Marketplace commission eats bookings
GetYourGuide and Viator can send demand, but typically take around 20 to 30 per cent. That leaves less money for cleaning, maintenance, staff and improvements at your site.
Direct booking for glamping sites
Take More Glamping Bookings Direct
A direct booking website for glamping sites, built around the booking system you already use. Take more bookings through your own website, keep the customer relationship and rely less on marketplaces. Packages start from £2,495, excluding VAT.
From £2,495
Direct booking build
£59 a month
Required Website Care
£169 a month
AI Receptionist
6 booking engines
Common integrations supported
Every booking through GetYourGuide or Viator can cost you a sizeable share of the money paid by your guest. These marketplaces typically charge suppliers around 20 to 30 per cent per booking. They can help people find you, but the commission soon becomes a major operating cost.
Suppose your glamping site sells around £50,000 a year through those channels. At typical marketplace rates, roughly £10,000 to £15,000 could leave your business in commission. Moving even part of that demand to your own website can pay for the build many times over.
The problem
What is costing Glamping Sites work right now
Your booking system stands alone
Your booking engine may work perfectly, yet your website sends visitors elsewhere without enough information. Guests leave unsure about accommodation, dates, deposits, minimum stays or what makes your site different.
Changeover days swallow your time
Calls and messages arrive while you clean, restock and prepare arrivals. Missing one can mean losing a booking. Repeating the same answers also takes time away from guests already staying with you.
The ACCC Framework
Attract
Convert
Capture
Compound
How the system works
What you get
Included in the build
Every client also takes Website Care at £59 a month. Everything else is modular.
01
Booking engine integration
02
Bokun and FareHarbor support
03
Rezdy and Checkfront support
04
Bookeo and Freetobook support
05
Experience and tour pages
06
Availability and book now
07
Online deposits and payments
08
Review generation
09
Destination location pages
10
Booking conversion tracking
11
Google Ads landing pages
12
Seasonal content planning
Pricing
Packages for Glamping Sites
For tour operators, attractions, activity providers, accommodation and leisure businesses. Built to reduce how much of your business depends on the big booking marketplaces.
Direct Booking
£2,495
A conversion website wrapped around the booking system you already use.
Best for: Small operators already on a booking platform such as Bokun, FareHarbor, Rezdy, Checkfront, Bookeo or Freetobook.
- Up to 10 pages
- Booking engine integration
- Experience and tour pages
- Availability and book-now integration
- Payment integration where relevant
- Mobile booking journey
- Reviews and galleries
- WhatsApp and contact capture
- GA4 and booking conversion tracking
- Google Business Profile optimisation
- SEO foundations
- Audience Simulator access, included
- Copywriting and training
Booking Growth
£3,995
Built to shift demand away from the marketplaces and onto your own site.
Best for: Operators with several tours or experiences who want a direct sales channel they own.
Everything in Direct Booking, plus:
- Up to 20 pages
- Multiple tours and experiences
- Destination pages
- Service and location pages
- Advanced booking tracking
- Abandoned enquiry capture
- Email marketing integration
- Review generation
- Google Things to Do feeds where applicable
- Channel connectivity help where supported
- SEO content structure
- Google Ads landing pages
- Direct-booking conversion optimisation
Tourism Pro
From £5,995
For operators with real inventory and operational complexity.
Best for: Multi-location operations, accommodation, packages, ticketing and larger inventories.
Everything in Booking Growth, plus options such as:
- Multiple tours and attractions
- Accommodation and packages
- Ticketing
- Multi-location operations
- Large inventories
- Channel managers
- API connectivity
- Complex availability rules
- Supplier systems
- Bespoke booking workflows
Genuinely bespoke platforms move into custom travel and booking development, quoted separately from £10,000.
Website Care £59 a month Required
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
Monthly
Everything else is modular
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
Website Care
Required£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
AI Receptionist
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Website Chatbot
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
Google Ads Management
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
SEO and Content
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
Automated Social Media
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
Intelligent Marketing Coach
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
Extra Support Time
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
Bundle them and pay less
The same modules, priced lower when taken together.
