Direct booking for wildlife & nature tour operators

Take More Wildlife Bookings Direct

A direct booking website for wildlife and nature tour operators, built around the booking system you already use. Take more bookings, keep the customer relationship and rely less on marketplaces. Direct Booking websites start from £2,495, excluding VAT.

From £2,495

Direct Booking build price

£59 a month

Required Website Care

£169 a month

AI Receptionist

£3,995

Booking Growth package

Every booking through GetYourGuide or Viator can cost you a large share of the sale. Marketplace commissions are typically around 20 to 30 per cent. On £50,000 of annual bookings, that can mean roughly £10,000 to £15,000 leaving your business before other costs.

Your own website gives past guests and new visitors another way to book. It lets you explain the experience properly, show the best wildlife windows, answer common questions and collect bookings through the system you already trust.

The problem

What is costing Wildlife & Nature Tour Operators work right now

Marketplace commission drains margin

A £50,000 year through booking marketplaces can mean around £10,000 to £15,000 paid in commission, based on typical rates of 20 to 30 per cent. That money could support your own booking system.

Your best tours stay hidden

One page listing every experience gives Google little detail and gives visitors little confidence. Seasonal tours, locations, guide knowledge and practical information become difficult to find.

Missed calls become lost bookings

You cannot answer every call while guiding, driving or checking weather. Visitors may not leave a message. By the time you call back, they may have booked another operator.

The ACCC Framework Attract Convert Capture Compound
How the system works

What you get

Included in the build

Every client also takes Website Care at £59 a month. Everything else is modular.

01

Booking engine integration

02

Experience and tour pages

03

Availability and book now

04

Online payments and deposits

05

Review generation

06

Destination and location pages

07

Booking conversion tracking

08

Google Ads landing pages

09

Google Business Profile work

10

Weather policy information

11

Private group enquiry forms

12

Guide and safety proof

Pricing

Packages for Wildlife & Nature Tour Operators

For tour operators, attractions, activity providers, accommodation and leisure businesses. Built to reduce how much of your business depends on the big booking marketplaces.

Direct Booking

£2,495

A conversion website wrapped around the booking system you already use.

Best for: Small operators already on a booking platform such as Bokun, FareHarbor, Rezdy, Checkfront, Bookeo or Freetobook.

  • Up to 10 pages
  • Booking engine integration
  • Experience and tour pages
  • Availability and book-now integration
  • Payment integration where relevant
  • Mobile booking journey
  • Reviews and galleries
  • WhatsApp and contact capture
  • GA4 and booking conversion tracking
  • Google Business Profile optimisation
  • SEO foundations
  • Audience Simulator access, included
  • Copywriting and training
Most popular

Booking Growth

£3,995

Built to shift demand away from the marketplaces and onto your own site.

Best for: Operators with several tours or experiences who want a direct sales channel they own.

Everything in Direct Booking, plus:

  • Up to 20 pages
  • Multiple tours and experiences
  • Destination pages
  • Service and location pages
  • Advanced booking tracking
  • Abandoned enquiry capture
  • Email marketing integration
  • Review generation
  • Google Things to Do feeds where applicable
  • Channel connectivity help where supported
  • SEO content structure
  • Google Ads landing pages
  • Direct-booking conversion optimisation

Tourism Pro

From £5,995

For operators with real inventory and operational complexity.

Best for: Multi-location operations, accommodation, packages, ticketing and larger inventories.

Everything in Booking Growth, plus options such as:

  • Multiple tours and attractions
  • Accommodation and packages
  • Ticketing
  • Multi-location operations
  • Large inventories
  • Channel managers
  • API connectivity
  • Complex availability rules
  • Supplier systems
  • Bespoke booking workflows

Genuinely bespoke platforms move into custom travel and booking development, quoted separately from £10,000.

Website Care £59 a month Required

Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.

See all monthly options

All prices exclude VAT.

Monthly

Everything else is modular

Website Care is required for every client. Add anything else when you need it, and drop it when you do not.

Website Care

Required

£59 a month

Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.

AI Receptionist

£169 a month

Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.

A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.

Website Chatbot

Price on application

Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.

Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.

Google Ads Management

£449 a month

Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.

Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.

SEO and Content

£249 a month

Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.

Automated Social Media

£99 a month

Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.

Intelligent Marketing Coach

£49 a month

A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.

Extra Support Time

£75 a month

An additional 2 hours a month for changes, new pages and seasonal updates.

