Marketplace commission keeps rising
GetYourGuide and Viator can bring useful demand, but typically take around 20 to 30 per cent. You also lose control of the customer relationship and have less room to encourage a return visit.
Direct booking for castles & heritage sites
Direct Booking Websites for Heritage Sites
Take more bookings through your own website, keep the customer relationship and rely less on GetYourGuide or Viator. We build around your existing booking system, from £2,495, with search, tracking and follow-up included.
From £2,495
Direct booking build
£59 a month
Required Website Care
£169 a month
AI receptionist
£449 a month
Google Ads management
Marketplaces can put your castle or heritage attraction in front of visitors who would not find you alone. They also take a sizeable share. Suppliers typically pay around 20 to 30 per cent of each booking to platforms such as GetYourGuide and Viator.
If you sell £50,000 of tickets, tours or experiences through those channels, that can mean roughly £10,000 to £15,000 leaving your business in commission. Moving even part of that demand to your own website can cover a direct booking website many times over.
The problem
What is costing Castles & Heritage Sites work right now
The booking journey feels disconnected
Visitors read about a tour on one page, check dates somewhere else, then phone with basic questions. Every extra step creates uncertainty, especially when opening times and seasonal availability change.
Generic forms miss vital details
A basic contact form rarely asks about guest numbers, dates, catering, access or room requirements. Your team must chase information before pricing a wedding, school visit or private event.
The ACCC Framework
Attract
Convert
Capture
Compound
How the system works
What you get
Included in the build
Every client also takes Website Care at £59 a month. Everything else is modular.
01
Booking engine integration
02
Bokun and FareHarbor
03
Rezdy and Checkfront
04
Timed entry availability
05
Experience and tour pages
06
Online payments and deposits
07
Quote enquiry forms
08
Google Business Profile
09
Review generation
10
Destination location pages
11
Booking conversion tracking
12
Google Ads landing pages
Pricing
Packages for Castles & Heritage Sites
For tour operators, attractions, activity providers, accommodation and leisure businesses. Built to reduce how much of your business depends on the big booking marketplaces.
Direct Booking
£2,495
A conversion website wrapped around the booking system you already use.
Best for: Small operators already on a booking platform such as Bokun, FareHarbor, Rezdy, Checkfront, Bookeo or Freetobook.
- Up to 10 pages
- Booking engine integration
- Experience and tour pages
- Availability and book-now integration
- Payment integration where relevant
- Mobile booking journey
- Reviews and galleries
- WhatsApp and contact capture
- GA4 and booking conversion tracking
- Google Business Profile optimisation
- SEO foundations
- Audience Simulator access, included
- Copywriting and training
Booking Growth
£3,995
Built to shift demand away from the marketplaces and onto your own site.
Best for: Operators with several tours or experiences who want a direct sales channel they own.
Everything in Direct Booking, plus:
- Up to 20 pages
- Multiple tours and experiences
- Destination pages
- Service and location pages
- Advanced booking tracking
- Abandoned enquiry capture
- Email marketing integration
- Review generation
- Google Things to Do feeds where applicable
- Channel connectivity help where supported
- SEO content structure
- Google Ads landing pages
- Direct-booking conversion optimisation
Tourism Pro
From £5,995
For operators with real inventory and operational complexity.
Best for: Multi-location operations, accommodation, packages, ticketing and larger inventories.
Everything in Booking Growth, plus options such as:
- Multiple tours and attractions
- Accommodation and packages
- Ticketing
- Multi-location operations
- Large inventories
- Channel managers
- API connectivity
- Complex availability rules
- Supplier systems
- Bespoke booking workflows
Genuinely bespoke platforms move into custom travel and booking development, quoted separately from £10,000.
Website Care £59 a month Required
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
Monthly
Everything else is modular
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
Website Care
Required£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
AI Receptionist
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Website Chatbot
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
Google Ads Management
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
SEO and Content
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
Automated Social Media
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
Intelligent Marketing Coach
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
Extra Support Time
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
Bundle them and pay less
The same modules, priced lower when taken together.
