It is priced on application, because the cost depends on how much information it needs and how busy your website is. Tell us about your business on the quote form and we will send you a fixed price.
AI website assistant
Answer visitor questions, day and night
Most visitors will not ring and will not fill in a form. They have one question. Our AI website assistant answers it from your own information, then takes their details before they leave.
Your business
Website assistant, replies instantly
Hi, do you have any appointments this week?
Yes, we have a few slots left on Thursday and Friday. Would you like me to take your details so the team can confirm a time?
Yes please. It's Sarah, sarah@example.com
Thanks, Sarah. I've passed this to the team, and they'll be in touch first thing tomorrow.
Enquiry captured and sent to the team
Type your question…
24/7
Answers questions while you are closed
Your info
Trained only on what you give it
1 line
Of code, on any website
Every chat
Logged for you to read
The problem it solves
Why we built it
Someone lands on your website at 9pm. They want to know if you cover their area, how much a first visit costs, or whether you are open on Saturday. They cannot find the answer, so they go back to Google and try someone else.
A contact form does not help them, because they only wanted a quick answer. Most will not wait for a reply tomorrow.
The Website Chatbot answers that question straight away. It uses only what it has been taught about your business. When it does not know, it says so. Then it takes their name, email and enquiry, so the conversation reaches you.
Done for you
What we set up for you
This is a managed service. We build it, connect it and keep it tuned. Your involvement is measured in minutes.
-
01
We gather your information
Your services, prices, opening hours, areas and policies. We can use your website pages, your documents or text you paste in.
-
02
We train and test it
We teach it your information and test it with the questions your customers really ask. Anything it gets wrong, we fix before launch.
-
03
We add it to your website
One line of code adds it to your site. It works on any website, not just the ones we build.
-
04
We keep it up to date
When your prices or services change, we update what it knows. You can read every conversation to see what customers ask.
Who it suits
Who gets the most from it
01
Clinics and dental practices
Answer questions about treatments, fees and opening hours, and capture new patient enquiries out of hours.
02
Salons and studios
Tell visitors which treatments you offer, how long they take and how to book.
03
Accountants and solicitors
Explain your services and fees clearly, then pass the enquiry to the right person.
04
Tour and activity operators
Answer questions about meeting points, what to bring and cancellation rules before people book.
05
Trades and home services
Confirm the areas and jobs you cover, then take the details you need to quote.
06
Online shops
Answer delivery, returns and product questions so shoppers do not leave to ask elsewhere.
What it does
Six things it handles for you
Tap any card for the full detail.
Feature 01
Answers from your own information
We train it on your website pages, documents or text you paste in. Its answers come from that information.
That keeps it on topic. It talks about your business, in a helpful tone, rather than wandering off into general chat.
- Services, prices and policies
- Opening hours and areas covered
- Trained from pages, documents or text
- Updated when your business changes
Feature 02
Says when it does not know
A wrong answer about a price or a policy can cause real problems. So when the answer is not in its information, it says so.
It then offers to take the visitor's details, so you can reply with the right answer yourself.
- No made-up prices or promises
- Offers to pass the question on
- Gaps show you what to add
- You stay in control of the answers
Feature 03
Captures the enquiry mid-conversation
The best moment to ask for contact details is when someone has just had a useful answer. The chatbot asks then, in a natural way.
The enquiry reaches you with the conversation attached, so you know exactly what they asked before you reply.
- Name, email and enquiry
- Asked at the right moment
- Conversation sent with the enquiry
- Works while you are closed
Feature 04
Hands over to a person
Some questions need you, such as a complaint or a complicated quote. The chatbot recognises when to step back and hand over.
Visitors are not trapped talking to a bot. They get a clear route to a real person.
- Clear route to a person
- Good for complex questions
- No customer stuck in a loop
- You decide when it hands over
Feature 05
Every conversation logged
Every chat is saved, so you can check the answers it gives and spot anything to improve.
Over time the log shows what customers ask most. That is useful when you decide what to add to your website.
- Every chat saved and readable
- Check the answers it gives
- See common questions
- Ideas for new website content
Feature 06
Works on any website
You do not need a new website to use it. It works on WordPress, Wix, Squarespace, Shopify or a custom site.
If we build your website, we can add it at launch. If not, we add it to the site you already have.
