Marketplace commission drains margin
A £50,000 season sold through marketplaces can lose roughly £10,000 to £15,000 at typical 20 to 30 per cent commission. That money could fund equipment, guides or quieter-season marketing.
Direct booking for kayaking & canoeing operators
Take More Kayaking Bookings Directly
A direct booking website for kayaking and canoeing operators, built around your existing booking system. From £2,495, we help you reduce marketplace commission, own the customer relationship and turn more local searches into paid bookings.
From £2,495
Direct booking build
£3,995
Booking Growth build
£59 monthly
Required Website Care
£169 monthly
AI Receptionist
GetYourGuide and Viator can put your tours in front of ready-to-book visitors. They also take a sizeable share of every sale. Marketplace commission is typically around 20 to 30 per cent, which can make a busy season far less profitable than it first appears.
If you sell around £50,000 of trips through those channels, a typical 20 to 30 per cent commission means roughly £10,000 to £15,000 leaves your business. Moving even part of that demand to your own website can pay for the build many times over.
The problem
What is costing Kayaking & Canoeing Operators work right now
Your booking system feels disconnected
Your booking engine may work well, but your website does not explain the experiences clearly. Visitors get sent elsewhere without seeing your safety standards, local knowledge or reasons to trust you.
Calls arrive during trips
You cannot answer every call while launching boats, leading a briefing or managing a changing tide. Missed calls often contain group bookings that go to another operator before you can respond.
The ACCC Framework
Attract
Convert
Capture
Compound
How the system works
What you get
Included in the build
Every client also takes Website Care at £59 a month. Everything else is modular.
01
Bokun and FareHarbor integration
02
Rezdy and Checkfront integration
03
Experience and tour pages
04
Online payments and deposits
05
Availability and book now
06
Destination location pages
07
Review generation system
08
Google Business Profile updates
09
Booking conversion tracking
10
Google Ads landing pages
11
Safety information sections
12
Mobile-friendly booking journeys
Pricing
Packages for Kayaking & Canoeing Operators
For tour operators, attractions, activity providers, accommodation and leisure businesses. Built to reduce how much of your business depends on the big booking marketplaces.
Direct Booking
£2,495
A conversion website wrapped around the booking system you already use.
Best for: Small operators already on a booking platform such as Bokun, FareHarbor, Rezdy, Checkfront, Bookeo or Freetobook.
- Up to 10 pages
- Booking engine integration
- Experience and tour pages
- Availability and book-now integration
- Payment integration where relevant
- Mobile booking journey
- Reviews and galleries
- WhatsApp and contact capture
- GA4 and booking conversion tracking
- Google Business Profile optimisation
- SEO foundations
- Audience Simulator access, included
- Copywriting and training
Booking Growth
£3,995
Built to shift demand away from the marketplaces and onto your own site.
Best for: Operators with several tours or experiences who want a direct sales channel they own.
Everything in Direct Booking, plus:
- Up to 20 pages
- Multiple tours and experiences
- Destination pages
- Service and location pages
- Advanced booking tracking
- Abandoned enquiry capture
- Email marketing integration
- Review generation
- Google Things to Do feeds where applicable
- Channel connectivity help where supported
- SEO content structure
- Google Ads landing pages
- Direct-booking conversion optimisation
Tourism Pro
From £5,995
For operators with real inventory and operational complexity.
Best for: Multi-location operations, accommodation, packages, ticketing and larger inventories.
Everything in Booking Growth, plus options such as:
- Multiple tours and attractions
- Accommodation and packages
- Ticketing
- Multi-location operations
- Large inventories
- Channel managers
- API connectivity
- Complex availability rules
- Supplier systems
- Bespoke booking workflows
Genuinely bespoke platforms move into custom travel and booking development, quoted separately from £10,000.
Website Care £59 a month Required
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
Monthly
Everything else is modular
Website Care is required for every client. Add anything else when you need it, and drop it when you do not.
Website Care
Required£59 a month
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
AI Receptionist
£169 a month
Answers every call 24/7 in your business name, takes the job details, qualifies the caller and texts you immediately.
A human receptionist costs £24,000 to £28,000 a year. A live answering service runs £200 to £450 a month.
