What is the difference between an AI chatbot and automation?
An AI chatbot answers questions typed on your website, while automation handles the jobs around an enquiry, such as an instant reply, a reminder or a follow-up. The chatbot uses AI to understand what the visitor wants and reply in plain language. Automation moves the details into one place so nobody is forgotten. Many small businesses use both so every enquiry is answered and followed up.
Read our guide: Website chatbot, live chat or contact form: which suits your business?