Care plus Receptionist
£199 a month
Saves £29
Care plus Receptionist plus Ads
£595 a month
Saves £82
Everything
£795 a month
Saves £141
No Upfront Option
£199 a month , 24 month term
No setup fee. A template site built for your trade, with hosting, care and the AI receptionist included. For businesses who want to start now without the upfront cost.
Start with no upfront cost- No setup fee
- Template site built for your trade
- Up to 5 pages
- Hosting and Website Care included
- AI Receptionist included
- Live in 5 working days
Terms
- 50% on signature, 50% on launch.
- Monthly billing starts at launch, with a 12 month minimum term and monthly thereafter.
- Ad spend is billed separately by Google and is never marked up.
- Modules can be added at any time.
- All prices exclude VAT.
Quote request
Get a price for your glamping site website
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
- A fixed price, not a range
- Reply within one working day
- No obligation and no sales sequence
The result
What changes once it is live
More bookings through your site
Guests can understand the stay, check availability and pay through your own website. You keep more of the booking value and build a direct relationship for future visits.
Less reliance on marketplaces
Marketplaces can remain part of your mix without carrying every booking. Your website gives repeat guests and search visitors a clear alternative that does not depend on commission.
Fewer repeated phone conversations
Accommodation pages, booking details and useful forms answer common questions before guests call. The AI Receptionist catches calls when you are busy and sends you the important information.
01
Your website becomes the hub of every booking
A glamping site website should do more than show attractive photos. It should explain each accommodation option, show what makes the location worth visiting and lead guests towards available dates. We connect the important parts, including your booking engine, payment steps, reviews, location information and contact details.
Your website keeps working while you prepare changeovers, welcome guests or deal with a burst water pipe. It gives potential visitors clear answers before they call. Guests can check availability, understand minimum stays, pay deposits and book without waiting for you to reply.
- Clear accommodation and experience pages
- Availability and book now links
- Online deposits and payments
- Location and destination information
- Booking conversion tracking
02
Local search brings nearby guests to your own website
People search for glamping near a destination, attraction or event before choosing where to stay. We build pages around those real searches, such as glamping near Northumberland beaches, wedding venues, walking routes or local festivals. Each page gives visitors useful information and a clear route to book.
We also improve your Google Business Profile, the listing that appears in Google Search and Maps. It will show the right photographs, services, opening information and booking link. We keep your business details consistent across useful local directories, so guests can find accurate information wherever they search.
- Google Business Profile improvements
- Destination and location pages
- Local search content
- Accurate business listings
- Booking links in search
More detail
More on websites for glamping sites
The rest of what glamping sites ask us, tidied away. Open what you need.
Some guests are ready to book. Others need help with a dog, a child, an accessibility need or a special occasion. A vague contact form creates more work because you have to chase the missing details. We build forms that ask about dates, guest numbers, accommodation, extras and the reason for the stay.
You receive an enquiry you can actually price and answer. The form can separate accommodation questions from group bookings, proposals, experiences or longer stays. It can also explain your minimum nights, changeover days and deposit rules before someone sends the request.
- Date and guest details
- Accommodation preferences
- Dog and accessibility questions
- Group and event enquiries
- Clear deposit information
Glamping guests compare more than price. They want to know whether the bed was comfortable, the hot tub was clean, the site was quiet and the photographs matched reality. Recent reviews answer those doubts better than a page of claims from the owner.
We set up a simple review request after each stay or experience. Guests can be directed to your preferred review platform, while unhappy feedback can come to you privately first. We also place your strongest proof beside accommodation and booking information, where it can help someone decide.
- Post-stay review requests
- Review links in follow-up messages
- Guest comments beside booking details
- Photo and video proof
- Clear trust information
Calls often arrive when you are cleaning pods, turning around a shepherd's hut or greeting arriving guests. Our AI Receptionist answers 24 hours a day in your business name. It takes the caller's details, asks what they need and sorts urgent requests from ordinary booking questions.
It can collect preferred dates, party size, accommodation type and contact details. It then texts you the information immediately, so you can respond when free. The service costs £169 a month, or £199 a month with Website Care included. It does not replace your judgement or handle every unusual situation without clear instructions.