Website Chatbot
Price on application
Answers visitor questions on your site around the clock, using only what it has been taught about your business, and captures the enquiry before they leave.
Most visitors will not ring and will not fill in a form. They ask one question, get no answer, and leave.
Google Ads Management
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
Your ad spend goes direct to Google and is never marked up. Minimum recommended spend is £400 a month.
SEO and Content
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
Automated Social Media
£99 a month
Plans, writes and posts your social media to Facebook and Instagram. You approve a month of content in one sitting.
Intelligent Marketing Coach
£49 a month
A marketing plan built around your business, broken into weekly tasks, so you always know the next thing to do.
Extra Support Time
£75 a month
An additional 2 hours a month for changes, new pages and seasonal updates.
Bundles
Bundle them and pay less
The same modules, priced lower when taken together.
Care plus Receptionist
£199 a month
Saves £29
Care plus Receptionist plus Ads
£595 a month
Saves £82
Everything
£795 a month
Saves £141
No Upfront Option
£199 a month , 24 month term
No setup fee. A template site built for your trade, with hosting, care and the AI receptionist included. For businesses who want to start now without the upfront cost.
Start with no upfront cost- No setup fee
- Template site built for your trade
- Up to 5 pages
- Hosting and Website Care included
- AI Receptionist included
- Live in 5 working days
Terms
- 50% on signature, 50% on launch.
- Monthly billing starts at launch, with a 12 month minimum term and monthly thereafter.
- Ad spend is billed separately by Google and is never marked up.
- Modules can be added at any time.
- All prices exclude VAT.
Quote request
Get a price for your kayaking & canoeing operator website
Two minutes of questions and we will send back a real number, not a range. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.
- A fixed price, not a range
- Reply within one working day
- No obligation and no sales sequence
The result
What changes once it is live
More customers book direct
Visitors find a clear route from a local search to your own availability and payment screen. You keep more of each sale and rely less on a marketplace to fill every space.
You own the customer relationship
Customers learn about your business, not just the platform that introduced them. You can follow up, request reviews and promote future trips without handing the relationship back to a marketplace.
Enquiries arrive with useful details
Forms collect dates, group sizes, ability levels and equipment needs before you reply. You can price private trips and group days faster, with fewer messages going back and forth.
01
Your website becomes the hub of every booking
Your kayaking operator website should do more than display your phone number. It should explain each trip, show who it suits, answer safety questions and take bookings while you are on the water. Visitors can see dates, prices, meeting points, equipment details and what to bring without waiting for a reply.
We build around the reservation system you already trust. Your website sends people to the right availability and booking screen, while your booking engine continues handling spaces, payments and confirmations. The result is one clear route from search to booking, even when you are guiding, loading boats or checking river conditions.
- Experience and tour pages
- Booking engine integration
- Availability and book now
- Online payments and deposits
02
Local searches bring more people to your own site
People search for kayaking near Newcastle, canoe trips in Northumberland and guided paddles around their holiday destination. We build pages around the places and experiences you actually serve. That helps Google understand your business and gives visitors a useful answer before they reach a marketplace listing.
We also improve your Google Business Profile, the business listing that appears in Google Search and Maps. It can show your trips, phone number, website, photos, reviews and opening details. Regular updates and accurate location information help nearby customers find your own booking page instead of only seeing large platforms.
- Destination and location pages
- Google Business Profile updates
- Experience-led search pages
- Clear local contact details
More detail
More on websites for kayaking & canoeing operators
The rest of what kayaking & canoeing operators ask us, tidied away. Open what you need.
A vague message saying "How much for a group?" wastes time. A useful enquiry form asks for the details that affect your answer. We can collect preferred dates, group size, ages, experience, launch point, trip type and whether equipment hire is needed.
That means you receive a message you can price properly. The form can also separate private groups, school visits, corporate days and open sessions. It gives customers confidence that you understand their plans, while reducing the back and forth when tide times, river levels or safety requirements matter.
- Group size and preferred date
- Experience and ability level
- Private trip requirements
- Equipment hire details
- School and corporate enquiries
A visitor comparing several kayak operators often chooses the one that feels safest and most proven. Clear guide profiles, real trip photographs and recent customer reviews answer concerns about equipment, instruction, weather planning and family suitability. Proof matters even more when the customer has never visited your area.