Care plus Receptionist
£199 a month
Saves £29
Care plus Receptionist plus Ads
£595 a month
Saves £82
Everything
£795 a month
Saves £141
No Upfront Option
£199 a month , 24 month term
No setup fee. A template site built for your trade, with hosting, care and the AI receptionist included. For businesses who want to start now without the upfront cost.
Start with no upfront cost- No setup fee
- Template site built for your trade
- Up to 5 pages
- Hosting and Website Care included
- AI Receptionist included
- Live in 5 working days
Terms
- 50% on signature, 50% on launch.
- Monthly billing starts at launch, with a 12 month minimum term and monthly thereafter.
- Ad spend is billed separately by Google and is never marked up.
- Modules can be added at any time.
- All prices exclude VAT.
Quote request
Get a price for your castles & heritage site website
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
- A fixed price, not a range
- Reply within one working day
- No obligation and no sales sequence
The result
What changes once it is live
More visitors book direct
Your own website gives visitors a clear route from an experience page to availability and payment. More demand can stay with your business instead of passing through a marketplace.
You own the customer relationship
Direct bookings give you the visitor details and permission needed for proper follow-up. You can share future events, seasonal opening and return offers without relying on another platform.
Enquiries arrive ready to price
Forms collect dates, numbers, access needs and event details before your team replies. That makes private hire, school visits and group tours easier to assess and quote.
01
Your website becomes the hub of every booking
Your website should do more than display the castle. It should guide visitors from inspiration to a paid booking. Each experience gets a clear page, with dates, prices, availability, meeting details and a direct route to book. Visitors can understand what is included before they contact your team.
We build around the reservation system you already use. We integrate booking engines such as Bokun, FareHarbor, Rezdy, Checkfront, Bookeo and Freetobook. We are not replacing your system unless you want us to. Your website becomes the public front door, while your existing booking tools handle the operational work.
- Timed entry and visitor tickets
- Guided tour pages
- Event hire enquiries
- Online payments and deposits
- Availability and book now
- Clear travel and access details
02
Local search brings nearby visitors to your door
People search for castles, historic houses, wedding venues and things to do near their destination. Your website for castles and heritage sites needs useful pages for those searches. We create location and experience content that explains what visitors can do, when they can visit and how to book.
We also improve your Google Business Profile, the listing that appears in Google Search and Maps. We keep your opening times, phone number, photos, booking link and categories accurate. Regular updates and useful pages help Google connect your site with visitors already looking for attractions in your area.
- Google Business Profile updates
- Destination and location pages
- Experience and tour pages
- Accurate opening times
- Clear map and travel information
More detail
More on websites for castles & heritage sites
The rest of what castles & heritage sites ask us, tidied away. Open what you need.
Heritage sites receive more than simple ticket bookings. A school visit, private tour, wedding, filming request or corporate event needs different information. A generic contact form creates vague messages and another round of emails. We build forms that collect the details your team needs to respond properly.
The form can ask about dates, guest numbers, access needs, catering, room choices, timings and budget. It can route different requests to the right person. That means your team spends less time finding out what the visitor wants, and more time pricing a real opportunity.
- School and group visit forms
- Wedding and event enquiries
- Filming request forms
- Guest numbers and dates
- Access and catering questions
- Enquiry tracking
A visitor comparing several castles may not know which one deserves their limited holiday time. Reviews help them decide. Recent comments about the tour, grounds, staff, parking and accessibility can remove doubt before they reach your booking page.
After a booking or visit, we can help you request feedback at the right time. Happy visitors receive a simple route to leave a public review. Private concerns can be directed to your team first. Your website can also bring strong reviews into the pages where visitors are deciding whether to book.
- Post-visit review requests
- Google review links
- Review display on key pages
- Private feedback route
- Proof for tours and events
A call can arrive while your team is guiding visitors, serving in the café, managing an event or dealing with a conservation issue. If nobody answers, the caller may try another attraction. Our AI receptionist answers in your business name, 24 hours a day, including evenings and busy weekends.
