AI for solicitors and law firms

Capture every new matter, without giving advice

People looking for a solicitor often contact several firms at once. We set up AI that answers your phones and website in your firm's name. It takes the details your team needs to run a conflict check and call back, and it never gives legal advice.

Talk to us about AI All AI automation services

Your business

Website assistant, replies instantly

how much do you charge for conveyancing on a house purchase

I can help with that. Could I take your name and email, so the team can confirm the details for you?

Sure, it’s Sam, sam@example.com

Thanks, Sam. I’ve passed this to the team, and they’ll reply first thing tomorrow.

Enquiry captured and sent to the team

Type your question…
Example conversation. Answers come only from the business's own information.

In short

  • We set up a website chatbot and automations that take new matter enquiries for law firms, day and night.
  • They record the area of law, the names of other parties and any urgent dates, ready for your conflict check.
  • They never give legal advice, never say whether someone has a case and never confirm the firm can act.
  • They can point clients to the price and service information you already publish under the SRA Transparency Rules.
  • It starts with a short call, and the Website Chatbot is usually live within a few weeks.

The problem

Where law firms lose new clients

Fee earners are busy on existing matters. New enquiries wait, and some don't wait long.

01

Conveyancing quotes go to the fastest reply

A buyer asks three firms for a conveyancing quote on a Saturday. The first firm to reply with a clear price often gets the instruction. By Monday morning, the choice may already be made.

02

Calls interrupt chargeable time

Each new enquiry call pulls a fee earner or secretary away from file work. Many callers just want to know your fees, what you cover or whether you do legal aid.

03

Enquiries arrive without the basics

A contact form says only "need help with divorce". Someone then calls back just to get names, dates and contact details before a conflict check can even start.

04

Upset callers outside office hours

Family breakdowns, dismissals and bereavements don't happen in office hours. A distressed caller who reaches voicemail may not ring back.

What we set up

What we would set up for your firm

Capture comes first, so no new matter slips away. Compound follows, so past clients come back for wills, moves and referrals.

Automation

Fixed quote

Takes new matter calls in your firm's name

It answers day and night and takes a structured note of each enquiry. That covers area of law, other parties and any deadlines, such as a tribunal date or completion date. Calls are sorted by your rules, and urgent ones are texted to the right person.

  • Records the name of the other side for your conflict check
  • Marks an enquiry with a court or tribunal date next week as Urgent
  • Gives your published office hours and how to reach the firm
  • Works on your existing website, whoever built it
About the Automation

Website Chatbot

Price on application

Answers questions about your firm, not about the law

It learns from your website, price pages and service descriptions. It explains what your conveyancing or probate fees include, as you publish them. If a question needs a solicitor, it says so and takes the enquirer's details.

  • Shares your published fixed fee for a will or lasting power of attorney
  • Explains what is and isn't included in your conveyancing price
  • Tells someone where to find your complaints procedure
  • Takes details for a first appointment with the family team
About the Website Chatbot

Integrations

Fixed quote

Sends enquiries to your case management system

Many firms use systems such as Clio, LEAP or Proclaim. We can connect to the system you already use, where it allows integrations (an API). Each enquiry then arrives with the same fields, ready for conflict and identity checks.

  • Creates a new enquiry record where your system allows
  • Routes conveyancing, family and employment enquiries to the right team
  • Sends a daily list of open enquiries that haven't had a call back
About the integrations work

Integrations

Fixed quote

Follow-up and repeat work

This is the Compound stage. Someone who requested a conveyancing quote gets a polite follow-up. After a matter closes, the client gets a short review request and, later, a reminder that you also do wills.

  • A follow-up email two days after a conveyancing quote
  • A review request when a matter is closed
  • A note to past purchase clients about making or updating a will
About the integrations work

AI training

One-off

Faster first drafts for your support team

We run live remote sessions built on your firm's own routine work. Staff learn to draft client care updates, review replies and marketing emails faster, without putting client information into public AI tools. You keep the prompt library.

  • Plain English updates on where a sale or purchase is up to
  • Calm replies to online reviews that don't discuss a matter
  • Newsletter articles for your website and social media
About the AI training

Day and night

Questions it can answer for your clients

Answered from your own information, by chat or by phone. Anything it cannot answer comes to you.

  • “how much do you charge for conveyancing on a house purchase”
  • “what's included in your conveyancing fee”
  • “how much does it cost to make a will”
  • “do you do lasting power of attorney”
  • “do you offer legal aid”
  • “can I get a free initial consultation”
  • “do you deal with settlement agreements”
  • “how long does probate take with you”
  • “how do I make a complaint”
  • “are you open on saturdays”

With it running

An example week with it running

This is an illustration of how a typical week could look, not a real firm.

A couple asks the chatbot about the cost of buying a leasehold flat. It explains your published fee range, what it includes and the likely extra costs you list.

They leave their names, email and the estate agent's details. Your conveyancing team calls them on Monday.

A man visits your website after being dismissed that afternoon. The chatbot takes his name, his employer's name and the date he was dismissed. It doesn't comment on whether he has a claim.

It marks the call Urgent, as your rules say for dismissals, and texts your employment solicitor. She runs the conflict check and calls him the next morning.

An estate administration matter closed last month. An automatic email thanks the family and asks if they would leave a Google review.

It is worded gently and sent only after your team confirms the file is closed.

Built carefully

What it should not do

Law is a regulated profession, and confidentiality matters from the first contact. The AI is set up as a careful front desk, nothing more.

  • It never gives legal advice, never says whether someone has a case and never predicts an outcome.
  • It never confirms that the firm can act. That only happens after your conflict and identity checks.
  • It only quotes prices from the cost information you publish, and it is clear about what is excluded.
  • It asks only for the details needed for a conflict check and call back. It doesn't ask for the full story.
  • If a caller says they or a child are in danger, it tells them to call 999 straight away.
  • Anyone who asks for a solicitor, or is clearly distressed, is passed to a person as soon as possible.