- One line of code
- Any website platform
- Added at launch or later
- No new website needed
Simple pricing
Price on application
Priced for your business, because it depends on how much information it needs to learn and how many conversations you expect. Add it to a website build or a marketing plan, or to the website you already have. Tell us about your business and we will send a fixed price.
Answers from your own services, prices and policies
Says it does not know rather than inventing an answer
Trained from your pages, documents or pasted text
Captures name, email and the enquiry mid-conversation
Hands off to you when a person is needed
Every conversation logged and readable
One line of code on any website, not just ours
FAQ
Questions about Website Chatbot
Cost, setup, what happens at the end of the term and what you keep.
It answers only from the information it has been taught about your business. When the answer is not there, it says it does not know and offers to take the visitor's details. You can read every conversation to check its answers.
Yes. It is added with one line of code, so it works on almost any website, including WordPress, Wix, Squarespace and Shopify. You do not need a new website to use it.
Your website pages, your documents or text you paste in. That usually covers your services, prices, opening hours, areas and policies. We update it when your business changes.
Yes. When a question needs you, it hands the visitor over and makes sure their details and the conversation reach you.
Live chat needs someone to answer it, so it only works when staff are free. The chatbot answers straight away, day and night, and passes anything it cannot handle to you.
Yes, where your systems allow it. Enquiries the chatbot captures can be sent to your email, CRM or booking system, and an automated reply can go out straight away. We set this up as part of our automation and integrations work.
Also available
The rest of the toolkit
£49 a month
Intelligent Marketing Coach
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
Read more£99 a month
Automated Social Media
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
Read moreIncluded
Audience Simulator
Built into our marketing platform and switched on for every client: show your ad to a few hundred simulated people built from real UK population statistics, and get back what they thought, what put them off and which age groups actually wanted it. Before a penny goes to Google or Meta.
Read moreKeep reading
Related pages and guides
Guides on getting the most from it, and the businesses it suits best.
More from us
- What can an AI website assistant do for a small business? Guide
- How to train a website chatbot on your own business information Guide
- Will a chatbot make things up? How to stop AI giving customers wrong answers Guide
- AI automation for online shops and ecommerce AI automation
- AI automation for dental practices AI automation
- AI automation for small hotels, B&Bs and holiday lets AI automation
Official sources
External sites open in a new tab. We link to regulators, trade bodies and primary sources only.
In short
Website Chatbot: quick answers
Look North Digital's Website Chatbot answers visitor questions, captures enquiry details mid-conversation and hands off to a person when needed. The service is for businesses that cannot always reply straight away, including appointment-led businesses and those handling urgent enquiries.
- Price
- Quoted per business, excluding VAT
- Care bundle
- £199 a month with Website Care, excluding VAT
- Call allowance
- Fixed price quoted after a short call
- Minimum term
- 12 months, then monthly
- Setup
- About a week
- Availability
- 24/7, including weekends and bank holidays
How much does a website chatbot cost?
Look North Digital's Website Chatbot is quoted per business, with a fixed price agreed after a short call. It can be added to a build package or to an existing website, as it works on any website with one line of code.
What does the Website Chatbot do?
The Website Chatbot answers visitor questions using only what it has been taught about your business, such as your pages, documents or pasted text, and says it doesn't know rather than inventing an answer. It captures the visitor's name, email and enquiry, logs every conversation and hands off to a person when needed.
Can the Website Chatbot work on my existing website?
Yes. The Website Chatbot works on any website with one line of code, so your existing site stays as it is. Look North Digital can also connect it to your email or CRM so every enquiry lands in one place.
Can the Website Chatbot help with appointments?
Yes. The Website Chatbot can capture the enquiry and the visitor's availability for you to confirm the booking. Look North Digital can also connect your booking system and set up automated appointment reminders.
How long does Website Chatbot setup take?
Look North Digital agrees the timescale with you on a short call. Setup covers teaching the chatbot your pages, documents or other information, setting how it captures enquiries and hands off to a person, and testing it with you before it goes live.
Do I need to manage the Website Chatbot software?
No. Look North Digital sets up, teaches and tunes the Website Chatbot as a managed service. Every conversation is logged so you can see enquiries, but you do not need to manage the software.
Next step
Get a fixed price for Website Chatbot
Tell us about your business and what you need. We will send a fixed price for the tool, with everything included.