- Answers calls 24 hours a day
- Uses your business name
- Collects booking details
- Sorts urgent requests
- Texts you straight away
Google Ads can put your accommodation in front of people actively searching for a stay. We create campaigns around your locations, accommodation types and seasonal gaps. We can send wedding guests, couples, families or experience seekers to pages written for what they want to book.
Google Ads Management costs £449 a month. This includes campaign management, budget and bid changes, advert testing, unwanted search removal, landing page improvements and a monthly reporting call. Your advertising spend is paid directly to Google. We never mark it up.
We track the useful actions, not just clicks. That includes booking starts, completed bookings, calls, form submissions and enquiries. You can see which campaigns brought real opportunities, then decide where the next month's budget should go.
- Seasonal campaign planning
- Accommodation-specific landing pages
- Booking and call tracking
- Monthly reporting call
- Ad spend paid to Google
A glamping site changes through the year. Spring breaks, summer stays, autumn walks, Christmas packages and local events all create different reasons to visit. SEO and Content costs £249 a month and includes two useful pages or articles, local search work, Google Business Profile posts, local listing work, position tracking and monthly reporting.
We can build pages for nearby attractions, walking routes, wedding venues, beaches and seasonal packages. The aim is not to publish filler. Each page should answer a real guest question and give them a clear reason to check dates on your website.
Automated Social Media costs £99 a month. We plan, write and post to Facebook and Instagram, then you approve a month at once. The Intelligent Marketing Coach costs £49 a month and gives you a business-specific plan with weekly tasks.
- Two pages or articles monthly
- Google Business Profile posts
- Seasonal destination pages
- Facebook and Instagram posts
- Weekly marketing tasks
Direct Booking costs £2,495 and suits an operator who needs a strong website around an existing booking engine. Booking Growth costs £3,995 and is the package most operators should take. It gives you more room for accommodation types, destination content, booking paths, tracking and campaigns.
Tourism Pro starts from £5,995 for established operators with real inventory and operational complexity. A genuinely bespoke platform is quoted separately from £10,000. Every project includes Website Care at £59 a month. It covers hosting, security, daily backups, software updates, uptime checks, small content changes and email support.
If you want to start without the upfront build cost, the no upfront option is £199 a month on a 24 month term. It includes a template site built for your trade, hosting, care and the AI Receptionist. Prices exclude VAT. Build payments are 50 per cent on signing and 50 per cent at launch.
- Direct Booking, £2,495
- Booking Growth, £3,995
- Tourism Pro, from £5,995
- Website Care, £59 a month
- No upfront option, £199 a month
The honest comparison
Why do some websites cost £199?
It is a fair question, and it deserves a straight answer rather than a sales pitch.
If you simply need a basic online presence, a low-cost website builder may be enough. Somewhere to point people who already know your name. If that is genuinely all you need, do that and spend the money elsewhere. We would rather tell you that than take a fee for something you will not use.
Our websites are designed for established businesses that want Google traffic to turn into calls, enquiries and customers. Copy, tracking, conversion setup and ongoing management are built in. That is a different product solving a different problem, and it is priced accordingly.
A £199 builder site
Fine for a basic presence. Not built to win work.
A Look North website
Built so search traffic becomes booked jobs.
Who writes the words
A £199 builder site
You do, usually at 11pm, into a blank box.
A Look North website
We do. Copywriting for every page is included, written around the jobs you actually want.
Whether it shows up on Google
A £199 builder site
It will rank for your business name. Not much else.
A Look North website
A page for every service and every town you cover, structured so each one can rank.
What happens to an enquiry
A £199 builder site
A contact form emails you. If you miss it, you miss it.
A Look North website
Quote forms written for your trade, instant SMS and email alerts, and every enquiry stored so none are lost.
When the phone rings and you are on a job
A £199 builder site
It goes to voicemail. Most callers hang up and ring the next business.
A Look North website
Our AI receptionist answers 24/7 in your business name, takes the details and texts you straight away.
Knowing what is working
A £199 builder site
A visitor counter, if that.
