is one clear home for your operation. While you are brewing, distilling, hosting tastings or cleaning after a busy weekend, your website keeps explaining the experience and taking bookings.
- Experience and tour pages
- Live availability and book now
- Online payments and deposits
- Gift experience sales
- Private tour enquiries
02
Local search brings nearby visitors to your tours
People search for things to do before they search for a particular operator. They may look for brewery tours in Newcastle, distillery tours near Durham, gin tasting experiences in Northumberland or things to do on a weekend break. Your website needs useful pages for those searches.
We improve the words, page structure and local details that help Google understand your business. We also work on your Google Business Profile, the listing that appears in Google Search and Maps. It can show your address, opening times, reviews, photographs and booking link.
This gives visitors a direct route from a local search to your availability page. It also helps people see the difference between a real experience operator and a thin marketplace listing. We cover Newcastle upon Tyne and the wider North East, while working with tourism businesses across the UK.
- Google Business Profile support
- Destination and location pages
- Brewery tour search pages
- Distillery experience pages
- Clear links to book
More detail
More on websites for brewery & distillery tours
The rest of what brewery & distillery tours ask us, tidied away. Open what you need.
A general contact form creates vague messages such as, "Can you tell me more?" That leaves you chasing dates, group sizes, ages, dietary needs and access requirements. A brewery tour operator website should collect the details needed to answer properly.
We write forms around the way your business sells. A group booking form can ask for the preferred date, number of guests, age restrictions, tasting requirements, transport needs and whether the visitor wants a private experience. You receive an enquiry you can price instead of starting from scratch.
For standard tours, we guide people straight to live availability and payment. For weddings, corporate groups and private hire, we create a clear enquiry route. Booking conversion tracking then shows which website visits became bookings or serious enquiries.
- Group size and date fields
- Age verification prompts
- Tasting and dietary questions
- Private hire enquiry forms
- Booking conversion tracking
A visitor comparing three tour operators will look for proof before paying. They want to know whether the guide is welcoming, the tasting feels generous and the whole experience runs on time. Strong, recent reviews answer those concerns better than polished claims on your website.
We help connect the booking journey with review requests after the experience. Guests receive a prompt when the tour is fresh in their mind. The request can point happy visitors towards Google, while giving unhappy guests a private way to raise an issue first.
Your best feedback can then support the website, tour pages and Google Business Profile. Reviews about knowledgeable guides, good beer, accessible facilities or thoughtful alcohol-free options give future visitors specific reasons to book with you directly.
- Post-tour review requests
- Google review prompts
- Review content on key pages
- Private service issue route
- Proof for gift buyers
Calls often arrive when you cannot answer. You may be leading a tasting, unloading deliveries, driving between venues or dealing with a full group. A missed call can become a booking through another operator, especially when the visitor is trying to arrange a date quickly.
Our AI Receptionist costs £169 a month, or £199 a month with Website Care. It answers 24 hours a day in your business name, takes the caller's details, records what they want and sorts urgent matters from ordinary enquiries.
It can collect the preferred tour date, party size, experience type and callback number. It then texts you the details immediately. You can return the call with the useful information already in front of you, rather than listening to an empty voicemail.
- Answers calls 24 hours a day
- Uses your business name
- Collects booking details
- Sorts urgent enquiries
- Texts you straight away
When you have spare dates, quiet weekdays or a new experience to fill, Google Ads can put your offer in front of people already looking. We manage campaigns for searches such as brewery tours, gin tasting, whisky experiences and things to do in your area.
Google Ads Management costs £449 a month. It includes campaign management, bid and budget changes, advert testing, removing poor search terms and improving the pages visitors land on. We connect the adverts to the right experience, rather than sending every click to your home page.
Your advertising spend is billed separately by Google and is never marked up by us. Tracking shows which clicks became bookings, enquiries or calls. That gives you a clearer view of the work produced, not just how many people saw an advert.
- Campaign and budget management
- Search advert copy testing
- Negative keyword management
- Google Ads landing pages
- Booking and call tracking
A new website can launch strongly, then become stale if nothing changes. Tourism searches move with the seasons. Visitors look for Christmas brewery events, summer days out, gift experiences, hen and stag activities, corporate away days and last-minute things to do.
SEO and Content costs £249 a month. Each month, we create two useful pages or articles, improve local search visibility, update your Google Business Profile and build mentions of your business on relevant websites. We also track your search positions and report what changed.
Automated Social Media costs £99 a month. It plans, writes and posts to Facebook and Instagram, with you approving a month of content in one sitting. The Intelligent Marketing Coach costs £49 a month and gives you weekly tasks built around your own business.
- Two pages or articles monthly
- Local search work
- Google Business Profile posts
- Automated Facebook and Instagram
- Weekly marketing plan
Direct Booking costs £2,495. It suits an operator who wants a clear search and conversion website around an existing booking system. You get experience pages, booking links, payment routes, local search foundations and a stronger way to sell gift experiences directly.