We can build a follow-up process that asks for a review after a completed trip. The request can point customers towards your Google Business Profile, where future visitors are likely to see it. Positive feedback can also appear across your website, alongside the exact experience it describes.
- Post-trip review requests
- Google review links
- Guide and instructor profiles
- Real trip photography
- Safety and qualification information
Calls often arrive when you are driving to the launch point, leading a safety briefing or dealing with changing conditions. Our AI Receptionist answers 24/7 in your business name. It takes the caller's details, records what they want and sorts urgent matters from ordinary booking enquiries.
It then texts you the information straight away. You can call back with the right context instead of discovering a missed number hours later. The service costs £169 a month, or £199 a month with Website Care. It is useful when one missed call could mean a lost family booking or group enquiry.
- Answers in your business name
- Available 24 hours a day
- Takes trip and contact details
- Sorts urgent requests
- Texts you immediately
When you want more demand, Google Ads can put a booking page in front of people searching for guided kayaking, canoe hire or group paddling in your area. We create focused campaigns and landing pages for the trips you want to fill, rather than sending every visitor to one generic home page.
Management costs £449 a month. This includes campaign work, bid and budget changes, advert testing, unwanted search filtering, landing page improvements and a monthly reporting call. Your advert spend is paid directly to Google. We never mark it up. Booking conversion tracking shows which clicks became enquiries, bookings and real jobs.
- Google Ads campaign management
- Trip-specific landing pages
- Ad copy testing
- Unwanted search filtering
- Booking conversion tracking
- Monthly reporting call
A new website needs useful reasons for people to visit. Our SEO and Content service costs £249 a month. It includes two planned pages or articles, local search work, Google Business Profile posts, business listing updates, position tracking and monthly reporting.
The content can answer real planning questions, such as what to wear for a coastal paddle, whether children can join, how weather affects a trip, or where groups should meet. Automated Social Media costs £99 a month for Facebook and Instagram. The Intelligent Marketing Coach costs £49 a month and turns your marketing into weekly tasks.
- Two pages or articles monthly
- Local search work
- Google Business Profile posts
- Business listing updates
- Automated social media, £99 monthly
- Intelligent Marketing Coach, £49 monthly
Direct Booking costs £2,495. It suits an operator that needs a strong website around an existing booking system. Booking Growth costs £3,995 and is the option most operators should take. It gives more room for experiences, locations, search content and booking-focused pages.
Tourism Pro starts from £5,995 for operators with real inventory or operational complexity. Genuinely bespoke platforms are quoted separately from £10,000. Every client needs Website Care at £59 a month. It includes hosting, security, daily backups, software updates, uptime checks, small content changes and email support.
- Direct Booking, £2,495
- Booking Growth, £3,995
- Tourism Pro, from £5,995
- Website Care, £59 monthly
- No upfront option, £199 monthly
- 24 month term for no upfront option
The honest comparison
Why do some websites cost £199?
It is a fair question, and it deserves a straight answer rather than a sales pitch.
If you simply need a basic online presence, a low-cost website builder may be enough. Somewhere to point people who already know your name. If that is genuinely all you need, do that and spend the money elsewhere. We would rather tell you that than take a fee for something you will not use.
Our websites are designed for established businesses that want Google traffic to turn into calls, enquiries and customers. Copy, tracking, conversion setup and ongoing management are built in. That is a different product solving a different problem, and it is priced accordingly.
A £199 builder site
Fine for a basic presence. Not built to win work.
A Look North website
Built so search traffic becomes booked jobs.
Who writes the words
A £199 builder site
You do, usually at 11pm, into a blank box.
A Look North website
We do. Copywriting for every page is included, written around the jobs you actually want.
Whether it shows up on Google
A £199 builder site
It will rank for your business name. Not much else.
A Look North website
A page for every service and every town you cover, structured so each one can rank.
What happens to an enquiry
A £199 builder site
A contact form emails you. If you miss it, you miss it.
A Look North website
Quote forms written for your trade, instant SMS and email alerts, and every enquiry stored so none are lost.
When the phone rings and you are on a job
A £199 builder site
It goes to voicemail. Most callers hang up and ring the next business.
A Look North website
Our AI receptionist answers 24/7 in your business name, takes the details and texts you straight away.