Bundles

Bundle them and pay less

The same modules, priced lower when taken together.

Most popular

Care plus Receptionist

£199 a month

Saves £29

Care plus Receptionist plus Ads

£595 a month

Saves £82

Everything

£795 a month

Saves £141

No Upfront Option

£199 a month , 24 month term

No setup fee. A template site built for your trade, with hosting, care and the AI receptionist included. For businesses who want to start now without the upfront cost.

Start with no upfront cost
  • No setup fee
  • Template site built for your trade
  • Up to 5 pages
  • Hosting and Website Care included
  • AI Receptionist included
  • Live in 5 working days
  • 50% on signature, 50% on launch.
  • Monthly billing starts at launch, with a 12 month minimum term and monthly thereafter.
  • Ad spend is billed separately by Google and is never marked up.
  • Modules can be added at any time.
  • All prices exclude VAT.

Quote request

Get a price for your wildlife & nature tour operator website

Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.

  • A fixed price, not a range
  • Reply within one working day
  • No obligation and no sales sequence
What do you want the website to do?

We use your details only to reply to this enquiry. No lists, no sharing.

The result

What changes once it is live

More bookings reach you directly

Visitors can move from a search or recommendation to your own tour page and booking system. You keep more of the sale and build a relationship beyond one marketplace booking.

Customers know what to expect

Clear pages explain wildlife windows, meeting points, weather policies, accessibility and group suitability. Better information reduces unsuitable bookings and prevents avoidable questions before departure.

Your team follows better leads

Forms collect dates, group sizes, tour interests and special requirements. You can price private work faster and reply with the details already in front of you.

01

Your website becomes the hub of every booking

Your website should do more than display your logo and a few photographs. It should bring together your tours, availability, prices, meeting points, safety information and booking buttons in one clear place. Visitors can understand the experience and book without sending several messages first.

We build a conversion and search website around the booking engine you already use. That means your live availability, payments, deposits and booking records remain where your team expects them. The website becomes the front door, while your existing reservation system continues doing the operational work.

That matters when you are out on the water, guiding a dawn walk or watching weather conditions. Your website keeps explaining and taking bookings while you work. It can also show different experiences for families, photographers, schools, private groups and serious wildlife watchers.

Your direct booking website can include:

- Experience pages for each tour

- Live availability and book now links

- Online payments and deposits

- Meeting points and practical information

- Weather and cancellation guidance

- Private tour and group enquiry forms

02

Local search puts your tours in front of ready visitors

People search for wildlife experiences in specific places. They may look for seal trips in Northumberland, birdwatching tours near Newcastle, whale watching in Scotland or nature tours around a holiday destination. Your website needs useful pages for those searches, not one generic page with every tour listed together.

We improve the words, pages and local information that help Google understand your business. We also work on your Google Business Profile, which is the listing that appears in Google Maps and local results. It can show your opening times, phone number, photographs, reviews and booking link.

This helps visitors who are already nearby, planning a trip or comparing operators before they arrive. We can create destination and location pages around the places you actually serve. We keep them useful, with real travel details and suitable experiences, rather than filling pages with repeated place names.

Your local search work can include:

- Google Business Profile improvements

- Destination and location pages

- Tour pages for key wildlife windows

- Clear travel and meeting point details

- Local listing corrections

- Posts for seasonal experiences

More detail

More on websites for wildlife & nature tour operators

The rest of what wildlife & nature tour operators ask us, tidied away. Open what you need.

Wildlife tour enquiries often arrive with missing details. A visitor may say, "How much for a boat trip?" without giving a date, group size, children's ages or preferred experience. Your team then spends time asking basic questions before knowing whether the trip is suitable.

We build forms that collect the details you need to price or qualify the enquiry. The questions can change around your tours, group sizes, accessibility needs, preferred dates, private hire requests and photography requirements. Visitors get a simple form, while you receive a useful brief.

For standard tours, the visitor can go straight to availability and booking. For private charters, schools, corporate groups or specialist wildlife trips, the form can collect enough information for a proper reply. That means fewer vague messages and less time spent chasing missing details.

Useful enquiry forms can ask for:

- Preferred date and backup date

- Number of adults and children

- Private or shared tour choice

- Accessibility and mobility needs

- Wildlife interests and expectations

- Pickup, meeting point or travel details

Wildlife tours are bought before the visitor knows exactly what they will see. Guests want to know that the guide is knowledgeable, the boat or vehicle is safe and the experience is worth fitting into a short holiday. Clear proof helps them choose you instead of a cheaper-looking listing.