Booking Growth costs £3,995 and is the package most operators should choose. It adds a deeper structure for destinations, groups, seasonal experiences and direct demand. It is designed for operators serious about moving more bookings away from marketplaces.
Tourism Pro starts from £5,995. It suits operators with several venues, complex inventory, multiple experience types or more involved booking needs. Genuinely bespoke platforms are quoted separately from £10,000. Website Care is required at £59 a month. It includes hosting, security, backups, updates, monitoring, small content changes and support.
If you want to start without the upfront build cost, the no upfront option is £199 a month on a 24 month term. It includes a template website built for your trade, hosting, care and the AI Receptionist. All prices exclude VAT.
- Direct Booking, £2,495
- Booking Growth, £3,995
- Tourism Pro, from £5,995
- Bespoke platforms, from £10,000
- Website Care, £59 monthly
- No upfront option, £199 monthly
The honest comparison
Why do some websites cost £199?
It is a fair question, and it deserves a straight answer rather than a sales pitch.
If you simply need a basic online presence, a low-cost website builder may be enough. Somewhere to point people who already know your name. If that is genuinely all you need, do that and spend the money elsewhere. We would rather tell you that than take a fee for something you will not use.
Our websites are designed for established businesses that want Google traffic to turn into calls, enquiries and customers. Copy, tracking, conversion setup and ongoing management are built in. That is a different product solving a different problem, and it is priced accordingly.
A £199 builder site
Fine for a basic presence. Not built to win work.
A Look North website
Built so search traffic becomes booked jobs.
Who writes the words
A £199 builder site
You do, usually at 11pm, into a blank box.
A Look North website
We do. Copywriting for every page is included, written around the jobs you actually want.
Whether it shows up on Google
A £199 builder site
It will rank for your business name. Not much else.
A Look North website
A page for every service and every town you cover, structured so each one can rank.
What happens to an enquiry
A £199 builder site
A contact form emails you. If you miss it, you miss it.
A Look North website
Quote forms written for your trade, instant SMS and email alerts, and every enquiry stored so none are lost.
When the phone rings and you are on a job
A £199 builder site
It goes to voicemail. Most callers hang up and ring the next business.
A Look North website
Our AI receptionist answers 24/7 in your business name, takes the details and texts you straight away.
Knowing what is working
A £199 builder site
A visitor counter, if that.
A Look North website
Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs.
Getting reviews
A £199 builder site
You remember to ask, sometimes.
A Look North website
Review generation set up so a request goes out after every job, with the results shown on your site.
What happens after launch
A £199 builder site
Nothing. It sits there until you cancel the subscription.
A Look North website
The Marketing Coach gives you a plan broken into weekly jobs, so the site keeps earning its keep.
Who owns it
A £199 builder site
The platform. Stop paying and it disappears.
A Look North website
You do. The code, the domain, the hosting account and the content are yours.
Speed on a phone
A £199 builder site
Template bloat, often slow, which costs you rankings and visitors.
A Look North website
Built mobile first, because that is where almost every local search happens.
When something breaks
A £199 builder site
A help centre article and a support queue.
A Look North website
Website Care at £59 a month: monitoring, backups, updates, and a person who answers.
We have a £199 a month option too. It is not the same thing.
If the upfront cost is the blocker rather than the quality, we do a no upfront option at £199 a month on a 24 month term. That is not a builder subscription. It is a real site built for your trade, with hosting, Website Care and the AI receptionist included, live in 5 working days. The difference between that and a £199 builder site is the difference between renting a van and renting a parking space.
What the difference buys
What you actually get for the difference
Not features. The things that change how much work comes in.
Every call answered
A missed call is a customer ringing your competitor. The AI receptionist picks up 24/7, qualifies the job and texts you. Most trades win back more than the cost of the whole website in the first few months.
Found for the work you want
One page cannot rank for eight services across twelve towns. We build a page for each, so you show up for the specific job someone is searching for right now.
Enquiries you can price
Not "how much for a bathroom?" but property type, scale, access, timing and photos. You quote accurately, first, without a site visit.
Proof that compounds
A review request after every job. In a year you have the review count competitors cannot catch up with, and reviews are the last thing a customer checks before calling.
Words written for you
Copywriting for every page is included. No blank boxes, no writing your own service descriptions at 11pm, no page that sounds like everyone else.
Proof of what paid off
Call tracking and conversion tracking show which clicks turned into jobs. You stop guessing which half of the marketing worked.
A plan for after launch
The Marketing Coach turns a strategy into weekly jobs small enough to actually finish. That is why our sites are still growing a year later.
You own the lot
Code, domain, hosting, content and your Google Business Profile. Nothing switches off if you leave, because nothing was rented to you.
If a basic presence is all you need, a builder is the sensible choice and we will say so. If you want the phone to ring more often, that is what we build. Get a fixed price.
FAQ
Brewery & Distillery Tours ask us these most
Price, timescales and ownership, answered for a brewery tour operator.