Knowing what is working
A £199 builder site
A visitor counter, if that.
A Look North website
Call tracking, conversion tracking and call attribution, so you know which clicks became real jobs.
Getting reviews
A £199 builder site
You remember to ask, sometimes.
A Look North website
Review generation set up so a request goes out after every job, with the results shown on your site.
What happens after launch
A £199 builder site
Nothing. It sits there until you cancel the subscription.
A Look North website
The Marketing Coach gives you a plan broken into weekly jobs, so the site keeps earning its keep.
Who owns it
A £199 builder site
The platform. Stop paying and it disappears.
A Look North website
You do. The code, the domain, the hosting account and the content are yours.
Speed on a phone
A £199 builder site
Template bloat, often slow, which costs you rankings and visitors.
A Look North website
Built mobile first, because that is where almost every local search happens.
When something breaks
A £199 builder site
A help centre article and a support queue.
A Look North website
Website Care at £59 a month: monitoring, backups, updates, and a person who answers.
We have a £199 a month option too. It is not the same thing.
If the upfront cost is the blocker rather than the quality, we do a no upfront option at £199 a month on a 24 month term. That is not a builder subscription. It is a real site built for your trade, with hosting, Website Care and the AI receptionist included, live in 5 working days. The difference between that and a £199 builder site is the difference between renting a van and renting a parking space.
What the difference buys
What you actually get for the difference
Not features. The things that change how much work comes in.
Every call answered
A missed call is a customer ringing your competitor. The AI receptionist picks up 24/7, qualifies the job and texts you. Most trades win back more than the cost of the whole website in the first few months.
Found for the work you want
One page cannot rank for eight services across twelve towns. We build a page for each, so you show up for the specific job someone is searching for right now.
Enquiries you can price
Not "how much for a bathroom?" but property type, scale, access, timing and photos. You quote accurately, first, without a site visit.
Proof that compounds
A review request after every job. In a year you have the review count competitors cannot catch up with, and reviews are the last thing a customer checks before calling.
Words written for you
Copywriting for every page is included. No blank boxes, no writing your own service descriptions at 11pm, no page that sounds like everyone else.
Proof of what paid off
Call tracking and conversion tracking show which clicks turned into jobs. You stop guessing which half of the marketing worked.
A plan for after launch
The Marketing Coach turns a strategy into weekly jobs small enough to actually finish. That is why our sites are still growing a year later.
You own the lot
Code, domain, hosting, content and your Google Business Profile. Nothing switches off if you leave, because nothing was rented to you.
If a basic presence is all you need, a builder is the sensible choice and we will say so. If you want the phone to ring more often, that is what we build. Get a fixed price.
FAQ
Kayaking & Canoeing Operators ask us these most
Price, timescales and ownership, answered for a kayaking operator.
Direct Booking costs £2,495, excluding VAT. It is designed around the booking system you already use. Booking Growth costs £3,995 and is the option most operators should take when they need more experience pages, destination content and stronger routes from search to booking. Tourism Pro starts from £5,995. Genuinely bespoke platforms are quoted separately from £10,000.
Timing depends on the number of trips, locations, photographs, content and booking connections involved. We agree the work and content needed before starting, then give you a clear launch plan. You will need to provide accurate prices, availability links, safety information and brand materials. A larger Tourism Pro build takes longer than a focused Direct Booking website.
Website Care keeps the site hosted, secure and available. It includes an SSL certificate, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support. A booking website needs ongoing attention because forms, payment links and connected software must continue working. The monthly billing starts when the site launches.
Yes. We build around booking engines including Bokun, FareHarbor, Rezdy, Checkfront, Bookeo and Freetobook. We are not replacing your reservation system unless you want us to. We connect the customer journey to your existing availability, booking and payment process, then make the surrounding website clearer and more useful.
The website can explain how weather, tide and river conditions affect your trips. We can add clear safety notes, preparation advice and contact instructions. Your booking system remains responsible for availability unless we agree another setup. You can also use content updates to share temporary changes, closures or revised meeting instructions with customers.
Yes. We can create pages or sections explaining what is included, what customers should bring, equipment hire, clothing, ability levels and safety briefings. We can also show guide qualifications, insurance information and any relevant licences or accreditations you hold. Clear details reduce unsuitable bookings and help customers feel confident before paying.