We help present your best reviews, guide qualifications, safety information, photographs and customer stories in the right places. The proof should sit beside the experience it supports. A review about a brilliant guide belongs near the tour details, not hidden on a separate page.

We can also help generate review requests after each completed booking. A suitable message can go out when the experience is fresh in the guest's mind. Happy guests get a simple route to leave feedback, while your team is not relying on memory after a busy season.

Your proof can include:

- Reviews beside key tour pages

- Guide experience and qualifications

- Safety and responsible wildlife policies

- Real photographs from your trips

- Accessibility information

- Follow-up review requests after bookings

A missed call can be a lost booking, especially when visitors are making plans during evenings, weekends or busy holiday periods. You may be launching a boat, driving between sites or dealing with a group. The AI Receptionist answers in your business name, 24 hours a day.

It takes the caller's details, understands what they want and sorts urgency. It can collect a preferred date, group size, tour interest and callback information. It then texts you the details immediately, so you can respond when it is safe and practical.

The AI Receptionist costs £169 a month. Website Care plus Receptionist costs £199 a month, saving £29. It does not replace your judgement as a guide. It makes sure genuine callers are not left with voicemail and gives you a clear record to follow up.

It is suited to calls about:

- Tour availability and dates

- Private groups and charters

- School and corporate enquiries

- Meeting points and travel times

- Accessibility requirements

- Urgent same-day questions

Some operators want to build direct bookings steadily. Others have spare places next week, a new departure to fill or a strong seasonal window that needs more demand now. Google Ads puts your tour in front of people actively searching for that kind of experience.

Our Google Ads Management costs £449 a month. It includes campaign management, bid and budget changes, advert testing, unwanted search term control, landing page improvements and a monthly reporting call. Your advert spend goes directly to Google. We never mark it up.

The website includes booking conversion tracking. We can connect advert clicks to booking actions, enquiry forms and calls, where the booking system allows it. This helps show which campaigns produce real enquiries or jobs, rather than only reporting visits.

We can build campaigns around:

- Specific wildlife experiences

- Destination searches

- Private tours and charters

- Last-minute availability

- Seasonal wildlife windows

- Dedicated landing pages

Wildlife demand changes through the year. Seal pupping, seabird colonies, deer rutting, autumn migration and marine sightings each attract different visitors. Useful pages and articles help you appear when people begin researching those experiences, often weeks or months before arrival.

SEO and Content costs £249 a month. It includes two useful pages or articles each month, local search work, Google Business Profile posts, local listing work, position tracking and a monthly report. We plan content around your trips, locations, wildlife windows and customer questions.

We can also add Automated Social Media for £99 a month. It plans, writes and posts to Facebook and Instagram. You approve a month of content in one sitting. The Intelligent Marketing Coach costs £49 a month and turns your marketing plan into weekly tasks.

Optional ongoing support includes:

- SEO and Content, £249 a month

- Automated Social Media, £99 a month

- Intelligent Marketing Coach, £49 a month

- Extra Support Time, £75 a month

- New seasonal tour pages

- Google Business Profile posts

Direct Booking costs £2,495. It suits an operator who needs a strong website wrapped around an existing booking system. It includes clear tour pages, booking links, search foundations, contact routes and the information visitors need before paying.

Booking Growth costs £3,995 and is the option most operators should take. It gives you a larger platform for several experiences, destinations, seasonal pages and stronger direct booking work. It is built for operators who want to move more demand away from marketplaces.

Tourism Pro starts from £5,995. It suits operators with real inventory, several locations, complex availability or more involved customer journeys. Genuinely bespoke platforms are quoted separately from £10,000 when the operation needs something beyond a standard booking integration.

Every client needs Website Care at £59 a month. It includes hosting, website security, daily backups, software updates, uptime checks, up to 30 minutes of content changes and email support. If you want to start without the upfront build cost, the no upfront option is £199 a month on a 24 month term.

  • Direct Booking, £2,495
  • Booking Growth, £3,995
  • Tourism Pro, from £5,995
  • Bespoke platforms, quoted from £10,000
  • Website Care, £59 a month
  • No upfront option, £199 a month for 24 months

The honest comparison

Why do some websites cost £199?