A Look North website
Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs.
Getting reviews
A £199 builder site
You remember to ask, sometimes.
A Look North website
Review generation set up so a request goes out after every job, with the results shown on your site.
What happens after launch
A £199 builder site
Nothing. It sits there until you cancel the subscription.
A Look North website
The Marketing Coach gives you a plan broken into weekly jobs, so the site keeps earning its keep.
Who owns it
A £199 builder site
The platform. Stop paying and it disappears.
A Look North website
You do. The code, the domain, the hosting account and the content are yours.
Speed on a phone
A £199 builder site
Template bloat, often slow, which costs you rankings and visitors.
A Look North website
Built mobile first, because that is where almost every local search happens.
When something breaks
A £199 builder site
A help centre article and a support queue.
A Look North website
Website Care at £59 a month: monitoring, backups, updates, and a person who answers.
We have a £199 a month option too. It is not the same thing.
If the upfront cost is the blocker rather than the quality, we do a no upfront option at £199 a month on a 24 month term. That is not a builder subscription. It is a real site built for your trade, with hosting, Website Care and the AI receptionist included, live in 5 working days. The difference between that and a £199 builder site is the difference between renting a van and renting a parking space.
What the difference buys
What you actually get for the difference
Not features. The things that change how much work comes in.
Every call answered
A missed call is a customer ringing your competitor. The AI receptionist picks up 24/7, qualifies the job and texts you. Most trades win back more than the cost of the whole website in the first few months.
Found for the work you want
One page cannot rank for eight services across twelve towns. We build a page for each, so you show up for the specific job someone is searching for right now.
Enquiries you can price
Not "how much for a bathroom?" but property type, scale, access, timing and photos. You quote accurately, first, without a site visit.
Proof that compounds
A review request after every job. In a year you have the review count competitors cannot catch up with, and reviews are the last thing a customer checks before calling.
Words written for you
Copywriting for every page is included. No blank boxes, no writing your own service descriptions at 11pm, no page that sounds like everyone else.
Proof of what paid off
Call tracking and conversion tracking show which clicks turned into jobs. You stop guessing which half of the marketing worked.
A plan for after launch
The Marketing Coach turns a strategy into weekly jobs small enough to actually finish. That is why our sites are still growing a year later.
You own the lot
Code, domain, hosting, content and your Google Business Profile. Nothing switches off if you leave, because nothing was rented to you.
If a basic presence is all you need, a builder is the sensible choice and we will say so. If you want the phone to ring more often, that is what we build. Get a fixed price.
FAQ
Glamping Sites ask us these most
Price, timescales and ownership, answered for a glamping site.
Direct Booking costs £2,495, excluding VAT. Booking Growth costs £3,995 and is the package most operators should take. Tourism Pro starts from £5,995 for established sites with more inventory or operational complexity. A genuinely bespoke platform is quoted separately from £10,000. Website Care is required at £59 a month for every client.
The exact time depends on the number of accommodation types, pages, photographs, booking rules and integrations. We agree the plan before work starts and keep content requests clear. A straightforward project can move quickly when we receive your information promptly. Complex tourism platforms take longer because availability, payments, minimum stays and guest journeys need careful checking.
Website Care keeps the site hosted, secure and monitored after launch. It includes an SSL certificate, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support. It is required because a booking website must remain available and safe when guests are trying to pay or reserve dates.
Yes. We build around the reservation system you already use rather than forcing you to replace it. We commonly integrate Bokun, FareHarbor, Rezdy, Checkfront, Bookeo and Freetobook. We will check what your system allows before recommending the best booking path. If you want to replace it, we can discuss that separately.
Your booking system normally controls availability rules, minimum night stays, deposits and blocked dates. We connect the website to that system and explain the rules clearly on the relevant pages. Changeover days can be reflected through the availability and booking setup. We will confirm the exact behaviour with your provider before launch.
That depends on the booking system and the way your inventory is configured. We can present separate pods, cabins, yurts or shepherd's huts clearly and connect each one to the right availability path. For linked bookings, group stays or shared facilities, we will map the booking journey before building it.