It takes the caller's details, asks what they need and sorts urgency. It can handle common questions about visits, tours and enquiries, then texts you the information straight away. It costs £169 a month, or £199 a month when bundled with Website Care.
- Answers in your business name
- Available 24 hours a day
- Captures names and phone numbers
- Sorts urgent enquiries
- Texts details to your team
- Works during busy visitor periods
When you are ready to buy leads, Google Ads can put a tour, event or ticket page in front of people searching now. We manage the campaigns for £449 a month. This includes advert writing, bid and budget changes, search term checks, landing page improvements and a monthly reporting call.
Your advertising spend goes directly to Google. We never mark it up. We also track what happens after the click. You can see which campaigns produced ticket sales, tour enquiries, event requests or calls, rather than judging adverts by visits alone.
- Campaign and budget management
- Ad copy testing
- Negative keyword management
- Google Ads landing pages
- Booking conversion tracking
- Ad spend paid direct to Google
A new website gives you a stronger base, but visitors keep asking new questions. We can add two useful pages or articles each month through SEO and Content, at £249 a month. This includes local search work, Google Business Profile posts, links from relevant listings, position tracking and monthly reporting.
Content can explain seasonal opening, winter events, school visits, accessible routes, wedding hire or nearby places to stay. Automated Social Media costs £99 a month and plans, writes and posts to Facebook and Instagram. The Intelligent Marketing Coach costs £49 a month and gives you weekly tasks built around your business.
- Two pages or articles monthly
- Local search work
- Google Business Profile posts
- Facebook and Instagram posts
- Weekly marketing plan
- Monthly reporting
Direct Booking costs £2,495. It suits an attraction that needs a stronger website around its current booking system. Booking Growth costs £3,995 and is the option most operators should take. It gives more room for experience pages, visitor journeys, enquiries, tracking and campaigns.
Tourism Pro starts from £5,995 for operators with real inventory or operational complexity. A genuinely bespoke platform is quoted separately from £10,000. Every build requires Website Care at £59 a month. It includes hosting, security, backups, updates, monitoring, small content changes and email support.
If you want to start without the upfront build cost, the no upfront option is £199 a month on a 24 month term. There is no setup fee. It includes a template site built for your attraction, hosting, care and the AI receptionist. All prices exclude VAT.
- Direct Booking, £2,495
- Booking Growth, £3,995
- Tourism Pro, from £5,995
- Bespoke platforms, from £10,000
- Website Care, £59 a month
- No upfront option, £199 a month
The honest comparison
Why do some websites cost £199?
It is a fair question, and it deserves a straight answer rather than a sales pitch.
If you simply need a basic online presence, a low-cost website builder may be enough. Somewhere to point people who already know your name. If that is genuinely all you need, do that and spend the money elsewhere. We would rather tell you that than take a fee for something you will not use.
Our websites are designed for established businesses that want Google traffic to turn into calls, enquiries and customers. Copy, tracking, conversion setup and ongoing management are built in. That is a different product solving a different problem, and it is priced accordingly.
A £199 builder site
Fine for a basic presence. Not built to win work.
A Look North website
Built so search traffic becomes booked jobs.
Who writes the words
A £199 builder site
You do, usually at 11pm, into a blank box.
A Look North website
We do. Copywriting for every page is included, written around the jobs you actually want.
Whether it shows up on Google
A £199 builder site
It will rank for your business name. Not much else.
A Look North website
A page for every service and every town you cover, structured so each one can rank.
What happens to an enquiry
A £199 builder site
A contact form emails you. If you miss it, you miss it.
A Look North website
Quote forms written for your trade, instant SMS and email alerts, and every enquiry stored so none are lost.
When the phone rings and you are on a job
A £199 builder site
It goes to voicemail. Most callers hang up and ring the next business.
A Look North website
Our AI receptionist answers 24/7 in your business name, takes the details and texts you straight away.
Knowing what is working
A £199 builder site
A visitor counter, if that.
A Look North website
Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs.
Getting reviews
A £199 builder site
You remember to ask, sometimes.