It is a fair question, and it deserves a straight answer rather than a sales pitch.

If you simply need a basic online presence, a low-cost website builder may be enough. Somewhere to point people who already know your name. If that is genuinely all you need, do that and spend the money elsewhere. We would rather tell you that than take a fee for something you will not use.

Our websites are designed for established businesses that want Google traffic to turn into calls, enquiries and customers. Copy, tracking, conversion setup and ongoing management are built in. That is a different product solving a different problem, and it is priced accordingly.

Who writes the words

A £199 builder site

You do, usually at 11pm, into a blank box.

A Look North website

We do. Copywriting for every page is included, written around the jobs you actually want.

Whether it shows up on Google

A £199 builder site

It will rank for your business name. Not much else.

A Look North website

A page for every service and every town you cover, structured so each one can rank.

What happens to an enquiry

A £199 builder site

A contact form emails you. If you miss it, you miss it.

A Look North website

Quote forms written for your trade, instant SMS and email alerts, and every enquiry stored so none are lost.

When the phone rings and you are on a job

A £199 builder site

It goes to voicemail. Most callers hang up and ring the next business.

A Look North website

Our AI receptionist answers 24/7 in your business name, takes the details and texts you straight away.

Knowing what is working

A £199 builder site

A visitor counter, if that.

A Look North website

Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs.

Getting reviews

A £199 builder site

You remember to ask, sometimes.

A Look North website

Review generation set up so a request goes out after every job, with the results shown on your site.

What happens after launch

A £199 builder site

Nothing. It sits there until you cancel the subscription.

A Look North website

The Marketing Coach gives you a plan broken into weekly jobs, so the site keeps earning its keep.

Who owns it

A £199 builder site

The platform. Stop paying and it disappears.

A Look North website

You do. The code, the domain, the hosting account and the content are yours.

Speed on a phone

A £199 builder site

Template bloat, often slow, which costs you rankings and visitors.

A Look North website

Built mobile first, because that is where almost every local search happens.

When something breaks

A £199 builder site

A help centre article and a support queue.

A Look North website

Website Care at £59 a month: monitoring, backups, updates, and a person who answers.

We have a £199 a month option too. It is not the same thing.

If the upfront cost is the blocker rather than the quality, we do a no upfront option at £199 a month on a 24 month term. That is not a builder subscription. It is a real site built for your trade, with hosting, Website Care and the AI receptionist included, live in 5 working days. The difference between that and a £199 builder site is the difference between renting a van and renting a parking space.

£199 a month

24 month term, nothing upfront

Start with no upfront cost

What the difference buys

What you actually get for the difference

Not features. The things that change how much work comes in.

01

Every call answered

A missed call is a customer ringing your competitor. The AI receptionist picks up 24/7, qualifies the job and texts you. Most trades win back more than the cost of the whole website in the first few months.

02

Found for the work you want

One page cannot rank for eight services across twelve towns. We build a page for each, so you show up for the specific job someone is searching for right now.

03

Enquiries you can price

Not "how much for a bathroom?" but property type, scale, access, timing and photos. You quote accurately, first, without a site visit.

04

Proof that compounds

A review request after every job. In a year you have the review count competitors cannot catch up with, and reviews are the last thing a customer checks before calling.

05

Words written for you

Copywriting for every page is included. No blank boxes, no writing your own service descriptions at 11pm, no page that sounds like everyone else.

06

Proof of what paid off

Call tracking and conversion tracking show which clicks turned into jobs. You stop guessing which half of the marketing worked.

07

A plan for after launch

The Marketing Coach turns a strategy into weekly jobs small enough to actually finish. That is why our sites are still growing a year later.

08

You own the lot

Code, domain, hosting, content and your Google Business Profile. Nothing switches off if you leave, because nothing was rented to you.

If a basic presence is all you need, a builder is the sensible choice and we will say so. If you want the phone to ring more often, that is what we build. Get a fixed price.

FAQ

Wildlife & Nature Tour Operators ask us these most

Price, timescales and ownership, answered for a wildlife tour operator.