Yes, where your booking engine supports those payment rules. We connect the website to the existing payment and reservation process, so guests can see the required deposit and complete payment securely. Your booking provider controls the transaction settings. We do not take over your payment account unless a separate arrangement is agreed.
The AI Receptionist answers calls 24 hours a day in your business name. It takes details such as preferred dates, guest numbers, accommodation type and the reason for calling. It can sort urgent requests from ordinary enquiries, then texts you the information immediately. It costs £169 a month, or £199 with Website Care included.
It is designed to answer calls, collect useful details, qualify enquiries and pass information to you. It does not replace your booking system or your judgement on unusual requests. We set its instructions around your accommodation, policies and common questions. You can then send the guest to your booking page or follow up yourself.
Google Ads Management costs £449 a month. It includes campaign management, budget and bid changes, advert copy testing, unwanted search removal, landing page improvements and a monthly reporting call. The advertising spend is separate. You pay Google directly, and we never mark up that spend. We agree a sensible budget before campaigns begin.
Yes. We set up tracking for useful actions such as booking starts, completed bookings where the system allows it, calls and form submissions. Reports can show which campaign or search led to an enquiry or booking. This matters for glamping sites because a cheap click is not useful if it does not create a stay.
Not necessarily. Marketplaces may still provide useful reach, especially for new experiences or quieter periods. The aim is to give guests another route through your own website, particularly repeat visitors and people searching directly for your location. That helps you reduce dependence on commission rather than relying on one source of bookings.
Yes. The website is built for your business and your content belongs to you. We provide the hosting and ongoing care as part of the service, but you are not buying a page that belongs to another operator. If you later need a change of arrangement, we can explain the practical steps for moving the site.
Monthly services, including Website Care and optional marketing modules, have a 12 month minimum term. Monthly billing starts when the website launches, then continues monthly after that period. This gives the site time to settle, collect useful booking information and support ongoing work. Build payments are separate, with 50 per cent on signing and 50 per cent at launch.
Yes. The no upfront option costs £199 a month on a 24 month term, with no setup fee. It includes a template website built for your trade, hosting, Website Care and the AI Receptionist. It is designed for operators who want to start now without the upfront cost. Prices exclude VAT, and the monthly term applies.
Yes. We can create pages for nearby beaches, walks, wedding venues, events, food spots and family attractions. These pages help guests plan a trip, not just find a bed. Ongoing SEO and Content costs £249 a month and includes two pages or articles, local search work, Google Business Profile posts and monthly reporting.
Where we work
Working across the UK
We build local landing pages for every town you cover. These are the areas we work in most often.
Newcastle upon Tyne
Gateshead
Sunderland
Durham
North Shields
South Shields
Whitley Bay
Wallsend
Jarrow
Washington
Cramlington
Blyth
Morpeth
Hexham
Ponteland
Chester-le-Street
Consett
Gosforth
Jesmond
Heaton
Tynemouth
Killingworth
Houghton-le-Spring
Seaham
Bedlington
References
Useful links for a glamping site
The bodies and tools a glamping site deals with, plus where to go next on our site.
More from us
Official sources
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also built for
Websites for similar businesses
Closest to glamping sites in how they win work. Each gets its own page, quote form and set of searches.
Booking & Tourism
- Adventure Centres
- Axe Throwing & Social Venues
- B&Bs & Guest Houses
- Boat Tour Operators
- Brewery & Distillery Tours
- Castles & Heritage Sites
- Climbing & Bouldering Centres
- Coach Tour Operators
- Cycling Tour Operators
- Escape Rooms
- Event & Experience Operators
- Farm Attractions
- Food & Drink Tour Operators
- Golf Clubs & Courses
- Holiday Cottages & Lets
- Holiday Parks
- Karting Circuits
- Kayaking & Canoeing Operators
- Museums & Galleries
- Paintball & Airsoft Venues
- Spa & Leisure Businesses
- Visitor Attractions
- Walking Tour Operators
- Wildlife & Nature Tour Operators
Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Get a fixed price for your glamping site website
Tell us the glamping site work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.