A Look North website
Review generation set up so a request goes out after every job, with the results shown on your site.
What happens after launch
A £199 builder site
Nothing. It sits there until you cancel the subscription.
A Look North website
The Marketing Coach gives you a plan broken into weekly jobs, so the site keeps earning its keep.
Who owns it
A £199 builder site
The platform. Stop paying and it disappears.
A Look North website
You do. The code, the domain, the hosting account and the content are yours.
Speed on a phone
A £199 builder site
Template bloat, often slow, which costs you rankings and visitors.
A Look North website
Built mobile first, because that is where almost every local search happens.
When something breaks
A £199 builder site
A help centre article and a support queue.
A Look North website
Website Care at £59 a month: monitoring, backups, updates, and a person who answers.
We have a £199 a month option too. It is not the same thing.
If the upfront cost is the blocker rather than the quality, we do a no upfront option at £199 a month on a 24 month term. That is not a builder subscription. It is a real site built for your trade, with hosting, Website Care and the AI receptionist included, live in 5 working days. The difference between that and a £199 builder site is the difference between renting a van and renting a parking space.
What the difference buys
What you actually get for the difference
Not features. The things that change how much work comes in.
Every call answered
A missed call is a customer ringing your competitor. The AI receptionist picks up 24/7, qualifies the job and texts you. Most trades win back more than the cost of the whole website in the first few months.
Found for the work you want
One page cannot rank for eight services across twelve towns. We build a page for each, so you show up for the specific job someone is searching for right now.
Enquiries you can price
Not "how much for a bathroom?" but property type, scale, access, timing and photos. You quote accurately, first, without a site visit.
Proof that compounds
A review request after every job. In a year you have the review count competitors cannot catch up with, and reviews are the last thing a customer checks before calling.
Words written for you
Copywriting for every page is included. No blank boxes, no writing your own service descriptions at 11pm, no page that sounds like everyone else.
Proof of what paid off
Call tracking and conversion tracking show which clicks turned into jobs. You stop guessing which half of the marketing worked.
A plan for after launch
The Marketing Coach turns a strategy into weekly jobs small enough to actually finish. That is why our sites are still growing a year later.
You own the lot
Code, domain, hosting, content and your Google Business Profile. Nothing switches off if you leave, because nothing was rented to you.
If a basic presence is all you need, a builder is the sensible choice and we will say so. If you want the phone to ring more often, that is what we build. Get a fixed price.
FAQ
Castles & Heritage Sites ask us these most
Price, timescales and ownership, answered for a heritage site.
Direct Booking costs £2,495. Booking Growth costs £3,995 and is the option most operators should take because it gives more room for experience pages, tracking and marketing. Tourism Pro starts from £5,995 for attractions with more complex inventory or operations. Genuinely bespoke platforms are quoted separately from £10,000. All prices exclude VAT. Website Care is required at £59 a month.
The timescale depends on the number of experiences, pages, booking rules and content available. We agree the plan before work starts and give you clear tasks for supplying information. A straightforward build can move quickly, while a larger heritage site needs more review. We test booking links, forms, payments, tracking and mobile pages before launch.
Website Care keeps the site online and looked after after launch. It includes hosting, security protection, daily backups, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support. A booking website depends on several moving parts. Regular checks reduce the risk of broken forms, outdated software or unavailable pages.
Yes. We build the public website around the reservation system you already use. We can integrate booking engines including Bokun, FareHarbor, Rezdy, Checkfront, Bookeo and Freetobook. We do not replace your reservation system unless you want us to. We check the available connection and booking journey during planning, then make the route from each experience page clear.
Yes, where your booking engine supports those rules. We can present timed entry, tour dates, capacity, prices and availability in a clear way. The booking engine remains responsible for the operational rules. We also make separate pages for guided tours, private visits and seasonal experiences, so visitors understand the difference before choosing a date.
Yes. These requests need more than a standard ticket form. We can create forms that ask for the event date, guest numbers, room or location, timings, catering, access needs, filming details and budget. The information arrives in a useful format for your team. You can then price the opportunity without several basic follow-up emails.