Direct Booking costs £2,495 excluding VAT. It is for operators who need a clear website around an existing booking system. Booking Growth costs £3,995 and is the option most operators should take when they have several experiences, locations or seasonal pages. Tourism Pro starts from £5,995 for more complex operations. Genuinely bespoke platforms are quoted separately from £10,000.
The timing depends on the number of tours, locations, integrations and content needed. We agree the project plan before work starts and keep you clear on what we need from you. A focused Direct Booking website can move faster than a Tourism Pro platform with complex inventory. Your launch depends on receiving accurate tour details, photographs, prices, policies and booking access.
Website Care keeps the site hosted, secure and available. It includes an SSL security certificate, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support. A booking website relies on several moving parts. Keeping those parts checked and updated reduces avoidable disruption. The £59 monthly service is required for every client.
Yes. We build around the reservation system you already use unless you want to replace it. We integrate systems such as Bokun, FareHarbor, Rezdy, Checkfront, Bookeo and Freetobook. We first check what your system supports, then connect the right booking links, availability views or embedded steps. Your existing booking records and operational process stay in place.
No, not by default. This is a website and search platform built around your current booking engine. Replacing reservations can create unnecessary disruption for your team. If your current system no longer suits your operation, we can discuss alternatives and scope that separately. The aim is to improve direct bookings without forcing you to change the tools that run your trips.
Yes. We can structure pages around the wildlife windows and experiences that matter to your business. That may include seabird seasons, seal pupping, migration, deer rutting or marine sightings. Pages can explain the best time to visit without promising sightings. We can also add seasonal updates, availability links, weather guidance and suitable alternatives when conditions change.
Your website can explain your weather, cancellation and rescheduling policy in plain language. We do not write promises about conditions or sightings that you cannot guarantee. Clear information helps visitors understand what happens if the sea is unsafe, visibility is poor or a trip must change. Your booking system remains responsible for handling the booking rules you have configured.
Yes. Visitors need confidence in the people leading the experience. We can create guide profiles and present relevant qualifications, licences, memberships, first aid training, marine knowledge and safety information that you provide. We will not invent or exaggerate credentials. The pages can also explain what guests should bring, who the trip suits and any limits around age or mobility.
The AI Receptionist answers calls 24 hours a day in your business name. It takes the caller's details, understands what they need, sorts urgency and texts you the information immediately. You can use it for tour dates, group enquiries, private trips and callback requests. It does not make decisions about unsafe conditions or promise sightings. You remain in control of the reply.
The AI Receptionist costs £169 a month. Website Care plus Receptionist costs £199 a month, saving £29 compared with buying those services separately. It is useful when calls arrive during trips, evenings or busy holiday periods. The receptionist captures the details so you can respond later, rather than losing callers to a voicemail message.
Yes, where there is suitable search demand and enough time to manage the campaign. Google Ads Management costs £449 a month. We can promote specific experiences, destinations, private tours or suitable last-minute availability. Your advert spend is paid directly to Google and is never marked up. We track calls, forms and booking actions where the booking system permits.
No. The £449 monthly fee covers campaign management, bid and budget optimisation, advert testing, unwanted search term control, landing page improvements and a monthly reporting call. Google bills your advert spend separately. You set the advertising budget with our guidance, and the money goes directly to Google. We never add a margin to that spend.
Yes. The no upfront option costs £199 a month on a 24 month term, with no setup fee. It includes a template website built for your trade, hosting, care and the AI Receptionist. This suits operators who want to start now without the full upfront cost. It is different from the standard package builds, which use the stated payment terms.
The website is built for your business, and your content, customer information and booking relationship remain yours. We need access to the tools required to host, update and support the site. If you leave, we can explain the steps for transferring suitable assets and services. Third-party booking systems, advertising accounts and software remain subject to their own terms.
For standard builds, payment is 50 per cent on signature and 50 per cent on launch. Monthly billing starts at launch, with a 12 month minimum term and monthly billing thereafter. Modules can be added at any time. Website Care is required for every client. All prices exclude VAT. Google advert spend is separate and is paid directly to Google.

Where we work

Working across the UK

We build local landing pages for every town you cover. These are the areas we work in most often.

Newcastle upon Tyne Gateshead Sunderland Durham North Shields South Shields Whitley Bay Wallsend Jarrow Washington Cramlington Blyth Morpeth Hexham Ponteland Chester-le-Street Consett Gosforth Jesmond Heaton Tynemouth Killingworth Houghton-le-Spring Seaham Bedlington

References

Useful links for a wildlife tour operator

The bodies and tools a wildlife tour operator deals with, plus where to go next on our site.

Next step

Get a fixed price for your wildlife tour operator website

Tell us the wildlife tour operator work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.

Start your quote