Direct Booking costs £2,495, while Booking Growth costs £3,995. Booking Growth is the package most operators should take when reducing marketplace dependence is a serious goal. Tourism Pro starts from £5,995 for more complex operations. Genuinely bespoke platforms are quoted separately from £10,000. All prices exclude VAT. Website Care costs £59 a month and is required for every client.
The timescale depends on the number of experiences, the content available and your booking system. A focused website can move quickly when we receive tour details, photographs, prices and access to the booking engine promptly. We agree the delivery plan before work starts. We also make sure availability, payments, age information and booking links work properly before launch.
Website Care keeps the site hosted, secure and available. It includes an SSL certificate, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support. A tourism website needs this protection because broken booking links, outdated software or downtime can affect real sales. Monthly billing starts when the website launches.
Yes. We build the website around the booking engine you already use. We integrate systems such as Bokun, FareHarbor, Rezdy, Checkfront, Bookeo and Freetobook. Your availability, deposits, payments and reservation records continue in that system. We are not replacing it unless you want a different arrangement. We confirm the connection during planning so the booking path suits your operation.
Yes. We can make age information clear on tour pages and include age confirmation within the booking route where the booking system supports it. We can also explain minimum ages, identification requirements and tasting rules before payment. The wording should match your own policy and legal advice. This helps prevent unsuitable bookings and reduces awkward surprises when guests arrive.
Yes. Gift experiences can have their own pages, prices and booking route. We can explain what the recipient receives, how long the voucher lasts, what dates are available and whether tastings are included. The payment and voucher process will depend on your booking engine. We make the route clear for Christmas buyers, birthday shoppers and people looking for a memorable local gift.
We structure experience pages so inclusions are easy to understand and update. That can include the number of samples, food pairings, take-home products, alcohol-free alternatives and what happens for guests who do not drink. You remain responsible for the offer details. Website Care includes up to 30 minutes of monthly content changes, so routine updates can be handled without a separate project.
It answers calls 24 hours a day in your business name. It asks for useful details such as the caller's name, preferred date, group size and experience interest. It can sort urgent matters from normal enquiries, then text the information to you immediately. It does not replace your booking system or make promises outside the instructions we agree for your business.
The AI Receptionist costs £169 a month on its own. With Website Care, the bundle costs £199 a month, saving £29 compared with buying both separately. It is useful when you host tours, work behind the bar, drive between venues or cannot answer every call. The service gives callers a response and gives you the details needed for a proper callback.
Google Ads Management costs £449 a month. It includes campaign management, bid and budget optimisation, advert copy testing, removing poor search terms, landing page improvements and a monthly reporting call. Your advertising spend is paid directly to Google and is never marked up by us. We track calls, enquiries and bookings where the booking system allows, so decisions are based on useful outcomes.
Yes. We can create focused pages and adverts for weekday availability, Christmas events, summer tours, gift vouchers, corporate tastings, hen and stag groups or special release days. The right campaign depends on your stock, staff and available dates. We connect each promotion to the relevant booking route, rather than sending visitors to a general page where the offer is hard to find.
The website and content are built for your business. We do not position the site as a disposable campaign page that only works while you remain with us. We host and maintain it through Website Care, which is required for every client. If you later need to discuss moving the website, we can explain the practical steps and any access needed for your booking system.
Monthly services have a 12 month minimum term, then continue monthly thereafter. This applies to Website Care and any ongoing modules you choose. The minimum gives enough time to maintain the website, improve local search, test marketing and review useful booking data. Modules can be added at any time. Build payments are separate, with 50 per cent on signature and 50 per cent at launch.
Yes. The no upfront option costs £199 a month on a 24 month term, with no setup fee. It includes a template website built for your trade, hosting, Website Care and the AI Receptionist. It is for businesses that want to begin now without the full upfront payment. This option is different from the £2,495 Direct Booking build and is subject to the stated term.
Yes. We are based in Newcastle upon Tyne and work with operators across the UK. Our home patch includes Gateshead, Sunderland, Durham, North Shields, South Shields, Whitley Bay, Wallsend, Jarrow, Washington, Cramlington and Blyth. We understand the tourism sector, including booking engine integrations, tasting experiences, gift sales, destination searches and the need to keep bookings moving during busy periods.
Where we work
Working across the UK
We build local landing pages for every town you cover. These are the areas we work in most often.
Newcastle upon Tyne
Gateshead
Sunderland
Durham
North Shields
South Shields
Whitley Bay
Wallsend
Jarrow
Washington
Cramlington
Blyth
Morpeth
Hexham
Ponteland
Chester-le-Street
Consett
Gosforth
Jesmond
Heaton
Tynemouth
Killingworth
Houghton-le-Spring
Seaham
Bedlington
References
Useful links for a brewery tour operator
The bodies and tools a brewery tour operator deals with, plus where to go next on our site.
More from us
Official sources
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also built for
Websites for similar businesses
Closest to brewery & distillery tours in how they win work. Each gets its own page, quote form and set of searches.
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Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Get a fixed price for your brewery tour operator website
Tell us the brewery tour operator work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.