We work around the rules that protect the building and grounds. Pages can explain restricted areas, uneven surfaces, access routes, group limits, photography rules and seasonal closures before visitors book. This sets honest expectations and reduces unsuitable enquiries. Your team approves the wording, visitor instructions and booking details before anything goes live.
It answers calls 24 hours a day in your business name. It can take the caller's name, number and reason for calling, then ask agreed questions about the visit or enquiry. It sorts urgent matters and texts the details to you immediately. It does not replace your booking system or your team. It protects opportunities when staff are busy with visitors.
The AI receptionist is available as a monthly service for £169. You can agree the types of calls and questions it should handle, including missed calls outside opening hours. It is especially useful during tours, events and peak weekends. The Care plus Receptionist bundle costs £199 a month, combining it with the required Website Care.
Google Ads Management costs £449 a month. This covers campaign management, bid and budget changes, advert testing, unwanted search term removal, landing page improvements and a monthly reporting call. Your advertising spend is paid directly to Google and is never marked up by us. We track forms, calls and bookings so you can judge the campaigns by real enquiries.
It gives Google clear pages about your attraction, experiences, location and visitor information. We also improve your Google Business Profile, including its booking link, opening times and business details. Ongoing SEO and Content costs £249 a month and adds two useful pages or articles each month, local search work, profile posts, listing work and reporting.
The website is built for your business, and you own the website content and business information supplied for it. We provide the hosting, technical care and support under the agreed service. We can explain how your booking system, website address, forms and tracking are connected. If you ever need changes, we can make them through support or an agreed extra service.
The no upfront option costs £199 a month on a 24 month term. There is no setup fee. It includes a template site built for your trade, hosting, Website Care and the AI receptionist. It is designed for businesses that want to start now without paying the build cost upfront. All prices exclude VAT, and monthly billing starts when the site launches.
Monthly billing starts at launch with a 12 month minimum term, then continues monthly. Website Care is required for every client because it covers hosting, security, backups, updates and support. Other modules can be added at any time. Build payments are 50 per cent on signature and 50 per cent on launch, unless you choose the separate no upfront option.
Yes. Destination pages can explain how visitors reach you from nearby towns, holiday areas and transport routes. They can also connect your attraction with nearby accommodation, walks, beaches and other activities where useful. This supports a heritage site website UK visitors can understand quickly, especially when they are planning a day trip or short break.
Where we work
Working across the UK
We build local landing pages for every town you cover. These are the areas we work in most often.
Newcastle upon Tyne
Gateshead
Sunderland
Durham
North Shields
South Shields
Whitley Bay
Wallsend
Jarrow
Washington
Cramlington
Blyth
Morpeth
Hexham
Ponteland
Chester-le-Street
Consett
Gosforth
Jesmond
Heaton
Tynemouth
Killingworth
Houghton-le-Spring
Seaham
Bedlington
References
Useful links for a heritage site
The bodies and tools a heritage site deals with, plus where to go next on our site.
More from us
Official sources
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also built for
Websites for similar businesses
Closest to castles & heritage sites in how they win work. Each gets its own page, quote form and set of searches.
Booking & Tourism
- Adventure Centres
- Axe Throwing & Social Venues
- B&Bs & Guest Houses
- Boat Tour Operators
- Brewery & Distillery Tours
- Climbing & Bouldering Centres
- Coach Tour Operators
- Cycling Tour Operators
- Escape Rooms
- Event & Experience Operators
- Farm Attractions
- Food & Drink Tour Operators
- Glamping Sites
- Golf Clubs & Courses
- Holiday Cottages & Lets
- Holiday Parks
- Karting Circuits
- Kayaking & Canoeing Operators
- Museums & Galleries
- Paintball & Airsoft Venues
- Spa & Leisure Businesses
- Visitor Attractions
- Walking Tour Operators
- Wildlife & Nature Tour Operators
Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Get a fixed price for your heritage site website
Tell us the heritage site work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.