Yes. A direct booking website does not stop you using GetYourGuide, Viator or other channels. It gives you another route that you control. Marketplaces can still introduce new visitors, while your own website helps returning customers, local searchers, accommodation partners and people who want to book directly.
The AI Receptionist answers calls 24/7 in your business name. It takes the caller's contact details and trip requirements, then sorts urgency before texting the information to you. It does not replace your judgement about safety, river conditions or final availability. It captures the enquiry when you are driving, guiding, briefing customers or away from your phone.
The AI Receptionist costs £169 a month. You can add it to Website Care for £199 a month, which saves £29 compared with buying both separately. It is suitable for operators who regularly miss calls during trips or receive enquiries outside normal working hours. All prices exclude VAT, and monthly modules can be added later.
Google Ads Management costs £449 a month. This covers campaign management, bid and budget changes, advert testing, unwanted search filtering, landing page improvements and a monthly reporting call. Your ad spend is billed separately by Google and is never marked up by us. We also track which clicks became enquiries, bookings and real jobs.
Yes. We can build pages and adverts around the demand you want, such as weekday paddles, autumn trips, school groups, corporate days or private bookings. We can also explain seasonal conditions honestly, including water levels, temperature and daylight. The aim is not to promise availability that is unsafe or unsuitable. It is to make the right spaces easier to find.
Booking Growth costs £3,995 and is built for an operator ready to take direct bookings seriously. It gives more room for experience and tour pages, destination content, booking-focused sections, customer proof and clear routes into your booking engine. We shape the website around the trips and locations that matter to your business, rather than forcing every service onto one page.
Yes. The no upfront option costs £199 a month on a 24 month term, with no setup fee. It includes a template website built for your trade, hosting, Website Care and the AI Receptionist. It is intended for businesses that want to start now without the upfront cost. The monthly billing begins when the website launches.
The website is built for your business, using your content, services and customer information. We do not position it as a disposable marketplace listing. We host and maintain it through Website Care, which is required for every client. If you later need a different arrangement, we can discuss access, files and any transfer work clearly.
For an upfront build, payment is 50 per cent on signature and 50 per cent on launch. Monthly billing starts at launch, with a 12 month minimum term and monthly billing after that. Website Care is required. Modules such as the AI Receptionist, Ads and content can be added at any time. All prices exclude VAT.
Where we work
Working across the UK
We build local landing pages for every town you cover. These are the areas we work in most often.
Newcastle upon Tyne
Gateshead
Sunderland
Durham
North Shields
South Shields
Whitley Bay
Wallsend
Jarrow
Washington
Cramlington
Blyth
Morpeth
Hexham
Ponteland
Chester-le-Street
Consett
Gosforth
Jesmond
Heaton
Tynemouth
Killingworth
Houghton-le-Spring
Seaham
Bedlington
References
Useful links for a kayaking operator
The bodies and tools a kayaking operator deals with, plus where to go next on our site.
More from us
Official sources
External sites open in a new tab. We link to primary sources and accreditation bodies only.
Also built for
Websites for similar businesses
Closest to kayaking & canoeing operators in how they win work. Each gets its own page, quote form and set of searches.
Booking & Tourism
- Adventure Centres
- Axe Throwing & Social Venues
- B&Bs & Guest Houses
- Boat Tour Operators
- Brewery & Distillery Tours
- Castles & Heritage Sites
- Climbing & Bouldering Centres
- Coach Tour Operators
- Cycling Tour Operators
- Escape Rooms
- Event & Experience Operators
- Farm Attractions
- Food & Drink Tour Operators
- Glamping Sites
- Golf Clubs & Courses
- Holiday Cottages & Lets
- Holiday Parks
- Karting Circuits
- Museums & Galleries
- Paintball & Airsoft Venues
- Spa & Leisure Businesses
- Visitor Attractions
- Walking Tour Operators
- Wildlife & Nature Tour Operators
Looking for a different sector? See all sectors we build for, or tell us your trade and we will quote for it.
Next step
Get a fixed price for your kayaking operator website
Tell us the kayaking operator work you want more of and the towns you cover. We will send back a real number with a scope attached, not a range.