Your questions answered

AI for solicitors and law firms: questions answered

How does a website chatbot work for a law firm?

A website chatbot for a law firm answers visitor questions in the firm's name when the team is busy or the office is closed. It explains which areas of law the firm covers and asks set questions about the enquiry, such as the type of matter and the names of other parties. It does not discuss the merits of the case. The details are then emailed to the right person, so the firm can run conflict checks and call back. Automation can also send the visitor a link to book a consultation.

Read our guide: What can an AI website assistant do for a small business?

Is it safe for solicitors to use AI with confidential client information?

Solicitors can use AI with client information only if the tool and the way it is set up keep that information private. Solicitors owe clients a duty of confidentiality, and UK GDPR also needs a lawful basis, being open with clients and a data processing agreement with any supplier. Never paste client details into free AI tools that may store or learn from what you type. An enquiry assistant should collect only what is needed for a conflict check and call back. The Law Society has published guidance on generative AI, which is worth reading first.

Read our guide: AI and GDPR: what UK small businesses must know before using AI tools

Can a website chatbot help a law firm with out-of-hours enquiries?

Yes, for enquiries that come through the website. A website chatbot answers at any hour, explains which areas of law the firm covers and records every enquiry in the same format, ready for conflict checks. It does not answer the phone, so some firms keep a legal answering service, which uses trained staff, for sensitive calls. Automation can send each enquirer an instant acknowledgement so they know what happens next. Compare the cost against the value of the enquiries you are losing now.

Read our guide: How much does AI automation cost for a small business?

Can a website chatbot handle urgent out-of-hours enquiries for a law firm?

A website chatbot can take urgent out-of-hours enquiries for a law firm and pass them on fast, but it should not advise the visitor. It follows rules your firm writes, so an enquiry about an arrest, a court hearing tomorrow or a problem on completion day is marked Emergency or Urgent. The on-call solicitor then gets an alert straight away with the details. If a visitor says they or a child are in danger, it should tell them to call 999.

Read our guide: What can an AI website assistant do for a small business?

Do clients mind using an AI chatbot on a solicitors' website?

Most clients don't mind an AI chatbot taking their first enquiry to a solicitors' firm, if it is calm, clear and gets them a call back quickly. People contacting a solicitor are often stressed, so tone matters more than in most businesses. The assistant should say it is automated, ask only a few questions and avoid asking for the full story. Anyone who is distressed or asks for a solicitor should be passed to a person as soon as possible.

Read our guide: How to use AI for customer service without annoying your customers

Can AI qualify conveyancing and new client enquiries for a law firm?

Yes, AI can qualify conveyancing and other new client enquiries for a law firm by asking the same set questions every time. For conveyancing, that might be whether the client is buying or selling, the property price, tenure and timescale. For family or employment work, it might be the type of issue and the other parties' names. The details arrive in a fixed format, ready for your quote or conflict check. Automated follow-up can then remind people who asked for a quote but haven't instructed you.

Read our guide: How to automate lead follow-up so no enquiry is missed

What should an AI chatbot never do on a solicitor's website?

An AI chatbot on a solicitor's website should never give legal advice, say whether someone has a case or predict an outcome. It should not confirm that the firm can act, because that depends on conflict and identity checks. It should only quote prices from the cost information the firm already publishes, including what is excluded. It should not ask for the full story of the matter. Anyone who asks for a solicitor, or seems at risk, should be passed to a person or told to call 999.

Read our guide: Will a chatbot make things up? How to stop AI giving customers wrong answers

How it starts

From first call to working AI

A managed service. We build it, connect it and keep it tuned.

  1. 01

    A short call about your firm

    We learn your practice areas, which enquiries you want, which you don't, and who handles what.

  2. 02

    We agree the script and the limits

    We load your published prices, service details and complaints information. A partner or compliance officer signs off every answer and what counts as urgent.

  3. 03

    We connect your systems

    We route enquiries to the right team inbox, phones and case management system where it allows.

  4. 04

    Go live and review

    The Website Chatbot is usually live within a few weeks. Every conversation is logged, so your compliance officer can check how it handles enquiries.

FAQ

AI for solicitors and law firms: your questions

It is set up to answer questions about your firm, not about the law. When someone asks what they should do, it explains that a solicitor needs to advise them and takes their details. You review every answer before it goes live, and transcripts let you check it afterwards.
It asks for the names of other parties, such as the other spouse, employer or seller. That information arrives in a fixed format, so your team can run a conflict check before anyone discusses the matter. It never tells the enquirer the firm can act.
It can repeat and point to the price, service and complaints information you already publish on your website. It doesn't create new prices. Your firm stays responsible for keeping that published information up to date.
The AI takes only the contact details and a short summary needed to call back. We agree with you how long recordings and chat logs are kept, and who in the firm can see them. Callers are told they are speaking to an automated assistant.
We can connect to case management systems such as these where they allow integrations (an API). Otherwise, enquiries arrive as a structured email that is quick to enter. We confirm what is possible on our first call.
Yes. If you don't do criminal or immigration work, for example, it can say so politely. It can point them to the Law Society's Find a Solicitor service, or to another firm you name, so they are not left stuck.
The Website Chatbot and integrations are quoted on application after a short call about your firm. You get a fixed price before anything starts, and there is no obligation.

Sources

Keep reading

Related pages and guides

Websites and marketing for the same businesses, related sectors, and our guides to AI in practice.

More from us

Official sources

External sites open in a new tab. We link to regulators, trade bodies and primary sources only.

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